Adult Diaper Market

Global Industry Analysis (2018-2021) – Growth Trends and Market Forecast (2022-2026)


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Convenience Delivered Via Technological Advancements Gives Global Adult Diapers Market a Momentum

The adult diaper market is expected to become a multibillion-dollar market over the next five years as the pool of ageing population grows and sanitary products to improve their lifestyle make way to the market. The older population above the age of 60 years contributes to more than 9.5% share of the total population in the world, accounting for more than 680 million people. This statistic alone is expected to provide the global adult diaper market a significant opportunity in the coming years.

According to United Nations, by 2050, one in every six people will be over the age of 65, up from one in 11 in 2019 across the globe. Adult diapers have drastically improved living standard for the aged by helping them deal with issues related to incontinence due to dementia, diarrhoea, lack of control over urinary and faecal discharge, and mobility impairment.

The global adult diaper market is characterized by new product launches with technological advancements. Multinational diaper brands are now shaping their product portfolio and following the sustainability trend to offer more convenient alternatives to consumers. For instance, In 2020, Monit introduced an adult diaper with a sensing solution specially designed to help caregivers.

The product is claimed to be equipped with multiple sensors, making the most of Internet of Things (IoT), and a proprietary pattern learning algorithm, which senses a soiled diaper. It also includes a Wi-Fi hub for extended services that can be operated via a mobile app. The data is then sent to the cloud, delivering an instant notification to as many as five people. Thus, the caregivers are always informed and can offer help to the person at the right time. This can save patients from acquiring infections such as incontinence-associated dermatitis due to soiled diapers.

Reusability of Diapers Paves Way for Disposable Segment

The global adult diaper market is segmented on the basis of product type, pattern type, sales channel and region. By product type, the market is segmented into reusable and disposable diaper. In the current scenario, the disposable diaper segment is expected to gain tremendous traction from consumers. Ease of convenience and wider availability has boosted the global demand for the product. However, the growing concerns about disposable diapers resulting in toxic waste as they end up in landfills have created a huge environmental concern for the governments. Thus, manufacturers are taking efforts to introduce biodegradable diapers, which may substantiate the segment growth in the near future. Meanwhile, the increased introduction of smart, reusable diapers is expected to create new opportunity pockets, fuelling the growth of the reusable diaper segment over the forecast period.

By pattern type, the global adult diaper market is segmented into pad type, flat, and pant or pull-up type. Analysts predict that the pant or pull-up type segment is estimated to hold a tight grip on the global market for adult diapers. Pant or pull-up style diapers are perceived as a highly convenient option that offers long hours of protection with enhanced absorbent capability. By sales channel, the market is segmented as supermarket/hypermarket, departmental stores, pharmacy stores, and online.

Awareness in Developing Nation is to Create Opportunity Pockets

Demand for adult incontinence products has attained rapid growth in the past few years. The baby boomer generation and the younger demographic caring for them seek safe and easy-to-use solutions. Increased consumer willingness to maintain personal hygiene, which is supported by rising disposable income, is also expected to drive the overall market growth over the forecast period.

Asia Pacific is expected to lead over the forecast period as the region has a wide pool of geriatric population. Entry of several multinational brands with impactful marketing campaigns is expected to generate awareness amongst the consumers. For instance, in 2017 Nobel Hygiene Pvt. Ltd., brand owner of FRIENDS diapers, launched its first ever adult diaper campaign in India, allowing the company to promote adult diapers as a lifestyle choice aimed at comfort and convenience. Followed by this campaign, in 2020, FRIENDS again launched a new national campaign – #GiftAzadi on the digital platform in India. Increased awareness and rising product penetration are expected to trigger market growth in Asia Pacific region.

Global Adult Diapers Market: Key Players

The key players analysed in the global adult diapers market research report are Kimberly-Clark Corporation, Medline Industries Inc., Procter & Gamble, Unicharm Corporation, Nobel Hygiene Pvt. Ltd, Daio Paper Corporation, Nippon Paper Industries Co., Ltd., First Quality Enterprise Inc Hartmann USA, Inc., and Attends Healthcare Products, Inc.

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