Global anthocyanin market is likely to exhibit a promising growth curve as far as the short-term outlook is considered. The report will uncover the insights into how the market growth will unfold in the next few years.
Anthocyanin Market – Escalating Demand for Food and Beverages Will Foster Growth
The demand for food and beverages, particularly in the developing nations of the BRICS and South Asia, is predicted to increase during the next seven years, leading to a major increase in the worldwide anthocyanin market. The amount of food consumed worldwide in 2021 was 2.5 billion metric tonnes. The greatest consumption category that year included 626 million metric tonnes of bread and cereal items. Demand for anthocyanins is expected to increase over the projected period due to the expanding market for food and beverage coloring agents, which includes both natural and artificial colors. Several cardiovascular disorders, diabetes, cancer, and cognitive decline have all been successfully treated with anthocyanin. Another factor anticipated to drive the demand for anthocyanins over the next years is a combination of shifting food consumption patterns and a rise in the demand for healthier foods.
Research shows nearly 4% of all food sales in the United States are organic, representing a market worth $850 billion by 2020. Fruit concentrates are expected to expand due to customer tastes shifting towards enticing and healthful packaged food and beverages. The most recent survey shows roughly 23% of American consumers regularly consume juice. Juice is consumed on average many times each week by 30% of the people polled. Additionally, a hypoglycemic substance, anthocyanin, lower blood sugar levels in people. It is a histamine blocker that reduces inflammation brought on by arthritis, heart disease, allergies, and stomach ulcers. Its rise over the coming years is anticipated to be fueled by these attributes. The anthocyanin market is being pushed by increased demand from the food and beverage sectors due to its functional qualities, such as anti-allergic, anti-diabetic, anti-microbial, anti-inflammatory, and antioxidant. Blackberries, blueberries, raspberries, strawberries, cherries, purple grapes, beets, red cabbage, and red beans are some foods containing anthocyanin.
Anthocyanin Market: COVID-19 Impact
All industries have been impacted by the COVID-19 outbreak, including the market. People have changed their preferences for healthier items due to the epidemic and have become more health-conscious. The two main factors anticipated to propel the growth of the global anthocyanin market are growing public awareness of the health advantages of anthocyanin and an increase in the number of applications in various sectors. Demand is also anticipated to be influenced by variables like evolving lifestyles and rising disposable income. The growing purchasing power of consumers has led to an increase in the consumption of foods high in anthocyanins, another factor driving the growth of the global market.
Anthocyanin Market – Pharmaceutical Industry Emerges as a Lucrative Demand Generator
Many prescription medications and specialty drugs contain anthocyanin. In addition to its antioxidant abilities, it has anti-inflammatory, anti-microbial, and anti-allergic properties. It contributes to the body's microcirculation being improved, and the metabolism is accelerated, both of which help to combat obesity. According to a study, anthocyanin consumption helps reduce the risk of respiratory issues and heart disease. The study found that anthocyanin helps to reduce the risk of heart disease. Additionally, dietary supplements include it. Studies show that youngsters aged 7 to 10 who take supplements with a high concentration of anthocyanin from blueberries have improved cognitive function. It combats free radicals in the body and has anti-inflammatory and anti-cancer effects.
Anthocyanin Market – Widening Application of F&B Additives Will Elevate Growth Prospects
The usage of additives in the food sector raises technology demands. The widespread adoption of additives in the food industry results from multi-stage production methods, extensive product variety, the expanding trend for seasonal foods, and the requirement for quality standardization. With the color's ability to influence favorable and unfavorable consumer perceptions, the use of colorant chemicals in food has become more prevalent during manufacturing and storage. Natural anthocyanin is a secondary metabolite with strong antioxidant capabilities in vitro, contributing to its rising popularity as a food ingredient. Additionally, color behavior and stability during storage are two important aspects that encourage the use of anthocyanin in beverages, confections, and bread fillings. This will largely benefit the anthocyanin market. According to Invest India, India's food processing industry is assumed to be valued at more than half a trillion dollars by 2025. As a result, the demand in the food and beverage sector is skyrocketing due to the growing food and beverage business.
Anthocyanin Market – Challenges Prevail in Form of Potential Drawbacks
The extraordinary susceptibility of anthocyanins to degradation, especially when isolated, makes working with them one of the most challenging tasks. Given that several physicochemical factors have been shown to affect anthocyanin stability understanding the fundamental chemistry of anthocyanins and how they should be stored will help you manage the extraction procedure. Additionally, they have drawbacks similar to those of most medicines, including the inability to control normal blood glucose levels and weight gain. It is projected that both of these issues will significantly impede the growth of anthocyanin market during the forecast period.
Anthocyanin Market – Cyanidins Dominate with Strong Antioxidant Properties
The extraordinary susceptibility of anthocyanins to degradation, especially when isolated, makes working with them one of the most challenging tasks. Given that several physicochemical factors have been shown to affect anthocyanin stability understanding the fundamental chemistry of anthocyanins and how they should be stored will help you manage the extraction procedure. Additionally, they have drawbacks similar to those of most medicines, including the inability to control normal blood glucose levels and weight gain. As a result, it is considerably safer and less expensive to increase insulin production or lower blood glucose levels by eating a diet high in fruits and vegetables. It is projected that both of these issues will significantly impede the market growth during the forecast period. As a result, cyanidin's potent antioxidant capability, as well as its other attributes, are important elements supporting the expansion of the anthocyanin market. As a result, cyanidin's potent antioxidant capability, as well as its other attributes, are important elements supporting the expansion of its market.
Anthocyanin Market – Personal Care Segment Leads with Superior Hydrating Properties
The demand for personal care products is rising due to their high antioxidant activity and myriad health advantages, which range from avoiding chronic disease to enhancing skin attractiveness. Consumers are increasingly thinking about using cosmetics made from naturally based materials while synthetic cosmetics continue to gain popularity. These are primarily produced using fruits, vegetables, or herbs, most of which contain significant anthocyanin levels. These cosmetics give the skin anti-inflammatory and hydrating characteristics, slowing aging and improving skin health. To stay up with the trend, some large companies incorporate anthocyanin as a substantial ingredient in their skincare and body care products. For instance, Tatcha LLC sells "The Dewy Skin Cream," a skincare item high in anthocyanin. Increasing application will thus bolster the expansion of anthocyanin market.
Anthocyanin Market – Europe Spearheads as Consumer Showcases Preference for Processed F&B
With the region's thriving food and beverage industry driving up demand for food colorants, Europe held the greatest market share. A complete set of rules for food enhancement agents governs food colors in the European Union as food additives. Anthocyanin is currently one of the colors that can be used in foods in the European Union as color additives. The European market is also fueled by the accessibility of raw materials like fruits and vegetables and the rising popularity of packaged meals like drinks, ready-to-eat foods, and other items. Germany is also by far the largest market for food and drinks in the European Union, according to United States Department of Agriculture. The industry's revenue in 2021 was around US$203 Bn or 5.8% of the German GDP. Meat (24%), dairy (15.5%), bakery (9.4%), confectionary and long-life bakery products (7.8%), and processed fruits and vegetables (6.3%) were the top subsectors by value. The expansion of the European anthocyanin market is also aided by the continent's booming food and beverage sector.
With the changing consumer tastes for healthy ingredients in food, beverages, and personal care goods, rising middle-class disposable income, and advancing investments supported by local company expansions, Asia Pacific has seen substantial growth in the anthocyanin market. The amount of money spent on organic food in China rose to roughly 521.86 billion yuan in 2021. China exported organic food valued at over US$2.91 Bn in the same year. Due to changing customer preferences for healthier ingredients in the cosmetics and personal care industry, China has experienced significant market expansion. Additionally, it is anticipated that social media channels will be extensively employed to expand customer bases and market shares, raise awareness of the advantages of anthocyanin, and boost its demand across all industries. It is projected that this firm would gain from changing consumer habits, a sizable youth population, and the growing popularity of sports.
Global Anthocyanin Market: Competitive Landscape
In April 2021, Chr. Hansen Natural Colors, a world-leading provider of natural colors with the industry's broadest portfolio, announced plans to accelerate its rapid expansion with the acquisition of SECNA Natural Ingredients Group S.L. This is Chr. Hansen Natural Colors' first add-on investment since being bought by private equity firm EQT considerably enhances its position by giving it access to SECNA Groups' strong pigment portfolio, which includes anthocyanins from black carrots and grapes, as well as caramel. Moreover, in July 2021, Sensient Technologies Corporation announced the acquisition of Flavor Solutions, Inc.'s assets. The company offers flavors and flavor technology to the food, beverage, and nutraceutical industries. Sensient's flavor portfolio is expanded with the acquisition of this business, including savory response flavors, natural shelf-life extender technologies, and additional sweetness boosting and salt reduction taste-modulation technology platforms.
A few of the players in the global anthocyanin market include Akzo Noble N.V., Lake International Technologies, Hansen A/S, Albemarle Corporation, and The Good Scents Company.
Regional Classification of Global Anthocyanin Market Can be Given as Below:
Middle East and Africa
*Regions and countries are subject to change based on data availability.
Key Elements Included In The Study: Global Anthocyanin Market
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