Biodegradable Baby Diaper Market

Global Industry Analysis (2018-2021) – Growth Trends and Market Forecast (2022-2026)

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Global Biodegradable Baby Diaper Market Picks Up Pace as Consumption Patterns Get Environment-conscious

Conventional baby diapers available in the market can take 100 years to degrade. In countries such as the U.S., nearly 90 95% use 27.4 billion single-use diaper annually generating 3.8 million tons of garbage. Disposable diapers are considered to be the third largest consumer waste product in the landfills and represent 30% of non-biodegradable waste. These diapers are made up of both renewable and non-renewable raw materials such as super absorbent polyacrylates (SAP) and dioxin, which release pathogens harmful effect for the environment.

This has coaxed national and international government bodies to take several initiatives. For instance, U.K government is planning to ban single-use plastic, which includes sanitary napkins and baby nappies. This has prompted consumers across the globe to opt for sustainable products. Goods packaged as eco-friendly are occupying space on retail shelves. Research studies shows that near about 35% of consumers (where n=1000) are seeking and willing to pay up to 5% extra for eco-friendly products.

In line with this trend, manufacturers are focusing on biodegradable diapers that are made of materials such as bamboo and sugarcane. Even though they are biodegradable, they cannot decompose in landfills and require composting. All of these factors are expected to fuel the demand for biodegradable baby diaper market over the forecast period.

Manufacturers operating in global biodegradable diapers are focusing on developing products with plant-based raw material, which has low to negative impact on the environment. For instance, in March 2020, Kimberly Clark introduced Huggies Special Delivery diapers composed of plant-based materials (* 23% by weight) such as sugarcane, which will provide superior absorption and fit. The product claims to be free from parabens, fragrance, and elemental chlorine.

Bamboo Diapers Pave the Way to a Greener Solution

The global biodegradable baby diaper market is segmented based on material type, pack size, sales channel, and region. By material, the market is segmented as cotton/wood pulp, bamboo, starch, and others. Analysts anticipate that the cotton/wood pulp and bamboo segments are expected to account lion’s share by the end of the forecast period. Definitely a greener solution, bamboo or cotton/wood pulp diapers are degradable and made from replenishable raw materials. Preliminary research indicates that bamboo diapers are as absorbent as conventional diapers. Thus, in a bid to reduce carbon footprint, even at an individual level, consumers are likely to opt for bamboo and cotton/wood pulp diapers in the coming years.

While based on pack size the market is segmented as less than 20, 21 to 30, and above 31. By sales channel key segments includes hypermarket/supermarket, convenience stores, departmental stores, online, and pharmacy and drugstores. The hypermarket/supermarket segment is estimated to account for significant share in the market. However, the online segment is expected to register favourable growth over the forecast period

Ban on Single-use Plastic Material Drives Demand for Biodegradable Baby Diapers

Globally, North America and Europe are expected to hold the largest value share by 2025. Rising awareness among people towards sustainable and eco-friendly product coupled with government initiatives towards restricting the use of single-use, non-degradable products is expected to support the biodegradable diaper market in the region.

Asia Pacific is expected to register highest CAGR over the forecast period. Rising disposable income, changing consumer buying behaviour towards consumption as well as rising awareness about personal carbon footprint are leading to favourable growth in the region. In addition, increased product penetration on retail shelves is further supporting market growth. However, due to the pandemic sales of biodegradable diapers is estimated to show a considerable decline. Shoppers are investing more on essential and low-cost products rather than opting for premium products. Nonetheless, in the long-term sales of biodegradable baby diapers are likely to increase.

Global Biodegradable Baby Diaper Market: Key Players

Some of the major players studied in the global biodegradable baby diaper market are Earth's Best, Honest Company, Bumkins Company, Seventh Generation, Kimberely-Clark, GroVia, Naty AB, The Bamboo Nature, The Procter & Gamble Company, Babyganics, Ontex Group, Unicharm, Pampur, and Flip Diaper among others.

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