Egg Powder Market

Global Egg Powder Market Forecast

• Global egg powder market size likely to reach US$2.6 Bn in 2030, up from US$1.8 Bn attained in 2022
• Market valuation projected to witness a CAGR of 5.3% During 2023 - 2030

Quick Report Digest

1. Demand is being driven by growing awareness of the low cholesterol, high protein content, and nutritional advantages of egg powder. Convenient, and healthful options are sought after by customers, driving market expansion.
2. The demand for egg powder in the food business is being driven by its adaptability in a wide range of culinary products, such as bread, and confectionery items. The industry expands significantly as food makers use egg powder because of its longer shelf-life and ease of handling.
3. The whole egg category presently holds a dominant position in the market because of its extensive use in a wide range of food products. The ease of use of a full egg solution, including the protein content of egg white and the nutritional richness of egg yolk, is credited with its popularity. This adaptability meets the needs of different food sectors and is a major factor in the growth of the market.
4. The market is now dominated by the the food and beverages category due to the widespread use of egg powder in processed foods, confections, and baked goods. The segment is growing at a solid rate, which is mostly due to its extended shelf-life, nutritional profile, and adaptability.
5. The online segment is dominating the market as more and more customers choose the ease of buying egg powder online. Online retailers contribute greatly to the growth of this market with their extensive selection, reasonable pricing, and doorstep delivery.
6. Asia Pacific is the market region with the quickest rate of growth, primarily due to shifting dietary preferences, growing consumer knowledge of the advantages of egg powder, and the growth of the food manufacturing sector—urbanisation and rising disposable income both support market expansion.
7. The largest region is North America, which has a developed food sector and a heavy emphasis on diets high in protein. Convenient and long-lasting egg products are becoming more and more popular in the region, which is driving up demand and propelling the market's overall growth.
8. The second-largest region is Europe, which gains from a well-established food industry and the growing use of egg powder in a variety of applications. Growing customer desires for more convenient and healthful food options are major drivers of the European market's expansion.

A Look Back and a Look Forward - Comparative Analysis

The egg powder market today is a reflection of a strong and evolving business. Egg powder is steadily expanding and is widely used in a variety of end-use industries, including food & beverage, personal care, medicines, and more. Egg powder's current domination in the market is a result of a number of factors, including rising health consciousness, the need for quick meal alternatives, and its adaptability. The proliferation of online distribution channels has made a wide range of egg powder goods easily accessible to customers.

The market's historical development for egg powder shows a steady transition from a specialised product to a common element. Technological developments in packaging and processing techniques have extended the shelf-life and convenience of the product over time. Consumer preferences for healthier options have fueled the use of egg powder in a variety of businesses. The market's ability to adjust to shifting customer demands and regulatory environments is further demonstrated by historical trends.

The market for egg powder looks to have a bright future ahead of it, with consistent growth predicted in all major global areas. It's anticipated that the product's market attractiveness will increase with ongoing innovation in production methods and an emphasis on sustainable practices. Future market expansion is probably going to be driven by the use of egg powder in creative food applications and a growing variety of dietary supplements.

Furthermore, the market is expected to experience a rise in demand as consumer knowledge of nutritional benefits increases, and the direction of the business could be shaped by future discoveries in research and development.

Key Growth Determinants

• Increasing Health Awareness, and Dietary Shifts

One of the main factors driving the egg powder market is the increasing emphasis on health and wellness around the world. There has been a discernible trend in consumer preferences toward meals high in protein, and egg powder provides a flexible and nutrient-dense choice.

Egg powder's high protein, low cholesterol profile, and critical amino acid composition meet consumer needs for healthier food options. Its inclusion in a variety of food products, such as baked goods, dietary supplements, and functional meals, is being driven by this increased understanding of nutrition.

• Rising Demand Extended Shelf-Life of Food Products

The egg powder market is growing because people want foods that are easier to store and last longer. Consumers are looking for components that are ready to use and convenient as hectic lifestyles become the norm. This need is satisfied by egg powder because of its long shelf-life, convenience of storage, and variety of uses.

The powder provides food producers with a dependable method of improving the functionalities and nutritional makeup of their goods while guaranteeing extended shelf-life. This aspect plays a major role in the market's expansion, particularly when considering the changing tastes of consumers and the demand for sustainable food options.

• Expanding Applications in Diverse Industries

The broad use of egg powder in a variety of sectors, such as personal care, food and beverage, pharmaceuticals, and animal feed, is a major factor in the market's growth. Because of its adaptability, egg powder can be included in a variety of formulas, enhancing the flavor, texture, and nutritional value of a broad range of goods.

Egg powder is used in bakery, confectionery, and processed food products in the food and beverage industry. It is also a component in pharmaceuticals and personal care products like cosmetics and medications. Egg powder's wide range of applications makes it a desirable ingredient and propels the expansion of the market.

Major Growth Barriers

• Regulatory Challenges, and Quality Concerns

The egg powder market faces challenges from the food industry's strict rules and quality standards. It can be difficult to comply with various regulatory frameworks around the world, which can affect market access and production processes. Significant obstacles that affect consumer confidence and market expansion include quality issues with regard to hygiene, possible contamination, and product consistency.

• Allergen Sensitivity, and Potential Contamination Risks

The market is significantly hindered by the presence of egg allergies as well as the possibility of contamination. The consumer base is restricted by allergen sensitivity, and regulatory scrutiny and consumer reluctance may result from worries about possible contamination during manufacturing or packing. Resolving these problems is essential to long-term market expansion.

Key Trends and Opportunities to Look at

1. Rising Demand for Plant-Based Alternatives

The growing popularity of plant-based diets offers the egg powder industry a sizable window of opportunity. There's a rising market for plant-based egg substitutes as people look for plant-derived protein sources. Producers may investigate creative ways to capitalise on the growing market for plant-based and vegan goods by creating plant-protein alternatives for egg powder.

2. Technological Advancements in Processing Techniques

Advances in egg powder processing processes have numerous opportunities. Continuous research and development in the field of food technology facilitates the optimisation of production processes, leading to better product quality, nutritional integrity, and flavor retention. New developments in gentle processing methods and spray-drying processes present the potential for the industry to fulfill changing consumer demands for minimally processed, high-quality food items.

3. Expanding Market for Functional F&B, and Nutraceuticals

The market for egg powder seems promising, given the increasing interest in nutraceuticals and functional meals. Egg powder is a desirable component that may be positioned in food products that appeal to consumers who are looking for health benefits beyond basic nourishment.

The rich nutritional profile—which includes proteins, vitamins, and minerals—meets consumer demand for functional ingredients, creating opportunities for collaboration and new product development in the nutraceutical and functional food industries. To increase their market presence, manufacturers might look at fortification prospects and work with the pharmaceutical industry on nutraceutical applications.

How Does the Regulatory Scenario Shape this Industry?

The egg powder industry follows strict regulatory requirements to guarantee product quality and safety. These guidelines include a wide range of topics, such as labelling, nutritional content, processing techniques, and hygiene. Egg powder production, packaging, and distribution are governed by regulations issued by regulatory agencies, such as food safety authorities.

These regulations address issues with allergens, possible contamination, and appropriate depiction of nutritional information. Market participants must adhere to these norms in order to maintain customer confidence, fulfil legal obligations, and promote global trade. Consistent compliance with regulatory requirements is a testament to the industry's dedication to producing high-quality, safe egg powder products.

Fairfield’s Ranking Board

Top Segments

1. Whole Egg Sales Continue to Dominate

The whole egg sector now dominates the market because of its broad nutritional profile and adaptability. Whole egg powder offers the richness of egg yolk and the protein content of egg white, making it suitable for a variety of uses. This adds to its market domination by making it a preferred option for many food businesses. The growing market for nutritionally balanced food products and the ease of a whole egg solution drive the whole egg segment's expansion.

The egg white category shows the fastest growth, driven by the need for low-cholesterol choices and the growing popularity of diets high in protein. Because of its high protein content and numerous uses in baking goods, sports nutrition, and fitness supplements, egg white powder is highly sought after.

The egg white market is expanding rapidly because of its adaptability to different dietary trends and tastes, as well as its nutritional advantages, which make protein consumption a top priority for health-conscious consumers.

2. Demand Accelerates in Dietary Supplements

The F&B category dominates the market due to the widespread use of egg powder in a variety of culinary applications. Its adaptability improves the nutritional value and texture of baked goods, sweets, and processed foods.

Egg powder's longer shelf-life and ease of use make it a valuable addition to food manufacturing operations, which helps the food and beverages segment dominate the market.

The dietary supplements sector is increasing quickly, driven by consumers' expanding preoccupation with health and wellness. Because it is high in proteins, vitamins, and minerals, egg powder is increasingly being used as a component in dietary supplements.

The increasing market of people looking for easy, nutrient-dense products to enhance their welbeing is driving demand, which is driven by a growing awareness of the nutritional advantages of products derived from eggs.

3. Online Sales Surge Ahead, C-Stores Follow

The online category dominates the market as customers choose e-commerce platforms for their ease of use and accessibility. Online retailers cater to the tastes of contemporary consumers by offering a wide selection of egg powder items at cheap prices, along with doorstep delivery. The dominance of the online part of the industry is largely due to how simple it is to compare items, read reviews, and make well-informed decisions.

The segment referred to as convenience stores experiences the most rapid growth, primarily due to the increasing need for instant and portable purchasing alternatives. Convenience stores provide a range of basic goods, such as egg powder, to meet customers' urgent requirements. The convenience element, and the possibility of impulsive purchases fuel the market's explosive expansion as customers look for quick and convenient ways to shop.

Regional Frontrunners

North America Leads Egg Powder Consumption

North America is recognised as the leading market for egg powder, primarily due to its well-established food industry, and significant inclination towards protein-rich dietary patterns. The need for egg powder in a variety of food applications is driven by the region's customers, who place a high value on convenience and nutritional content.

A strong distribution network, strict quality requirements, and an established infrastructure further support the market's expansion. North America leads the world in the egg powder market in part because of its adaptability to the needs of a wide range of food and beverage items.

Pacing Growth of Food Processing Sector Boosts Market in Asia Pacific

The market for egg powder that is expanding the fastest is, by far, the Asia Pacific region. A number of causes, such as an ageing population, greater disposable income, and a shift in dietary preferences toward quick and easy meals high in protein, are driving this growth.

The demand for processed foods and dietary supplements—of which egg powder is widely used—continues to rise as the area becomes more urbanised and undergoes changes in lifestyle. Egg powder's quick market expansion in Asia Pacific is also greatly aided by the developing food processing sector, and rising consumer knowledge of the dietary advantages of the product.

Fairfield’s Competitive Landscape Analysis

The market for egg powder is very competitive, with a wide spectrum of participants, including both local and international firms. Distribution networks, product quality, and innovation are the main areas of fierce rivalry. Product diversification, technology developments, and strategic alliances are important tactics for gaining a competitive edge in this fast-paced, expanding industry.

Who are the Leaders in the Global Egg Powder Space?

1. Sanovo Group
2. Weko Group
3. Eurovo S.R.L
4. Rembrandt Enterprises Inc.
5. Rose Acre Farms, Inc.
6. Kewpie Egg Corporation
7. TM Ovostar
8. Pulviver
9. Ovostar Union N.V.
10. Adriaan Goede BV

Significant Company Developments

Product Launch

• Aug 2023: The first direct-to-consumer product, the egg, will be launched in February 2020 by Noblegen Inc., a firm that specialises in innovative nutritional ingredients. This plant-based whole egg powder will only be sold on the EuniteTM website.
• July 2023: Nestle introduced a powdered plant-based protein under the Mahler brand in November 2022. This product enables consumers to make affordable yet wholesome foods like omelets.
• Nov 2023: In September 2020, Bouwhuis Enthoven created two new protein products based on egg whites that the company says can help high-protein snacks get better at taste and last longer.

An Exeprt’s Eye

Demand and Future Growth

The egg powder industry is showing signs of growth, with a consistent demand and room to expand. A strong market demand is shown by the growing consumer awareness of health-conscious options and the adaptability of egg powder across sectors.

Experts predict that the market will continue to increase as a result of things like the growing acceptance of diets high in protein, improvements in processing technology, and the expansion of uses for functional foods. The industry is a compelling area for long-term growth and investment due to its adaptability to changing consumer preferences and its role in addressing global dietary trends. These factors will likely lead to continuing market expansion.

Supply Side of the Market

According to our analysis, the egg powder market has durability and adaptability in terms of supply. Modern processing techniques are used in the production of egg powder to guarantee quality and safety requirements. Traditional and industrial farms are essential to supplying the growing demand for raw commodities. The adoption of sustainable practices in egg production is becoming more widespread, indicating the industry's increasing dedication to environmental responsibility.

Furthermore, advancements in distribution and packaging boost the effectiveness of the supply chain. The capacity of suppliers to adhere to strict regulations, in addition to their efforts to be sustainable and efficient, puts them in a position to support market expansion and guarantee a steady supply of egg powder.

Global Egg Powder Market is Segmented as Below:

By Type:

• Whole Egg
• Egg White
• Egg Yolk

By End Use:

• Food & Beverage
• Personal Care & Cosmetics
• Pharma
• Dietary Supplements
• Animal Feed & Pet Food
• HoReCa
• Others

By Distribution Channel:

• Supermarkets/Hypermarkets
• Departmental Stores
• Convenience Stores
• Online

By Geographic Coverage:

• North America 
  • U.S. 
  • Canada 
• Europe 
  • Germany
  • U.K.
  • France
  • Italy
  • Turkey
  • Russia
  • Rest of Europe 
• Asia Pacific 
  • China
  • Japan
  • South Korea
  • India
  • Southeast Asia
  • Rest of Asia Pacific 
• Latin America 
  • Brazil 
  • Mexico 
  • Argentina
  • Rest of Latin America 
• Middle East & Africa  
  • GCC 
  • South Africa
  • Egypt
  • Nigeria
  • Rest of the Middle East & Africa