Automotive Camera Cleaning System Market

Global Industry Analysis (2018 – 2020) – Growth Trends and Market Forecast (2021 – 2027)

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In the past few years, the automotive industry has been ardently working towards making mobility a sustainable model. Efforts to improve safety of the driver and the passengers is being met via integration of electronic components in vehicles. Upsurge of the connected devices, autonomous vehicles, shared and electrified vehicles is anticipated to revolutionize the automotive industry. Together, these advancements are not only causing disruption in the value chain but also impacting the key players of automotive eco-system.

The developments that are unfolding on technological fronts are higher adoption of advanced driver assist system (ADAS) in new-age vehicles. Fairfield Market Research anticipates that ADAS will see a rise of 12%-14%, outpacing the growth of automotive industry itself.

As the adoption of ADAS picks up, it is likely to drive the demand for camera cleaning systems for operational accuracy. This sensor cleaning system keeps dirt, bugs, sand, and other foreign material at bay for better unobscured vision and precise input.

Stern Norms to Safeguarding Human Life Generates Positive Outlook for Automotive Camera Cleaning Systems Market

Strict mandates for safeguarding pedestrians and vehicle occupants are likely to propel the automotive camera cleaning system market growth at a CAGR of 29% over the forecast period. The global camera cleaning system market is estimated to reach a valuation of US$1.28 Bn by 2027.

The increased adoption of autonomous driving and elevated standards of the Society of Automotive Engineers (SAE) autonomy level is driving the integration of electronic and sensors in the vehicle body.

The sensor component segment will register a growth rate of nearly 10% p.a., giving the global automotive camera cleaning systems market a significant boost.

Consumer preferences towards superior safety features, rated by New Car Assessment Program (NCAP) are primarily driving the overall market growth.

Government mandates since 2018, in developed countries such as the U.S. states that cars have to be equipped with rear-view cameras to mitigate accidents and fatalities caused during car reversing. Such unwavering efforts by governments in the coming years are expected to drive the global demand for automotive camera cleaning system market.

Economies of Scale Leading to Reduced Installation Costs to Create Opportunities

Feature-rich vehicles, have been priced with premium, have been a hinderance to the global automotive camera cleaning systems market. Such as superior systems come with components such as dosing unit, camera nozzle, pumps, and a reservoir with 5-10 litres. All these significantly raise the overall cost and weight of the vehicle. Furthermore, most of camera cleaning systems leave behind water droplets that distort the vision, making the purchase questionable.

However,  rising economies of scale, growing importance of safety, the costs incurred to the OEMs has been plummeting. Report indicates that the installation cost constraint will subside in the years ahead. Players are also focussed on investing in development of better technology to deliver better cleaning systems, which is expected to create lucrative opportunities for the market.

Fractured Supply Chain due to Pandemic Creates Hurdles

Interrupted supply chains have led to severe business losses to the automakers and manufacturers, equally. Pre-COVID-19, the industrialization growth was moderate for the market to flourish and grow. As most of the manufacturing sectors were completely shut the market growth was halted for nearly three months. The pandemic led to significant downfall in vehicle sales due to several reasons, some of them specifically relate to the disruption in the supply chain. However, manufacturing sectors are now opening up with demands are reviving near to higher than pre-COVID-19 levels.

Aftermath of the COVID-19 is still continued with dearth of sensor availability in parts of the globe affecting vehicle production.

Fixed Nozzle Technology Leads the Way While Parking Remains Key Application Area

The fixed nozzle type continues to be one of the preferred technologies owing to its simplicity and affordability. As of 2019, the fixed nozzle type grabbed a market share of nearly 53% supporting the overall market.

The automotive camera cleaning system market is primarily segmented on the basis of application including parking, front safety monitoring, interjection cameras, night vision, mirror, and central monitoring system. The parking application spearheads the market in terms of end use application with the induction of strict mandates in several countries across the globe necessitating the reverse cameras.

Vehicle types have been divided under passenger vehicle and commercial vehicles. The market demand is gauged based on its distribution channel as OE sales and aftermarket sales. Less consumer confidence on the third-party products dampened the aftermarket share.

North America and Europe Set Safety Standards Fuelling Demand for Automotive Cleaning Systems

European countries are spearheading the market as the regions mandate equipping vehicles with ADAS sensors, which will require cleaning. This is anticipated to augment the market growth substantially over the coming couple of years. More than 30% of the demand was represented by these regions in 2019.

Race to Pioneer Better Technology Prompts Players to Collaborate

The competitive rivalry in the global automotive camera cleaning system market is likely to get stiff in the coming years technological evolution continues at a sonic pace. Tech-giants are collaborating with companies, universities, and researchers to innovate. Hence, large manufacturers are directing their investments towards innovations in fluid types or nozzle types so as to enhance the existing functionality of the system.

Owing to this, key players are relying on different strategies like business expansion preferably through organic and in-organic growth and new product development. Business strategies related to R&D investments and joint ventures are being well-adopted by the key players with the intent to grab market share. For the same, the manufacturers are likely to embrace strategic partnerships that shall entail them in acquiring technology expertise and geographic expansion.

Continental AG, Denso Corporation, dlhBOWLES, Ficosa Internacional SA, KAUTEX TEXTRON GMBH & CO. KG, MAGNA ELECTRONICS INC., MS FOSTER & ASSOCIATES, INC., Panasonic Corp., and Valeo SA are some of the major manufacturers steering the automotive camera cleaning system market.

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