Breastfeeding Accessories Market

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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Industry: Consumer Goods & Services

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Preliminary research of Fairfield Market Research indicates a promising growth outlook for global breastfeeding accessories market during the course of next few years.

Climbing Birth Rate, and Growing Need for Nursing Products Uplifts Breastfeeding Accessories Market

Due to the rapidly expanding female workforce around the world, there has been a notable increase in the need for breastfeeding accessories over the past decade. Additionally, it is predicted that the breastfeeding accessories market expansion during the forecast period will be fuelled by an increase in awareness campaigns by the government and market players regarding the availability of nursing accessories. For instance, by organizing campaigns and offering educational magazines, a number of market players, including Medela LLC, Laura & Co., Newell Brands, and Ameda, as well as universities, such as Washington University and Fudan University, are increasing women's awareness of breastfeeding, and its advantages. People can now access information regarding nursing, and associated accessories thanks to the advent and expanse of social media, which further elevate the scope of growth for breastfeeding accessories market.

Similarly, more milk banks being established globally are anticipated to fuel the expansion of breastfeeding accessories. The demand for breast milk storage is very high, which is why there are more milk banks popping up. Mothers benefit from milk banks, which are seen as a progressive idea. Milk banks can be extremely helpful if the mother is ill and there is a risk of disease transmission, if the mother is unable to produce milk, or if the infant is orphaned. Rise in milk banks may thus lead to a rise in the usage of nursing accessories, thereby propelling the growth of breastfeeding accessories market throughout the projection period. Additionally, the presence of favourable demographics in emerging and developing nations, especially mounting birth rate, presents chances for market participants to increase their presence in these nations. For instance, the Centers for Disease Control and Prevention reports that the United States' birth rate has reached 11 births per 1,000 people and that the fertility rate is 56.0 births per 1,000 women (aged 15 – 44). The use of breastfeeding accessories is predicted to expand with the rise in birth rates, fuelling the breastfeeding accessories market expansion over the forecast period.

Breastfeeding Accessories Market: COVID-19 Impact

Although COVID-19 had a negative effect on the market, it is anticipated that during the post-pandemic phase, the use of breastfeeding accessories will rise. Due to the global introduction of the COVID-19 vaccine and the resulting opening of international borders, the supply chain is anticipated to return to normal during the post-pandemic phase. In addition, after the epidemic, the birth rate is anticipated to rise. For instance, experts at the University of Michigan anticipate a rise in births following the pandemic. As a result, a gradual demand surge in breastfeeding accessories market.

Rise in Rate of Childbirth, and New Mothers Returning to Work Drives Breastfeeding Accessories Market Growth

The increase in birthing rates and the decline in infant mortality rates may both be contributing factors to the expansion of the global market for breastfeeding accessories. In the upcoming years, it is anticipated that demand for breastfeeding accessories would increase due to a rising percentage of women working, at least in important regions and nations. There may be potential in the worldwide market if the government and non-profit initiatives and awareness campaigns around nursing and pregnancy are implemented more frequently. The rising trend of late parenting is expected to boost sales of upscale breastfeeding equipment. The demand from working women could rise rapidly in the future. Consumers' rising disposable income and rising living conditions in emerging economies are anticipated to drive the growth of breastfeeding accessories market.

Breakthroughs in Technology and Innovation Upholds Breastfeeding Accessories Market Growth

Innovations in product enablers is a key trend in this sector. These include advancements that help nursing moms’ express milk more easily and conveniently, such as breast-pumping bras or the Naya Pump, a breast pump that uses technology to help mothers produce up to 25% more milk. In 2016, Lansinoh released the Smartpump, a Bluetooth-enabled breast pump. Women can track their pumping sessions with the help of Smartpump's connection to the Lansinoh Baby app. The desire for mothers-on-the-go to be less burdened by this crucial process and the market's ongoing growth both contribute toward the growth of breastfeeding accessories market.

Huge Capital Investments, and Additional Costs to Hamper Rapid Progress of Breastfeeding Accessories Market

To introduce new equipment to the breastfeeding accessories market, a significant investment is needed, and the FDA clearance procedure might take a long time. Growth may be hampered by high product costs and a lack of availability in certain specialized markets. This could also hurt new competitors in the market. Additionally, there is a rising discussion about the unnecessary use of breastfeeding accoutrements, which can also serve as a deterrent.

Sales of Breastmilk Storage and Feeding Products Dominant in Breastfeeding Accessories Market

In 2021, the breastfeeding accessories market was dominated by the breastmilk storage and feeding products segment, which had a revenue share of over 15%. Products for feeding and storing breastmilk are used to appropriately store breastmilk to assure the safety and calibre of expressed milk. The rise in the number of working women is a key factor propelling the category. This is due to the short duration of maternity leaves and the quick return to work of new mothers, which increases the need for breastfeeding supplies. For instance, according to the World Bank and International Labor Organization's most recent statistics, 46% of women worldwide are working, and this number is predicted to increase in the future. Therefore, the breastmilk storage and feeding segment is anticipated to rule the market over the forecast period as the percentage of women working increases. During the projected period, the postpartum recovery accessories market is expected to grow at the quickest CAGR. Accessories for postpartum recuperation include nursing cushions and disposable gowns, among others. Since these goods are utilized postpartum, a rise in the world's birth rate and fertility rate is anticipated to support the segment's growth. For instance, according to Knoema, India had a birth rate of 17.4 per 1,000 inhabitants as of 2020. In a similar vein, according to Eurostat, there were 1.53 births per woman and 4.2 million babies born in the European Union in 2019. It is thus projected that a rise in birth rates will have a substantial impact on the use of postpartum recovery accessories, influencing the expansion of breastfeeding accessories market.

North America’s Breastfeeding Accessories Market Benefits from Greater Awareness, and Technology Penetration

In 2021, North America accounted for more than 47% of the market for breastfeeding accessories. The strong awareness and rising demand for cutting-edge breastfeeding accessories primarily drive regional earnings. Additionally, greater technology usage brought on by busier lifestyles will promote corporate growth. The number of births occurring in hospitals that are more accommodating to babies and the encouragement offered by various lactation support organizations will further fuel regional industry demand. The expansion of breastfeeding accessories market however will be constrained by the high costs associated with the necessity for regular replacement or repurchase of nursing accessories. Asia Pacific on the other hand is likely to witness the fastest CAGR through the end of forecast period. This can be ascribed to the region's expanding awareness campaigns and presence of a sizable target audience.

Additionally, a rise in the birth rate is anticipated to support the expansion of breastfeeding accessories market in the region. For instance, according to Work Bank, China's birth rate climbed from 1.60 births per woman in 2000 to 1.70 births per woman in 2019. The Australian Bureau of Statistics reports that in 2020, 294,369 births were reported in Australia. As a result, the breastfeeding accessories market is expected to develop throughout the projected period due to a rise in birth rates across the Asia Pacific region. During the projection period, the Middle East and African region is anticipated to increase significantly. This can be related to the different ailments brought on by our changing lifestyles. For instance, South Africa has a very low prevalence of breastfeeding due to the high number of moms who are HIV positive and the widespread belief that nursing can pass the disease to the kid. 2017 Department of Health regulations on breastfeeding mandate that nursing women must exclusively breastfeed their children. As a result, the market for breastfeeding accessories may experience rapid expansion in this area. In a similar vein, according to data from the World Bank, Saudi Arabia's fertility rate in 2019 was 2.28 births per woman. This further increased birth rate is anticipated to drive the expansion of breastfeeding accessories in the Middle East and Africa throughout the course of the forecast year.

Global Breastfeeding Accessories Market: Competitive Landscape

Medela Symphony Plus, which helps the commencement and maintenance of breast milk supply, was introduced in April 2019 by Medela LLC, a provider of breast pumps, nursing accessories, and medical vacuum technology. With this pump, you can pump more frequently and produce more breast milk. Moreover, Pod Manufacturing Company, Expanding Design and Production Efforts in Vermont, US, was acquired by Mamava, a producer of freestanding breastfeeding pods, in October 2021. The company Mamava will be able to expand its offering of breastfeeding supplies thanks to this acquisition.

A few of the players in the breastfeeding accessories market include Koninklijke Philips N.V., Ameda, Medela LLC, Newell Brands, Pigeon Corporation, Nuby, Artsana S.p.A., Mayborn Group Limited, Handi-Craft Company, Medline Industries Inc., NUK USA LLC, and Edgewell Personal Care.

Regional Classification of Global Breastfeeding Accessories Market is Listed Below:

North America

  • U.S.
  • Canada


  • Germany
  • France
  • Spain
  • U.K.
  • Italy
  • Russia
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Southeast Asia
  • Rest of Asia Pacific

 Latin America

  • Brazil
  • Mexico
  • Rest of Latin America

Middle East and Africa

  • GCC
  • South Africa
  • Rest of Middle East and Africa

*Regions and countries are subject to change based on data availability.

Key Elements Included In The Study: Global Breastfeeding Accessories Market

  • Breastfeeding Accessories Market by Product/Technology/Grade, Application/End-user, and Region
  • Executive Summary (Opportunity Analysis and Key Trends)
  • Historical Market Size and Estimates, Value, 2018 - 2022
  • Market Value at Regional and Country Level, 2023 - 2030
  • Market Dynamics and Economic Overview
  • Market Size in Value, Growth Rates, and Forecast Figures, 2023 - 2030
  • Competitive Intelligence with Financials, Key Developments, and Portfolio of Leading Companies 
  • Regional and Product/Grade/Application/End-user Price Trends Analysis
  • Value Chain and Five Force’s Analysis
  • Regional/Sub-region/Country Market Size and Trend Analysis
  • Company Market Share Analysis and Key Player Profiles

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