Preliminary research of Fairfield Market Research indicates a promising growth outlook for global breast pumps market during the course of next few years.
Global Breast Pumps Market Revenue Ramps up in Line with an Expanding Female Workforce
As literacy rates increase globally, people are becoming increasingly interested in incorporating more advanced medical technologies into their daily lives. Due to rising product demand, and growing presence of major players, the markets in developed nations tend to get saturated. The accelerated economic growth, and rising par capita disposable income are anticipated to open new avenues for breast pumps market expansion in the next few years. The growth of breast pumps market is primarily driven by rising rates of female employment worldwide, improvements in emerging economies' healthcare systems, and policies promoting working mothers.
As stated by the International Labor Organization (ILO) in statistics updated in February 2022, the global rate of female labor force participation is less than 47%. Many working mothers use breast pumps to pump milk and feed their infants while away from work. Approximately 44% of infants aged 0 to 6 months are breastfed, according to a WHO fact sheet from 2021. Additionally, according to the same article, breastfeeding should be done exclusively for a baby's first six months. Breast pumps make it easier and take up less time to pump milk. Adoption of these devices among working women may rise because many women find it convenient to store breast milk after returning to work, traveling, or in other situations apart from their infants. Global breast pumps market is anticipated to grow strong throughout the forecast period.
Breast Pumps Market: COVID-19 Impact
Globally, the COVID-19 pandemic impacted lactation practices and breastfeeding, with early anti-breastfeeding clinical procedures posing a risk to the infant's health. The breast pump came in handy during the pandemic since it was suggested that separating a nursing mother and her infant would be problematic. According to a 2022 University of Idaho investigation, breastmilk from moms with COVID infection gives their infants antibodies to combat COVID-19. Additionally, throughout the epidemic, official sources offered breastfeeding mothers advice on properly caring for the baby. For instance, during the COVID-19 pandemic, the Centers for Disease Control and Prevention (CDC) update from 2022 included instructions on correctly cleaning and sterilizing breast pumps. As a result of the causes mentioned earlier, COVID-19 has significantly impacted the market for breast pumps.
Increasing Public Awareness Regarding Breastfeeding Equipment to Foster Breast Pumps Market Expansion
It is projected that rising consumer awareness and supportive governmental initiatives will fuel the market for breastfeeding accessories. Similarly, during the COVID-19 epidemic, the CDC, WHO, and the Academy of Breastfeeding Medicine (ABM) encourage using breast pumps to provide babies with extracted breastmilk, which is anticipated to have a positive impact on the breast pumps market. Additionally, through campaigns and informational publications, major industry players like Medela LLC, Newell Brands, Laura & Co., and Ameda, as well as universities like Washington University and Fudan University, are raising awareness among women about the advantages of breastfeeding. Over the forecast period, this is expected to fuel demand for breast pumps.
Rising Number of Milk Banks, and Presence of Favourable Demographics to Aid Breast Pumps Market Expansion
Milk banks are expanding due to the rising demand for breast milk preservation and nipple care solutions. An innovative initiative that helps mothers is milk banks. If the mother has an infection that could spread to the infant, if she is reluctant to breastfeed, or if the baby is left abandoned. According to estimates, Brazil has the most milk banks, which could present opportunities for market growth in this regional business. It is anticipated that this industry will be significantly impacted by the growing global population and increased fertility rates in developing and developing countries with significant untapped potential. Birth rates and global population growth are important indicators of how much demand there is for breast pumps. As a result, it is anticipated to have a significant impact on the breast pumps market for the duration of the forecast period.
Growing Worries About Childhood Tooth Decay, and Potential Contamination Risks Limit Expansion of Breast Pumps Market
A baby gets all the essential nutrients from its mother when breastfed exclusively by her. Warming and preserving breast milk may cause the nutrients to be lost. This impacts the baby's health. Breastmilk bottles, and storage containers must be frequently cleaned for clean and healthy feeding. There are locations in the containment units that are difficult to reach and could harbor fungus and germs even after a complete cleaning. Pure breast milk is an ideal breeding environment for these microorganisms. The infant would become ill as a result of this. However, nursing prevents tooth decay from occurring. Moreover, the prolonged contact between the baby's teeth and the bottle runs the risk of dental decay. Finally, the teeth should be capped or replaced with the help of a dentist.
Electric Pumps to Dominate Breast Pumps Market with Technological Advantage
Based on technology, the breast pumps market is segmented into manual, battery-powered, and electric pumps. The electric pumps held the largest market share in 2021 and are anticipated to increase significantly over the next several years. A motor drives electric breast pumps, which deliver suction through plastic tube to a horn that fits over the nipple. It offers much more suction, speeds up pumping, and enables simultaneous pumping of both breasts. Working mothers typically prefer electric pumps because they can quickly extract more milk. Compared to a typical pump, the double-pumping model requires less time. Electric pumps are frequently heavy and noisy, but manufacturers continue using cutting-edge technology to produce lighter pumps that make less noise. Electric pumps are also available for rental for mothers who cannot afford a new pump but need one for brief periods. Over the next few years, market growth is anticipated to be driven by technological improvements with the launch of portable instruments like the Platinum electric breast pump by Ameda and the Electric swing breast pumps by Medela.
Hospital Grade Category Leads Breast Pumps Market as it Can be Rented for Private Use
Based on application, the breast pumps market is segmented into personal use and hospital grade. The hospital grade category currently dominates breast pumps market over the forecast period. Hospital grade breast pumps can be rented monthly for private use and have strong motors, making them common in hospitals. These are operated on a "closed system," which means that barriers are in place to stop milk from entering the motor. As a result, there is less chance of contamination, and multiple users can use them safely. These breast pumps have many advantages over those intended for personal use, including being stronger, and more efficient. They are helpful for mothers who need to use a powerful pump due to medical conditions or whose infants have trouble latching on and nursing. Hospital-grade pumps are thus expected to experience significant growth over the forecast period due to the benefits as mentioned earlier they provide.
North America’s Breast Pumps Market Remains Dominant, Increased Rate of Women Employment Pivotal
Over the forecast period, it is anticipated that the North American Market will account for the largest revenue share. The market is expanding in the area due to increased market penetration of breast pumps, increasing employment rates for women, rising healthcare costs, and a well-established healthcare infrastructure. Additionally, the United States is a significant contributor to regional growth due to increased product releases and government measures to spur the market's growth in the analyzed region. Certain actions performed by organizations and governments are fostering market expansion and raising public awareness. For instance, in 2021, the American Society for Biochemistry and Molecular Biology ran an awareness campaign that included a nursing awareness component. Breastfeeding may have positive psychological or emotional effects on both mother, and child. These kinds of initiatives are fostering the expansion of breast pumps market in the region under investigation. Furthermore, North American product introductions and corporate alliances have an influence on the development of breast pumps. Many working mothers use a breast pump to express their milk and preserve it for the baby at work.
The Asia Pacific breast pumps market is anticipated to experience stable revenue growth throughout the forecast period, mostly due to the increased birth rate and rising employment of women in the area. In Europe, there were almost 4.2 million births in 2019, and between 2009 and 2019, the employment rate for women rose from 58.3% to 64.1%. Working mothers struggle to manage and provide their infants with the nourishment they need, which, if not appropriately catered for, might lead to an increase in newborn death. Breast pumps make it simpler for women working to feed their infants adequately. Moreover, in the upcoming years, the market for breast pumps in Europe is anticipated to profit from growing consumer awareness of the advantages of nursing, specifically among lactating moms. High disposable income and technological advancements are important drivers for breast pumps market in the local area.
Global Breast Pumps Market: Competitive Landscape
In April 2022, the launch of the 250 mmHG double-pumping Ardo Alyssa breast pump was announced by Ardo Medical, Inc. It is a breast pump designed for hospitals with NICU capabilities. Similarly, in October 2021, Medela announced the release of Swing Maxi, a double electric breast pump that offers the freedom to pump while being portable. The Swing Maxi is a closed-system solution with a 1.5-hour built-in battery, and a USB charging port.
A few of the players in the breast pumps market include Ameda (Magento, Inc.), Hygeia Health, Medela AG, Koninklijke Philips N.V., Lansinoh Laboratories, Inc., Pigeon Corporation, Motif Medical, Chiaro Technology Limited (Elvie), Willow Innovations, Inc., and Spectra Baby USA.
Regional Classification of the Global Breast Pumps Market is Listed Below:
Middle East and Africa
*Regions and countries are subject to change based on data availability.
Key Elements Included In The Study: Global Breast Pumps Market
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