Fairfield Market Research Home Cleaning Products Market Size, Share, Trends, 2023-2030

Home Cleaning Products Market

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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Industry: Consumer Goods & Services

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Global home cleaning products market surpassed the valuation of US$230 Bn in 2021 and will possibly observe a healthy growth curve in the upcoming years.

Demand for Natural Cleaners to Pave the Way for Home Cleaning Products Market

Use of chemicals in routine activities has prevailed since past several years. One such use of chemicals in cleaning and hygiene applications has picked up steam as customers continue to rely on effective anti-bacterial formulations. However, since the recent past, the trend of going green has transformed the cleaning and hygiene sector. Individuals, on the back of growing environmental concerns, are opting for natural and organic cleaning products. In addition, with advancement in technology, new versions of organic cleaning products are made available that are more effective, and cost-efficient. For instance, surfaces such as glass, wood or mirrors can be conveniently cleaned using smart drop technology. In this regard, companies in home cleaning products market are introducing new green cleaning products. For example, Clorox Professional Product Company provides Green Works Natural Toilet Bowl Cleaner. This cleaner is completely made from natural ingredients and is safe without adverse effects.

Not only environment, but also considering human health, the demand for natural or organic home cleaning products has increased considerably. This has translated in a reduction in the use of harmful chemicals that negatively impact human skin, surface texture and colour, and environment. For instance, according to the Centers for Disease Control and Prevention (CDC), in the United States, during the COVID-19 pandemic, problems such as eye, nose, and skin irritation associated with the use of home cleaning products such as disinfectants, and cleaners due to presence of harmful chemicals was observed. This factor has fuelled the demand for natural cleaning options, in turn paving new avenues of growth for the home cleaning products market.

Home Cleaning Products Market Experienced a Measurable Impact of COVID-19 Pandemic

Emergence of SARS-CoV 2 pandemic triggered a higher sense of hygiene, resulting in an increased dependence on home cleaning products. With growing repercussions of the virus, individuals have become aware and concerned about their hygiene at both household and personal levels. Unexpected outbreak of the pandemic fuelled the demand and sales of disinfectants and other home cleaning products. Apart from household uses, the growth of home cleaning products market was also influenced by rising applications in the commercial sector such as in offices, malls, and other public places. In this backdrop, the COVID 19 pandemic significantly pushed the growth of home cleaning products market worldwide.

Surface Cleaners to Account for a Significant Revenue Share in Home Cleaning Products Market

The demand for surface cleaners is projected to increase at a rapid pace, in turn influencing their sales on the global front. The use of surface cleaners in efficient removal of stains, clutters, dust, and bad odour remains a critical factor driving their adoption. In addition, increasing risk apropos to bacterial development on surfaces causing illnesses has further fuelled demand for surface cleaners, thus largely contributing towards the growth of home cleaning products market.

Home Cleaning Products Market North America Likely to Cement Dominance

Maintaining a quality lifestyle has always been of high importance among individuals in the developed nations of North America. This can be attributed towards increasing economic strength, growing GDP per capita and an urge to maintain home and self-hygiene given the recent COVID-19 pandemic outbreak. In addition, robust infrastructure, growth in the real estate sector and presence of major manufacturers of household cleaners in the region continue to influence growth of the home cleaning products market in North America. Furthermore, growing inclination towards natural cleaning products has resulted in the development of new cleaners with new fragrances. These new home cleaning products with appealing smell alongside cleaning effectiveness have profoundly influenced the purchasing decision of individuals resulting in their increased sales. In this backdrop, North America is expected to account for a significant share in the home cleaning products market.

On the other side of the continuum, developing economies in Asia Pacific are projected to showcase high attractiveness in global home cleaning products market. The demand for natural cleaning products owing to rising hygiene related concerns have propelled the use of organic home cleaning products across China, Japan, and India, South Korea, and Australia and other Asian countries. Furthermore, growing customer pool backed by increasing population in the region along with rising infrastructure development, and urbanisation has fuelled the sales of home cleaning products, in turn offering potential growth opportunities for manufacturers. This factor coupled with favourable government initiatives emphasising hygiene and cleanliness remains instrumental in driving the growth of market in Asia Pacific.

Home Cleaning Products Market: Competitive Landscape

New product launches have been witnessed in the home cleaning products market by companies in a bid to strengthen their position by expanding their portfolio. A few of the major players in home cleaning products market include Henkel AG & Co. KGaA, Unilever, Proctor & Gamble, Colgate-Palmolive Company, Reckitt Benckiser Group Plc, Godrej Consumer Products Ltd., Kao Group, and Church & Dwight Co. Inc.

Recent Notable Developments

  • In 2020, P&G (Proctor & Gamble) launched new antibacterial cleaners that are available in citrus scent

  • In 2021, Godrej Consumer Products Ltd. (GCPL) introduced a two-in-one liquid detergent in India under “Ezee” brand. With this introduction, the company aims to enter the cloth detergent space

  • In 2021, a new dishwashing liquid was launched by Unilever. This liquid is made from natural ingredients and is highly biodegradable and renewable. With this, Unilever aims to reduce its carbon footprint, thus supporting environment health

  • In 2021, toilet cleaners with novel packaging were introduced by Henkel Corporation. This packaging was made from recycled plastics, an innovative effort to contribute towards environment health

Regional Classification of the Global Home Cleaning Products Market is Described Below:

North America

  • U.S.
  • Canada


  • Germany
  • France
  • Spain
  • U.K.
  • Italy
  • Russia
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Southeast Asia
  • Rest of Asia Pacific

Latin America

  • Brazil
  • Mexico
  • Rest of Latin America

Middle East and Africa

  • GCC
  • South Africa
  • Rest of Middle East and Africa

*Regions and countries are subject to change based on data availability

Key Elements Included In The Study: Global Home Cleaning Products Market

  • Home Cleaning Products Market by Product/Technology/Grade, Application/End-user, and Region
  • Executive Summary (Opportunity Analysis and Key Trends)
  • Historical Market Size and Estimates, Value and Volume, 2018 - 2022
  • Volume Consumption at Regional and Country Level, 2023 - 2030
  • Market Dynamics and Economic Overview
  • Market Size in Value and Volume, Growth Rates, and Forecast Figures, 2023 - 2030
  • Competitive Intelligence with Financials, Key Developments, and Portfolio of Leading Companies 
  • Regional and Product/Grade/Application/End-user Price Trends Analysis
  • Value Chain and Five Force’s Analysis
  • Regional/Sub-region/Country Market Size and Trend Analysis
  • Company Market Share Analysis and Key Player Profiles

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