Hops Market

Burgeoning Craft Beer Culture Paves Way for Hops Sales

The Hops Market  is valued at USD 9.5 Bn in 2026 and is projected to reach USD 13.6 Bn,  growing at a CAGR of 7% by 2033. A keen interest in craft breweries and home breweries has taken the global hops market by storm. According to The Brewers Association, more than 550 new breweries opened in 2015 in the U.S. With craft brewers growing at a double-digit rate, the demand for hops is expected to accelerate in the near future.

Hops counterbalances the sweetness of the malted grains, adds flavour, and aroma to the beer. It contains essential oils responsible for releasing the desired aroma. As a result, the demand for aromatic hops has attained robust growth in recent years. In 2013, approximately 60% of the U.S. hop acreage were dedicated to aroma hops. Hops also contains beta acids that delay spoilage caused by bacteria, acting as a natural preservative. These characteristics are expected to work in favour of the global market during the forecast period.

However, the production of hops involves tremendous complexity. Cultivating demands high investments. Before making its way to the brewer, hops undergoes a minimum gestation period of one to two years. Its long harvesting cycle makes it a costly ingredient and one that has to be protected at all costs from natural calamities and possible disasters.

Chinook Segment Capitalizes on Hops Market as it Proves to Be a Valuable Ingredient in Beer

The global hops market is segmented on the basis of raw material, nature, application, and region. By raw material type, the market is segmented as cascade hops, amarillo hops, chinook hops, and centennial hops. The concentration of acid in chinook hops is comparatively higher, varying from 12-14%. This makes it well-suited for the production of alcoholic beverages, especially beer. This reason alone is expected to give this segment an edge over others.

By nature, the market segmentation includes organic and conventional where organic hops are expected to gain more traction owing to the increased demand for organic beer. According to the Organic Trade Association (OTA) sales of organic beer in the U.S. increased by 3.4% between 2017 and 2018. This is expected to shift the focus towards a systemic investment in growing organic hops, thereby boosting the segment in the long run.

By application, the global hops market is segmented as beverages, pharmaceuticals, and cosmetics. Hops are one of the valued ingredients in alcoholic beverages. In the brewing industry, it is used as a flavouring and stability agent, which is expected to drive the segment growth over the forecast period. Meanwhile, the pharmaceutical segment is expected to retain its growth. The inherent medicinal properties of hops such as high antioxidants and excellent anti-inflammatory nature have won the ingredient a lucrative space in the production of drugs for digestion and treatment of menstrual symptoms amongst others.

Organized Supply Chain Management is Supports Market Growth in the U.S. 

The majority of hops are cultivated in the U.S. and Europe collectively account for nearly 90% of the global volume production. The key producing locations in the U.S. are Washington, Oregon, and Idaho. Other global hops producer includes include Australia, New Zealand, South Africa, and China. In terms of volume, North America is expected to reflect the largest bubble size on the attractive index. In the U.S., craft brewers are increasing at a double-digit rate. In 2019, according to Brewer Association (U.S.), more than 8000 craft breweries were operating in the country. From the consumer point of view, people are shifting towards fresh and gluten-free alcoholic beverages. These factors are driving the overall hops market in the U.S.

Furthermore, the supply chain of hops in the U.S. is highly organized. More than 90 % of craft breweries are contractual relationships with the farmers. This strategic move helps brewers to secure a guaranteed supply of hops of the preferred variety. This enables growers to plan plantations and ensure a steady production cycle, leading to sustainable supply chain management.

Hops Demand Blooming in Non-alcoholic Beverages Alternatives

Some of the major players studied in the report are

• Hopsteiner Inc.
• Yakima Chief Hops
• Kalsec Inc. (Hops Division)
• Briess Malt & Ingredients Co. (Hops Sourcing)
• Brewery Supplies (Various Distributors)
• Fritz Spillner GmbH & Co. KG
• J. Bosman (Pty) Ltd.
• Charles Faram Ltd.
• ** BarthHaas Group**
• Great Lakes Hops Co.
• The Hops Company
• Alpha Hops, Inc.
• Hop Growers of America (HGA)
• Lion (Brewing & Hops Supply)
• Select Botanicals Group

 Global Hops Market Segmentation

By Product Type

• Cascade Hops
• Chinook Hops
• Amarillo Hops
• Centennial Hops
• Others

By Application

• Medicinal Drugs
• Alcoholic Beverages
• Cosmetics
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa