Lip Care Products Market

Preliminary research of Fairfield Market Research indicates a promising growth outlook for global lip care products market during the course of next few years.

Natural, and Organic Products Trend Global Lip Care Products Market

Consumer demand for high-quality goods has increased due to rising worries about prolonged sun exposure, dryness, early aging, and lip darkening. A focus on organic, and natural lip balms has also grown as people look for safer substitutes devoid of synthetic and hazardous substances. An increasing number of male consumers are embracing these items due to the ongoing trend of personal grooming and well-being. Numerous brick-and-mortar stores, mass lip care products market retailers, and other merchants reported a fall in sales during the same year. As an illustration, The Boots Company PLC reported a two-third decrease in beauty product sales between March and April 2020. However, DIY and self-care beauty products are a growing trend in the market that is anticipated to rebound during the projection period. As more Americans choose organic goods due to a shifting preference for vegan goods, there is an exponential rise in demand for these products in the United States. Due to the growing worries about reducing plastic use and trash disposal, several firms in the area are concentrating on producing lip care products using sustainably based ingredients. As an illustration, Ethique, Inc. introduced a new line of lip balms in the United States in June 2021. The product's tubes are 100% compostable at home and are made of naturally derived plant-based substances.

American women use these products more frequently than other women worldwide. An American woman will typically use these products up to 2.35 times daily, with some exceptions (up to 14 times daily). The market is projected to grow in the next years because of these indicators. To launch skin-friendly and high-end market participants are concentrating on researching and developing such goods. There has been a substantial rise in the introduction of natural and organic lip care products free of aluminum or sodium Laureth sulfate. For instance, vegan and cruelty-free lip balm from Anastasia Beverly Hills debuted in 2020 in flavors like coconut, strawberry, and mango. Such product selections are anticipated to stimulate lip care products market expansion.

Lip Care Products Market: COVID-19 Impact

Due to COVID-19, the demand was briefly impacted because offline retail channels were shut down, and governments worldwide imposed severe regulations on public gatherings. Additionally, the supply chain for lip care products was impacted by trade prohibitions in several locations. Various  participants launched new items with cutting-edge formulas to attract consumers' interest. For instance, in the United States in March 2020, Hello CBD, a company that makes personal care products with CBD, unveiled two new vegan lip balms. The product comes in strawberry and vanilla mint tastes and is made from coconut and olive oils.

Growing Demand for Organic Lip Care Products Will Accelerate Lip Care Products Market Growth

The growing popularity of organic skin care products influences consumer preference for organic lip care products. In contrast to goods made of harmful chemicals and synthetic substances, consumers are choosing lip care products with natural, organic, and clean-label ingredients. The need for organic lip care products is driven by modern people's changing lifestyles and rising smoking rates. Customers choose these solutions to hydrate and restore their pale and darker lips that result from smoking and various other factors. Due to this, the top companies are now developing goods with natural ingredients and emphasizing their ethical and sustainable source. Consumers are also growing more and more environmentally conscious.

Additionally, the lip care products market is seeing an increase in demand for natural products and handmade ecological packaging. For instance, Last Forest debuted their new beeswax lip balm in India in July 2022. The lip balms come in various tastes, including mint, chocolate, and strawberry, and are made from 100% organic beeswax. The product is sold in glass jars and packaged in handmade cardboard gifts.

Increased Knowledge of Importance of Shielding Lips from Sun to Boost Lip Care Products Market Growth

Overexposure to the sun damages skin, as is well documented. The likelihood of acquiring lip cancer was found to be correlated with lifetime sun exposure, occupation, and outdoor activity. People must protect their lips from the sun because their skin is significantly thinner and melanin-free. The lips are far more prone to cancer than other body parts' skin. Without lip protection, exposure to the sun diminishes the collagen in the lips, causing them to thin out and age over time. Even on those bright winter days, taking care of your lips is crucial. It goes for the hot summer months as well. According to studies, lip cancer affected 63.2% of males and 69.9% of women older than 60. As people become more aware of the need to protect their lips from the sun which provides an impetus to lip care products, lip care products market will remain on an uptrend.

DIY Lip Care Products are Viable Alternative to Synthetic Products to Hinder Lip Care Products Market Growth

Lip care solutions that are homemade or organic help mend cracked lips and lessen their discomfort. Organic lip balm, better and safer than commercial and synthetic balms, is one of the best lip moisturizers on the lip care products market. Use organic lip balms to cure chapped lips and avoid hazardous substances that are bad for the body. These organic lip care basics are typically made from natural ingredients like aloe vera, beeswax, and shea butter. Natural components in organic lip balms provide many health benefits. In addition to repairing chapped lips, they protect them from additional damage. Lip balms made of beeswax are excellent because they not only moisturize and soften lips but also offer anti-inflammatory and antibacterial properties that can repair, shield, and prevent damage from environmental factors like U.V. rays, pollution, and extreme temperatures.

Emulsifiers Category Dominated Lip Care Products Market due to Increased Launch of New Products

The emulsifiers category held the largest lip care products market share, and it is anticipated that it will continue to rule the market during the forecast period. People use lip balm, a smooth, wax-like substance, to moisturize and soothe the agony of dry or chapped lips. Due to their thin skin, the lips are more prone to dryness than other body parts. The lips are shielded from the wind, dry air, and particularly chilly conditions by this substance, which resembles wax. Both men and women regularly choose lip balms to cure chapped lips throughout the winter. Lip balm devotees rarely leave the house without several product tubes. Approximately 66% of Americans use lip balm daily, and over USD 200 million is spent in the U.S. annually. Tinted lip balm can be used in place of both lipstick and regular lip balm. Tinted lip balm gives the lips a subtle pop of color that is ideal for a daytime appearance or a night out.

Hypermarkets & Supermarkets Dominate Lip Care Products Market

The hypermarkets & supermarkets category dominated the lip care products market in 2021. These stores provide considerable customer benefits, including low product pricing and increased awareness of national and international brands, making them an ideal platform for all customer segments. Additionally, it is anticipated that the specialty store distribution channel category will grow significantly during the forecast period. Because of the convenience of purchasing, the vast network, and the availability of an exclusive choice of goods at competitive costs, customers purchase goods from these stores. Additionally, these shops profit from the growing interest in specialty goods that are vegan, cruelty-free, organic, and natural.

Europe to Dominate Lip Care Products Market due to Growing Products Range

Over the forecast period, the Europe lip care products market will account for the largest revenue share. Increased Availability, high disposable income, and a growing range of product offerings in the European region are the main drivers propelling the market expansion. The number of producers selling lip care products has expanded in response to rising customer demand across numerous nations. For instance, a U.K. startup called Above&beyond created a plastic-free, refillable, and reusable lip balm on December 22, 2021, to make it last a lifetime. Increased consumer interest in modern lifestyles and the adoption of shifting fashion and beauty trends are other factors contributing to the growth of the market in this region. Western countries' chilly environment exacerbates lip problems and infections, increasing the need for lip care solutions.

The Asia Pacific lip care products market is anticipated to experience stable revenue growth throughout the forecast period because consumers are becoming more conscious of their physical appearance. The demand for various lip care products, including lip balm, lip oil, lip scrub, and sleeping lip mask, is being driven by consumers' rising spending on personal care and cosmetic items. Additionally, skin and personal care innovations support advancements in categories like sleeping masks and scrubs. The major firms are all introducing new items in conjunction with other businesses, giving consumers a wide range of options. Furthermore, the expanding demand has attracted new competitors, increasing rivalry in the local market. For instance, Nayanthara, an actress in the Indian film industry, debuted a line of lip balms in December 2021 through the business The Lip Balm Company. This product introduction was done with Dr. Renita Rajan, a dermatologist. Due to the growing interest among males in cosmetic products, the company concentrated on creating gender-neutral lip balms.

Global Lip Care Products Market: Competitive Landscape

In March 2022, the direct-to-consumer beauty and personal care company Pilgrim introduced a new line of lip care products called Squalane in India. Pomegranate extract, cocoa butter, and shea butter were used to create the various flavors of the product. Similarly, in November 2021, Amorepacific released its Amorepacific Lip Sleeping Mask Purple Edition as part of its Laneige lip care line to commemorate the "BTS PERMISSION TO DANCE ON STAGE" tour. Amorepacific's official online store, Laneige's U.S. website, Sephora's online store, and many physical locations all carry the item.

A few lip care products market are L'Oreal S.A.; Unilever; Beiersdorf AG; The Colgate-Palmolive Company; The Estée Lauder Companies, Inc.; Johnson and Johnson; Avon Products, Inc.; Shiseido Co., Ltd.; The Procter & Gamble Company and Revlon, Inc.

Global Lip Care Products Market is Segmented as Below:

By Product

• Lip Balm
• Lip Scrub
• Others

By Distribution Channel

• Hypermarkets & Supermarkets
• Pharmacy & Drug Store
• Specialty Store
• Online
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • France
  • Germany
  • Russia
  • Rest of Europe
• Asia Pacific
  • Japan
  • South Korea
  • India
  • China
  • Rest of Asia-Pacific
• LAMEA
  • Latin America
  • Middle East
  • Africa

Key Elements Included In The Study: Global Lip Care Products Market

• Lip Care Products Market by Product/Technology/Grade, Application/End-user, and Region
• Executive Summary (Opportunity Analysis and Key Trends)
• Historical Market Size and Estimates, Value, 2019 - 2022
• Market Value at Regional and Country Level, 2023 - 2030
• Market Dynamics and Economic Overview
• Market Size in Value, Growth Rates, and Forecast Figures, 2023 - 2030
• Competitive Intelligence with Financials, Key Developments, and Portfolio of Leading Companies 
• Regional and Product/Grade/Application/End-user Price Trends Analysis
• Value Chain and Five Force’s Analysis
• Regional/Sub-region/Country Market Size and Trend Analysis
• Company Market Share Analysis and Key Player Profiles

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• The segmentation/company profiles/countries depicted above may vary in the actual report.