Men Personal Care Products Market

Hygiene, in broad sense, has evolved into a much more holistic aspect covering various facets such as skin care, hair care, oral care and personal cleanliness. Besides women, men are also giving self grooming an equal attention. In a bid to maintain an attractive and a presentable image, men are relying on various personal care products to achieve the needed aesthetic quotient. Moreover, perception change is the most crucial aspect that has influenced the growth of the men personal care products market.

In addition, increasing emphasis on digital media platforms has influenced men personal care products market growth on the global front. Owing to increase in online customer pool, manufacturers and distributors of men personal care products are focusing on digital marketing efforts to enhance their sales trajectory and meet the growing volume demand of men personal care products.

Transformation in Perception to Elevate Personal Hygiene Quotient among Men

Since past several years, male gender has witnessed a paradigm shift with regards to personal care and hygiene. Not confined to mere muscle or toughness, masculinity has underwent a significant transformation apropos to aesthetics, personal hygiene and personal care. This has resulted in an increase in demand for men personal care products worldwide, consequently aiding market growth. Moreover, in the current scenario of growing pollution level along with environment changes, it becomes imperative to focus on personal hygiene and care. Growing willingness of men, given the changes in cultural norms, to invest in hygiene and personal care, especially by millennials is expected to influence the growth of the men personal care products market.

COVID 19’s Influence on Men Personal Care Products Market

Outbreak of COVID 19 has resulted in an increase in personal hygiene quotient worldwide. In order to maintain clean, safe and sterile scenario, individuals are relying on effective hygiene products. More attention has been given to most basic practices in a bid to contain pathogen spread, which has propelled the significance of hygiene and care, in turn providing ample opportunities for men personal care products. Albeit a shortfall in supply and demand cycle, the use of men personal care products such as sanitizers, skin creams and shaving lotions witnessed a stable increase. COVID 19 pandemic presented a wait and watch situation for various FMCG products owing to disruption in supply chain. However, the situation also offered potential opportunities for personal care and with lifting lockdown restrictions, the scenario significantly improved in 2021. The scenario is expected to further re-shape in turn presenting an optimistic scenario for the men personal care products market.

E-commerce Platform to Influence Men Personal Care Products Market Growth

E-commerce industry has witnessed a momentous boom since past decade which has resulted in new opportunistic pathways for various players. Companies involved in manufacturing of men personal care products are relying largely on e-commerce channel to distribute their products. Cost effectiveness, convenience and complementing purchase options offered by online channels such as E-Bay and Amazon, are transforming the market scenario for various commodities and men personal care products are no exception. In this background, e-commerce has played a crucial role in influencing sales of men personal care products worldwide.

Rising use of Skin Care to Bolster Growth of Men Personal Care Products Market

Use of skin care among other men personal care products is expected to increase at a significant rate in the following years. Increasing use of skin care products such as face wash, serums and creams has resulted in new product development and launches. For instance, in December 2021, new skin cleansers were launched by Vivalui. These skin cleansers for men address skin concerns such as dull dry skin, oily skin, irritation and redness. In addition, men skin care products are also expected gain high traction on the back of growing celebrity endorsements. For instance, L’Oreal endorsed David Beckham to launch and promote its new brand – HOUSE 99. Such efforts are expected to position the product in the customer’s mind, in turn changing his perception in a positive manner towards the product. These aspects have fuelled the use of skin care products in turn contributing towards the growth of the men personal care products market.

Asia Pacific to Present Lucrative Growth Opportunities

Male population across emerging economies in Asia Pacific is becoming alarmingly appearance conscious. Men’s grooming witnessed a healthy growth since past years in Asia Pacific, ranging from cosmetics and skin care to personal grooming. Largely driven by millennial population and young generation, the sales of men personal care products is expected to witness a further increase in the following years in Asia Pacific. Also, increasing population coupled with increasing GDP per capita is expected to influence the sales of men personal care products in the region.

Men Personal Care Products Market: Competitive Landscape

Few of the players in the men personal care products market include L’Oreal SA, Vi-john Group, Beiersdorf AG, Shiseido Co. Ltd., and Procter & Gamble Co.

Global Men Personal Care Products Market is Segmented as Below:

By Type

• Men Hair Care
• Shampoos & Rinses
• Hair Gel
• Hair Conditioners
• Hair Sprays & Hair Cream
• Hair Dyes & Hair Colors
• Men Shaving
• Shaving Soap
• Shaving Creams
• After Shave Lotions
• Pre-Shave Lotions
• Men Oral Care
• Dental Care Tools
• Mouthwashes & Breath Fresheners
• Men Personal Cleanliness
• Fragrances
• Soaps
• Body powders
• Men Skin Care
• Face and Neck Creams/Lotions
• Body and Hand Creams/Lotions
• Cleansers
• Moisturizers
• Men Other Personal Care Products
• Facial Makeup
• Eye Makeup
• Bathing Essentials
• Nail Care

By Distribution Channel

• Hypermarkets
• Supermarkets
• Online Channel/E-Commerce
• Specialty Store
• Other Channels

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • France
  • Germany
  • Russia
  • Rest of Europe
• Asia Pacific
  • Japan
  • South Korea
  • India
  • China
  • Rest of Asia-Pacific
• LAMEA
  • Latin America
  • Middle East
  • Africa 

Key Elements Included In The Study: Global Men Personal Care Products Market

• Men Personal Care Products Market by Product/Technology/Grade, Application/End-user, and Region
• Executive Summary (Opportunity Analysis and Key Trends)
• Historical Market Size and Estimates, Value and Volume, 2018 - 2021
• Volume Consumption at Regional and Country Level, 2022 - 2029
• Market Dynamics and Economic Overview
• Market Size in Value and Volume, Growth Rates, and Forecast Figures, 2022 - 2029
• Competitive Intelligence with Financials, Key Developments, and Portfolio of Leading Companies 
• Regional and Product/Grade/Application/End-user Price Trends Analysis
• Value Chain and Five Force’s Analysis
• Regional/Sub-region/Country Market Size and Trend Analysis
• Company Market Share Analysis and Key Player Profiles

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• The segmentation/company profiles/countries depicted above may vary in the actual report.