Men Personal Care Products Market

Global Men Personal Care Products Market Forecast

• The approximately USD 412.4 Bn market for men personal care products (2026) poised to rise high to reach USD 758.7 Bn by 2033-end
• Market size projected to exhibit an impressive CAGR of 9% between 2026 and 2033

Quick Report Digest

1. The key trend anticipated to drive the men personal care products market growth is the growing popularity of e-commerce. Furthermore, Consumers can buy men's personal care items conveniently and always from the comfort of their homes or while on the road because of e-commerce. This factor of ease encourages more consumers to look into and buy grooming products.
2. Another major market trend expected to drive the men personal care products market growth is the rapidly expanding personalisation of men's personal care products. Personalised products usually provide customers the choice of choosing their preferred scents or opting for fragrance-free in order to meet diverse scent sensitivities and preferences.
3. Some personal care items may include common allergens, perfumes, or preservatives that might cause allergic responses in those with sensitive skin or skin sensitivities. Due to harsh or incorrect skincare and grooming products that damage their skin barrier, people with sensitive skin may suffer increased sensitivity and pain.
4. In 2022, the skin care category dominated the industry. Eye creams are designed to address problems like under-eye bags, puffiness, and fine wrinkles. The fragile skin in this area is intended to be treated with care by them.
5. The grooming segment is expected to be the fastest-growing of the men personal care products market during the forecast period. Shaving creams and gels lubricate and protect the skin when shaving, lowering the chance of rashes and razor burns.
6. In 2022, the hypermarkets & supermarkets category dominated the industry. Supermarkets and hypermarkets typically maintain continuous product availability, reducing the risk of stockouts and guaranteeing that customers can get their chosen grooming products.
7. Throughout the forecast period, North America is anticipated to dominate the market for men's personal care products. Niche and independent businesses have grown increasingly popular in North America, delivering distinctive and advanced products to meet the different grooming and skincare demands of men.
8. Asia Pacific is expected to be the fastest-growing men personal care products market region. The importance of appearance and personal grooming is strongly emphasised in many Asian cultures. Men in the area have a greater need for grooming and skincare goods as a result of this cultural factor.

A Look Back and a Look Forward - Comparative Analysis

Continuous innovation produces a wide range of specialised goods catered specifically to the distinctive grooming and skincare requirements of men. This diversity draws a wider range of consumers. Cutting-edge components like peptides, antioxidants, and natural extracts are incorporated into advanced formulations to provide enhanced advantages, including anti-aging, hydration, and UV protection.

Products that include technology, such as intelligent skincare tools or grooming tools with cutting-edge capabilities, appeal to tech-savvy customers and help the market flourish. User-friendly packaging and application techniques, including pump dispensers and roll-on applicators, increase product accessibility and appeal to customers.

The market witnessed staggered growth during the historical period 2019 - 2024. Consumers were, therefore, able to devote a larger amount of their income to discretionary purchasing, such as personal care and grooming items, as disposable incomes were on the rise. Men might afford to spend more money on these purchases.

Consumers who had more money frequently upgraded to high-end and premium men's personal care items, which typically provided cutting-edge formulations, nicer packaging, and a more abundant experience. Customers with more money to spend had the means to look into and buy a greater selection of skincare and grooming products, including niche and specialised items.

Celebrities and influencers advertise specific men's personal care products on social media, reaching a large and interested audience. Their recommendations may boost sales and product visibility in the coming years.

Additionally, Influencers and celebrities create idealised representations of lifestyles. By utilising and endorsing grooming and skincare products, they imply that these products are necessary for obtaining a specific image or lifestyle and encourage customers to buy them.

Furthermore, Brands make use of the attraction of celebrities and influencers in order to introduce new items and generate consumer interest during the next five years.

Key Growth Determinants

• Growing Promotion and Accessibility of Men's Skincare Products

Men are growing more aware of the value of including skincare in their regular grooming practice. Because of this change in viewpoint, there is now more demand for skincare items made especially for the needs of men's skin.

Manufacturers directly provide a range of skincare items, including cleansers, moisturisers, serums, and sunscreens, created especially for men in response to this demand. This broad product selection addresses a range of skin issues and kinds. Men are becoming more and more interested in skincare products that fight wrinkles, fine lines, and age spots.

Sales of anti-aging goods in the category of men's care have increased as a result. Some companies are implementing gender-neutral marketing techniques to increase the accessibility and appeal of skincare products to a larger market, including males.

• Rising Need for Natural and Organic Products

The ingredients in the skin and hair care products that men use are a growing source of concern for them. They choose natural and organic items because they believe they are safer and better for them than other options. Many men are concerned about the environment, and they favour goods that are created with little harm to the environment, aren't tested on animals, and are obtained responsibly.

Products that are natural or organic frequently reflect these ideals. Natural and organic ingredients are preferable to consumers with sensitive skin or certain skin disorders because they are typically less prone to create skin allergies or irritants.

The clean beauty movement prioritises the use of cosmetics with clear ingredient lists. Men who support this movement look for personal care items made with recognisable natural ingredients.

• Increasing Product Premiumisation

Superior and higher-quality ingredients are frequently connected to luxury personal care products. For the promise of improved results, men are eager to spend money on these products. Men view the purchase of high-end personal care products as a self-indulgence and a means to pamper themselves, which is in line with a larger trend of self-care.

Men who respect style and elegance may find premium products' sophisticated and upmarket packaging and branding particularly alluring. Premium firms frequently offer specialised solutions for various skincare, haircare, and grooming needs in order to meet the particular wants and preferences of male consumers.

Major Growth Barriers

• Price Sensitivity

Many men may be hesitant to spend money on high-end or expensive personal care items. Consumers who are concerned about costs could choose less costly options or avoid buying certain things entirely.

Men may allocate less money for personal care items than they do for other necessities like housing, food, and transportation. This restricted budget may constrain their propensity to spend on grooming supplies.

People prefer to prioritize essentials above discretionary expenditures during economic downturns or uncertain financial times. Sales of more expensive personal care items may suffer as a result.

• Societal Stigma

Men have traditionally been dissuaded from openly using personal care and grooming items because of societal expectations about what it means to be a man. As a result of defying these standards, males who do so could get criticism or judgment.

Some men may worry about being judged or branded as effeminate or metrosexual if they openly use personal care products. They may be deterred from attempting new grooming techniques and products because of this concern.

Men's grooming products that go beyond the essentials, like soap and shampoo, may be subject to social stigma. This restricts the market for goods like skincare or cosmetics that are more specialised.

Key Trends and Opportunities to Look at

1. Growing Boom Around Beard Care

Growing and maintaining beards has been a widespread fad in recent years. Men are more likely to develop beards of different lengths and styles. Thus, specialty beard care solutions are required. The need for beard care has given rise to a variety of goods, including combs, brushes, shampoos, conditioners, balms, oils, and balms.

A vast variety of products caters to different beard kinds and grooming preferences. Men are becoming more aware of beard care products as barbershops and grooming facilities with beard grooming services proliferate.

2. Mushrooming Salons and Barbershops Dedicated to Men's Grooming

Barbershops and men's grooming facilities are informational centers for trends and grooming knowledge. They inform clients of the advantages of personal care products and suggest particular goods depending on client requirements.

Personal care items are frequently indicated by and used by barbers and other grooming experts during grooming sessions. Purchase and usage of these products at home are encouraged by this personal recommendation to clients.

Grooming products are frequently sold inside men's salons and barbershops. Sales are boosted by the convenience of customers being able to purchase these goods while they are there.

3. Technology Intervention in Men's Personal Care Sector

Tech-savvy consumers are drawn to smart grooming products like electric shavers, toothbrushes, and skincare products that use technology to offer precise and effective grooming experiences. Some skincare items have sensors or applications built in that analyze the user's skin health and make customised product usage suggestions.

Men can receive specialised guidance on product selection and skincare regimens through virtual consultations with skincare specialists and dermatologists via apps or websites.

How Does the Regulatory Scenario Shape this Industry?

Over the last three years, the market for men's personal care goods has been subject to a variety of regulatory frameworks and oversight by governmental bodies and organisations to guarantee the products' quality, effectiveness, and safety. The US FDA regulates cosmetics in the US to ensure customer safety when using them, including a variety of personal care products. The FDA’s guidelines for labeling, ingredient safety, and product testing have an impact on the formulation and marketing of men's personal care products.

The Cosmetic Products Regulation (EU) 1223/2009 establishes the EU Commission as the regulatory body for unique care products in the EU. Products are manufactured and promoted differently in European markets as due to stringent regulations the EU has set for product safety, ingredient labelling, and product claims.

Companies in the EU are required to register their cosmetic items with the Cosmetic Products Notification Portal, EU (CPNP) before putting them on the market. This technology ensures traceability and compliance with EU regulations. The industry's best practices and product quality may be influenced by the ISO standards for cosmetics and personal care goods, such as ISO 22716 for good manufacturing practices.

Fairfield’s Ranking Board

Top Segments

1. Skin Care Products Remain Top-selling

The skin care segment dominated the market in 2022. Facial cleansers for men are designed to get rid of dirt, extra oil, and pollutants from the skin. They are available in a variety of formats, including foamy cleansers, gel cleansers, and cream cleansers, to accommodate diverse skin types.

Products that exfoliate the skin, such as scrubs and exfoliating masks, assist in removing dead skin cells, clear clogged pores, and encourage smoother skin. For an unblemished face and to avoid ingrown hairs, exfoliation is essential.

Furthermore, the grooming category is projected to experience the fastest market growth. Men's shampoos are designed to remove product grime, buildup, and oil from the hair and scalp.

Some shampoos are designed specifically for particular hair kinds or issues, such as dandruff or thinning hair. Conditioners help moisturize and soften the hair, which helps to improve manageability and reduce tangling. For various hair kinds and issues, there are additional specialised conditioners.

2. Hypermarkets & Supermarkets Generate the Maximum Sales

The hypermarkets & supermarkets segment dominated the market in 2022. These shops have concentrated on giving customers the opportunity to see a thorough demonstration of products in person and to select from a variety of brands before making a purchase. Additionally, an increasing number of producers are providing men's personal care items, such as shaving supplies, by maintaining a separate area.

The E-commerce category is anticipated to grow substantially throughout the projected period. Businesses use customised marketing to communicate with customers across all of their contact points as consumers use the internet at an increasing rate.

Brands frequently have their online stores where customers may buy their products directly. These websites give businesses a platform to display their full product line, run specials, and interact with customers.

Regional Frontrunners

North America Surges Ahead in Sales, and Supply

Throughout the projected period, North America is anticipated to dominate the men personal care products market. The growth of this market in the region is expected to be helped by the presence of reputable producers like Procter & Gamble and Unilever, and the expanding infrastructure facilities for retailers.

The expansion of this market is further aided by rising knowledge of the advantages of utilising men's personal care products, including face cleansers and moisturizers, for washing the face and removing grime.

Companies in North America make significant investments in research and new product development, which results in the creation of advanced formulas and technologically advanced grooming products.

Asian Men Develop Interest in Grooming and Personal Care Products

The region with the fastest-growing market for men personal care products is predicted to be Asia Pacific. Spending on personal care products is significant in countries like South Korea, China, Japan, and India as a result of the increase of working men, especially in the corporate sector and fashion business.

The demand for personal care and grooming goods among males in emerging nations like China, and India has been boosted by this. A rise in regional and local skincare and grooming businesses that cater to Asian consumers' requirements and preferences has been seen in the area.

Adapting views of male beauty in the Asia Pacific region have prompted men to spend money on personal grooming and skincare products to improve their appearance.

Fairfield’s Competitive Landscape Analysis

The market for men personal care products is consolidating, and there are fewer well-known firms in the sector. To increase their global reach, the major companies are launching new products and modernising their distribution systems. Moreover, Fairfield Market Research is expecting the market to witness more consolidation over the coming years.

Who are the Leaders in the Global Men Personal Care Products Space?

• Procter & Gamble
• Unilever
• Reckitt Benckiser
• Johnson & Johnson
• L'Oréal
• Coty Inc.
• Beiersdorf AG
• Edgewell Personal Care Company
• Kao Corporation
• Estee Lauder Companies, Inc.
• Avon Products
• Shiseido Co. Ltd
• Vi-john Group
• Grooming Lounge
• MALIN+GOETZ

An Expert’s Eye

Demand and Future Growth

As per Fairfield’s Analysis, rising disposable incomes in emerging countries frequently allow consumers to spend more on personal care and grooming items. The size of the market grows as a result. Furthermore, Emerging market cities are rapidly urbanising, which alters people's lifestyles and grooming practices.

Urban inhabitants are more prone to use personal care items and have higher levels of fashion consciousness. Men in emerging nations are becoming more aware of the advantages of personal care products because of educational programs and marketing campaigns.

However, the men personal care products market is expected to face considerable challenges because of price sensitivity.

Supply Side of the Market

The US stands as the largest supplier market for men's personal care products in North America. The increased awareness of the benefits of using men's unique care products, such as face washes and moisturizers, for cleansing and grime removal, is credited with driving the expansion of the men's personal care market in North America.

The presence of well-known producers like Procter & Gamble, and Unilever, as well as expanding infrastructure facilities for retailers, are also anticipated to promote the growth of this sector in the region. The second-largest supplier in the world for men's personal care products is Europe. The three largest markets in Europe are the United Kingdom, Germany, and France.

Approximately 35% of global consumption of men's personal care products will be consumed in North America in 2023. The largest market in North America is in the United States, followed by Canada. The main factors driving the market growth in this region are the high disposable incomes of consumers in North America and the growing awareness of the benefits of using men's personal care products.

Global Men Personal Care Products Market is Segmented as Below:

By Product:

• Skin Care
  • Face Creams
  • Body and Hand Creams
  • Cleansers
  • Sunscreen Lotion
  • Misc.
• Hair Care
  • Shampoo & Rinses
  • Conditioners
  • Hair Gel & Oils
  • Misc.
• Grooming
  • Shaving Cream & Gel
  • Pre and After Shave
  • Misc.
• Personal Hygiene
  • Soaps
  • Powders
  • Cologne
  • Deodorants

By Distribution Channels:

• Hypermarkets & Supermarkets
• E-commerce
• Pharmacy & Drug Stores

By Geographic Coverage:

• North America 
• Europe 
• Asia Pacific 
• Latin America 
• Middle East & Africa