Natural Cosmetics Market

Millennials and Xennials Drive Global Natural Cosmetics Market as Social Media Feeds Redefine Beauty Standards

The Natural Cosmetics Market  is valued at USD 25.4 Bn in 2026 and is projected to reach USD 40.5 Bn , growing at a CAGR of 7% by 2033. The global natural cosmetics market is mirroring the demand for natural ingredient-based products, which is expected to witness a threefold rise. Instead of artificial or synthetic ingredients, natural cosmetics contain oils, fats and waxes, essential oils and oleoresins, colouring, and fragrance matter derived from plants or animals. Credible research supporting conversations about the harmful effects of chemically manufactured cosmetic products to treat acne problem, hair fall, ageing effects, skin pigmentation, and daily skincare has given boost to the global natural cosmetics market.

The global natural cosmetics market is significantly being driven by millennials and the xennials, a micro-group that remains on a generational cusp. This demographic is reshaping the natural cosmetics market with constantly changing trends that are rooted in environmental consciousness. These groups account for more than 32% of the global population that has grown up with social media platforms that are reinventing beauty standards. More aware, highly conscious about maintaining a healthy lifestyle, and inclined to select clean, natural, and “free from” alternatives, these two groups are expected to make a major impact on the global market for natural cosmetics.

Homegrown Brands and Local Sourcing Creates Perfect Marketing Strategy for Natural Cosmetics Market

The global natural cosmetics market has also seen an upward trajectory with product availability and rising disposable income in developing nations. Surging demand from non-metro cities has exposed the market to untapped opportunities. Analysts at Fairfield Market Research state that the momentum is expected to continue as buying behaviour leans towards natural cosmetics that are safer, better, and affordable.

As the unfulfilled demand for international brands in remote locations grows, local players have risen to the occasion offering products within a cost-effective range. Furthermore, as these products belong to homegrown brands that remain committed to using locally sourced ingredients, they are opening opportunities for ancillary businesses as well.

Meanwhile, developed nations are receiving continuous product launches in different categories that up the game with each new item. For instance, in 2021, one of the most selling brands of the U.S. Mineral Fusion, launched clear, vegan, non-sticky lip gloss, Hydro-Shine Lip Gloss Plumper. Similarly in 2020, Rituals, an international bath and body brand, expanded its “The Ritual of Namasté” range in body care category with a launch of five product variants including body scrub, shower, cream, deodorant stick, body cream refill.

Baby Care Natural Cosmetics Plays on Consumer Sentiment

The global natural cosmetics market is segmented on the basis of product type, end use, application, sales channel, and region. Based on product type, the market is segmented into skincare, haircare, fragrances, colour cosmetics, and toiletries. Analysts predict that the skincare segment is estimated to hold a potential value share. Increased usage of natural skincare products, a growing number of male users, and availability of innumerable products are expected to support the segment’s growth.

Based on application the market is segmented into household and salon and spa. The end users in the global natural cosmetics market are females, males, and babies. The baby segment is expected to attain a favourable growth over the forecast period. Increased parental concern coupled with the rising demand for baby grooming products is expected to boost the segment growth over the forecast period.

The global natural cosmetics market uses sales channels such as business-to-business and business-to-consumer segments. The business-to-consumer segment is further sub-segmented into supermarket, departmental stores, specialty outlet, and online.

Increased Product Penetration at Local Level to Drive Market Growth in Developing Nations

Globally, Europe and North America collectively account for the largest value share in the global natural cosmetics market. Continuous product launches in different categories, as well as rising ‘free from’ movement, is expected to boost the market demand in these regions. These markets are also being driven by higher awareness amongst the youth about skin and hair care routines. Importantly, easy access to better cosmetics as compared to their predecessors is expected to keep the trend going in the developed regions of the world.

In Europe, there is a distinct rise in the popularity of food-based cosmetic formulations that use ingredients such as avocado extract, cocoa extract, and turmeric extracts amongst others. Known for their antioxidant-rich, anti-inflammatory, and antiseptic properties, these ingredients are gaining quick ground in the western world.

On the other hand, Asia Pacific is expected to gain relatively highest incremental dollar opportunity in the global natural cosmetics market. Countries such as China, India, Singapore is expected to register favourable growth over the forecast period. Culturally attuned to using home remedies, the organized and well-marketed natural cosmetics market in Asia Pacific will find quick takers as they promise to continue skincare traditions backed with research.

Global Natural Cosmetics Market: Key Players

• L’Oréal S.A.
• The Estée Lauder Companies Inc.
• Unilever PLC
• Beiersdorf AG
• Natura &Co Holding S.A.
• Weleda AG
• Burt’s Bees
• The Body Shop
• Lush
• Origins
• Hauschka
• 100% Pure
• Korres S.A.
• Tata Harper Skincare

Market Segmentation

Product

• Color Cosmetics
• Skincare
• Haircare
• Fragrance

Price Range

• Low
• Medium
• High

Distribution Channel

• Supermarkets & Hypermarkets
• Specialty Stores
• Convenience Stores
• Online

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa