Drifting Away From Synthetic Dyes to Augment Growth of Natural Food Color Market
Reliance on natural and organic food is increasing as consumers shift towards consumption of food products free from synthetic ingredients. Awareness regarding immunity attributes and health benefits of organic food and color used, has resulted in increasing dependence on natural food color. Moreover, allergies related to synthetic food color such as asthma, irritability and tumor growth has translated into growing opportunities for use of natural food color in beverages and convenience foods. On the other hand, while artificial food colors have not been a direct cause of ADHD (Attention Deficit Hyperactivity Disorder), link between hyperactivity and artificial food color has been suspected. Bright colored beverages are typically attractive, especially for children; however, the presence of food dyes, such as artificial red dyes, can potentially cause impulsiveness and hypertension in children with higher chances of developing ADHD among them. Against this backdrop, preference for natural food color is likely to increase, consequently fuelling growth of the natural food color market in the future.
Regulatory Bodies to Support Use of Natural Food Color
Regulations related to use of colored dyes in food products are being worked upon on the back of growing health problems associated with synthetic products. International bodies such as JECFA (Joint FAO/WHO Expert Committee on Food Additives) are supporting the use of natural food color. Food additives that are deemed safe by regulatory bodies can only be used in preparing food products. Moreover, regulatory bodies are evaluating various synthetic food dyes that could result in prevalence of chronic diseases. For instance, in 2021, OEHHA (Office of Environmental Health Hazard Assessment) concluded an evaluation confirming that widely used synthetic colors that found in food, viz., Yellow 5, Red 40 and Yellow 6 are potentially carcinogenic and might result in behavioral problems, especially among children. Likewise, in Europe, use of unsafe color additives is already banned, which has caused the FDA to reanalyze its regulations such additives. This will result in big brands, such as Coca Cola, PepsiCo Inc., and Mars, to rethink on use of safe alternatives in their beverage products and snacks. Favorable regulatory environment is likely to have a poisitive growth influence on adoption of various natural food colors, in turn supporting their market growth.
Algae as a Viable Alternative to Synthetic Dyes – A Key Factor Influencing Growth of Natural Food Color Market
With bans on artificial food dyes across various countries, various food manufacturing companies are turning towards natural food color additives. Impact of ban on synthetic food color has caused major re-formulations in food products such as snacks, beverages and candies. Moreover, as trend towards consumption of natural additives continues, demand for natural food color additives such as algae is likely to increase. Algae’s speedy growth cycle and its non-carcinogenic property are making it a viable alternative to synthetic dyes. In addition, algae have a varying color and hue range which is positioning them as prime candidates that can be processed to develop a range of natural and safe food dyes. For instance, Pond Technologies offer a range of red, green and blue natural food color derived from natural algae such as Spirulina. Spirulina along with other algae are rich in nutrients, vitamins and act as antioxidants, which is making them as an apt solution to meet demands of health-conscious consumers.
APAC to Showcase High Potential; Stable Natural Food color Market Growth to be witnessed in North America
Natural food color market is likely to witness huge growth prospects in Asia Pacific region on the back of rising natural food color uptake in food products and pervasive clean label trend. Emerging economies such as India and China are expected to showcase high growth potential when it comes to demand for natural food color used in products. In addition, COVID 19 pandemic has resulted in consumers preferring home cooked food, which is also paving way for use of natural food color in household cooking. On the other hand, moderate growth of natural food color market is expected in developed countries of North America. Strict regulations regarding use of synthetic colors that contain arsenic, mercury and lead continue to influence adoption of natural food color in the region.
Natural Food Color Market Competitive Scenario
Key players in the natural food color market can expect an optimistic scenario in the coming years. Companies involved in manufacturing of natural food color are focusing on NPD and launches along with strategic mergers and acquisitions. For instance, on 6th June 2021, Oterra’s natural food color business was acquired by Symrise AG, which will enhance its portfolio by launching new products in the pet, aquafeed and nutritional food segment using natural food color. In February 2021, Kraft launched pink Mac & Cheese using natural food colors.
Few of the key players in the natural food color market include Archer Daniels Midland, Symrise AG, Kerry Group Plc., Naturex S.A. and Kalsec Inc.