Oat Milk Market

Oat Milk Market Outlook

Dairy-free Properties Suitable to Vegan Population Boost Demand in Global Oat Milk Market

The Oat Milk Market is expected to grow from USD 2.7 Billion in 2026 to USD 5.8 Billion by 2033, reflecting strong industry expansion and registering a CAGR of 11.6% during the forecast period from 2026 to 2033.

In recent years, plant-based milk has gained significant momentum as it does not contain lactose. Its low cholesterol levels and gluten-free qualities for health-conscious consumers. Rich in protein, carbohydrates, and fat along with vitamins and minerals, the demand for plant-derived milk is expected to rise as it substitutes animal milk. In recent years, oat milk, plant-based milk, has become a popular choice in commercial and household uses driven by the young demographic and growing urban middle-class population. The high nutritional profile of oats–soluble dietary fibre, vitamins and minerals, unsaturated fatty acids, and well-balanced protein composition–has given the global oat milk market a solid ground to grow. 

According to different research studies, oat protein has similar qualities to soy protein. This has garnered the attention of consumers who seek products offering additional health benefits, which are not given by other variants. In addition, there is a rising prevalence of lactose intolerant population with better diagnostics. In 2020, the U.S. alone reported more than 3.3 million people with lactose intolerance. The sensitive and conscious population thus prefer to consume dairy-free products. Furthermore, environmental concerns and animal healthcare issues have generated the global demand for a vegan diet. In 2018, U.K.’s 7% population was reported to be vegan. Thus, the increased prevalence of lactose intolerance coupled with the rise of the veganism movement is expected to escalate the demand in global oat milk market.

Cafés and Food Manufacturers Lead to Mammoth Demand Generation for Oat Milk Market

The growing vegan trend has moulded numerous café and processed food manufacturers to alter their menus with oat milk as a prime ingredient. For instance, in 2020 Starbucks rolled out oat milk lattes at about 1,300 stores across the U.S. The positive response encouraged the popular coffee chain to launch two new drinks made of oat milk, Iced Brown Sugar Oatmilk Shaken Espresso, and the Honey Oatmilk Latte, in March 2021. The product was targeted toward consumers who prefer buying non-dairy drinks. Following this trend, food manufacturers are also introducing oat milk products, thereby upholding the growth outlook for oat milk market.

For instance, one of the largest confectionery brands, Cadbury’s, owned by Mondelez International, launched the new oat-based milk chocolate brand HiP (Happiness in Plants) in March 2021. The product was introduced in four variants as Smooth & Creamy, Cookies NO Cream, Salted Caramel and Salty Pretzel Flavours. These types of products stated as vegan, lactose-free, dairy-free, clean label is further expected to drive the global oat milk market over the forecast period.

Easy Availability of Conventional Oat Milk to Give the Segment a Leg-up in Oat Milk Market

The global oat milk market is segmented on the basis of nature, end-use, sales channel, and region. Based on nature, the market is segmented as organic and conventional. Among all these segments conventional segment is expected to lead due to its wide availability. Organic oat milk is still at its nascent stage. In 2021 organic oat milk is estimated to account for 33.6% of the value share in 2021. However, considering the consumer influence for organic products, it is expected to boost the demand of organic oat milk in global oat milk market over the forecast period. By end-use, the oat milk market is segmented as household, food manufacturers, and hotels, restaurants, and café (HoReCa). While by sales channel, the oat milk market is segmented as business to business and business to consumer segment. Further, business to consumer segment is sub-segmented as supermarkets, departmental stores, speciality outlet, and online. 

European Region to Hold a Substantial Value Share in Oat Milk Market

Europe, and North America are expected to witness faster adoption of oat milk in daily diets. Generally higher awareness about lactose intolerance, and normalized attitude toward consumption of packaged items are expected to augment these regional markets. European, and North American oat milk markets will also be driven by a higher disposable income, wider availability of varied flavours of oat milk, strong product penetration, and raging veganism. Europe, and North America are collectively expected to account for more than 65% of the value share in global oat milk market by 2026.

Europe’s oat milk market is largely driven by the vegan population. Rising consumer awareness about animal cruelty and the side effects of consuming dairy products that are derived from animals raised on feed additives and have created a need for substitutes such as oat milk. The demand for oat milk in Asia Pacific is also expected to see momentum as China, and India see a younger population tilt towards cleaner labels amidst a worrying pandemic.

Global Oat Milk Market: Key Players

Some of the major players studied in global oat milk market are Oatly AB, SunOpta Inc, Danone SA, Sanitarium Health & Wellbeing, WhiteWave Services, Inc. (Silk), HP HOOD LLC (Planet Oat), Pureharvest, Califia Farms, LLC, Otis Oat M!lk, and Vitasoy International Holdings Limited.

The Global Oat Milk Market is Segmented as Below:

By Flavour Coverage

• Plain
• Flavoured
• Chocolate
• Vanilla
• Others

By Nature Coverage

• Organic
• Conventional

By Packaging Coverage

• Carton
• Bottle

By Sales Channel Coverage

• Supermarket/ Hypermarket
• Departmental Stores
• Online
• Specialty Stores

By Geographical Coverage

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Spain
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • India
  • China
  • Japan
  • Australia & New Zealand
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Leading Companies

• Oatly AB
• Happy Planet Foods
• Campbell Soup Company
• Califia Farms, LLC
• RISE Brewing Co.
• HP Hood LLC
• Danone
• Elmhurst Milked Direct LLC
• Sanitarium
• Arla Foods amba

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