Wine Consumption is Set to Stay Fairly Strong as Organic Wine are Rapidly Entering the Mainstream
Increasing number of health-conscious consumers have escalated the demand for chemical-free clean label products. This has made the organic food & beverages sector the fastest-growing sectors, registering a growth of nearly 14% annually. Alcoholic beverages are joining the bandwagon too with the global organic wine market expected to attain two-fold growth from 2021 to 2025. Easy availability of organic wines on retail shelves is expected to boost the global market.
“According to the U.S. Department of Agriculture (USDA), organic wine is made without using prohibited substances or genetic engineering. It undergoes the same rigorous requirements of USDA organic certification as other products throughout its lifecycle. In addition to being overseen by the USDA National Organic Program, it has to meet the requirements of the Alcohol and Tobacco Tax and Trade Bureau, especially for sulfite labeling requirements.”
In recent times, the world has seen expansion of vineyards as wine makers tap into the ever-growing demand for organic wine. The global number of organic vineyards has almost attained a threefold growth from 2004 to 2011, going from 88,000 to 256,000 hectares. Germany ranks sixth in the world as it holds more than 7,000 hectares of vineyard, which is growing at 25% annually. In 2017, a total of 316,000 hectares of vineyards were certified as organic or biodynamic, accounting for nearly 4.5% of global vineyards.
Generation X Hold Promise of Driving Global Organic Wine Market
As consumers continue to show consistent demand towards organic products, wine bars and restaurants are seeking premium range wines for their menus. Currently, Gen X is noted to be potentially high revenue-generating segments for the wine industry.
In the U.S. they represent nearly 34% of an average winery’s sales as they experimenting with premium wines remains a strong trend. Thus, with the change in demographic and expansion of casual dining culture at high-end bars and restaurants will boost the overall demand for organic wine during the forecast period.
Can Packaging Segment to Lead as It Makes Single Serve Convenient
The global organic wine market is segmented on the basis of product type, packaging, sales channel, and region. Based on packaging, the glass bottle segment is estimated to account for largest value share in 2017.
However, the can packaging segment is expected to attain a favorable growth over the forecast period. Canned wines are expected to gain popularity as they are convenient and offer single serve option to the consumers. For instance, in January 2021, a U.K.-based wine manufacturer, DEFY, introduced organic, Italian white wine in a 250ml slimline can.
Based on sales channel, the online segment is expected to generate highest incremental dollar opportunity over the forecast period. Increased consumer preference towards convenient shopping coupled manufacturers responding to this movement is expected to drive the online segment growth over the forecast period. For instance, in February 2021 New Zealand-based winery, VILLA MARIA, launched organic wine range, EarthGarden, which is available in-store and online nationwide
Europe to be the most Lucrative Market for Organic Wines
The organic wine market is set to have a double-digit growth in Europe. Globally, Europe is the largest producer wine contributing approximately 60% of the total volume production. Analysts predict that Germany is estimated to lead consumption throughout forecast period. According to Federal Ministry of Agriculture, nearly quarter of the under 30-year population regularly buy organic products in the country. Within a year, the proportion of consumers presence for organic product increased from 14 to 23 percent contributes to the overall demand for organic wine in the country.
While in 2017, according to Organic Trade Association, the U.S. organic food sales accounted for more than US$40 billion contributing to the 5.6% of the total food sales. Changing consumer buying behavior towards healthy alternatives and premium products are expected to boost the organic wine demand in the country. Organic wine produced in the U.S. is primarily exported to European countries, Canada, and Japan.
In Asia Pacific, Japan is one of the leading markets for organic wine however other countries like Australia, Singapore, and South Korea are expected to reflect favourable growth in the near future. Australia is one of the largest producers of organic wine in the region, where production of organic grapes increased 120% between 2011 and 2014. Increased production and product penetration level in retail outlets are expected to fuel the organic wine market in the region.
Global Organic Wine Market: Key Players
Some of the major players considered in the report are Elgin Ridge Wines, Avondale, Bronco Wine Company Ceres CA, Clos Ventas Wines, The Organic Wine Company, Bonterra Organic Vineyards Hopland CA, Frey Wine, Portia Valley Wines, Babich Wines Limited, and Emiliana Organic Vineyards.