Fairfield Market Research Packaged Fresh Fruits Market Size & Growth | Industry Report

Packaged Fresh Fruits Market

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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Industry: Consumer Goods & Services


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The packaged fresh fruits market is estimated to reach approximately US$12,837.6 million in 2023 and is poised to witness a good pace of growth in the upcoming years. The market is anticipated to grow at a CAGR (Compound Annual Growth Rate) of 5.5 % over the forecast period, eventually reaching a value of 22,012.5 million US dollars by 2033.

Market Overview

The packaged fresh fruit market is projected to grow and flourish in the coming years. It is the most versatile product category. They can be consumed raw, minced, or added to different edible items and flavored beverages like yogurt, milk, and smoothies.

Besides this, today’s consumer wants quick yet healthy food options, which is expected to play a vital role in the elevated demand for packaged fresh food during the forecasted period.  

Various fruits, such as bananas, peaches, apples, grapefruits, mangoes, kiwis, pineapples, lemons, pomegranates, and oranges, are packaged and sold globally.

Key Report Findings

  • The packaged fresh fruits market is poised to grow steadily during the assessment period, reaching a value of US$22, 012.5 million by 2033.
  • The industry is expected to boom because of multiple factors, including healthy dietary habits and awareness, improving retail infrastructure, and growing consumer demand.
  • Fast-paced life and desire for nutritional yet convenient food present opportunities for packaged fresh fruits industry players to grow their market share as the demand increases yearly.
  • North America is expected to lead the industry during the forecasted period, followed by the UK, China, South Korea, and Japan.
  • Pineapples are expected to have the highest demand among all fruits as they have a rich, distinctive, and juicy flavor with the right balance of sweetness and acidity. They are an excellent choice for juicing, snacking and can be incorporated in sweet and savory recipes.

Market Drivers

Healthy Dietary Habits

The high prevalence of obesity in the US and across the globe has also led to an increase in diseases like diabetes and heart problems. Therefore, people now consciously choose a healthy lifestyle by including fitness and good eating habits. So, instead of snacking on junk food, Millennials prefer to eat packaged fresh fruits. Healthier snacking will propel the packaged fresh fruit market growth as fresh fruits become a favorable alternative among consumers conscious about their health.

Increased Focus on Nutritional Items That Build Immunity

After COVID-19, the world population is now focused on strengthening their immunity. Consumers have become increasingly aware of fresh fruits' benefits and nutritional value and their unprecedented contribution to supporting immune development. Whether raw or included in recipes, fresh fruits can provide people the daily nutrition while strengthening their immunity and reducing the risk of developing multiple diseases. This shift will boost demand and lead to massive packaged fresh fruit industry growth yearly as consumers prioritize nutritional options like fruits into their daily routine.

Improved Retail Infrastructure

Another major industry driver is the improvement in the retail infrastructure. This will give a much-needed boost to the industry as retailers now have access to the latest technologies, storage systems, and means to stock and transport perishable items safely while ensuring fresh fruits reach the end consumer in top condition.

Market Opportunities

Fast-Paced Life

In today’s fast-paced world and hectic schedules, people prefer convenience in everything, including food. This has surged the demand for ready-to-eat items presenting lucrative prospects for packaged fresh fruit industry players.

Packaged fresh fruits are perceived as high-quality and convenient to manage and maintain a healthy lifestyle. These fruits can be bought on the go and are nutritional and ready to eat as they are pre-cut, pre-washed, and pre-peeled.

Increasing Consumer Demand

The increased demand for packaged fresh fruits worldwide provides great opportunities for industry players to grow their businesses and capture bigger market share. They are encouraged to boost their production and supply. Industry players must build better cold storage to preserve production quality and condition and improve their supply chain management for speedy retail distribution and shortened time-to-market.

Market Challenges

High Prices

Packaged fresh fruits are priced higher than whole fruits because of additional processing and quality packaging, ensuring they last longer. However, the high price of packaged fruits often deters price-sensitive consumers. They’d rather buy whole fruits from a fruit vendor than pay more for packaged fruits.

Misleading Consumer Perception

As packaged fresh fruits are processed to extend their shelf life, some consumers believe they are not as fresh as whole fruits. In other words, they assume that locally sourced fruits are better than packaged fresh fruits. This misleading perception can hamper industry growth. Therefore, industry players must focus their marketing strategies on informing and educating people on how packaged fresh fruits are processed and their nutritional value to boost sales and grow their customer base.

Regional Coverage

The packaged fresh fruits market demonstrates a global presence, with significant growth observed across various regions. The market's regional coverage includes:

North America

  • Canada
  • United States
  • Mexico

Europe

  • United Kingdom
  • Spain
  • Italy
  • Germany
  • France

Asia Pacific

  • Australia
  • China
  • India
  • Japan
  • South Korea

Latin America

  • Brazil
  • Argentina

Middle East and Africa

  • Central Africa
  • GCC countries
  • North Africa
  • South Africa

Each region presents unique market dynamics influenced by factors such as technology advancements and investments. Studies reveal that the US packaged fresh fruit industry is likely to thrive at a compound annual growth rate of 4.6 percent during the assessment timeframe due to its high adoption of the latest and advanced technologies.

Company Recent Development

The companies recognized in the packaged fresh fruits market globally are:

  • Del Monte Foods, Inc.
  • Chiquita Brands LLC
  • Dole Packaged Foods, LLC
  • Country Fresh Inc.
  • The Wonderful Company LLC
  • Goya Foods, Inc
  • Sundia Corporation
  • Sahyadri Farms
  • Trinity Fruit Company Inc.
  • Juicy Gems
  • The FruitGuys
  • H. Robinson Worldwide, Inc.
  • GreenFood Iberica
  • My Harvest Farms

Some recent industry developments include the following:

Goya Foods, an industry-leading American and Hispanic-owned company specializing in packaged fresh fruits, announced an 80 million US dollar investment in 2020 for expanding its manufacturing & distribution capacities at the Texas facility.

Similarly, in 2021, Joy Wing Mau Corp (an industry-leading Chinese fruit manufacturer) collaborated with Dole China to launch a new form of packaging for fresh fruits called the packed fruit cup. Likewise, FOOD Freshly, a German company, started its venture FOOD Freshly India with IG International to import packaged and fresh-cut fruits like pears and apples to different parts of the world.

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Our Research Methodology

Considering the volatility of business today, traditional approaches to strategizing a game plan can be unfruitful if not detrimental. True ambiguity is no way to determine a forecast. A myriad of predetermined factors must be accounted for such as the degree of risk involved, the magnitude of circumstances, as well as conditions or consequences that are not known or unpredictable. To circumvent binary views that cast uncertainty, the application of market research intelligence to strategically posture, move, and enable actionable outcomes is necessary.

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