Hypoallergenic Attributes of Rice Protein Gives Market an Advantage
Rice protein is gaining traction as a sustainable and novel food ingredient across the globe. Its unique nutritional and nutraceutical properties are attracting various healthy food and speciality food manufacturers. The ingredient is widely used as a gluten and dairy free substitute. Its hypoallergenic nature has also won the ingredient an excellent space in the food manufacturing industry that is constantly trying to appeal to a health-conscious crowd.
The demand for rice protein is increasingly felt in baby food formulae to provide optimum nutrition to babies who are allergic to cow milk. Rice protein nutrition equals that of wheat, oat, and barley, which makes it ideal for infants with digestive issues.
In 2016, the US FDA approved the first Government Receipt Accounting System (GRAS) classification of Axiom for its Oryzatein, an organic brown rice protein constituent. This protein has wide application in various food and beverages product categories including bakery, confectionery, and meat analogs and extenders. Validation and approval from government authorities have garnered the ingredient traction from sports nutrition as well. The category is picking up on this trend as many consumers are now shifting from egg protein or whey protein to plant-based protein.
Emerging Demand of Fake Meat Products to Embrace Growth of Rice Protein in Food and Beverages Segment
The global rice protein market is segmented on the basis of nature, product type, end use, and region. By nature, the market is segmented into organic and conventional. By product type key segments includes rice protein isolate and rice protein concentrate. Based on end use, the rice protein market is segmented as food and beverages, pharmaceuticals, cosmetics and animal feed. While the food and beverages segment is further segmented as bakery and confectionery, meat analogues and extenders, dairy alternatives, sports and energy nutrition, and others.
Analysts predict that the food and beverages segment is expected to represent a significant share in the global rice protein market. Unlike other protein ingredients derived from milk, soy, or wheat, rice protein is hypoallergic, easily digestible, and offers an improved taste. These factors are collectively responsible for development. Increasing consumption of plant-based protein products and emphasis on food service providers to offer vegan menus are expected to give the rice protein market a bright future.
Quick Service Restaurants Follow the Vegan Trend across Europe
Globally, Europe is estimated to account for the largest share in terms of both value and volume in 2019. Increased demand for food products composed of natural and plant derivatives is expected to support the market growth in the region. Furthermore, the rising number of lactose intolerant and vegan population is also expected to support the rice protein market growth in the region. For instance, in Germany 18% more people turned vegan, taking the number to a total of 1.2 million vegans in Europe. Following the trend, in 2021 McDonald’s, under its new McPlant platform, announced the launch of its meatless products. The McPlant burger was made available at test locations in Sweden and Denmark from March 15 to April 12 respectively. The burger is claimed to be developed from pea and rice protein.
Asia Pacific region is expected to register substantial value growth for the rice protein market by 2026. The region dominates the vegetarian trend with approximately more than 33 million vegetarian people in the region and the number is growing at a rate of nearly 12% per annum. Moreover, an outbreak of animal diseases such as bird flu and swine flu have pushed consumers to opt for vegan products. Food processors and quick service restaurants have realised it as a potential factor to position rice protein as a valuable ingredient, which is expected to favour market growth.
Players in Global Rice Protein Market Focus on Product Launches
The global rice protein market is witnessing a constant influx of new products. In 2019, 21% rice protein was used in plant-based product launches as food ingredient manufacturers remained focussed on changing trends and perspectives towards health.
For instance, in 2020, Milk Specialties Global launched PROriz brown rice protein. The product is a low-grit, neutral-tasting powder produced through a hexane-free process. According to the company, the product delivers the goodness of whey protein with an excellent amount of amino acid and easy digestibility. Above all, its appeal relies on a superior sensory experience to the user.
In 2019, Helay Group, a food ingredient manufacturer, introduced a range of micronized pea and rice protein ingredient under the brand name of PrimaPro. According to the company, the product is suitable for sports nutrition, high protein beverages, snacks, and other plant-based diets.
In 2019, a U.S.-based speciality food manufacturer, Z, launched Organic Vanilla Cream Vegan Protein. The protein ingredient is composed of organic pea protein, organic rice protein, and organic pumpkin seed proteins. According to the company, newly launched products offer plant-based amino acid profiles and ketogenic-friendly medium-chain triglycerides (MCT) fatty acids. The product was launched to target athletes or vegan consumers seeking products comprising natural protein and no preservatives.
The research report on the global rice protein market also studies key operating players such as Axiom Foods Inc., AIDP Inc, Rice Bran Technologies, Kerry Inc, Golden Grain Group Ltd., Bioway (Xi'an) Organic Ingredients Co., Ltd., Ribus, Inc., Shafi Gluco-Chem (Pvt.) Ltd., The Green Labs LLC, and Top Health Ingredients among others.
Key Elements Included In The Study: Global Rice Protein Market
Post Sale Support, Research Updates & Offerings
We value the trust shown by our customers in Fairfield Market Research. We support our clients through our post sale support, research updates and offerings.
Under uncertainty, traditional approaches to strategic planning can be downright dangerous. True ambiguity is no basis to forecast the future – degree of risk, the magnitude of circumstances, conditions and consequences are not known or unpredictable. To avoid dangerous binary views of uncertainty; strategic posture, moves and actions through market research is the best bet.Read more