Fairfield Market Research Safari Tourism Market Size, Share, and Trends Report 2023-2030

Safari Tourism Market

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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Industry: Consumer Goods & Services


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Fairfield Market Research predicts steady growth across the global Safari Tourism Market. The following analysis reveals diverse factors influencing the market growth and regions wherein the market is thriving. 

Market Analysis in Brief

The global safari tourism market is exhibiting promising expansion signals due to the growing interest of social media influencers and bloggers in safari tourism. Safari destinations provide an opportunity to engage with local communities and experience their cultures. In addition to this, the demand for unique experiences coupled with the surge in middle-class and upper-middle-class expenditure, is poised to drive market growth. Moreover, safari tourism is promoting sustainable development and economic growth by generating jobs, preserving natural habitats, and strengthening wildlife sites. Recognising this, government authorities world over are promoting safari tourism, thereby leading to robust market expansion. In recent years, there is also increased focus on sustainability and responsible tourism. Simultaneously, the growing environmental consciousness among travelers is motivating them to prioritize responsible tourism and engage in conservation initiatives. Gauging the momentum of such trends, the worldwide safari tourism industry is anticipated to reach sound maturity in the upcoming years.

Key Report Findings

  • By the end of 2030, the global safari tourism market size will most likely hit the US$50 Bn mark
  • The market is projected to grow at the helm of the rich biodiversity and wildlife attraction
  • Middle East and Africa are anticipated to sustain a leading position in the market
  • The top five players in the global safari tourism industry are Wilderness, Thomas Cook Group, Scott Dunn Ltd., Rothschild Safaris, and Travcoa Tours & Safaris

Growth Drivers

Rich Biodiversity and Wildlife Attraction

The rich biodiversity and wildlife attractions found at safari destinations are primarily driving the global safari tourism market. Travelers are attracted to the lifetime opportunity to witness diverse and rare species including the Big Five (lion, elephant, buffalo, rhino, and leopard) in their natural habitat. Along with diverse wildlife, safari destinations have unique picturesque landscapes that attract filmmakers and wildlife photographers.

Rise in Per Capita Income

The increase in per capita income is also playing a significant role in facilitating robust expansion for the global safari tourism market. With the rise in per capita income, individuals have more disposable income for leisure activities including travel. Luxury travel experiences have particularly garnered attraction.

Against this backdrop, safari tourism is gaining popularity as it offers luxurious experiences such as private drives. In addition to economically benefitting individuals, the rise in per capita income also benefits broader economic efforts.

Technology Intervention for Improved Experience  

The technological advancements in wildlife tracking and conservation are another major key growth catalyst. The recent technological advancements such as remote sensing and GPS tracking, have led to significant improvement in wildlife monitoring and conservation efforts. This, in turn, has enhanced the overall safari experience, thereby leading to the growth of the global safari tourism market.

Growth Challenges

High Costs, and Potential Safety Concerns

The high cost associated with safari tours is among the key growth restraint for the global safari tourism market. Safari destinations are often located in remote and inaccessible areas such as game reserves, national parks, and protected national wildlife areas.

Additionally, there are infrastructure issues in several countries, including poor road networks. Therefore, to reach such locations, the cost of logistics such as transportation, infrastructure, and maintenance, is usually high. Besides this, safety concerns such as political instability and wildlife attacks in some regions are often the source of discouragement for tourists from visiting such destinations.

Overview of Key Segments

Couples and Friends Segment to Hold a Prominent Share

The majority of safari tourists are couples and friends. In the upcoming years, the number of couple tourists is likely to increase. The mesmerising beauty of national parks and jungles make for an ideal honeymoon destination for couples. That said, the friends’ segment is anticipated to grow at the fastest rate. This is majorly attributed to the increased popularity of safari tourism among the young generation due to its adventurous attributes. Besides, a group trip on safari with friends significantly reduces the overall cost of the trip, making it more affordable.

Direct Bookings Sought-after Segment in Bookings Category

Based on bookings, the global safari tourism market is categorised into direct bookings and marketplace bookings. Over the forecast period, the direct bookings segment is projected to witness the highest growth. As more individuals are preferring to book on different platforms such as apps, social media, and websites, the direct bookings segment is experiencing rapid growth.

Moreover, the leading players in the market are increasingly engaging across these platforms to create positive customer relationships. Meanwhile, marketplace booking is expected to be the fastest-growing segment in the bookings market. This is because of the fact that the marketplace booking allows customers to book hotels, holidays, and trips, all at once.

Regional Segment

Middle East and Africa Retains Lead

The Middle Eastern and African are anticipated to sustain their dominance as key regional players in the global safari tourism market. Increasing preference for family vacations and strong purchasing power is playing a vital role in the expansion of the regional market. Safari tourism in Africa is especially growing due to its national parks, ecotourism offerings, unique culture, and cuisine.

On the other, Asia Pacific is anticipated to record the highest CAGR over the forecast period. The growing disposable income of the middle-class population in major economies such as China, and India is fuelling the growth of the safari tourism market in the region.

Prominent Market Entities

Prominent industry participants in the global safari tourism market include Thomas Cook Group, Wilderness, Scott Dunn Ltd., Singita, Travcoa & Beyond, Rothschild Safaris, Abercrombie & Kent USA, Travcoa Tours & Safaris, Gamewatchers Safaris Ltd., LLC, Backroads, and TUI Group.

Regional Classification of the Global Safari Tourism Market is Described Below:

North America

  • U.S.
  • Canada

Europe

  • Germany
  • France
  • Spain
  • U.K.
  • Italy
  • Russia
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Southeast Asia
  • Rest of Asia Pacific

Latin America

  • Brazil
  • Mexico
  • Rest of Latin America

Middle East and Africa

  • GCC
  • South Africa
  • Rest of Middle East and Africa

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Our Research Methodology

Considering the volatility of business today, traditional approaches to strategizing a game plan can be unfruitful if not detrimental. True ambiguity is no way to determine a forecast. A myriad of predetermined factors must be accounted for such as the degree of risk involved, the magnitude of circumstances, as well as conditions or consequences that are not known or unpredictable. To circumvent binary views that cast uncertainty, the application of market research intelligence to strategically posture, move, and enable actionable outcomes is necessary.

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