Augmented reality (AR) glasses are computerized eyewear that supports augmented reality technology. Google Glass, Rokid Glasses, Focal by North, and Vuzix Blade are examples of glasses that use augmented reality, allowing users to see the real world overlaid with a layer of digital content.
Rising need of enterprises for ease of operation and improving operational efficiency drives the AR glasses market globally. The outbreak of COVID-19 is the key factor triggering the growth of the AR glasses market. COVID-19 is affecting business around the world resulting in demand for advanced & digital technologies with a well-built network. AR glasses have been deployed by enterprises across manufacturing, healthcare, government, logistics, and among others for hand-free and remote operation during the COVID-19 pandemic. The AR glasses market is expected to grow to create significant opportunities over the forecast period due to the increasing investment of big companies in AR glasses market. For instance, Snap Inc. has invested US$ 500 Mn to acquire WaveOptics, a supplier of augmented reality displays.
According to Fairfield’s latest research report, the global AR glasses market is expected to be worth US$883.4 Mn by 2025 from US$143.8 Mn in 2017, registering a CAGR of 17.8% during the forecast period 2021-2025.
COVID-19 has Positive Impact on Enterprise AR Glasses While Negative Impact on Consumer AR Glasses
The COVID-19 pandemic has boosted the adoption of AR glasses among enterprises. Several law enforcement agencies are using AR glasses to identify people with high body temperature in public places, while some manufacturing and healthcare companies are using the devices to collaborate with remote experts. AR glasses will continue to play a role in business post-pandemic, but the technology’s high cost is a significant barrier to large-scale adoption. For instance, Netherlands' National Police Unit is actively using Vuzix Blade AR Glasses to conduct an investigation. Vuzix Blade Glasses are being used by police officers to provide hands-free route information for unfamiliar areas as well as additional information such as notifications of crimes, suspect pursuit, and troublesome locations.
During the COVID-19 pandemic, demand for consumer AR glasses is declined slightly owing to a decrease in consumer spending as pandemic causes global recession. Also, many sports have been canceled during the pandemic, which results in to decrease in demand for AR glasses since they are sued for sports applications.
Enterprise AR Glasses Dominates the Market
The enterprise AR glasses dominate the market, accounting for more than 90% share in 2020. Consumer adoption of products from the likes of North, Snap, and Realmax Inc. remains limited. This is mainly because many prospective customers are unconvinced that the current generation of AR glasses offers anything which they cannot already get from their smartphones. Also, AR glasses are perceived by many as a threat to privacy. Despite these issues, competition in the market is set to intensify over the next three years. Apple and Facebook will launch AR glasses, while Google will make a second attempt in the space following its recent acquisition of North. These vendors must focus on developing a service ecosystem around their products, pay attention to data privacy issues, and offer compelling use cases. Apple, for example, has applied for a patent on a vision correction optical system, which aims to eliminate the need for prescription lenses on smart glasses. It is also working on a mechanism to virtually control devices, such as smart TVs, through AR glasses.
Manufacturing Industry to Lead, Healthcare Industry to Be Fastest Growing Industry over the Forecast Period
AR glasses are being deployed in industries ranging from logistics and manufacturing to oil and gas. The manufacturing industry is the highest revenue contributor in AR glasses, generating US$ 42.7 Mn in 2017 globally. Healthcare is a potentially lucrative market for AR glasses vendors. AR glasses are used by healthcare professionals for providing training to practitioners and surgeons, educating medical professionals and students, and supporting telehealth services. Google Glass, for example, is used by surgeons to attend training sessions and, during procedures, to access relevant surgical information in their line of sight, while Vuzix’s M400 AR glasses are being used for telehealth services. Augmedix offers Google Glass Enterprise Edition-based tools for doctors to collect, update, and refer patients’ medical data in real-time, while NuEyes’ Pro 2 smart glasses help people with partial visual impairment to perform regular tasks like commuting. Vuzix, Iristick, and ThirdEye are catering to several medical and healthcare institutions worldwide with their AR glasses.
North America to Lead, Asia Pacific to be the Fastest-growing Market
North America has accounted for 38.5% market share in 2020. This is due to the increasing adoption of AR glasses by enterprises for improving operational efficiency and the presence of technology giants such as Google, ThirdEye, Apple, Vuzix, Snap Inc., and others across the region. In addition, the rising popularity of using wearable devices across industries for ease of operation further boosts the demand for AR glasses in North America. Trends for AR glasses in North America are to develop AR glasses integrated with emerging technologies such as conversational platforms, edge computing, and cybersecurity.
The U.S. is the highest revenue contributing country in AR glasses. Over the next three to four years, 5G support will become an increasingly common feature in AR glasses. Vendors across the U.S. are starting to experiment with available 5G networks to bring new solutions to the market. For example, Qualcomm has partnered with 15 telecom operators, including China Mobile, NTT DoCoMo, KT, SK Telecom, Verizon, and Vodafone, to bring the 5G-powered XR2 mixed reality (MR) platform to AR glasses makers within the next four years.
Asia Pacific is expected to grow at the fastest pace over the forecast period. China is the dominant country for AR glasses as it is a manufacturing hub for technology products. India is expected to create new opportunities for consumer AR glasses manufacturers due to the rising spending of the consumer on wearable devices.
AR Glasses Market: Competitive Landscape
The Enterprise AR glasses market is dominated by established vendors. The top 4 vendors (Google, Seiko Epson, Rokid, and Vuzix) have accounted for more than 75% market share in 2020. Google is the dominant player in the enterprise type. In 2020, the company accounted for more than 50% market share in terms of revenues. Seiko Epson was in the second position followed by ThirdEye in revenue terms.
Vuzix is an emerging brand in the AR glasses market, offering AR hardware and software products to enterprises and consumers. Backed by Intel (which has a 30% stake in the company), Vuzix holds over 130 patents for smart glasses. It also works in partnership with companies like Verizon, ProGloves, and TensorMark to develop new solutions for its devices. Vuzix has been a consistent promoter of the use of AR glasses in enterprises. It supported DHL’s Vision Picking program from 2015 until it was replaced by Google Glass in 2019, and it develops Toshiba’s business-focused AR smart.
In 2019, Vuzix introduced a variant of the Blade smart glasses, certified as personal protective equipment in both the US and EU. It also offers a consumer version of its Blade devices, which feature high-street navigation, games, and video streaming services.
The consumer AR glasses market is dominated by Seiko Epson, Everysight, DigiLens, and Solos Wearables. The Consumer AR glasses industry is at a nascent stage but it is expected to grow rapidly over the coming years as big technology companies such as Apple, Facebook, Reliance Jio are announced to enter the consumer market in the next two or three years. In addition, big companies are focusing to expand their presence through the acquisition of smaller companies that offer augmented reality components such as display, lenses.
The Global AR Glasses Market is Segmented as Below:
By Type Coverage
By Industry Coverage
By Geographical Coverage
Inside This Report You Will Find:
1. Executive Summary
2. Market Overview
3. Shipment Analysis, 2016 - 2025
4. Price Trend Analysis, 2016 - 2025
5. Global AR Glasses Market Outlook, 2017 - 2025
6. North America AR Glasses Market Outlook, 2017 - 2025
7. Europe AR Glasses Market Outlook, 2017 - 2025
8. Asia Pacific AR Glasses Market Outlook, 2017 - 2025
9. Latin America AR Glasses Market Outlook, 2017 - 2025
10. Middle East & Africa AR Glasses Market Outlook, 2017 - 2025
11. Competitive Landscape
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1. Executive Summary
1.1. Global AR Glasses Market Snapshot
1.2. Global AR Glasses Market Fairfield Analysis
2. Market Overview
2.1. Market Dynamics
2.2. COVID-19 Impact
2.2.1. COVID-19 Impact on Enterprise AR Glasses
2.2.2. COVID-19 Impact on Consumer AR Glasses
2.3. Eco-System Analysis
2.4. AR Glasses Vendor Landscape
2.5. Porters Five Forces
2.6. AR Glasses Timelines
2.7. AR Glasses End User Analysis
2.8. Key Use Cases by Industry
2.9. Market Trends
2.10. Microeconomic Outlook
3. Shipment Analysis, 2016 - 2025
3.1. Global AR Glasses Shipment Analysis (1000 Units), 2016 - 2025
3.2. AR Glasses Shipment Analysis (1000 Units) by Type, 2016 - 2025
4. Price Trend Analysis, 2016 - 2025
4.1. Enterprise AR Glasses Pricing Analysis, 2017-2025
4.2. Consumer AR Glasses Pricing Analysis, 2017-2025
4.3. AR Glasses Average Selling Prices (US$), 2017-2020
5. Global AR Glasses Market Outlook, 2017-2025
5.2. Global Enterprise AR Glasses Revenue (US$ Mn), 2017-2025
5.3. Global Consumer AR Glasses Revenue (US$ Mn), 2017-2025
5.4. Global AR Glasses Market Share Analysis (%) by Type
5.5. Global AR Glasses Market Share Analysis (%) by Industry
5.6. Global AR Glasses Market Share Analysis (%) by Region
5.7. Global AR Glasses Revenue (US$ Mn) by Type
5.8. Global AR Glasses Revenue (US$ Mn) by Industry
5.8.3. Aerospace and Defense
5.9. Global AR Glasses Revenue (US$ Mn) by Region
5.9.1. North America
5.9.3. Asia Pacific
5.9.4. Latin America
5.9.5. Middle East & Africa
6. North America AR Glasses Market Outlook, 2017-2025
6.2. North America AR Glasses Revenue (US$ Mn) by Type
6.3. North America AR Glasses Revenue (US$ Mn) by Industry
6.3.3. Aerospace and Defense
6.4. North America AR Glasses Revenue (US$ Mn) by Country
6.4.1. The U.S.
6.4.3. Rest of North America
7. Europe AR Glasses Market Outlook, 2017-2025
7.2. Europe AR Glasses Revenue (US$ Mn) by Type
7.3. Europe AR Glasses Revenue (US$ Mn) by Industry
7.3.3. Aerospace and Defense
7.4. Europe AR Glasses Revenue (US$ Mn) by Country
7.4.4. Rest of Europe
8. Asia Pacific AR Glasses Market Outlook, 2017-2025
8.2. Asia Pacific AR Glasses Revenue (US$ Mn) by Type
8.3. Asia Pacific AR Glasses Revenue (US$ Mn) by Industry
8.3.3. Aerospace and Defense
8.4. Asia Pacific AR Glasses Revenue (US$ Mn) by Country
8.4.4. Rest of Asia Pacific
9. Latin America AR Glasses Market Outlook, 2017-2025
9.2. Latin America AR Glasses Revenue (US$ Mn) by Type
9.3. Latin America AR Glasses Revenue (US$ Mn) by Industry
9.3.3. Aerospace and Defense
9.4. Latin America AR Glasses Revenue (US$ Mn) by Country
9.4.2. Rest of Latin America
10. Middle East & Africa AR Glasses Market Outlook, 2017-2025
10.2. Middle East & Africa AR Glasses Revenue (US$ Mn) by Type
10.3. Middle East & Africa AR Glasses Revenue (US$ Mn) by Industry
10.3.3. Aerospace and Defense
10.4. Middle East & Africa AR Glasses Revenue (US$ Mn) by Country
10.4.2. Rest of Middle East & Africa
11. Competitive Landscape
11.1. AR Glasses Vendor Assessment
11.2. AR Glasses Vendor Analysis
11.3. Enterprise AR glasses Market Share Analysis 2020
11.4. Consumer AR glasses Market Share Analysis 2020
11.5. Company Profile
11.5.1. Google LLC
184.108.40.206. Company Overview
220.127.116.11. Business Overview
18.104.22.168. Financial Overview
22.214.171.124. Strategic Overview
11.5.2. Vuzix Corporation
126.96.36.199. Company Overview
188.8.131.52. Business Overview
184.108.40.206. Financial Overview
220.127.116.11. Strategic Overview
18.104.22.168. Company Overview
22.214.171.124. Business Overview
126.96.36.199. Financial Overview
188.8.131.52. Strategic Overview
11.5.4. Rokid Inc.
184.108.40.206. Company Overview
220.127.116.11. Strategic Overview
11.5.5. Jorjin Technologies Inc.
18.104.22.168. Company Overview
22.214.171.124. Strategic Overview
11.5.6. ThirdEye Gen, Inc.
126.96.36.199. Company Overview
188.8.131.52. Strategic Overview
11.5.7. Solos Wearables
184.108.40.206. Company Overview
220.127.116.11. Strategic Overview
11.5.8. Everysight Ltd.
18.104.22.168. Company Overview
22.214.171.124. Strategic Overview
11.5.9. DigiLens Inc.
126.96.36.199. Company Overview
188.8.131.52. Strategic Overview
184.108.40.206. Company Overview
220.127.116.11. Strategic Overview
12.1. Research Methodology
12.3. Acronyms and Abbreviations
2017 - 2019
2021 - 2025
Value: US$ Million
Volume: 1000 Units
Market Estimates and Forecast, Market Dynamics, Market Trends, Competition Landscape, Type-, Industry-, Region-, COVID-19 Impact Analysis, Pricing Analysis, Shipment Analysis
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