Broadcasting Equipment Market: Overview
The market size for broadcasting equipment was USD 4,329.5 million in 2021, and it is projected to grow at a CAGR of 5.9 percent during the forecast period. The media and entertainment industry has rapidly grown, which deploys most of the broadcasting equipment. Many regions around the world have adopted cable and satellite channels. Furthermore, internet penetration and cellular networks have grown in strength. Therefore, the global broadcasting equipment market is expected to grow enormously in the next few years. It is common for broadcasters to invest significant money in procuring and installing broadcast equipment. Cloud services are gaining massive traction in numerous industries.
It has been a major transformation for telecast studio equipment and the surrounding environment from simple and static to effective and driven by high-quality content. In order to deliver content and break down barriers, there has also been an increase in displaying and interested audiences moving to non-traditional systems. Furthermore, the major players are developing advanced services to assist the growing broadcast equipment market, including computers, portable electronic gadgets, iPads, and smartphones. For instance, in May 2021, It was announced in May 2021 that EVS would launch XtraMotion officially. A cloud-based on-demand assistance service that converts any video content into extremely slow replays by using artificial intelligence (AI). XtraMotion was designed to improve the viewing experience by introducing new super slow-motion capabilities cost-effectively and efficiently. In addition, Artificial Intelligence (AI) has influenced and strengthened industries across the world in a significant way. Various entities use AI across multiple platforms, ranging from large organizations to small online businesses. AI is used in the industry to enhance interaction and interest in visual content.
In December 2021, for business and home users, Cisco provided Routed Optical Networking Solutions to DATAGROUP, one of the leading Ukraine-based telecom operators. By combining Cisco's Routed Optical Network with Software Defined Network (SDN) Transport, DATAGROUP is building a high-speed data transmission network in Ukraine. Since information technology, the internet, internal networks, and web-connected networks play a significant role in broadcast equipment production, storage, and distribution, data security has become a top priority. The broadcasting equipment market growth is hindered by the difficulty of detecting cyberattacks in real time. For instance, in October 2021, Sinclair Broadcast Group (SBG), one of the largest TV station operators in the US, suffered a ransomware attack that disrupted multiple TV stations in the US. Cyberattacks disrupt office and operational networks and pose a major obstacle to the growth of broadcast equipment.
Broadcasting Equipment Market: COVID-19 Impact
Despite the widespread impact of Covid-19 across the globe, healthcare and life support products were among the industries spared. The lockdown and physical distancing protocols also affected small and large businesses alike. Additionally, the time restrictions, transportation hindrances, and the suspension of exports and imports will negatively affect the various market profits. The broadcasting equipment market has suffered a slight revenue drop. While the government has introduced several regulations for market deployment, it is also investing heavily in broadcasting equipment research and development in order to help recover the market profit loss caused by the pandemic. The key companies in the global market collaborate or acquire other companies to promote their products and implement many advancements.
Broadcasting Equipment Market: Drivers
Multiformat Encoders are in High Demand to Drive Market Growth
For broadcasters to ensure accuracy, precision, and control, encoders have become a necessity. Media broadcasters use combinational logic circuits that convert an active input signal into a coded output signal. They support audio and video formats as well as image data formats. In addition to providing audio, video, and other media content over the internet without cables, OTT services use video encoders to improve video quality for subscribers. The increase in OTT-based content viewing has driven the demand for encoders in broadcasting. As video encoders become more mainstream, the sports, media, and entertainment industries can now produce live events remotely, run operations remotely, and operate their productions remotely. Broadcasting equipment market sizes are also globally driven by high-speed internet and cellular network infrastructure. Moreover, internet penetration and growing digitalization have led to an increase in the adoption of broadcasting services globally, as well as a growth in D2C (direct-to-consumer) services and UHD (Ultra-high-definition) content transmission. In the next few years, the broadcasting market is expected to grow significantly as more and more people use cloud-based solutions.
Transforming Analog Broadcasts into Digital Ones is Driving Market Growth
The transition from analog also drives broadcast equipment market share growth to digital broadcasting. The audio-video transition is transmitted using analog signals in analog broadcasting. The picture is unclear, the background is mostly blurry, and the sound is low frequency, resulting in a lower quality picture than the original. The picture also does not reproduce original programming. The picture deteriorates over a long distance. Digital broadcasting, however, has more potential benefits, such as fitting multiple channels into an analog channel, integrating with other media, and efficient spectrum usage. Also, error correction techniques can correct bit errors resulting from disturbances in the transmission path in digital broadcasting. Consequently, the market for broadcast equipment is growing as people prefer equipment with better picture quality and features due to the transition from analog to digital broadcasting.
Broadcasting Equipment Market: Restraints
Number of Cyberattacks Has Increased to Hamper Market Growth
Cybercriminal and malware experts know that cybersecurity is a crucial and ongoing issue. Cyberattacks can damage companies financially and reputationally. Users' information can be accessed, including content and sensitive information on a broadcasting operator's channel. The system, regardless of its security, is vulnerable to loopholes. For content production, storage, and delivery, broadcast equipment relies heavily on IT, the internet, and internal and web-connected networks. Since the broadcast equipment market relies heavily on IT, internet, internal, and web-connected networks, data security becomes a high priority. Cyberattacks are hard to detect and prevent in real time, which hampers the growth of the broadcast equipment market. For example, in October 2021, a ransomware attack on Sinclair Broadcast Group (SBG), one of the largest TV station operators in the US, caused multiple TV stations across America to malfunction. Cyberattacks are disrupting office and operational networks and obstruct the growth of the broadcast equipment industry.
Broadcasting Equipment Market: Segment Overview
Encoders to Dominate Market due to Wide Use of Encoders
According to product type, encoders account for the largest share of digital telecasting's encoder market. The growing demand for UHD transmission and production has been identified as a major growth driver. In addition, established and emerging actors in the telecast equipment ecosystem will likely benefit from the growing number of digital channels. Increasing demand for advanced and cost-effective broadcast equipment has fueled this growth, as has increased UHD content production and transmission.
With Increased Adoption, Digital Broadcasting Category Dominated Market
In the forecast period, the digital broadcasting segment held the largest market share, and it is anticipated that it will continue to rule the market during the forecast period. The broadcasting industry has transitioned from analog to digital broadcasting systems based on technology for a few years. The market is segmented into digital and analog broadcasting variants. As digital systems have become increasingly popular, competition in the market has gradually increased. In order to make the transition from analog to digital broadcasting, some changes will be required in institutional settings. This is particularly driving demand for broadcasting equipment during this transition. Nonetheless, factors such as the high cost of broadcast equipment may impede the market growth.
Broadcasting Equipment Market: Regional Landscape
Asia Pacific to Dominate Market due to Rapidly Adopting Technology With Increasing Access to High-Speed Internet
Over the forecast period, it is anticipated that the Asia Pacific market will account for the largest revenue share. Several densely populated countries, such as India and China, are in Asia-Pacific. This region is one of the fastest adopters of technology with a high penetration of high-speed internet. Half of the world's internet users live in Asia. According to a GSMA report, the most significant mobile penetration gains have been seen in Vietnam, Iran, Bhutan, and Bangladesh. In addition to smart devices, high-definition videos and audio are consumed by consumers in the region due to their widespread adoption. These regions have driven global investments and expansion opportunities. High-definition (HD) content adoption, digital broadcasting, and access to on-demand content via OTT platforms are among the major factors driving the growth of the broadcast equipment market in this region. Entertainment and media companies across the region have invested heavily to fuel growth.
The North American market is anticipated to experience the fastest growth throughout the forecast period because there has been a massive increase in satellite and cable television channels in North America. Additionally, North America has widespread internet penetration and high-speed network connections. Therefore, broadcasters have many options for expressing themselves, contributing to the region's growth.
Global Broadcasting Equipment Market: Competitive Landscape
In February 2021, A partnership with Gravity Media will allow Grass Valley to offer production solutions and advanced workflows for major sporting events. By joining forces with Gravity Media, Grass Valley can take advantage of a future-ready production environment for broadcast. Moreover, in May 2021, Fox Sports in the US successfully tested XtraMotion, an AI-powered cloud-based solution, for various sports events. EVS Broadcast Equipment launched XtraMotion to revolutionize the quality and intensity of end users' storytelling.
Few of the players in the broadcasting equipment market include Cisco Systems, Inc. (the US); Telefonaktiebolaget LM Ericsson (Sweden); CommScope (US); Evertz Microsystems, Ltd (Canada); Harmonic Inc. (US); EVS Broadcast Equipment (Belgium); Grass Valley (Black Dragon Capital) (Canada); Wellav Technologies Ltd (China); Eletec Broadcast Telecom S.A.R.L (France); Clyde Broadcast (UK); AvL Technologies Inc. (US); NEC Corporation (Japan); ETL Systems Ltd (UK); Global Invacom Group Limited (Singapore); Broadcast Electronics (Elenos S.R.L.) (US); OMB Broadcast (Spain); Belden Inc. (US); TVC Communications (WESCO International, Inc.) (US); Datum Systems (US); Hangzhou DIBSYS Technologies Co., Ltd (China); Rohde & Schwarz India Pvt. Ltd. (India); Acorde Technologies S.A (Spain); VISUAL TECHNOLOGIES India Pvt Ltd (India); SHANGHAI TENG GUANG BROADCASTING EQUIPMENT CO., LTD. (Shanghai); and GBSonline (Singapore).
Global Broadcasting Equipment Market is Segmented as Below:
By Product Type
Key Elements Included In The Study: Global Broadcasting Equipment Market
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