Ceramic Tiles Market

Global Industry Analysis (2017 – 2020) – Growth Trends, and Market Forecast (2021 – 2025)

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Ceramic Tiles: Most Popular and Affordable Floor Coverings for Every Space       

Ceramic tiles are the most popular choice of floor covering materials. These tiles not just offer irresistible looks but are also high function and incredible strength as compared to other flooring materials. Ceramic tiles are available in wide range of designs, color hues, textures, and patterns depending upon the floor requirements.

Ceramic tiles can be installed virtually at all places, from hallways to the living rooms, bathrooms, kitchen tops, bedrooms; from offices to swimming pools, outdoor walls; from car garages to heavy industries to religious buildings. It is also one of common choices for outdoor areas as well due to its anti-skid feature, frost resistivity, durability, and economical as compared to stone and marble tiles.  Its ease of installation, dirt resistance, and availability in range of colors, patterns and textures makes them a popular choice among interior designers and homeowners.

Porcelain Tiles Gain Popularity Owing to Greater Stain and Water Resistance 

In 2019, an estimated 12.8 bn sq. mtr. of ceramic tiles were consumed worldwide. In the past few years, there has been growing demand for porcelain tiles as compared to traditional ceramic tiles. Porcelain tiles have superior features such as low water absorption, and excellent resistance to skid/slip, bacteria, and stains, making it ideal material for dry and wet surfaces in kitchens, bathrooms, and showers. Glazed porcelain tiles are currently dominative tile technology owing to its convenient production, variety of patterns & textures, and costs. These tiles can mimic the look of natural materials such as wood, natural stone, and marble. Growing demand for porcelain tiles with new installations and growing replacement activities is anticipated to drive the growth of ceramic tiles over the coming years.

In the past few years, thin and large format porcelain tile have gained popularity owing to its unique structure (like large panels and slabs) and mechanical properties. These tiles are creating a lot of buzz among the designers for both commercial and high-value residential projects. These types of ceramic tiles have become extremely trendy in residential applications and are suitable for countertops, walls, floorings, backsplashes, showers, and fireplace surrounds. Furthermore, they have minimal grout lines, easy maintenance, require less cleaning, economical, and offers look and feel of spaciousness (modern and bigger). It would be interesting to see, which category of porcelain tiles will generate higher demand and how consumer preferences will affect the product development over the coming years.

New Residential Construction and Renovation Sector Catalyzing the Future Market Growth

Ceramic tiles are typically used to in residential sector to cover floors and walls. The demand for this is closely associated with construction sector influenced by number of new buildings, and rising demand for renovations and upgrading. Furthermore, changing consumer preferences and fashion taste is also expected to drive demand for ceramic tiles. Consumers are moving from old  to modern fashionable designs for the residential and commercial interiors. Furthermore, growing demand for aesthetically pleasing flooring and wall designs in new residential and replacement projects is expected to drive the demand for ceramic tiles over the coming years.

Rise in construction activities such as commercial building projects, especially in developing economies, are anticipated to fuel ceramic tiles consumption. Thin and large format porcelain tiles are popular in commercial projects. One of the benefits of these types of ceramic tiles are creating natural stone, wallpaper like look as well as custom designs suitable to the projects. There is growing demand for slip/skid and bacterial resistance ceramic tiles from industrial projects. These tiles come with epoxy coatings enhancing the grip on the tile surface. These tiles are durable, low maintenance, and retain original appearance for longer time thus making it suitable for industrial applications.

Asia Pacific’s Vast Resources Offering Sustainable Market Growth   

Asia Pacific accounted for more than 65% of the world ceramic tiles output in 2019. The region has vast resources, and the environmental policies are not well regulated; however, in past few years, leading countries have tightened their environmental regulations related to ceramic factories, which is affecting production rates.

China accounts for more than 35% of world demand for ceramic tiles. Boom in residential housing sector coupled with government initiatives is expected to fuel the demand for ceramic tiles in countries such as India, Vietnam, Indonesia, and Malaysia. India is expected to exhibit ample growth opportunities as per capita consumption is as low as 0.5 sq. mtr. per person as compared to China (2.7 sq. mtr.), Europe (5.5 sq. mtr.) or even Brazil (3.5 sq. mtr.). Rising disposable incomes and huge investments in housing sector possess huge growth potential in the near future.

Europe is the second-largest producer and consumer of ceramic tiles with Spain, Italy, and Turkey leading countries in the region. The region is anticipated to exhibit significant recovery trend in the construction sector with growth in renovation of residential buildings and new construction.   Europe is also highly committed to the goal of reducing carbon emissions by 2050 and has started implementing certain measures to use alternate energy sources. Ceramic tiles production is a very energy intensive process, and these measures will certainly help the region to reduce CO2 emissions in near future. Latin America and the Middle East & Africa region are anticipated to offer substantial growth opportunities with rise in new residential and non-residential construction along with replacement and remodeling activities.

Companies Targeting Growth Through Acquisitions and Strategic Synergies    

The global ceramic tiles market is dominated by the companies with domestic and regional presence. Companies are focusing on eco-friendly products to adopt to the changing consumer preferences and fashion trends. Demand for ceramic tiles varies a lot with regional tastes and cultures, thus companies must develop and offer wide range of product portfolios depending upon the applications. In the past few years, companies have started diversifying their portfolio to include popular regional flooring materials to forming synergies or acquire domestic companies.

In 2019, Victoria PLC, a U.K.-based flooring manufacturer acquired Ibero, a well-known ceramic tile manufacturer in Spain. In the past, Victoria has acquired couple of other companies (Ceramic Saloni, Spain and Ceramiche Serra, Italy) from flooring sector to achieve its organic growth strategy. The company through the acquisition aims to diversify its flooring business and aims to become a multinational company in the market.

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