Cider Market

The global market for cider is around US$15.6 Bn as of 2022. While glass bottles remain the most prominent packaging segment, fruit-flavoured cider will continue to be the leading type-wise segment.

The global cider market growth is attributed to the shifting consumer preferences to alternative alcoholic beverages, rise in demand for natural and craft products, and increasing awareness about cider’s gluten-free profile. Expanding cider varieties and flavour variations further contribute.

Significant regional variations include taste preferences, consumption habits, and regulatory environments pose challenges and opportunities for businesses in the cider market.

The global cider market is increasingly influenced by consumer concerns about sustainability. Businesses that adopt eco-friendly practices in production, packaging, and sourcing of ingredients are likely to appeal to eco-conscious consumers.

Some of the commonly encountered distribution challenges in the cider market include navigating complex regulatory landscapes, building relationships with distributors, and ensuring proper shelf placement in diverse retail environments.