Cider Market

Global Cider Market Forecast

• The approximately US$13.06 Bn market for cider (2022) likely to reach US$23.6 Bn by the end of 2030
• Cider market valuation poised to witness a CAGR of 5.31% between 2023 and 2030

Quick Report Digest

1. The key trend anticipated to drive the cider market growth is an increasing demand for low- and no-alcohol ciders. Furthermore, the need to enjoy drinks without getting drunk is growing among those who choose to lead active and social lifestyles. For these customers, low- and no-alcohol ciders offer a tasty and practical solution.
2. Another major market trend expected to drive the cider market growth is the rapidly expanding single-origin and terroir-driven ciders. A lot of customers are looking for traceable and sustainable beverage solutions. Ciders with a single origin can usually be traced down to an individual orchard or farm, making them more sustainable and transparent than ciders with several sources.
3. The regulation and taxation practices that apply to the cider sector differ greatly from one region to another. The growth of the cider market may need to be improved, and the cost of manufacturing may rise as a result of high alcohol taxes or rigorous regulations.
4. In 2022, the fruit-flavoured category dominated the industry. Some fruit-flavoured ciders are limited-edition products that producers release in accordance with particular seasons or occasions. For instance, throughout the autumn and winter, cranberry or spiced apple ciders are preferred beverages.
5. In 2022, the glass bottles category dominated the industry. Because they are robust and stackable, glass bottles are simple for both manufacturers and customers to store. Compared to conventional packing materials, they are less likely to sustain damage when being handled and transported.
6. During the forecast period, the off-trade category is expected to grow significantly. Retailers who sell alcohol in the off-trade channel are required to adhere to laws governing its sale and distribution, including those governing age verification and packaging and labeling standards.
7. The Europe region is expected to dominate the cider market during the forecast period. Europe is known for having a wide variety of cider variations, from sweet and sparkling variants to dry and still types. Customers from both domestic and international are drawn to this type because it caters to a wide range of consumer tastes.
8. Asia Pacific is expected to be the fastest-growing cider market region. Asia-Pacific's growing cocktail culture offers the potential for cider to be blended into unique and fashionable mixed drinks.

A Look Back and a Look Forward - Comparative Analysis

Cider is suitable for people with celiac disease or gluten intolerance because it is naturally gluten-free. This feature may draw customers looking for gluten-free foods. To appeal to consumers who are health-conscious and watch their sugar intake, several cider companies offer reduced- or sugar-free variations.

Consumers looking for sensory delight without a lot of alcohol may find cider's nice aroma and flavour, which frequently reminds them of fresh apples, appealing. Cider can be promoted as a cooling post-workout beverage or as a social beverage that supports an active and healthy lifestyle.

The market witnessed staggered growth during the historical period 2018 - 2022. This is due to the Cider brand's invested money in marketing and promotional initiatives to raise awareness and spark interest in developing regions. This includes promotional efforts, the introduction of products, and event sponsorship.

Cider tourism and cider-specific festivals have become increasingly popular in some growing countries, giving customers a chance to learn about and appreciate the culture of cider. Cider production has expanded in some developing areas, resulting in more products being available and more of them being affordable.

Premium and artisanal goods are generally regarded as having the best quality, craftsmanship, and authenticity. This viewpoint might increase consumer loyalty and brand trust in the coming years. Additionally, Small-batch, handcrafted production techniques are frequently used by artisanal cider manufacturers, which can provide unique, limited-edition items that delight customers.

Furthermore, the ability to craft personalised tasting experiences and culinary collaborations with restaurants, pubs, and cideries is made possible by the high caliber and artisanal ciders' suitability for food matching during the next five years.

Key Growth Determinants

• Gluten-free and Distinct Flavour Profile of Cider

Alternatives to traditional alcoholic beverages like beer, and wine are becoming gaining traction among consumers. Cider has a distinct flavour profile and is frequently thought of as a light, refreshing option.

Cider makers often release novel and intriguing flavours that cater to a variety of consumer preferences. Customers are kept interested and are enticed to try several cider varieties by this innovation.

People are choosing beverages with less artificial ingredients and preservatives as their awareness of health issues increases. This preference is compatible with apple juice-based cider.

Because cider is naturally gluten-free, it can be consumed by people who are sensitive to or allergic to gluten. This characteristic increases its attractiveness to a wider range of customers.

• Growing Popularity of Craft Cider

Craft cider manufacturers frequently experiment with a variety of apple types and flavour infusions, providing customers with distinctive and varied flavour experiences. Customers looking for interesting and innovative beverages are drawn to this invention.

Craft cideries place a great priority on employing premium ingredients and conventional production techniques, producing ciders that are both genuine and of the highest calibre. Consumers with higher standards are prepared to pay more for these qualities.

A lot of artisan cider manufacturers get their apples from nearby farms, promoting local agriculture and luring customers who want to patronize small businesses and lessen their carbon imprint.

• Expanding Range of Cider Flavours and Styles

Customers can choose ciders that suit their specific palate preferences, whether they prefer sweet, dry, fruity, or spiced options, due to the wide variety of flavours and types offered.

Seasonal cider variations, like spiced ciders for the autumn or ciders with fruit infusions for the summer, take advantage of shifting customer preferences throughout the year to increase sales during seasons.

The release of the novel and distinctive cider flavours and styles invites customers to explore and experiment, luring both ardent fans of the beverage and those who have never tried it before.

Similar to wine, a wide variety of cider flavours creates options for food-matching suggestions, increasing the overall eating and drinking experience.

Major Growth Barriers

• Prohibitive Costs

Quality cider is frequently made with extra high-end components and certain apple varieties, which can be expensive to grow and get. Craft cideries' use of artisanal methods could raise the cost of manufacturing.

Bottles, cans, and labelling add to the overall production costs of cider. High-quality packaging is often necessary to convey a premium image. Some ciders benefit from aging, which requires storage and monitoring over time, adding to production expenses.

Smaller craft cideries may not benefit from the economies of scale that larger beverage manufacturers enjoy, resulting in higher per-unit production costs.

• Seasonal Dependency

Cider consumption is frequently linked to particular seasons, such as autumn and winter, when it is associated with customs like gathering apples and holiday celebrations. As a result, demand experiences considerable seasonal changes.

To satisfy seasonal demand peaks, cider makers must carefully control both output and inventory. Both overproduction and underproduction can result in excess inventory and lost sales opportunities. Cider growers may need help with cash flow due to the erratic demand throughout the year.

In certain seasons, they could need to spend a lot on marketing and production, while in slower months, they would need to be more frugal with their money management.

Key Trends and Opportunities to Look at

1. Growing Popularity of Cider Cocktails

Cider's natural sweetness and apple overtones blend nicely with a variety of spirits, liqueurs, and other ingredients to produce a variety of distinctive and flavourful drinks that both bartenders and customers may make.

The craft cocktail movement has gained traction, and mixologists and bartenders are experimenting with cider to create brand-new, enticing cocktails. Cocktail connoisseurs are drawn to and inspired to experiment with using cider as an ingredient by these inventive combinations.

Cider cocktails can be made to fit specific seasons and events. For instance, summertime is the perfect time to enjoy cider spritzers, while autumn is the ideal time for cider-based drinks. Cider's popularity is year-round because of its seasonal versatility.

2. Increasing Versatility of Cider

Cider goes incredibly well with a wide range of dishes, including cheese and charcuterie, as well as seafood and barbeque. For food lovers, it is a desirable option due to its versatility in complementing a variety of cuisines and meals.

Consumers can enjoy a variety of cider experiences by investigating these geographical variations, much like they can do with wine. The craft cider movement places a strong emphasis on small-batch, artisanal manufacturing, which frequently yields distinctive and premium ciders that appeal to consumers looking for high-end libations.

3. Growing Disposable Incomes

People with increased incomes frequently look for high-end, luxury goods. By providing premium cider varietals, artisan ciders, and distinctive flavour profiles, cider manufacturers may meet this demand, boosting sales and profit margins.

Consumers are more open to trying out novel and varied flavour combinations when they have more discretionary income. They might be more likely to experiment with various cider varieties, such as artisanal and limited-edition releases, spurring innovation in the cider industry.

How Does the Regulatory Scenario Shape this Industry?

Over the last three years, the Alcohol and Tobacco Tax and Trade Bureau (TTB) has been in charge of policing the manufacture, labeling, and promotion of alcoholic drinks in the US, including cider. In addition to approving labels and collecting taxes on cider goods, they also set production requirements.

The Alcohol and Gaming Commission of Ontario (AGCO) is responsible for managing the production, sale, and distribution of alcoholic drinks in Canada, including cider. They grant licenses, control prices, and ensure that provincial rules are followed. Cider production norms and standards are established by the UK's Food Standards Agency (FSA).

To promote customer safety and transparency, they also oversee labeling and packaging specifications. Risks to food safety, particularly those associated with the manufacturing of cider, are evaluated by the European Food Safety Authority (EFSA) in the EU.

In order to guarantee product safety, they offer scientific recommendations to the European Commission and member states. The National Institutes of Health (NIH) is generally focused on health research. Still, it also participates in research on alcohol that may have an impact on laws governing the consumption of cider and alcohol.

Regulations and trade agreements on a global scale may affect the cider market. Tariffs, trade restrictions, and cider producers' access to markets can all be impacted by World Trade Organization (WTO) accords.

Fairfield’s Ranking Board

Top Segments

1. The Fruit Flavoured Category Continues to Dominate

The fruit-flavoured segment dominated the market in 2022. Ciders with fruit flavours offer a wide range of tastes in addition to the classic apple flavour. Berries (strawberry, raspberry, blueberry), citrus (orange, lemon), stone fruits (peach, cherry), and tropical fruits (pineapple, mango) are a few examples of typical fruit additions.

Because they are approachable and appealing to customers who might not generally love the taste of classic dry or semi-dry ciders, fruit-flavoured ciders have become more and more common. They frequently have a sweeter and fruitier profile, which increases their accessibility to a wider audience.

Furthermore, the Perry category is projected to experience the fastest market growth. The flavour and scent of the finished product can be greatly influenced by the selection of pears used in Perry's manufacture. Various Perry styles are frequently made using different pear varieties, including Bartlett, Blakeney Red, and Merrylegs.

2. Glass Bottles Maintain a Leading Share

The glass bottles segment dominated the market in 2022. Glass bottles are frequently connected to expensive and high-quality goods. To project a luxury image for their business and product, many cider producers choose glass bottles.

Because glass is airtight and impenetrable, it helps preserve the flavour and quality of cider. It shields the beverage from oxygen and UV light, which can slowly deteriorate its taste and quality.

The cans category is anticipated to grow substantially throughout the projected period. Cans are a practical choice for customers who want to enjoy cider while traveling, at picnics, outdoor gatherings, or when camping because they are lightweight and portable.

Cans come in a variety of sizes, including the usual 12-ounce (355 ml) and larger alternatives, making them ideal for single-serve consumption and sharing.

3. On-trade Segment at the Forefront

The on-trade segment dominated the market in 2022. Similar to wine pairings, several upscale bars and restaurants in the on-trade channel offer cider pairings with their menus. By encouraging consumers to experiment with cider as a complement to various foods, this practice improves the dining experience.

Cider brands have the chance to enhance their visibility in the on-trade channel by using branded tap handles, glassware, and other marketing items within the establishment.

The off-trade segment is anticipated to experience significant growth during the projection period. Off-trade customers have the freedom to select among the numerous cider brands, varieties, and flavours that are displayed on store shelves. Customers can explore many choices and discover their favored cider goods due to the array.

Regional Frontrunners

Europe is the Trendsetter in Cider Industry

Europe is anticipated to dominate the cider market throughout the projection period. The most widely consumed alcoholic beverages in Europe, notably in the UK, are ciders and their various variants. As a result of multiple geographic factors, different cider flavours are preferred differently in other places.

A majority of Europe's nations, however, experience colder climates, which contribute to the widespread popularity of alcohol drinking. Craft ciders have become more popular than their mass-produced equivalents as a result of changes in the market's structure, which have resulted in the emergence of several microbreweries.

The following ciders are popular throughout Europe: Cidre (Bouché), Apfelwein, Sidra, Flavoured Cidre, Perry, and other flavoured as well as conventional analogs. 

Asia Pacific Holds the Promise to a Brighter Future

The region with the fastest-growing market for ciders is expected to be Asia Pacific. The shift from beer to cider is due to the latter's nutritional advantages because of consumers' increased health consciousness.

The market for alcohol with fruit flavours has expanded owing to the rising trend of using fruit-sourced components across multiple product categories, particularly in beverages. Ciders with apple and fruit flavours are in high demand, especially in nations like China, and India.

Consumers in the Asia Pacific region are becoming more open to trying new flavours. Customers seeking alternatives to typical alcoholic beverages may find cider to be an appealing choice due to its adaptability and distinctive flavour profiles.

Fairfield’s Competitive Landscape Analysis

Ciders are a consolidated product, and there are fewer well-known producers in the market. To increase their market share, big businesses are launching new items and improving their distribution networks. Moreover, Fairfield Market Research is expecting the market to witness more consolidation over the coming years.

Who are the Leaders in the Global Cider Space?

• Aston Manor Brewery Company Limited
• The Boston Beer Company, Inc.
• Distell Group Limited
• Brannland Cider
• C&C Group Plc
• Anheuser-Busch InBev
• Halewood International Holdings Plc
• Heineken Holding Nv
• Carlsberg Breweries A/S
• Molson Coors Brewing Company
• Seattle Cider Company
• Brewery
• Diageo Plc
• Thatchers Cider
• Kopparbergs Brewery

Significant Company Developments

New Product Launches

• June 2022: Bryant's Cider launched a brand-new product called High on the Mountain, a dry cider with zero net carbohydrates, no artificial sweeteners, and no gluten.
• June 2021: 'New York Dry Cider' was launched by Original Sin Cider. It is produced from a mixture of freshly pressed McIntosh, Ida Red, and Cortland apples that are all grown in New York. With a modest quantity of residual sugar to temper the cider's natural acidity, it is complex and well-balanced. Available in 16 oz cans with a patriotic red, white, and blue design is New York Dry.
• March 2021: In Europe, Heineken launched a brand-new sustainable cider made entirely of British apples. 500 ml bottles, 4x440 ml cans, and 10x440 ml cans of Inch's are all available.

Distribution Agreements

• May 2023: Asahi Premium Beverages and Brooklyn Brewery have partnered to distribute Brooklyn Brewery's selection of ciders in Japan. In accordance with this contract, Asahi Premium Beverages will provide Brooklyn Brewery's cider brands, such as Brooklyn Cider and Dry Hopped Cider, with distribution across Japan.
• January 2022: A new distribution agreement between AB InBev and Molson Coors Beverage Company was revealed. The agreement governs the American distribution of AB InBev's cider brands.

An Expert’s Eye

Demand and Future Growth

As per Fairfield’s Analysis, natural and organic products are increasingly in demand. Customers looking for healthier and more environmentally responsible beverage options are drawn to cider prepared from organic apples and produced without synthetic chemicals or additives.

Furthermore, the ethical and environmental consequences of customers' purchase decisions are increasingly being considered by consumers. Environmentally aware consumers may be drawn to cider brands that emphasize sustainable practices, such as ethical apple procurement, eco-friendly packaging, and low carbon footprints. However, the cider market is expected to face considerable challenges because of high prices.

Supply Side of the Market

According to our analysis, Europe is the world's largest producer and exporter of cider, making up more than 70% of the total production. The region is responsible for the largest apple production on a global scale.

The largest cider market is in the United Kingdom, where customers drink 800 million liters of the beverage annually, or 12.18 liters per person, with 45.5% of homes purchasing the product. Additionally, the rising markets for the goods are anticipated to be the most fashionable nations in Europe, such as the Czech Republic, and Poland.

North America, the second-largest exporter of cider, produces more than 20% of the beverage's global output. With almost 20% of the world's consumption, North America is the second-largest consumer of cider.

Due to the rising desire for natural and nutritious beverages, as well as the popularity of craft ciders, the cider market in North America has been expanding quickly in recent years.

Global Cider Market is Segmented as Below:

By Type:

• Apple Flavoured
• Fruit Flavoured
• Perry

By Packaging:

• Draught
• Cans
• Glass Bottles
• Plastic Bottles
• Others

By Distribution Channel:

• On-trade
• Off-trade

By Geographic Coverage:

• North America 
  • U.S. 
  • Canada 
• Europe 
  • Germany
  • U.K.
  • France
  • Italy
  • Turkey
  • Russia
  • Rest of Europe 
• Asia Pacific 
  • China
  • Japan
  • South Korea
  • India
  • Southeast Asia
  • Rest of Asia Pacific 
• Latin America 
  • Brazil 
  • Mexico 
  • Argentina
  • Rest of Latin America 
• Middle East & Africa  
  • GCC 
  • South Africa
  • Egypt
  • Nigeria
  • Rest of Middle East & Africa