This study intends to unfurl the multiple facets of global cider market and thereby examine how the short-term growth of the market will unfold during the stipulated time span.
Rising Inclination Towards Gluten Free Beverages to Augur Well for the Cider Market
Significant number of alcohol consuming individuals have shifted towards ciders over beer. This is mainly owing to the sweet and more refreshing flavor of the cider as compared to other alcoholic beverages. Moreover, it is gluten-free and this factor has played a crucial role in attracting a large pool of consumers. Growing incidences of gluten intolerance and rising prevalence of celiac diseases have triggered the demand for gluten-free food products and beverages. Moreover, gluten-free beverages promote improved digestion and maintain cholesterol levels. Additionally, cider is considered as a gender balanced beverage that can be consumed by both sexes and by millennials. In this backdrop, growing awareness among consumers regarding consumption of gluten-free beverages is expected to boost the cider market growth on the global front.
Ciders Sourced from Apples to Gain High Ground in Cider Market
Ciders sourced from apple have been gaining high traction since past several years. This can be attributed towards nutritional benefits offered and growing consumer awareness regarding consumption of apple ciders. In addition, according to the Brewing Research International, health improving antioxidants are present in ciders sourced from apples that favor human health by reducing free radicals. That said, the demand for apple ciders is expected to further increase in the coming years, consequently contributing towards revenue growth of the cider market.
Europe Likely to Cement Dominance in Cider Market, Asia Pacific to Present Lucrative Growth Opportunities
The consumption of ciders across the European region has been on an upward swing since past several years and is expected to maintain status quo going forward. Different types of ciders with different flavors such as apple, perry, and other fruit flavored ciders are being consumed in the region, depending on the climatic changes. The consumer preference towards cidersis mainly owing to its functional properties. They provide good quantities of antioxidants, sans gluten, and vitamin C. Moreover, cider consumption also helps in combating cell damage and removal of free radicals, reduction in dead cell count thus helping in fighting against cancer, diabetes, and heart diseases. The growing awareness among consumers in the region apropos to benefits of cider alcohol consumption is driving the growth of the cider market in Europe.
In addition, growing number of breweries in the region, especially United Kingdom. For instance, according to CAMRA, the number of breweries in the United Kingdom has increased to 1,902 in 2021, a 4.7% rise as compared to the previous year. Moreover, breweries in the region are also involved in innovations and are introducing unique types of ciders with a variety of flavors. This has attracted a large pool of consumers further triggering the sale of ciders in the region. Furthermore, the production of apples in Europe has been increasing since past few decades, thus influencing production of apple ciders. These factors remain instrumental in driving the growth of the cider market in the region and is expected to account for a significant revenue share in the forthcoming years.
On the other side of the spectrum, Asia Pacific is also reflecting increasing inclination towards consumption of ciders. The transition from beer to cider can be attributed towards growing awareness regarding nutrition and rising number of health-conscious consumers in the region. In addition, availability of land and labor with a favorable business environment has translated into numerous opportunities for the establishment of breweries across emerging economies in the region. Moreover, presence of large consumer pool, and stable rise in GDP per capita is contributing towards value growth of the cider market in Asia Pacific.
Cider Market: Competitive Landscape
New product launch has remained a key growth strategy of players in the cider market. Companies producing ciders are involved in innovations and development of new flavored products to strengthen their positioning in cider market. For instance, in 2021, Heineken launched a novel sustainable cider that is prepared purely from British apples. Heineken’s Inch’s cider is available in 10x440 ml cans, 4x440 ml cans and 500 ml bottles. Same year in June, Original Sin Cider introduced New York Dry Cider which is a blend fresh New York grown Ida Red, Cortland, and McIntosh apples. The cider contains residual sugar in small amounts to balance the cider’s natural acidic quotient. It is distributed in 16 oz cans that feature blue, red, and white designs. In 2022, Strongbow launched a new cider called the Ultra Low Carb Cider that includes only 90 calories. This cider is refreshingly light and is fruit flavored. It is available in apple and mango flavors and comes in 330 ml slimline can packs. The brand launched the cider especially for consumers who prefer low calorie beverages.
A few of the major players in cider market include Heineken NV, Vander Mills Ciders, Seattle Cider Company, Carlsberg Breweries A/S, CUB (Carlton & United Breweries), Asahi Premium Ltd., Distell Group, The Boston Beer Company, and Anheuser-Busch Companies LLC.
Regional Classification of the Global Cider Market is Described Below:
Middle East and Africa
*Regions and countries are subject to change based on data availability
Key Elements Included In The Study: Global Cider Market
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