Growing Trend of E-learning, and E-books Bodes Well for DTP Market
Desktop publishing (DTP) is a process of document creation by using the software of page layout on a desktop computer. Widely used to produce newspapers, journals, magazines, and other marketing materials, DTP continues to witness surging popularity worldwide. Besides print publication it has also been in use for online content creation. The application allows to maintain the level-headedness in the forum of business and thereby, generate more sales. In an ever-increasing demand of the business world’s visual sector, this software can make various typefaces as well as margins easy while inserting illustrations, and graphics with the involvement of images. As DTP aids in creating, altering, and editing page layouts, as well as text formatting, and typesetting, desktop publishing software market is likely to be on an uptrend.
Small and medium-sized businesses are increasing their use of desktop publishing software. With the increasing number of SMEs, desktop publishing software market is rapidly expanding. Desktop publishing software's multiple advantages, such as advanced features, high-quality output, low cost, and ease of use, make it the most popular software among end-users, propelling the desktop publishing software market growth. Rising interest in digital marketing and an increased need for automation tools will drive desktop publishing software market growth over the forecast period.
With the increased use of online/e-learning courses, online assessments, virtual classrooms, edutainment, and digital textbooks, the global desktop publishing software industry is predicted to grow (e-books). The rising number of users of e-readers, e-learning apps, the advent of better display technologies, and advancements in battery technology are significant factors driving e-book growth. The growing influence of technology, as well as a substantial population's preference for digitization, particularly among millennials and Generation Z, can all have a beneficial impact on the growth of E-Books. By 2026, the number of readers is predicted to reach 1,182.8 million, with user penetration reaching 14.2 percent in 2022 and rising to 15.0 percent by 2026. The growing number of e-book users will enhance the growth of the market.
The growing trend of online learning or online courses will benefit the growth of the market. The increase in remote education during the pandemic, as well as the desire for low-cost, easy learning systems, has a beneficial impact on e-learning growth. The increased application of AI and machine learning in e-learning systems boost growth globally. One of the leading e-learning platforms, Coursera witness 2 million new subscriptions in 2021. With 75 percent of schools operating online in 2021, the e-learning platform will expand in the coming years, thus driving the growth of desktop publishing software market.
Linux Operating Systems Dominate DTP Market with Increased Use of Cloud-based Systems
Desktop publishing software is a subset of Linux. It is an open-source operating system, which means you can use and modify it for free. Since Linux is open-source, numerous Linux distributions (or versions) are available, each with its own set of features. The rise in demand for open-source operating systems, as well as the increased emphasis on developing new applications, is driving the expansion of the Linux operating system industry. Several attributes such as data storage capacity, dependability, and system speed tend to accelerate the expansion of desktop publishing software market. In the anticipated time, adopting an operating system based on cloud-based platforms to aid consumers with features such as greater scalability, and security would provide lucrative chances.
North America Retains Dominance in Global Market, Asia Pacific All Set to Grow Lucrative
North America has a dominant share of the desktop publishing software market because of favourable government laws that encourage innovation. North America is the most accepting and developing region for emerging technology. The United States is the largest market in this field due to many significant businesses working on generating improved products for their clientele. With the early acceptance and implementation of novel and advanced solutions and the presence of many market players, the desktop publishing software market in the United States is expected to rise quickly throughout the projection period. Various suppliers such as Microsoft Corporation, Oracle Corporation, Amazon.com Inc., and International Business Machines Corporation, as well as a greater propensity to accept new technologies, are projected to assist this area in maintaining its market position. In North America, clients who required easy access and portability preferred electronic books over printed books. Consumers have demonstrated a high acceptance of novel reading technologies by continuously expanding. In 2020, an expected 191 million e-books will be sold in the United States, with constant annual increases since 2018. The continual increase in the sales of e-books will positively impact the growth of desktop publishing software market in the region.
The Asia Pacific market is expected to grow fastest during the projection period. The enormous growth of EdTech industry in the region is accelerating the development of desktop publishing software. A growing millennial population, a greater desire for intelligent and connected gadgets among students, and an increasing number of EdTech start-ups are further driving demand for education technology solutions in the region. With 28 million new online learners enrolling in 68 million courses, Asia Pacific has the highest student presence on the learning platform. Initiatives such as Make in India have resulted in significant investments in the industrial and IT sectors, increasing demand for the country's cloud computing, thus driving the market’s growth. The hyper-scale cloud providers like Microsoft Corporation, Amazon.com Inc., and Google LLP are building data centres in countries like Indonesia and Thailand to meet the governments' data sovereignty requirements.
Global Desktop Publishing Software Market: Competitive Landscape
Market participants introduce new products and form alliances, collaborations, and partnership agreements. In February 2022, QuarkXPress 2022 is available from Quark Tools, a leading content creation, automation, and intelligence software provider. The market's most advanced page layout, and digital publishing software are now available as a traditional perpetual license and a prepaid annual subscription. In August 2021, Adobe announced that it had reached a binding deal to purchase Frame.io, a leading cloud-based video collaboration platform. Frame.io, which has over a million users across media and entertainment organizations, agencies, and global brands, simplifies the video production process by allowing video editors and key project stakeholders to communicate seamlessly using cloud-first workflows.
Some players in the desktop publishing software market include Canva, Adobe, Microsoft, Quark, Venngage, Serif, Viva Distribution, Xara, The Scribus team, BeLight Software, Lucid Software, Corel, and MadCap Software.
Global Desktop Publishing Software Market is Differentiated as Below:
Key Elements Included In The Study: Global Desktop Publishing Software Market
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