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Gummy Vitamins Market

Gummy Vitamins Market

Global Industry Analysis (2019 - 2022), Growth Trends, and Market Forecast (2023 - 2030)

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Industry: Food & Beverage | Author Name: Mohit


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This study intends to unfurl the multiple facets of global gummy vitamins market and thereby examine how the short-term growth of the market will unfold during the stipulated time span.

Rising Preference for Dietary Supplements to Fuel Growth of Gummy Vitamins Market

Since the recent past, individuals are becoming increasingly health conscious and are inclined towards consumption of nutritional food products. However, regular food does not provide optimum nutrition and micro-nutrients that are required by the body on a daily basis. This has triggered the consumption of natural dietary supplements that cover up the nutritional requirement. Moreover, sedentary lifestyle, irregular diets and busy schedules of individuals has pushed the demand for such supplements, in turn bolstering growth of the gummy vitamins market. Consumers are more inclined towards on-the-go supplements that are easy to digest, chew and good in taste. In addition, the strong unpleasant taste of traditional supplements has created a sense of dislike among children and geriatric population. However, natural fruit flavoured gummy vitamins have resolved this issue making consumption of supplements convenient and appealing. In addition, increased percentage of multi vitamins in gummy supplements has further attracted consumers, thus shifting their preference away from singular vitamin supplements. In this backdrop, increasing demand for convenient and on-the-go dietary supplements continues to remain instrumental in driving the growth of the market.

Demand for Gummy Vitamins from Children Population to Increase thus Creating New Growth Avenues in Gummy Vitamins

Children and to some extent millennials are reluctant towards consumption of nutritious food can often lead to several deficiencies. In a bid to avoid the situation, customers are resorting towards convenient and chewable supplements such as gummy vitamins. In wake of this scenario, companies are innovating their products targeting the children segment. For instance, three gummy vitamin products were added to the portfolio of Nature’s Truth. These products were mainly focused toward children population and included multivitamin gummies, elderberry gummies and Vitamin C gummies. These new products are non-GMO, gluten free, vegetarian and without artificial flavours. A children-centric approach is thus likely to provide new potential growth opportunities for gummy vitamins market.

North America Poised to Grab a Major Stake in Gummy Vitamins Market

Consumption of supplements across developing nations in North America has been on increasing on the back of rising concerns apropos to lifestyle disorders due to sedentary lifestyle. Rising demand for Vitamin D, and Vitamin C along with supplements for heart health, bone health and stamina continue to influence the growth of the gummy vitamins market. In addition, increase in health conscious individuals in the region has given an impetus to the demand for gummy vitamins, thus contributing toward gummy vitamins market growth. Also, the vitamins market. For instance, on the back of growing preference among consumers for natural and organic products, in May 2021, an American gummy vitamins brand – Vitafusion – launched a novel brain food supplement. This supplement includes several natural ingredients including phosphatidylserine, ashwagandha and Vitamin B along with natural flavours of fruits such as blueberry to facilitate brain nourishment, enhance focus along with alleviating stress. Furthermore, macro factors such as stable GDP per capita growth, favourable healthcare infrastructure and economic progression has attracted several players in the region, thus further enhancing the scope for the market in North America.

On the other side of the spectrum, emerging nations in Asia Pacific are also poised to reflect momentous growth potential for gummy vitamins market. Consumers in developing economies are becoming more health conscious owing to increasing prevalence of chronic disorders and under nourished population. This has propelled the demand for dietary supplements that fill the gap by providing essential micro-nutrients where usual food products fail. In addition, growing population has provided in an opportunity to the distributors of gummy vitamins with respect to a large consumer pool. These factors primarily drive the growth of the gummy vitamins market in Asia Pacific and the region is expected to present an optimistic scenario in the forthcoming years.

Gummy Vitamins Market: Competitive Landscape

Major players in the gummy vitamins market have been investing in research and development to produce new products since past few years. For instance, in March 2020, six innovative products were launched by Vitafusion. Organic Prenatal Multi, Apple Cider Vinegar, Irresistible Skin, Kids Melatonin, Teen Essential Multi and Triple Immune Powder were the products launched by the company to meet the increasing nutritional demand of consumers in the gummy vitamin space. Likewise, same year, in Singapore, OLLY introduced gummy vitamin supplements that were initially distributed in the US alone. With the acquisition of OLLY by Unilever in 2019, the brand was able to expand its distributorship and was successful in launching gummy vitamins under its name in Singapore.

In October 2020, GlaxoSmithKline Consumer Healthcare introduced Robitussin Naturals that offers relief from occasional cough. Under this brand, the products such as Robitussin Naturals Cough Relief, Immune Health Syrup and gummies are included. In April 2021, New RestoraFIBRE was launched Daily Gummies was launched by Bayer AG. These contain inulin that is a prebiotic and a soluble fibre which facilitates development of healthy bacteria to improve gut health.

A few of the major players in gummy vitamins market include Bayer AG, Unilever PLC, Nestle SA, Church & Dwight Co. Inc., GSK, Life Science Nutritionals, The Clorox Company, Zanon Vitamec Inc., Vitakem Nutraceutical Inc., Nutra Solutions, OLLY Public Benefit Corporation, Bettera Brands, and Boscogen Inc.

Regional Classification of Global Gummy Vitamins Market Can be Given as Below:

North America

  • U.S.
  • Canada

Europe

  • Germany
  • France
  • Spain
  • U.K.
  • Italy
  • Russia
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Southeast Asia
  • Rest of Asia Pacific

Latin America

  • Brazil
  • Mexico
  • Rest of Latin America

Middle East and Africa

  • GCC
  • South Africa
  • Rest of Middle East and Africa

*Regions and countries are subject to change based on data availability.

Key Elements Included In The Study: Global Gummy Vitamins Market

  • Gummy Vitamins Market by Product/Technology/Grade, Application/End-user, and Region
  • Executive Summary (Opportunity Analysis and Key Trends)
  • Historical Market Size and Estimates, Value and Volume, 2019 - 2022
  • Volume Consumption at Regional and Country Level, 2023 - 2030
  • Market Dynamics and Economic Overview
  • Market Size in Value and Volume, Growth Rates, and Forecast Figures, 2023 - 2030
  • Competitive Intelligence with Financials, Key Developments, and Portfolio of Leading Companies 
  • Regional and Product/Grade/Application/End-user Price Trends Analysis
  • Value Chain and Five Force’s Analysis
  • Regional/Sub-region/Country Market Size and Trend Analysis
  • Company Market Share Analysis and Key Player Profiles

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1. Executive Summary
     1.1. Global Gummy Vitamins Market Snapshot
     1.2. Key Market Trends
     1.3. Future Projections
     1.4. Analyst Recommendations

2. Market Overview
     2.1. Market Definitions and Segmentations
     2.2. Market Dynamics
            2.2.1. Drivers
                    2.2.1.1. Driver A
                    2.2.1.2. Driver B
                    2.2.1.3. Driver C
            2.2.2. Restraints
                    2.2.2.1. Restraint 1
                    2.2.2.2. Restraint 2
            2.2.3. Market Opportunities Matrix
     2.3. Value Chain Analysis
     2.4. Porter’s Five Forces Analysis
     2.5. Covid-19 Impact Analysis
            2.5.1. Pre-covid and Post-covid Scenario
            2.5.2. Supply Impact
            2.5.3. Demand Impact
     2.6. Government Regulations
     2.7. Global Vitamins & Supplements - Market Overview
     2.8. Trade (Import/Export) Policies
     2.9. Economic Analysis
     2.10. PESTLE

3. Global Gummy Vitamins Market Outlook, 2018 - 2029
     3.1. Global Gummy Vitamins Market Outlook, by Product Type, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            3.1.1. Key Highlights
                    3.1.1.1. Single Vitamins
                    3.1.1.2. Multivitamins
                    3.1.1.3. Probiotic vitamins
     3.2. Global Gummy Vitamins Market Outlook, by Source, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            3.2.1. Key Highlights
                    3.2.1.1. Plant-based
                    3.2.1.2. Animal-based
     3.3. Global Gummy Vitamins Market Outlook, by Packaging Type, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            3.3.1. Key Highlights
                    3.3.1.1. Bottle & Jars
                    3.3.1.2. Stand-up Pouches
                    3.3.1.3. Misc.
     3.4. Global Gummy Vitamins Market Outlook, by Customer, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            3.4.1. Key Highlights
                    3.4.1.1. Children
                    3.4.1.2. Adults
     3.5. Global Gummy Vitamins Market Outlook, by Distribution Channel, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            3.5.1. Key Highlights
                    3.5.1.1. Direct Sales
                    3.5.1.2. Modern Trade
                    3.5.1.3. Convenience Stores
                    3.5.1.4. Departmental Store
                    3.5.1.5. Specialty Store
                    3.5.1.6. Drug Store/Pharmacies
                    3.5.1.7. Online Retailers
     3.6. Global Gummy Vitamins Market Outlook, by Region, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            3.6.1. Key Highlights
                    3.6.1.1. North America
                    3.6.1.2. Europe
                    3.6.1.3. Asia Pacific
                    3.6.1.4. Latin America
                    3.6.1.5. Middle East & Africa
            3.6.2. BPS Analysis/Market Attractiveness Analysis

4. North America Gummy Vitamins Market Outlook, 2018 - 2029
     4.1. North America Gummy Vitamins Market Outlook, by Product Type, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            4.1.1. Key Highlights
                    4.1.1.1. Single Vitamins
                    4.1.1.2. Multivitamins
                    4.1.1.3. Probiotic vitamins
     4.2. North America Gummy Vitamins Market Outlook, by Source, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            4.2.1. Key Highlights
                    4.2.1.1. Plant-based
                    4.2.1.2. Animal-based
     4.3. North America Gummy Vitamins Market Outlook, by Packaging Type, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            4.3.1. Key Highlights
                    4.3.1.1. Bottle & Jars
                    4.3.1.2. Stand-up Pouches
                    4.3.1.3. Misc.
     4.4. North America Gummy Vitamins Market Outlook, by Customer, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            4.4.1. Key Highlights
                    4.4.1.1. Children
                    4.4.1.2. Adults
     4.5. North America Gummy Vitamins Market Outlook, by Distribution Channel, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            4.5.1. Key Highlights
                    4.5.1.1. Direct Sales
                    4.5.1.2. Modern Trade
                    4.5.1.3. Convenience Stores
                    4.5.1.4. Departmental Store
                    4.5.1.5. Specialty Store
                    4.5.1.6. Drug Store/Pharmacies
                    4.5.1.7. Online Retailers
     4.6. North America Gummy Vitamins Market Outlook, by Country, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            4.6.1. Key Highlights
                    4.6.1.1. U.S.
                    4.6.1.2. Canada
            4.6.2. BPS Analysis/Market Attractiveness Analysis

5. Europe Gummy Vitamins Market Outlook, 2018 - 2029
     5.1. Europe Gummy Vitamins Market Outlook, by Product Type, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            5.1.1. Key Highlights
                    5.1.1.1. Single Vitamins
                    5.1.1.2. Multivitamins
                    5.1.1.3. Probiotic vitamins
     5.2. Europe Gummy Vitamins Market Outlook, by Source, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            5.2.1. Key Highlights
                    5.2.1.1. Plant-based
                    5.2.1.2. Animal-based
     5.3. Europe Gummy Vitamins Market Outlook, by Packaging Type, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            5.3.1. Key Highlights
                    5.3.1.1. Bottle & Jars
                    5.3.1.2. Stand-up Pouches
                    5.3.1.3. Misc.
     5.4. Europe Gummy Vitamins Market Outlook, by Customer, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            5.4.1. Key Highlights
                    5.4.1.1. Children
                    5.4.1.2. Adults
     5.5. Europe Gummy Vitamins Market Outlook, by Distribution Channel, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            5.5.1. Key Highlights
                    5.5.1.1. Direct Sales
                    5.5.1.2. Modern Trade
                    5.5.1.3. Convenience Stores
                    5.5.1.4. Departmental Store
                    5.5.1.5. Specialty Store
                    5.5.1.6. Drug Store/Pharmacies
                    5.5.1.7. Online Retailers
     5.6. Europe Gummy Vitamins Market Outlook, by Country, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            5.6.1. Key Highlights
                    5.6.1.1. Germany
                    5.6.1.2. France
                    5.6.1.3. U.K.
                    5.6.1.4. Italy
                    5.6.1.5. Spain
                    5.6.1.6. Russia
                    5.6.1.7. Rest of Europe
            5.6.2. BPS Analysis/Market Attractiveness Analysis

6. Asia Pacific Gummy Vitamins Market Outlook, 2018 - 2029
     6.1. Asia Pacific Gummy Vitamins Market Outlook, by Product Type, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            6.1.1. Key Highlights
                    6.1.1.1. Single Vitamins
                    6.1.1.2. Multivitamins
                    6.1.1.3. Probiotic vitamins
     6.2. Asia Pacific Gummy Vitamins Market Outlook, by Source, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            6.2.1. Key Highlights
                    6.2.1.1. Plant-based
                    6.2.1.2. Animal-based
     6.3. Asia Pacific Gummy Vitamins Market Outlook, by Packaging Type, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            6.3.1. Key Highlights
                    6.3.1.1. Bottle & Jars
                    6.3.1.2. Stand-up Pouches
                    6.3.1.3. Misc.
     6.4. Asia Pacific Gummy Vitamins Market Outlook, by Customer, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            6.4.1. Key Highlights
                    6.4.1.1. Children
                    6.4.1.2. Adults
     6.5. Asia Pacific Gummy Vitamins Market Outlook, by Distribution Channel, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            6.5.1. Key Highlights
                    6.5.1.1. Direct Sales
                    6.5.1.2. Modern Trade
                    6.5.1.3. Convenience Stores
                    6.5.1.4. Departmental Store
                    6.5.1.5. Specialty Store
                    6.5.1.6. Drug Store/Pharmacies
                    6.5.1.7. Online Retailers
     6.6. Asia Pacific Gummy Vitamins Market Outlook, by Country, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            6.6.1. Key Highlights
                    6.6.1.1. China
                    6.6.1.2. Japan
                    6.6.1.3. South Korea
                    6.6.1.4. India
                    6.6.1.5. Southeast Asia
                    6.6.1.6. Rest of Asia Pacific
            6.6.2. BPS Analysis/Market Attractiveness Analysis

7. Latin America Gummy Vitamins Market Outlook, 2018 - 2029
     7.1. Latin America Gummy Vitamins Market Outlook, by Product Type, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            7.1.1. Key Highlights
                    7.1.1.1. Single Vitamins
                    7.1.1.2. Multivitamins
                    7.1.1.3. Probiotic vitamins
     7.2. Latin America Gummy Vitamins Market Outlook, by Source, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            7.2.1. Key Highlights
                    7.2.1.1. Plant-based
                    7.2.1.2. Animal-based
     7.3. Latin America Gummy Vitamins Market Outlook, by Packaging Type, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            7.3.1. Key Highlights
                    7.3.1.1. Bottle & Jars
                    7.3.1.2. Stand-up Pouches
                    7.3.1.3. Misc.
     7.4. Latin America Gummy Vitamins Market Outlook, by Customer, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            7.4.1. Key Highlights
                    7.4.1.1. Children
                    7.4.1.2. Adults
     7.5. Latin America Gummy Vitamins Market Outlook, by Distribution Channel, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            7.5.1. Key Highlights
                    7.5.1.1. Direct Sales
                    7.5.1.2. Modern Trade
                    7.5.1.3. Convenience Stores
                    7.5.1.4. Departmental Store
                    7.5.1.5. Specialty Store
                    7.5.1.6. Drug Store/Pharmacies
                    7.5.1.7. Online Retailers
     7.6. Latin America Gummy Vitamins Market Outlook, by Country, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            7.6.1. Key Highlights
                    7.6.1.1. Brazil
                    7.6.1.2. Mexico
                    7.6.1.3. Rest of Latin America
            7.6.2. BPS Analysis/Market Attractiveness Analysis

8. Middle East & Africa Gummy Vitamins Market Outlook, 2018 - 2029
     8.1. Middle East & Africa Gummy Vitamins Market Outlook, by Product Type, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            8.1.1. Key Highlights
                    8.1.1.1. Single Vitamins
                    8.1.1.2. Multivitamins
                    8.1.1.3. Probiotic vitamins
     8.2. Middle East & Africa Gummy Vitamins Market Outlook, by Source, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            8.2.1. Key Highlights
                    8.2.1.1. Plant-based
                    8.2.1.2. Animal-based
     8.3. Middle East & Africa Gummy Vitamins Market Outlook, by Packaging Type, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            8.3.1. Key Highlights
                    8.3.1.1. Bottle & Jars
                    8.3.1.2. Stand-up Pouches
                    8.3.1.3. Misc.
     8.4. Middle East & Africa Gummy Vitamins Market Outlook, by Customer, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            8.4.1. Key Highlights
                    8.4.1.1. Children
                    8.4.1.2. Adults
     8.5. Middle East & Africa Gummy Vitamins Market Outlook, by Distribution Channel, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            8.5.1. Key Highlights
                    8.5.1.1. Direct Sales
                    8.5.1.2. Modern Trade
                    8.5.1.3. Convenience Stores
                    8.5.1.4. Departmental Store
                    8.5.1.5. Specialty Store
                    8.5.1.6. Drug Store/Pharmacies
                    8.5.1.7. Online Retailers
     8.6. Middle East & Africa Gummy Vitamins Market Outlook, by Country, Volume (Tons) and Value (US$ Mn), 2018 - 2029
            8.6.1. Key Highlights
                    8.6.1.1. GCC
                    8.6.1.2. South Africa
                    8.6.1.3. Rest of Middle East & Africa
            8.6.2. BPS Analysis/Market Attractiveness Analysis

9. Competitive Landscape
     9.1. Company Market Share Analysis, 2021
     9.2. Competitive Dashboard
     9.3. Company Profiles
            9.3.1. Bayer AG
                    9.3.1.1. Company Overview
                    9.3.1.2. Product Portfolio
                    9.3.1.3. Financial Overview
                    9.3.1.4. Business Strategies and Development
(*Note: Above details would be available for below list of companies based on availability)
            9.3.2. Pfizer Inc.
            9.3.3. ZanonVitamec
            9.3.4. Church & Dwight
            9.3.5. SmartyPants Vitamins
            9.3.6. The Clorox Company
            9.3.7. PharmaviteLLC
            9.3.8. Nutranext,LLC
            9.3.9. Life Science Nutritionals Inc.
            9.3.10. Haribo
            9.3.11. Taura Natural Ingredients
            9.3.12. Viva 5 Corp
            9.3.13. Novomins Nutrition
            9.3.14. TopGum Industries Ltd.

10. Appendix
     10.1. Research Methodology
     10.2. Report Assumptions
     10.3. Acronyms and Abbreviations

BASE YEAR

HISTORICAL DATA

FORECAST PERIOD

UNITS

2021

2018 - 2021

2022 - 2029 

Value: US$ Mn 

Volume: Tons 

 

REPORT FEATURES

DETAILS

Product Type Coverage
  • Single Vitamins
  • Multivitamins
  • Probiotic Vitamins

Source Coverage
  • Plant-based
  • Animal-based

Packaging Coverage
  • Bottle & Jars
  • Stand-up Pouches
  • Misc.

Costumer Coverage
  • Children
  • Adults

Distribution Channel Coverage
  • Direct Sales
  • Modern Trade
  • Convenience Stores
  • Departmental Store
  • Specialty Store
  • Drug Store/Pharmacies
  • Online Retailers

Geographical Coverage
  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
  • Rest of Middle East & Africa

Leading Market Companies
  • Bayer AG
  • Pfizer Inc.
  • ZanonVitamec
  • Church & Dwight
  • SmartyPants Vitamins
  • The Clorox Company
  • PharmaviteLLC
  • Nutranext,LLC
  • Life Science Nutritionals Inc.
  • Haribo
  • Taura Natural Ingredients
  • Viva 5 Corp
  • Novomins Nutrition
  • TopGum Industries Ltd.

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