Honey Powder Market

Global Industry Analysis (2017-2020) – Growth Trends and Market Forecast (2021-2025)

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Honey Powder Allows Convenient Handling, and Usage in a Variety of Recipes

With a spiralling number of synthetic sweeteners crowding the sugar-free market, a handy natural sweetening agent, honey powder has been gaining ground across several parts of the world over the recent past. Where most artificial sweetening agents remain in a questionable zone when it comes to their credibility, honey promises complete safety on consumption in addition to some exceptional, traditionally approved, and scientifically proven health benefits. While 100% raw, unfiltered honey (in its natural form) is anti-inflammatory, anti-fungal, antiseptic, and anti-bacterial, which make it a highly nutritious, and therapeutic ingredient, honey powder preserves the same nutrition profile with a greater level of convenience in terms of usage, and storage stability.

The free-flowing attribute of honey powder accounts for minimal dust formation, and non-stickiness. As it is readily miscible in water, and blends excellently with a number of ingredients involved in any recipe, honey powder virtually has a lot more application possibilities when compared to that with liquid honey. An increasingly growing interest of healthy food communities, and conscious diet followers around honey powder as a natural sweetener, and mild aromatic agent is expected to drive the growth of the global honey powder market during the forecast period.

Market Witnesses an Uptick amid COVID-19 Owing to Functional Attributes of Honey

The medicinal, and therapeutic value of honey has been an area of interest for researchers worldwide. Ayurveda has had honey among its list of the most powerful, versatile, and highly effective ingredients. An exceptional ability of honey to act as a prebiotic, and thereby trigger the probiotics growth holds immense significance to explore its potential application base in the fields of medicine, and therapeutics. Amid the global COVID-19 pandemic particularly, honey powder has been gaining traction as a natural cough suppressor, and expectorant. Both the availability, and affordability of honey powder are thus witnessing a striking rise at retail stores, supermarkets, and hypermarkets.

Bakery Top Consumer Segment; Opportunities Sprawling in Other F&B Segments

While honey powder has been a popular dry ingredient within the bakery sector, it has also been winning preference among confectioners, and beverage companies. It contributes to the improved texture of cakes, pastries, and other baked goods. Better binding is another result of using honey powder during baking preparations. Research also reveals honey powder as a potential dough improver, and sugar replacement in breadmaking. With gourmet products becoming a favourite among the premium consumer class, honey powder is also anticipated to lure speciality retail, and e-commerce companies in the near future. In beverages with desired natural sweetness, and subtle aroma, honey powder works as a perfect dry ingredient that also promotes the homogeneity of beverage products without clump formation.

A shifting preference for honey over regular sugar in tea, coffee, and similar drink preparations further indicates a huge market opportunity for powdered honey manufacturing companies. An expanding green tea market, the mushrooming span of coffee and coffee premixes, and the exploding energy drinks landscape only point to the influx of revenue generation opportunities for honey powder market players, investors, and other stakeholders. Potential application of honey powder in dry spicy mixes, sauces, dressings, and condiments is likely to present a revenue generation opportunity to honey powder manufacturers. Honey powder imparts an exceptional texture, mouthfeel, and crunchy profile to any product that it is added to, which will drive the its demand growth in the global market.

Honey Powder Hits a Sweet Spot in Beauty, Personal Care, and Bathing Products

Honey has been a traditionally preferred ingredient of a large number of beauty and bathing products like soaps, scrubs, lotions, and facial masks and packs. Enriched with vitamins B and C, honey powder is also a rich source of multiple essential minerals that account for an improved skin foundation. Honey powder serves as a natural humectant that captures moisture to give a dewy, glowing, moisturised complexion to skin. Although more often used as a culinary ingredient, honey powder is becoming a preferred skincare ingredient owing to its profound smoothening, softening, and brightening effects on skin. The rapidly thriving trend of natural, and organic is largely favouring adoption of honey, as well as honey powder. Natural beauty and cosmetic products, though come at a premium price point, have been gathering momentum over the recent past, which is working to the advantage of the honey powder market. A perfect balance between oily and dry skin becomes easier to achieve with honey as one of the ingredients. Its antiseptic, anti-bacterial, anti-inflammatory, hydrating, and exfoliating properties further uplift its candidature as a natural beauty ingredient.

North America Continues to Lead; Market in Asia Pacific Set to Flourish

The market performance will remain notable in North America as the region has a relatively large consumer population cautious about their calorie intake, especially through regular white sugar. Honey powder will continue to sell out robust as a natural sweetener in the US, and Canada. China, and India are expected to remain the major global exporters, and are seeking government support for production capacity expansion. As far as other Asian markets are considered, honey powder has traditionally had its fixed place as a sugar replacer in most of Korean household kitchens. Asia Pacific is thus likely to retain its global market position in the forecast period. On the other side, Argentina, and Brazil are also expected to remain among the major exporting countries in the global honey powder market. The export scenes are anticipated to prosper over time as the beauty, and cosmetics companies would generate ascending demand for honey powder in the near future.

R&D Key for Major Companies to Tap into Potential Opportunistic Areas of Application in Honey Powder Market

The global honey powder market is fairly fragmented, and highly competitive. Some of the prominent players actively participating in the honey powder landscape include Domino Specialty Ingredients, Woodland Foods, Norevo GmbH, Archer Daniels Midland Company, G&S Foods, Duketoms, Wuhu Deli Foods Co., Ltd, NutraDry, Tata & Lyle, and Augason Farms. Key companies are focusing on product innovations so as to explore new potential areas of application. Investments in R&D are likely to ramp up as manufacturers look to draw out untapped potential of honey and thereby honey powder to gain an edge over competition. Manufacturers of cosmetics, and other beauty, and personal care products are likely to leverage functional attributes of honey powder in developing new product lines.

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