Oral Hygiene Products Market

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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Industry: Medical Devices

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The global oral hygiene products market was worth approximately US$33.73 billion in 2022. Furthermore, it is projected to expand at a compound annual growth rate (CAGR) of 5.4% between 2023 and 2030.

Market Overview

The oral hygiene industry produces and sells oral health products like toothpaste, toothbrushes, dental floss, mouthwash, and cosmetic dental services. The market surge in recent years is much owed to the increasing awareness of dental health benefits, technological advancements, and growing dental health problems.

Though the surge is across the globe, Asia-Pacific is the fastest-growing market for dental products. However, industry players must focus on quality and conform to strict market regulations to tap the growth opportunities.   

Key Report Findings

  • The oral hygiene industry globally recorded a whooping valuation of US$ 33.73 billion in 2022.
  • The industry is expected to exhibit a CAGR of 5.4 percent between 2023 and 2030.
  • The market is expected to reach US$51.37 billion by the end of 2030.
  • Among the key market drivers are the growing incidences of periodontal diseases and technological advancements.
  • The rise in online shopping trends for oral care products presents growth opportunities for companies who want to increase their global footprints.

Market Drivers

Rising Cases of Periodontal Disease

The oral hygiene market growth is expected to be fueled by the increase in the incidences of dental diseases. Gum disease and tooth decay are among the most prevalent dental health problems. Statistics show that 19 percent of the adult population globally suffers from several dental diseases, representing nearly 1 billion people worldwide. Therefore, people are now incorporating healthy oral hygiene habits and investing in quality dental care products to minimize the risk of periodontal diseases and prevent them from reoccurring once treatment is sought. After all, good oral hygiene is crucial for keeping gums, and teeth healthy.

Technological Advancements

Technological advancements in the dental industry like computer-aided design (CAD)/computer-aided manufacturing (CAM) technologies and smart toothbrushes are expected to drive industry growth. The digitization push in the oral healthcare industry is considered to be a motivating factor for manufacturers to invest more and provide better products to customers.

There is indeed significant potential for industry players to introduce oral care products that offer convenience with functionality. The smart toothbrushes are far better than ordinary toothbrushes. They have built-in sensors that capture brushing details and data like head pressure on your teeth and brushing duration.

Awareness About the Benefits of Oral Hygiene

In today’s digital world, information is at your disposal. Many people continue to gain information and knowledge about oral hygiene and its health benefits through the web. For example, good oral care can help manage multiple oral diseases like dry mouth, dental rot, bad breath, and cold sores. Furthermore, it can also positively impact your overall health. Proper oral hygiene can prevent uncontrolled bacteria from entering your body and bloodstream, reducing the risk of diabetes, cardiovascular diseases, and respiratory issues.

Market Opportunities

Aging Population

The aging US population provides amazing prospects for earning more revenues for the players in the oral hygiene industry. As people grow old, they require better, deeper, and more specialized levels of dental care. Industry players can focus their R&D activities on developing products specific to this market segment and boost their profits by addressing specific age-related oral health issues via their new and advanced dental care range.

Emerging Trend of Online Shopping

Another opportunity expected to help drive the market growth and take it to newer heights is the emerging trend of online shopping. Since COVID-19, people have embraced the idea of shopping over the web and from the convenience of their homes. Moreover, this shopping trend is not limited to clothes or electronics; people now use their phones and laptops to buy grocery and oral care products online too.

Besides convenience, the shift to online shopping for dental hygiene products is attributed to availability. Many companies worldwide have recognized the online shopping potential and increased their investments in this area. Hence, such product availability and convenience are expected to fuel industry growth in the future.

Market Challenges

The Strict Regulator Environment

The biggest challenge is the stringent regulations that the industry players must meet to get their products to the market. Several countries have imposed strict clauses governing oral care product production and sales. They must meet certain quality and safety standards before launching their products. Furthermore, these regulations are expected to come with a huge manufacturing cost, limiting the industry players from rapidly introducing new products into the market. This can further lead to a big gap between market demand and supply.

Environmental Concerns

Common dental hygiene products produce millions of pounds of plastic waste annually. This results in landfills that pollute the planet and the environment. Did you know that the disposal of one toothbrush can result in three pounds of plastic waste? Therefore, the oral hygiene product market faces serious environmental and sustainability challenges. If the industry players don’t take effective measures to minimize their environmental impact, they may lose their customers and market share to those competitors who prioritize sustainability. 

Regional Coverage

The oral hygiene industry is segmented into Europe, North America, Asia Pacific, and LAMEA.

North America

  • U.S.
  • Mexico
  • Canada


  • United Kingdom
  • France
  • Germany
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Australia
  • Rest of Asia-Pacific


  • Brazil
  • UAE
  • South Africa
  • Turkey
  • Kuwait
  • Oman
  • Saudi Arabia

Company Recent Development

Major players operating in the global oral hygiene market that have made significant contributions are:

  • Procter & Gamble Company
  • Unilever PLC
  • Colgate-Palmolive Company
  • Church & Dwight Co., Inc.
  • GlaxoSmithKline PLC
  • Sunstar
  • Lion Corp
  • Jordan AS
  • Fresh Inc
  • Henkel KgaA
  • Dentaid
  • Oral-B Lab Kao Corp.

Some of the recent industry developments worth highlighting include the following:

GSK PLC UK launched Dr. BEST GCT (GreenClean Toothbrush). The product is the first carbon-neutral brush with handles carefully designed and made using renewable cellulose. This product by GSK UK focuses on their strategy to provide the best products for their customers to maintain oral hygiene while lowering their carbon footprint.

Similarly, in 2021 Philips and Colgate Palmolive entered into a long-term collaboration to create and develop electric toothbrushes for optimum dental care for customers in Latin America. They have developed an exclusive portfolio featuring numerous electric toothbrushes with different features available for various price points.

The market shows significant regional coverage across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. The industry-leading players continue to invest in product development, research, collaborations, and expansion strategies to maintain their market position and cater to the evolving needs of the oral hygiene industry and customers.

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Our Research Methodology

Considering the volatility of business today, traditional approaches to strategizing a game plan can be unfruitful if not detrimental. True ambiguity is no way to determine a forecast. A myriad of predetermined factors must be accounted for such as the degree of risk involved, the magnitude of circumstances, as well as conditions or consequences that are not known or unpredictable. To circumvent binary views that cast uncertainty, the application of market research intelligence to strategically posture, move, and enable actionable outcomes is necessary.

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