Organic Honey Market to Thrive as Health Conscious Consumers Make Different Choices
New generation consumers are becoming actively health conscious as awareness related to adverse health effects of contaminants and pesticides in food products grows. This increasing consciousness has resulted in individuals inclining towards organic substitutes. Honey, a health supporting product is also expected to witness an increase in demand and consumption of its organic version. Various qualitative and macro aspects define the growth in consumption of organic honey.
Organic certification stamp from regulatory authorities such as Food Safety and Standards Authority of India (FSSAI), United States Department of Agriculture Organic (USDA), European Union Regulation (EEC), Japanese Agricultural Organic Standard (JAS), and Agricultural and Processed Food Products Export Development Authority (APEDA) is one of the key macro aspects that distinguish organic honey from its synthetic counterpart. The stamp provides confidence regarding non-usage of chemicals and zero adulterations during processing. Other qualitative factors of organic honey such as superior taste and different yet better colour and texture are expected to further drive its demand. Organic honey is opaquer and thicker with cloudy yellow tinge as it is not overheated unlike synthetic/regular honey. These features continue to emboss a level of confidence in consumer’s mind, consequently supplementing the growth of the organic honey market.
Natural Sweeteners Likely to Influence Demand in Global Organic Honey Market
Increasing demand from young consumers for natural sweeteners over artificial ones due to associated health problems is expected to drive demand for organic honey. Natural sweetening agents are safe for human consumption and also offer nutritional and health benefits such as weight management and controlling of blood sugar levels. Antibacterial and antioxidant properties and presence of key vitamins and minerals in natural sweeteners have positioned them as an apt choice for consumption. Moreover, long shelf life and affordability are few of the factors encouraging their use, in turn influencing consumption of organic honey.
Organic Honey to Witness Noteworthy Demand from Personal Care and Cosmetics Industry
Use of organic honey in personal care and cosmetic products is likely to increase on the back of its better moisturizing capability and skin rejuvenation abilities. It is used as an exfoliator in the personal care and cosmetic industry that offers various benefits such as maintaining aroma, age reversing, brightening of skin complexion, effective pore cleansing, lightening of scars and hydration of skin. Due to its high pH, organic honey has effective antibacterial characteristics that support in fighting fungi and bacteria, pimples, acne, and wrinkles. Given its ability to treat various hair and skin issues such as hair loss and skin disorders, use of organic honey in personal care products is expected to witness a momentous growth pace in the years to follow. For instance, Madhava Ltd provides organic honey that is applied on skin for rejuvenation and to treat skin disorders. Such products are expected to augment organic honey market.
Asia Pacific to Remain a Lucrative Region for Organic Honey Market
Emerging economies in Asia Pacific are expected to showcase high lucrativeness on the back of growing awareness regarding consumption of natural and organic products and adoption of healthy lifestyle. Moreover, increasing production of organic honey to meet the growing demand across Asian countries is poised to drive the organic honey market growth. Additionally, regulating authorities are harnessing export potential, in turn paving new pathways for organic honey market. For instance, recently, APEDA and Ministry of Commerce and Industry’s have collaborated with state governments and farmers to boost organic honey exports in India.
According to APEDA, India’s organic honey exports are mainly dependent on United States that account for over 80% of exports. APEDA is working with key stakeholders present in the value chain to encourage exports to other countries such as UK, Southeast Asia and Europe. In addition, various government interventions are favouring beekeeping sector. For instance, as per Indian Ministry of Agriculture and Farmers Welfare, the Indian Government raised an investment of US$ 57.75 million for beehive development as a part of Atma Nirbhar Abhiyan Scheme in 2020 and the production output and export are expected to increase significantly in the coming years. Manufacturers can expect a significant level of optimism in Asia Pacific apropos to growth of the organic honey market.
Global Organic Honey Market: Competitive Landscape
Few of the key players in the global organic honey market include Glorybee Inc., Barkman Honey LLC, Little Bee Impex, Heavenly Organics LLC, Madhava Honey Ltd.,Wedderspoon Organic Holdings, Wholesome Sweeteners Inc., and North Dallas Honey Company L.P.
Global Organic Honey Market is Segmented as Below:
By End Use
By Distribution Channel
Key Elements Included In The Study: Global Organic Honey Market
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