With the increased support of the internet in rural areas, demand for satellite modems market has gone up. The rural IT connectivity is providing broadband access to people residing in remote areas. Most of the digital communications are being made through satellites in remote areas where laying optical fiber cable is not feasible. Currently, most of the end-users are accessing the internet using General Packet Radio Service (GPRS) mode of data transmission which provides a limited speed of through their mobile phone via EDGE network or Universal Mobile Telecommunications System (UMTS) networks.
The need for advanced satellite broadband is increasing rapidly. This has led to the development of innovative technologies and systems, which are compelling businesses to choose better connectivity than what they already have. Satellite broadband is used where it is impossible or impractical to run fiber cables or connect through wireless technology. It also provides an alternative means of connectivity in areas where service providers don't want to go. As a result, global satellite modem market is witnessed a considerable improvement in the demand for satellite modem.
In the last few years, broadband has been revolutionized by satellite technology. There have been significant developments in the pricing and availability of satellite broadband services. Prices have fallen significantly because of increased competition from other providers such as BT, TalkTalk and BskyB who now offer similar high-speed internet to those provided by established satellite operators such as Sky and ViaSat One.
Advanced Home Entertainment Systems and Satellite TV Services Offer Opportunities to Modem Manufacturers
The increasing demand for bandwidth-intensive applications, such as video surveillance and high-definition television (HDTV) has led players in the satellite modem market to focus on developing modems with greater capacity, performance, and efficiency. The usage of satellite modems by service providers in the oil & gas industry is another major factor that drives the growth of this market. This is because satellite internet offers a feasible option for servicing geographically isolated places, thereby reducing the dependency of oil & gas companies on terrestrial networks.
The global satellite modem market will see a shift in the leadership position from traditional modem manufacturers to service providers that supply remote communications solutions, such as high-speed internet connections, based on satellite technologies. This would be due to the increased demand from various application verticals for broadband connectivity using advanced modems. The market penetration of advanced home entertainment systems and satellite TV services in developed regions will provide significant opportunities for modem manufacturers during the forecast period. In addition, a rise in demand for bandwidth-intensive applications in emerging countries is expected to positively influence the growth prospects of this market over the coming years.
Small Earth Station Terminals Become Growing Trend in Global Satellite Modem Market
The need to reduce costs associated with the implementation of satellite broadband services will create opportunities for vendors in the satellite modem market. This is because modern integrators require cost-effective, efficient hardware devices that can be easily integrated into various ground segment configurations to facilitate the widening deployment of satellite broadband services.
The latest trend gaining momentum in satellite modem market is the growth of small earth station terminals installed at homes and other residential premises. These terminals are used to receive internet access through direct transmission from geostationary satellites using Ka-band frequency allocations. The use of small earth stations by service providers to provide bandwidth-intensive applications could act as a restraining factor for players in the global satellite modem market over the next few years. Furthermore, the technical difficulty involved in the installation and maintenance of these systems could pose a challenge in the global satellite modem market.
North America and Europe to Pace Ahead of Others
North America accounts for the largest share in the global satellite modem market owing to rising demand for broadband data services among large number of populations coupled with increasing use of satellite networks in military operations at remote areas. Additionally, factors such as rising adoption of network architectures along with growing need to provide internet access across many populations also propel satellite modem market in North America.
Europe region is expected to witness a lucrative growth rate in satellite modem market, owing to the presence of satellite service providers such as Inmarsat and Thuraya operating from satellite terminals across different countries within this region. Moreover, increasing demand for satellite-based connectivity among military establishments also influence satellite modem market in Europe.
Asia Pacific region offers immense opportunities for satellite modem manufacturers owing to the presence of untapped regions such as China, South Asia, and Southeast Asia which accounts for a major share in APAC satellite modem market.
Focus on Global Internet Connectivity Boosts Satellite Modem Market
The satellite modem market services are highly competitive and characterized by a high degree of product diversification. Vendors in this market offer several advanced features, such as increased data rates, reduced latency times, improved bandwidth efficiencies, and reduced power requirements for maximum system flexibility. The high level of competition has led to a steep decline in prices among broadband service providers over the past few years. This trend will make it difficult for new entrants to compete with established players without providing state-of-the-art technologies or offering well-established brand names.
SpaceX, one of the emerging players in the global satellite modem market, has recently garnered attention for Starlink, its plan to launch up to 42,000 small low-Earth orbit (LEO) satellites to provide global broadband internet access. Starlink will consist of 4,425 V-band satellites operating in 83 orbital planes at an altitude of 1125 km. The Starlink project is notable due to its scale and speed; it will be the first non-government entity to provide global broadband internet service. The satellite manufacturing operation alone has generated 10% of SpaceX's total revenue during 2018 Q4 even before Starlink began launching satellites into space. Other companies like OneWeb are also racing to be the first company to offer widespread global broadband service (Leshner 2019).
SpaceX is not alone in this area of LEO satellite development; Amazon and OneWeb are among several other companies are some of the key players in the satellite modem market that have begun developing constellation systems or exploring the possibility. The Starlink project has many benefits, including offering global broadband access to areas without adequate infrastructure, providing affordable internet services to consumers, and creating an open-source space industry with innovative technology. Starlink will help develop a space economy by potentially lowering the cost of launches while generating revenue for itself and other companies. Starlink's development aims at changing global behavior by capitalizing on humanity's dependence on connectivity to advance non-tech industries like finance and healthcare. Starlink will help shift satellite modem market for broadband internet services in favor of increased availability and reduced cost.
Key Elements Included In The Study: Global Satellite Modem Market
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