Website Builder Software Market

Global Website Builder Software Market Forecast

• The US$1.8 Bn market for website builder software in 2022 to reach US$3.12 Bn in 2030
• Global website builder software market to expand at an impressive CAGR of 8.2% over 2023 - 2030

Quick Report Digest

1. The demand for simple website-building software is increasing as internet usage increases globally, particularly in developing economies. The expansion of the online retail industry gives firms looking for a larger audience more room to operate, boosting the market prospects and market share for website builder software.
2. The sales of website builder software are driven by the abundance of customisation choices provided by the inclusion of e-commerce with incredibly user-friendly templates and high levels of flexibility. The COVID-19 lockdown caused social isolation, which in turn boosted e-commerce growth and therefore increased the market size for website builder software.
3. The global increase in social media usage and smartphone adoption has boosted the use of website-building software.
4. In terms of market share for website builder software globally, the static segment is anticipated to dominate. Static websites consist of HTML, CSS, and JavaScript files that have already been rendered and are provided directly to users' browsers. Since there is no need for server-side processing or database queries, load times are quicker and performance is better.
5. In 2022, the cloud-based category controlled the market. The convenience of accessing and maintaining website projects from any location with an internet connection is provided by cloud-based website builders. Users have the flexibility and convenience to work on their websites using any device, including desktops, laptops, or mobile ones.
6. The commercial category is highly prevalent in the market for website builder software. The expansion is not just occurring in wealthy countries; developing nations are also experiencing increasing internet adoption, giving rise to a new group of customers and companies looking to establish an online presence that supports the growth of the commercial category.
7. The North American region is anticipated to register for the majority share of the global website builder software market. One of the greatest internet penetration rates worldwide is found in North America. The widespread availability of high-speed internet in the area and the early acceptance of digital technologies have facilitated the growth of website builder software.
8. The market for website builder software is expanding in Europe. This is a result of its strict data privacy laws, including GDPR.

A Look Back and a Look Forward - Comparative Analysis

The growth of the e-commerce sector is one of the key reasons propelling the market for website builder software globally. E-commerce platforms help companies find and evaluate new customers through their comments, reviews, and feedback on the products and services of enterprises.

In addition, it helps businesses by providing transactional efficiency, cheaper staff costs, better customer service, better information management, and more. E-commerce is a sizable sector of the economy that is growing quickly on a worldwide level.

The market for website builder software has benefited from lockdowns that have occurred in several important regions, including Europe, Asia, and North America, as a result of an upsurge in the COVID-19 outbreak. The majority of individuals switched to online e-commerce during the pandemic period, which helped the market for website builder software to expand.

The market share of free website builder software is expanding with increased demand for PC website builders offering cutting-edge website building possibilities. The sales of website builder tools as well as significant market trends and opportunities are driven by increased safety and security precautions and benefits linked to data storage about cloud technologies.

The market for website builder software is widened by several free e-commerce tools with content management systems (CMS) used to create web pages and blog entries.

Key Growth Determinants

• Pacing Internet Penetration

The internet has become a necessary tool that affects practically all facets of daily life. Statistics show that there are now around 4.9 billion internet users worldwide, with an annual growth rate of about 7.3%.

Such enormous expansion is not just occurring in wealthy countries; developing nations are also experiencing increasing internet adoption, giving rise to a new group of customers and companies looking to establish an online presence.

People who want to utilise the internet for both personal and business purposes want to take benefit of the expanding accessibility to the internet, which increases the need for website builder software.

• Unprecedented Growth of E-commerce

One of the major factors propelling the global market for website builder software is the expansion of the e-commerce industry. E-commerce platforms help businesses identify and assess new clients through their evaluations, comments, and feedback regarding the goods and services of organisations.

Additionally, it benefits businesses by offering efficient transaction processing, effective customer service, fewer advertising expenses, efficient information management, decreased labor costs, etc. A platform that is expanding rapidly over the world is e-commerce.

People of all ages, whether adults, seniors, or children, are gravitating considerably towards online retailers. E-commerce platforms also generally come with website builders that help customers add different e-commerce features.

• Growing Inclination Toward DIY

The DIY movement has become increasingly popular in recent years. In the digital sphere, where people are empowered to develop their websites without the need for technical expertise in coding, this movement has spread beyond home improvement and crafts.

The website builder software takes advantage of this development by offering customers with no prior technical knowledge simple, straightforward user interfaces. This is especially tempting to individuals, independent contractors, and small enterprises because it enables them to create an internet presence quickly and affordably.

Major Restraints

• Technological Limitations

Despite their many benefits, website builder systems have some drawbacks, especially when it comes to customisation. These systems frequently fall short for individuals who require complex features or specialised functionalities, such as proprietary back-end logic or extensive data manipulations. Businesses wanting to scale or significantly customise their web presence may find these restrictions to be roadblocks.

• Data Concerns Prevail

Data privacy and security concerns have risen to the top of people's worries as organisations become more and more digital. Using third-party platforms to build websites frequently prompts concerns about who owns the data.

Businesses are cautious about the data's storage location, accessibility, and handling security. These worries may prevent prospective customers from using website builder software and encourage them to utilise bespoke solutions that provide them more control over their data instead.

Key Trends and Opportunities to Look at

1. Integration of AI

The market for website builder software has also been significantly impacted by artificial intelligence (AI), as is the case in many other industries. Users may easily construct webpages that are both aesthetically beautiful and useful thanks to AI-powered design suggestions.

In addition, AI-driven analytics that assist firms in comprehending user behavior, traffic patterns, and other vital indicators are increasingly becoming typical features. When optimizing websites for higher user engagement and conversion rates, this analytical information is priceless. AI integration streamlines the creation of websites while also bringing a previously nonexistent level of intelligence to the process.

2. Mobile Responsiveness

In today's increasingly mobile-first environment, the significance of mobile-responsive design cannot be emphasized. Over 50% of all internet traffic currently originates from mobile devices, making mobile internet usage more popular than desktop.

Website builder platforms are giving mobile-responsive design capabilities more of a priority in response to this transition. They offer programs that automatically adjust the design, pictures, and other components to match various screen sizes. Platforms that do not provide mobile-responsive capabilities run the danger of becoming obsolete as the use of mobile internet usage increases.

3. E-commerce Explosion

The market has been significantly impacted by the rise of online shopping. There is a rising demand for platforms that provide integrated e-commerce solutions as e-commerce sales increase across the globe.

Today, a lot of website builders come equipped with features like shopping carts, payment gateways, and even inventory management tools. These all-inclusive solutions level the playing field between big corporations and small merchants by making it simpler for companies of all sizes to enter the e-commerce market.

How Does the Regulatory Scenario Shape this Industry?

Over the last few years, governments across the world have made initiatives to strengthen their digital presence and enhance their web accessibility. Web technologies, web browsers and "user agents", authoring tools, and websites are only a few of the interconnected parts that make up the web.

For instance, the Web Accessibility Initiative (WAI) of the W3C creates technical definitions, rules, methods, and resources to support them. These are regarded as global guidelines for web accessibility; for instance, ISO/IEC 40500 and WCAG 2.0 are both ISO standards.

In addition, in India, the National Informatics Centre (NIC) is playing a crucial role in carrying out important IT initiatives, working closely with the Central and State Governments to make the last-mile delivery of public services to the people a reality through a variety of digital solutions.

NIC makes an effort to meet the ICT demands of the central, state, district, judicial, and legislative layers of government. Digital platforms created by NIC have been used to run a vast variety of government activities, including the Swachh Bharat Mission, My-Gov, e-Hospital, fertilizer distribution, e-Courts, and e-Transport

Fairfield’s Ranking Board

Top Segments

1. The Static Website Category Dominant

The static segment dominated the market in 2022. Users can visit HTML-coded web pages or websites called static websites that have continual content. Since it takes less maintenance work, this kind of web page and website material is often preferred over online content that is continually changing. One needs basic coding skills and to be easy to deal with to construct a static website.

Furthermore, the dynamic category is projected to experience the fastest market growth. These days, a lot of small businesses and startups choose dynamic website design since it attracts more visitors more quickly than a static one. One has the freedom to make adjustments to a dynamic website as and when necessary.

2. Cloud-based Deployment Remains Favoured

In 2022, the cloud-based category dominated the industry. The fast expansion of cloud-based website construction tools has significantly altered how organisations use information technology services. Due to advantages related to data storage and enhanced safety and security features of cloud technology, small and medium-sized enterprises (SMEs) are shifting their attitudes towards cloud-based software.

The on-premises category is anticipated to grow substantially throughout the projected period. On-premise software costs more than on-demand or cloud software since it needs internal server gear, capital expenditures for software licenses, internal IT support employees, and longer integration times. However, because the complete instance of the software remains on the organisation's grounds, on-premises software is regarded as being more secure.

3. Commercial End Users Register a Higher Share

The commercial segment led the market in 2022. With the growth of e-commerce and the increasing reliance of customers of all ages on online marketplaces, it is projected that demand from the commercial end-user sector will increase steadily. A large company cannot run without a website because it is essential to boosting sales and clientele while cutting marketing costs. These are necessary for the segment's growth.

The individual category is expected to experience the fastest growth within the forecast time frame. Depending on the characteristics a website requires, the price to develop one can change. Without any prior coding experience, one can easily design a website using website builders. To build their unique website, a user can select from a range of templates and drag-and-drop components.

Regional Frontrunners

North America Remains the Largest Revenue Contributor

With the majority of worldwide revenue coming from website builder software, North America continues to rule the market. The region's dominant position is a result of the abundance of tech-savvy consumers and the healthy ecosystem of small and medium-sized businesses that are found there.

Additionally, a developed digital infrastructure is in place, making it simpler to access and use web-building platforms. Additionally, the fact that many of the key market participants in the website builder space are headquartered in North America, notably the US, only increases the region's importance.

Growing Significance of Data Protection Earns Attractive Growth Potential for Europe 

Europe is growing as an important market, in large part due to GDPR, and other strict data privacy laws there. Local website builder platforms that adhere to European legislation are becoming more prevalent as a result of these regulations.

The market in Europe is also diverse, with many different languages, and cultures, necessitating the use of platforms that provide localised solutions. The market in Europe is expanding as a result of this diversity and emphasis on data protection.

Fairfield’s Competitive Landscape Analysis

The global website builder software market is a consolidated market with fewer major players present across the globe. The key players are introducing new products as well as working on the distribution channels to enhance their worldwide presence. Moreover, Fairfield Market Research is expecting the market to witness more consolidation over the coming years.

Who are the Leaders in the Global Website Builder Software Space?

• GoDaddy Operating Company, LLC
• Edicy LLC (Voog)
• Jimdo GmbH
• The Endurance International Group Inc.
• SITE123
• semblance
• Square Inc.
• Squarespace
• Google Workspace
• WOW Slider
• com Inc.
• Yola Inc.
• Duda
• HubSpot Inc.
• Webflow

Key Company Developments

Product Developments

• April 2023: The introduction of its AI Website Builder has been announced by Appy Pie Website Builder. By utilizing artificial intelligence and machine learning technology, this new tool will streamline and expedite the creation of websites for companies of all sizes.
• July 2023: The AI Site Generator will be released by Wix.com Ltd. together with a variety of AI-powered features, many of which are already accessible to users. These services give Wix customers access to AI technology that substantially speeds up the creation, maintenance, and management of websites.
• July 2022: HubSpot has announced the availability of free CMS tools, a basic content management system that enables business owners to quickly and simply develop dependable, quick, and secure websites that promote company growth.
• July 2020: The debut of eZee Panorama, a feature-rich website builder for hotels and restaurants, has been announced by eZee Technosys.
• May 2021: Website Builder is officially launched, according to GetResponse. With the use of cutting-edge artificial intelligence (AI) technology, this tool efficiently creates intricate and attractive websites for companies of all sizes.

An Expert’s Eye

Demand and Future Growth

A platform or tool known as website builder software enables companies and people to create websites without any prior coding experience. Due to the quick development of technology, the widespread use of the internet, and the increasing importance of having an online presence for both individuals and businesses, the industry is expanding rapidly.

Without having to have sophisticated coding skills, this industry provides several website creation options. Even if the market is growing, there are still trends and challenges that stakeholders need to take into account.

Supply Side of the Market

According to our analysis, several countries across the world have experienced that the local businesses of their respective regions have partially or fully been transformed online. E-commerce is one of the most important sectors of the global economy, and China is among the market leaders. China accounted for 26.07% of all sales online with a value of $1,538 billion in 2022.

According to a Digital Commerce 360 analysis of US Department of Commerce data, e-commerce sales in the United States will exceed $1.03 trillion in 2022. In addition, Amazon is one of the biggest e-commerce websites in the US, leading the pack across US e-retail stores. Furthermore, according to data from the annual survey on the use of ICT in homes and by individuals, online shopping is still increasing in the EU. In the EU, 75% of those between the ages of 16 and 74 who used the Internet in 2022 made purchases or placed orders for personal use. The ratio of online shoppers increased by 20%, from 55% in 2012 to 75% in the year 2022.

The Global Website Builder Software Market is Segmented as Below:

By Website Type:

• Static
• Dynamic

By Deployment:

• Cloud-based
• On-Premises

By End User:

• Individual
• Commercial

By Geographic Coverage:

• North America 
  • U.S. 
  • Canada 
• Europe 
  • Germany
  • U.K.
  • France
  • Italy
  • Turkey
  • Russia
  • Rest of Europe 
• Asia Pacific 
  • China
  • Japan
  • South Korea
  • India
  • Southeast Asia
  • Rest of Asia Pacific 
• Latin America 
  • Brazil 
  • Mexico 
  • Argentina
  • Rest of Latin America 
• Middle East & Africa  
  • GCC 
  • South Africa
  • Egypt
  • Nigeria
  • Rest of the Middle East & and Africa