Preliminary research of Fairfield Market Research indicates a promising growth outlook for global xanthan gum market during the course of next few years.
Increasing Demand in Cosmetic Products to Provide an Impetus to Global Xanthan Gum Market
Xanthan gum, a polysaccharide is widely used as a suspending, emulsifying, thickening and a stabilizing agent in several pharmaceutical formulations and aqueous based systems. Moreover, use of xanthan gum in cosmetics and toiletries is increasing owing to its functional properties. Its non-toxic and non-irritating properties make it a viable option in cosmetic products. It is soluble in hot and cold water and has high viscosity level even in fewer concentrations. This stabilizes lotions and creams over a wide pH and temperature range. It also stabilizes oil phase in lotions and creams while ensuring delivery of active ingredients in the product to the skin in uniform manner. Its high viscosity facilitates effective suspension of different insoluble ingredients in the cosmetic product.
Moreover, xanthan gum solution is pseudoplastic which imparts smooth texture to the cosmetic product and flowability even after aging. In addition, xanthan gum offers effective suspension and stabilization to several hair care products thus enhancing the degree of lathering of shampoos. It can be used with other stabilizers and thickeners in different combinations to enhance texture, stability, appearance, and flow behaviour. These factors have fuelled its adoption in the cosmetics sector, thus contributing towards growth of the xanthan gum market.
Proliferating Veganism Trend, and Demand from Food Industry to Trigger Xanthan Gum Market Growth
Growing veganism trend has been transforming the food and beverage industry since the recent past. Individuals are inclined towards consumption of vegan food owing to several associated health benefits. Rapid increase in vegan population on the global front has propelled the use of vegan products in food industry. For instance, according to Vegetarian Resource Group, more than 2% of the overall population in United States is vegan. Xanthan gum is a vegan product that is produced via bacterial fermentation. Its known functionalities of suspending, thickening and emulsifying properties have positioned xanthan gum as a food additive. It is used in beverages, salad dressings, syrups, confectioneries, low-fat spreads, toppings, and baked goods. This is mainly owing to its cost effectiveness apart from its superior functional properties. Xanthan gum is also considered as a cost effective alternative to guar gum. Moreover, it is used in low doses owing to its higher molecular weight. This aspect coupled with increasing vegan population and other macro factors such as rising demand for convenience and ready-to-eat products and stable increase in GDP per capita are directly contributing towards the value growth of the xanthan gum market.
In addition, it is commonly used in gluten-free products. It is combined with non-gluten flour to produce gluten-free products thus imparting good texture and structure. To complement this, the demand for gluten free products is on the rise owing to increasing awareness among consumers regarding lifestyle disorders and their associated burden. Consumers are avoiding consumption of gluten for weight and fat loss. Furthermore, several perceived health benefits of xanthan gum have influenced its demand in the food sector. Considered as SAFE by the FDA (Food and Drug Administration), it is used as food additive as it facilitates weight loss, imparts cancer fighting properties, lowers cholesterol and helps in fighting high blood sugar levels. These factors remain instrumental in driving its demand consequently aiding the growth of the market on the global front.
Climbing Rate of Adoption by Oil and Gas Industry to Bolster Xanthan Gum Market Growth
Significant growth of the oil industry is likely to bode well for the xanthan gum market. Xanthan gum is widely used in this industry as an eco friendly and a cost effective oil drilling fluid. It showcases high resistance towards acids, salts, high temperature and alkalis. Moreover, xanthan gum can enhance the mud permeability and can reduce pressure loss while drilling owing to its suspending properties. Other benefits include stabilization of well wall and reduction of damage to reservoirs while improving the overall drilling efficiency. In addition, xanthan gum is a preferred solution in the development of oilfield over CMC, polyacrylamide, modified starch, and other polysaccharides including guar gum on the back of its rheological properties. In this backdrop, growth in the oil and gas industry is expected to complement the xanthan gum market in terms of value and volume.
Asia Pacific Emerges as a Highly Lucrative Region in Xanthan Gum Market
The demand of xanthan gum across emerging economies in Asia Pacific is increasing owing to its rising use across several end use industries. These industries include food and beverages, oil and gas, cosmetics and personal care and pharmaceuticals that have been witnessing rampant growth since the past few years in the region. The main reason favouring their growth is business friendly environment coupled with increasing customer pool backed by rising population in Asia, which is offering a high potential to all downstream industries. Overall, the region presents high growth potential for xanthan gum market and companies can expect a stream of opportunities in the coming years.
Xanthan Gum Market: Competitive Scenario
A few of the major players in global xanthan gum market include Cargill Inc., MeiHua Holdings Group Co. Ltd., Archer Daniels Midland Company, Deosen Biochemical Ltd., DuPont, Zoranoc Oilfield Chemical, Solvay SA, Fufeng Group Company, CP Kelco US Inc., and Jianlong Biotechnology Co. Ltd.
The Global Xanthan Gum Market Is Segmented As Below:
Key Elements Included In The Study: Global Xanthan Gum Market
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