Fairfield Market Research Fabric Softener Market Size, Share, Type, Research Report 2029

Fabric Softener Market

Global Industry Analysis (2018 - 2021) - Growth Trends and Market Forecast (2022 - 2029)

Published Date: Upcoming | Format:

Industry: Consumer Goods & Services

Request TOC Request Customization * New Version Available

Achieving Higher Standards of Hygiene as COVID-19 Grips the World Boost Sales for Fabric Softeners

Laundry products have registered substantial growth across the globe as the younger demographic is particular about hygiene, fragrance, and making clothes, linen, and varied fabrics last longer. Fabric softeners promise to reduce static build-up in fabrics, which makes them less clingy to the wearer. It also reduces dust attraction and makes it easier to iron. This laundry product also cuts down drying time, which saves energy while clothes are tumble drying in the washing machine. Above all, its pleasant fragrance to the fresh laundry has earned it maximum sales in recent years.

The global fabric softener market has expanded at a significant pace in recent years with improving purchasing power that has upgraded the standard of living for the overall population. Increasing sales of washing machines, at 12%-14% annually, have also made an indirect contribution to the fabric softener sales.

AS the COVID-19 pandemic redefines hygiene standards, fabric softener manufacturers are focusing on launching products that are more impactful and focused on delivering desired results.

Tapping the trend, SCHUTZEN Chemical Group, one of the leading chemical manufacturers, launched SCHUTZEN WEAR SAFE Fabric Softener and Laundry Sanitiser. The products are formulated to remove 99% of the germs, which may include bacteria, virus, and fungus. The company claims that an active anti-viral ingredient in “SCHUTZEN Wear Safe” is capable of inactivating human coronavirus 229E, a species wreaking havoc globally.

Liquid Fabric Softeners Take the Lead in Household Usage

The global fabric softener market is segmented on the basis of product type, end use, sales channel, and region. By product type, the market is segmented as liquid, sheets, and tablets or pods. Liquid fabric softeners are widely used for household purposes as they prevent clothes from stretching and fading. The demand for liquid fabric softeners is also high as it does not leave behind any type of stain or powdery effect on clothes.

By end-use market is segmented on the basis of household, laundry, and hospitality. According to analysts, the household segment is expected to gain substantial growth in the near future. Increased penetration of washing machines in households is the primary cause of rising sales of fabric softeners. The household segment is also slated to thrive as advertising campaigns and marketing strategies remained focused on luring young users via social media platforms. Lastly, the market is segmented based on sales channel into supermarket/hypermarket, departmental stores, pharmacy stores, and online platforms.

Globally, the U.S. is estimated to hold the largest value share followed by UK. Increased penetration of multipurpose fabric softeners that make clothes soft, germ-free, and add fragrance to the clothes is to create new revenue pockets. For instance, Unilever, under its brand name of Comfort is offering fabric softener that not only softens clothes and reduces static cling but also imparts a fresh fragrance that can last for days.

The study also predicts that Asia Pacific is expected to gain a visible incremental dollar opportunity over the forecast period. Increased product penetration in local markets coupled with expanding demand for upmarket products is expected to drive market growth in the region.

Global Fabric Softener Market: Key Players

The research report on the global fabric softener market studies key players such as Procter & Gamble, SC Johnson & Son, Inc., The Unilever Group, Henkel AG & Co. KGaA, Colgate-Palmolive Company, Church & Dwight Co., Inc., Reckitt Benckiser Group, Godrej Consumer Products Limited, Amway Corporation, and The Clorox Company.

In the coming years, companies are expected to expand their product range to appeal to a wider crowd. For instance, in 2018, Procter & Gamble brand, Downy, expanded its product range with the launch of Downy Nature Blends in the U.S. It is a plant-based fabric conditioner with a touch of coconut oil that enables to extend the shelf life of the clothes.

Key Elements Included In The Study: Global Fabric Softener Market

  • Fabric Softener Market by Product/Technology/Grade, Application/End-user, and Region
  • Executive Summary (Opportunity Analysis and Key Trends)
  • Historical Market Size and Estimates, Value, 2018 - 2021
  • Market Value at Regional and Country Level, 2022 - 2029
  • Market Dynamics and Economic Overview
  • Market Size in Value, Growth Rates, and Forecast Figures, 2022 - 2029
  • Competitive Intelligence with Financials, Key Developments, and Portfolio of Leading Companies 
  • Regional and Product/Grade/Application/End-user Price Trends Analysis
  • Value Chain and Five Force’s Analysis
  • Regional/Sub-region/Country Market Size and Trend Analysis
  • Company Market Share Analysis and Key Player Profiles

Post Sale Support, Research Updates & Offerings

We value the trust shown by our customers in Fairfield Market Research. We support our clients through our post sale support, research updates and offerings.

  • The report will be prepared in a PPT format and will be delivered in a PDF format.
  • Additionally, Market Estimation and Forecast numbers will be shared in Excel Workbook.
  • If a report being sold was published over a year ago, we will offer a complimentary copy of the updated research report along with Market Estimation and Forecast numbers within 2-3 weeks’ time of the sale.
  • If we update this research study within the next 2 quarters, post purchase of the report, we will offer a Complimentary copy of the updated Market Estimation and Forecast numbers in Excel Workbook.
  • If there is a geopolitical conflict, pandemic, recession, and the like which can impact global economic scenario and business activity, which might entirely alter the market dynamics or future projections in the industry, we will create a Research Update upon your request at a nominal charge.


  • The segmentation/company profiles/countries depicted above may vary in the actual report.

Request Table of Contents

Our Research Methodology

Considering the volatility of business today, traditional approaches to strategizing a game plan can be unfruitful if not detrimental. True ambiguity is no way to determine a forecast. A myriad of predetermined factors must be accounted for such as the degree of risk involved, the magnitude of circumstances, as well as conditions or consequences that are not known or unpredictable. To circumvent binary views that cast uncertainty, the application of market research intelligence to strategically posture, move, and enable actionable outcomes is necessary.

View Methodology
Fairfield Quality assured
Fairfield Confidentiality assured
Fairfield Custom research services