Ghost Kitchen Market

The global ghost kitchen market registers notable revenue expansion and will most likely maintain its stable pace during the period of projection.

Market Analysis in Brief

On-demand food delivery services have unleashed a tempestuous wave, propelling the global ghost kitchen market to sound maturity. Being a core component food delivery system, ghost kitchens are demonstrating substantial growth opportunities. At present, production sites, point of sales, and consumer interaction are completely separated, yet integrated in multiple ways. With growing technological advancements and freshly prepared meals and snacks serving as part of daily lives, more production is expected to migrate to the cloud. Hectic lifestyles, and the evolving consumer preferences have illuminated the importance of purchasing food via online channels. Such ongoing trends are setting the stage for a robust expansion of the global ghost kitchen market.

Key Report Findings

• Foreseen to become a trillion-dollar opportunity by 2030, the global ghost kitchen market is expected to grow at breakneck speed
• The market will benefit largely from a notable consumer shift to food delivery trend
• With growing preference of restaurateurs to virtual kitchens that stand with minimal upfront investments, ghost kitchens are poised to rise high
• Burgers are among the most popular food items
• North America holds the most dominant share of the global ghost kitchen market revenue
• United Kitchen, Rebel Foods, ShoppinPal, Posist Technologies, and Oracle are the top five players in the ghost kitchen space

Growth Drivers

A Mass Shift Toward Online Food Ordering

Rapid urbanization has necessitated the need for working to make both ends meet. Evidently, a substantial proportion of the global population is working in some or the other profession. With more people entering the working population bracket, tight schedules and busier lifestyles have become more common. To this end, online food ordering has gained significant momentum, in turn, creating a conducive environment for world ghost kitchens. The industry is likely to create a whopping trillion-dollar business opportunity by the end of this decade and the COVID-19 pandemic has played an instrumental role to the build-up of this scenario.

Leveraging ghost kitchens, food businesses are becoming more flexible, and scalable. This has allowed them to expand their delivery footprint. Players are experimenting with new concepts and tapping into new markets. Unlike traditional restaurant settings, ghost kitchens do not need specific establishments and are more convenient. As the ghost kitchen market begins to scale further, the key players are expected to strategically collaborate and induce innovation.

Overview of Key Segments

Burgers Remain Consumers’ Favorite

Based on food type, the global ghost kitchen market is segmented into burgers and sandwiches, chicken, seafood, pizza and pasta, and others. In these, the burgers and sandwiches segment garnered a significant share of approximately 40%-42% of market revenue in 2021. Robust uptake of burgers, especially in North America, has underpinned the growth of this segment.

The United States Department of Agriculture (USDA) reports that, on average, Americans eat 2.4 burgers every day, or 50 billion burgers per annum being consumed in this region.  Undoubtedly, burgers are the most extensively produced fast food in the US and are easily available at every fast-food outlet. This is fostering an optimal environment for the global ghost kitchen market.

Foodservice Segment Holds a Substantial Market Share

By the end user, the ghost kitchen market is segmented as food service, office, and restaurants. Availability and accessibility of online food delivery apps including Swiggy, Zomato, and others have gained the food service segment a major cut of the market revenue. Leveraging next-generation technologies, new apps are being developed to ensure intercity deliveries. Using these apps, famous restaurants based in other cities shall be able to deliver food across cities. However, delivery timelines might go beyond one day. Taking note of these developments, the global ghost kitchen market is expected to flourish throughout the forecast period.

Growth Opportunities Across Regions

North America’s Dominance Intact

Geographically, the Asia Pacific is set to hold a lion’s share in the ghost kitchen industry during the period of assessment. Growing consumer propensity to purchase food via online delivery apps, especially in India, and China, is majorly driving market growth. In India, the rising demand for online meal delivery services is cultivating a favorable milieu for the ghost kitchen market. Other macro factors such a rise in disposable income, penetration of smartphones, changing consumer expectations, and widespread internet connectivity.

Leading Participants in Global Ghost Kitchen Industry

Some of the most established players in the global ghost kitchen market include United Kitchen, Rebel Foods, ShoppinPal, Posist Technologies, Kitopi, Oracle, Ghost Kitchen Orlando, DoorDash Kitchens, and Uengage Services Pvt Ltd. Key market players are anticipated to invest in research and development activities to expand their portfolios. A few strategic steps on the players' list are contractual agreements, increased investments, new product launches, mergers and acquisitions, and collaboration with other organizations. Competitive players are focusing on developing cost-effective products to stay ahead of the market curve.

Recent Notable Developments

• In September 2022, Zuul, a ghost kitchen provider based in New York, introduced a new service that enables simultaneous delivery of orders from its restaurants to both business buildings and residential complexes. This innovative offering, known as the virtual food hall channel, is being launched in collaboration with prominent local real estate investors

• In October 2022, Ghost Kitchens India Pvt Ltd, an online restaurant technology platform, inaugurated its 100th fulfilment partner in Bharuch, Gujarat. With a total of 1,200 Internet restaurants across 35 cities, Ghost Kitchens has become one of India's fastest-growing online restaurant tech platforms. The brand plans to invest INR 50 crores in brand expansion over the next year and has strong partnerships in West, South, East, and North India, with additional partners set to join in the coming months

Regional Classification of the Global Ghost Kitchen Market is Listed Below:

North America

• U.S.
• Canada

Europe

• Germany
• France
• Spain
• U.K.
• Italy
• Russia
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Southeast Asia
• Rest of Asia Pacific

 Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East and Africa

• GCC
• South Africa
• Rest of Middle East & Africa

*Regions and countries are subject to change based on data availability.

Key Elements Included In The Study: Global Ghost Kitchen Market

• Ghost Kitchen Market by Product/Technology/Grade, Application/End-user, and Region
• Executive Summary (Opportunity Analysis and Key Trends)
• Historical Market Size and Estimates, Value, 2018 - 2022
• Market Value at Regional and Country Level, 2023 - 2030
• Market Dynamics and Economic Overview
• Market Size in Value, Growth Rates, and Forecast Figures, 2023 - 2030
• Competitive Intelligence with Financials, Key Developments, and Portfolio of Leading Companies 
• Regional and Product/Grade/Application/End-user Price Trends Analysis
• Value Chain and Five Force’s Analysis
• Regional/Sub-region/Country Market Size and Trend Analysis
• Company Market Share Analysis and Key Player Profiles

Post Sale Support, Research Updates & Offerings

We value the trust shown by our customers in Fairfield Market Research. We support our clients through our post sale support, research updates and offerings.

• The report will be prepared in a PPT format and will be delivered in a PDF format.

• Additionally, Market Estimation and Forecast numbers will be shared in Excel Workbook.

• If a report being sold was published over a year ago, we will offer a complimentary copy of the updated research report along with Market Estimation and Forecast numbers within 2-3 weeks’ time of the sale.

• If we update this research study within the next 2 quarters, post purchase of the report, we will offer a Complimentary copy of the updated Market Estimation and Forecast numbers in Excel Workbook.

• If there is a geopolitical conflict, pandemic, recession, and the like which can impact global economic scenario and business activity, which might entirely alter the market dynamics or future projections in the industry, we will create a Research Update upon your request at a nominal charge.