Grass-Fed Beef Market

Global Industry Analysis (2017 – 2020) – Growth Trends and Market Forecasts (2021 – 2025)


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Increased Use of Antibiotics Coupled Rising Prevalence of Livestock Diseases Creates Demand 

Global grass-fed beef market is expected to show sustainable growth during the forecast period. The market is expected to reach US$13,369.4 Mn, registering a CAGR 4.4% by 2025. General awareness towards personal health, environmental concerns as well as animal welfare are the primary drivers for the growth of the global grass-fed beef market.

In recent years, consumer preference has been actively diverting to the consumption of healthy meat products as the use of antibiotics, supplements and hormones have soared in the production of conventional beef. Awareness to consume better meat products is largely being influenced by promotion of grass-fed beef on TV channels, internet, popular events and documentaries showing repercussions of antibiotics on animals. Additionally, government interventions in creating and promoting new regulatory frameworks to support growth opportunities for better dietary habits have also proven to be in the market's favour.

Conventional Grass-fed Beef to Remain Favourite Amongst Consumers

As compared to the organic segment, conventional of grass-fed beef products accounted for a lion's value share of 78.2% in 2020. This mammoth share is attributable to the COVID-19's effect on the global supply chain. Manufacturers have had to rely on the domestic market for the procurement of raw materials, which led to high demand for conventional beef. The raging pandemic that led to low import and export facilities reshuffled trade norms, giving conventional beef segment a major boost. The conventional grass-fed beef segment is expected to create an incremental dollar opportunity of US$1,851.9 Mn during the forecast period.

North America and Latin America to Remain Top Consumers of Grass-fed Beef

North America and Latin America collectively held a share of 71.6% in the global grass-fed beef market in 2020. Increased preference for quality meat products and environmental concerns have led to these regions to rethink their meat demands.

Research indicates that Asia Pacific is expected to attain significant growth in the global grass-fed beef market with countries such as China, Australia and Japan contributing noticeably in terms of value share. Australia is poised to be one of the largest grass-fed beef producers by the end of the forecast period, predicts Fairfield Market Research. Meanwhile, Uruguay, Brazil, Argentina and the U.S will continue to be major grass-fed beef producing countries across the globe.

Time-consuming Nature of Cattle Rearing to Act as Restraint

The grass-fed beef industry has several small players. Processing and distribution remain key challenges for industry players. Most of the of grass-fed cattle are sold by small-scale producers through direct marketing and remaining are procured by large scale manufacturers under contract farming, which requires extra time and resources.

Furthermore, the production of grass-fed beef is a time taking process as cattle are raised on grasses for their entire life. The fully grown beef takes nearly 20 to 26 months. Thus, time and unorganized supply chain are the major constraints for the grass-fed beef market.

COVID- 19 Impact Analysis

Many countries are highly dependent on imported grass-fed beef. The U.S., being one of the largest beef consuming country, accounts for 75-80% imports of its total grass-fed beef sales by value. This statistic was massively disrupted by the outbreak of COVID-19, which brought the supply and sale of grass-fed beef to a screeching halt.

COVID-19 also created a need for a stringent regulatory framework. Many food regulatory bodies are developing and drafting new laws related to grass-fed beef. For instance, an Irish food board, Board Bia, introduced new standards for supply and distribution of grass-fed beef that allows tracking percentage of grass consumed by the cattle during its life span.

The grass-fed beef market players are collaborating with farmers for a steady supply of grass-fed cattle. Players are also looking at ways to increase production capacity to meet soaring demands.

Some of the major players studied in the report include Conagra Brands, Inc, Pre Brands LLC, Hormel Foods Corporation, JBS SA, Perdue Farms, Inc, Teys Australia Pty Ltd, Meyer Natural Food, Australian Agricultural Company Limited, Verde Farms and The Asian New Zealand Meat Company (ANZCO).

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