Fairfield Market Research
Identity and Access Management Market

Identity and Access Management Market

Global Industry Analysis (2018 - 2020) - Growth Trends and Market Forecast (2021 - 2026)

Published Date: Jun 2022 | Format: | No. of Pages: 108

Industry: Information & Communications Technology | Author Name: Mohit

“According to Fairfield Market Research, the global identity and access management market was valued at US$10,145.0 Mn in 2019 and is expected to be worth US$24,849.0 Mn by 2026. Between the years of 2021 and 2026, the global market is anticipated to register a CAGR of 14.8% during the forecast period.”

Commonality of Security Breaches and Prevalence of Identity Frauds Creates Demand

The data being uploaded to the web is becoming increasingly exposed as the globe continues its journey toward digitization. The personal information of each individual consumer is stored on hundreds of servers throughout the world, increasing the risk of identity theft. Identity and access management market has thus been witnessing strong growth. According to industry experts, there was a minor decrease in ID theft instances in 2019, but this trend was reversed in 2020 and 2021, owing to the pandemic's effects. According to the Federal Trade Commission (FTC), identity fraud instances grew by 45 percent in 2020, resulting in significant financial losses, and this trend continued in 2021, resulting in a total loss of USD 56 billion for North America, according to Javelin Strategy.

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According to the FTC, over one million minors were victims of ID theft in 2020, with losses increasing from USD 1.8 billion in 2019 to USD 3.3 billion in 2020. According to Javelin Strategy's 2020 research on identity fraud, 40% of account takeovers occurred within 24 hours of a criminal gaining access to a victim's account. These figures show that cyberattacks, particularly identity-related frauds, have been on the rise in recent years. The rise in cyberattacks can be linked to technology like machine learning (ML), which allows attackers to build many copies of malicious malware every day. Companies' reputations are being harmed, their assets are being harmed, and financial losses are being incurred as a result of the constant introduction of new cyberattacks. Hence, safeguarding against cyberthreats has become essential for enterprises’ business growth, which prompts the growth of identity and access management market.

Identity and Access Management Market Sees Shortage of Capable Cybersecurity Professionals Among Enterprises

Organizations do not spend enough on their security infrastructure due to a lack of awareness of modern cyber threats, resulting in enormous losses. Furthermore, businesses with critical cybersecurity needs have reported a severe shortage of competent personnel, making them even more vulnerable to cyberattacks. The cybersecurity shortfall has intensified as the world approaches 2022, again pointing toward the rising scope of growth for identity and access management market. According to eSecurityPlanet, the demand for competent cybersecurity specialists in the United States alone was at 435,000 in January 2022, up from around 314,000 in 2019. The shift to remote work in response to the COVID-19 epidemic raised workloads for trained IT professionals, which, when combined with the rising prevalence of ransomware attacks, led to burnout among many security professionals. Recruiters and government officials are scrambling to find answers to the skills gap as the demand for experienced cybersecurity workers grows. Additionally, as the number of dispersed cloud-based applications grows, users will be able to access essential business applications from any location, at any time, and on any device. On the other hand, the complexity of managing user identities have increased as a result of these widespread cloud-based apps. Customers are increasingly downloading several programmes to take advantage of the services provided by enterprises; as a result, they are finding it difficult to remember passwords for multiple applications.

North America to Dominate Global Identity and Access Management Market

North America is the most affected region in the world in terms of cybersecurity incidents; North America dominates the global cybersecurity market and is regarded the most advanced region in terms of cyber technology adoption and infrastructure. The identity and access management market in APAC is the fastest growing. Many of the region's emerging economies, such as India, China, Singapore, and Japan, are concerned about cybersecurity. These countries have a considerable number of small and medium-sized businesses (SMEs), which employ more than 70% of the population. The requirement of high investments acts as a barrier for SMEs to adopt major IAM projects on their premises; however, factors such as increasing internet usage, compliance regulation, and adoption of smartphones are the major factors fueling the growth of identity and access management market.

Global Identity and Access Management Market: Competitive Landscape

The key players profiled in the identity and access management market are Microsoft Corporation, Sailpoint Technologies, Inc., Oracle Corporation, Dell Emc, IBM Corporation, Hitachi Id Systems, Inc., CA Technologies, Micro Focus (Netiq Corporation), Centrify Corporation, Okta, Inc.

  • In May 2020, HCL Technologies extended its partnership with Broadcom. The partnership, which was signed in 2018, now includes Symantec Enterprise Division consulting services, part of Broadcom’s enterprise security solutions.
  • In June 2020, IBM collaborated with Wipro to help Wipro develop hybrid cloud offerings to help businesses migrate, manage, and transform mission-critical workloads and applications, with security across public or private cloud and on-premises IT environments.
  • In July 2020, Microsoft partnered with Citrix to provide joint services and tools for simplifying and transitioning on-premise Citrix customers to Microsoft Azure.
  • On August 2020, Sourcepoint collaborated with Oracle Cloud Customer Experience. Using Sourcepoint’s platform, Oracle customers can optimize the privacy experience while leveraging compliant consumer data to strengthen customer relationships and deliver more relevant customer experiences.

The Global Identity and Access Management Market is Segmented as Below:

By Deployment Coverage

  • Cloud
  • On-premises

By Components Coverage

  • Solutions
  • Services

By Verticals Coverage

  • BFSI
  • Travel and Hospitality
  • Healthcare
  • Retail and eCommerce
  • IT and ITeS
  • Education
  • Others (Energy and Utilities, Telecommunication, Other Citizen Services)

By Solution Coverage

  • Data Directory
  • Identity Lifecycle Management
  • Provisioning
  • De-provisioning
  • Authentication
  • Password Management
  • Access Management and Authorization
  • Audit, Compliance, and Governance

By Geographical Coverage

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • K.
    • Italy
    • Turkey
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • Egypt
    • Rest of Middle East & Africa

Leading Companies

  • Archer Daniels Midland Company
  • Microsoft Corporation,
  • Sailpoint Technologies, Inc.,
  • Oracle Corporation,
  • DELL
  • IBM
  • HITACHI
  • CA Technologies
  • Okta
  • Centrify Corp
  • Micro Focus

Inside This Report You Will Find:

1. Executive Summary
2. Market Overview
3. Global Identity and Access Management Market Outlook, 2018 - 2026
4. North America Identity and Access Management Market Outlook, 2018 - 2026
5. Europe Identity and Access Management Market Outlook, 2018 - 2026
6. Asia Pacific Identity and Access Management Market Outlook, 2018 - 2026
7. Latin America Identity and Access Management Market Outlook, 2018 - 2026
8. Middle East & Africa Identity and Access Management Market Outlook, 2018 - 2026
9. Competitive Landscape
10. Appendix

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1. Executive Summary
     1.1. Global Identity and Access Management Market Snapshot
     1.2. Future Projections
     1.3. Key Market Trends
     1.4. Analyst Recommendations

2. Market Overview
     2.1. Market Definitions
     2.2. Market Taxonomy
     2.3. Market Dynamics
            2.3.1. Drivers
            2.3.2. Restraints
     2.4. Value Chain Analysis
     2.5. Porter’s Five Forces Analysis
     2.6. Covid-19 Impact Analysis
     2.7. Key Patents

3. Global Identity and Access Management Market Outlook, 2018-2026
     3.1. Global Identity and Access Management Market Outlook, by Components (US$ ‘000), 2018-2026
            3.1.1. Key Highlights
                   3.1.1.1. Solutions
                   3.1.1.2. Services
            3.1.2. BPS Analysis/Market Attractiveness Analysis
     3.2. Global Identity and Access Management Market Outlook, by Deployments, Value (US$ ‘000), 2018-2026
            3.2.1. Key Highlights
                   3.2.1.1. Cloud
                   3.2.1.2. On-premises
            3.2.2. BPS Analysis/Market Attractiveness Analysis
     3.3. Global Identity and Access Management Market Outlook, by Solution, Value (US$ ‘000), 2018-2026
            3.3.1. Key Highlights
                   3.3.1.1. Data Directory
                   3.3.1.2. Identity Lifecycle Management
                   3.3.1.3. Provisioning
                   3.3.1.4. De-provisioning
                   3.3.1.5. Authentication
                   3.3.1.6. Password Management
                   3.3.1.7. Access Management and Authorization
                   3.3.1.8. Audit, Compliance, and Governance
            3.3.2. BPS Analysis/Market Attractiveness Analysis
     3.4. Global Identity and Access Management Market Outlook, by Verticals, Value (US$ ‘000), 2018-2026
            3.4.1. Key Highlights
                   3.4.1.1. BFSI
                   3.4.1.2. Travel and Hospitality
                   3.4.1.3. Healthcare
                   3.4.1.4. Retail and eCommerce
                   3.4.1.5. IT and ITeS
                   3.4.1.6. Education
                   3.4.1.7. Others (Energy and Utilities, Telecommunication, Other Citizen Services)
            3.4.2. BPS Analysis/Market Attractiveness Analysis
     3.5. Global Identity and Access Management Market Outlook, by Region, Value (US$ ‘000), 2018-2026
            3.5.1. Key Highlights
                   3.5.1.1. North America
                   3.5.1.2. Europe
                   3.5.1.3. Asia Pacific
                   3.5.1.4. Latin America
                   3.5.1.5. Middle East & Africa
            3.5.2. BPS Analysis/Market Attractiveness Analysis

4. North America Identity and Access Management Market Outlook, 2018-2026
     4.1. North America Identity and Access Management Market Outlook, by Components (US$ ‘000), 2018-2026
            4.1.1. Key Highlights
                   4.1.1.1. Solutions
                   4.1.1.2. Services
            4.1.2. BPS Analysis/Market Attractiveness Analysis
     4.2. North America Identity and Access Management Market Outlook, by Deployments, Value (US$ ‘000), 2018-2026
            4.2.1. Key Highlights
                   4.2.1.1. Cloud
                   4.2.1.2. On-premises
            4.2.2. BPS Analysis/Market Attractiveness Analysis
     4.3. North America Identity and Access Management Market Outlook, by Solution, Value (US$ ‘000), 2018-2026
            4.3.1. Key Highlights
                   4.3.1.1. Data Directory
                   4.3.1.2. Identity Lifecycle Management
                   4.3.1.3. Provisioning
                   4.3.1.4. De-provisioning
                   4.3.1.5. Authentication
                   4.3.1.6. Password Management
                   4.3.1.7. Access Management and Authorization
                   4.3.1.8. Audit, Compliance, and Governance
            4.3.2. BPS Analysis/Market Attractiveness Analysis
     4.4. North America Identity and Access Management Market Outlook, by Verticals, Value (US$ ‘000), 2018-2026
            4.4.1. Key Highlights
                   4.4.1.1. BFSI
                   4.4.1.2. Travel and Hospitality
                   4.4.1.3. Healthcare
                   4.4.1.4. Retail and eCommerce
                   4.4.1.5. IT and ITeS
                   4.4.1.6. Education
                   4.4.1.7. Others (Energy and Utilities, Telecommunication, Other Citizen Services)
            4.4.2. BPS Analysis/Market Attractiveness Analysis
     4.5. North America Identity and Access Management Market Outlook, by Country, Value (US$ ‘000), 2018-2026
            4.5.1. Key Highlights
                   4.5.1.1. U.S. Identity and Access Management Market by Value (US$ ‘000), 2018-2026
                   4.5.1.2. Canada Identity and Access Management Market by Value (US$ ‘000), 2018-2026
            4.5.2. BPS Analysis/Market Attractiveness Analysis

5. Europe Identity and Access Management Market Outlook, 2018-2026
     5.1. Europe Identity and Access Management Market Outlook, by Components (US$ ‘000), 2018-2026
            5.1.1. Key Highlights
                   5.1.1.1. Solutions
                   5.1.1.2. Services
            5.1.2. BPS Analysis/Market Attractiveness Analysis
     5.2. Europe Identity and Access Management Market Outlook, by Deployments, Value (US$ ‘000), 2018-2026
            5.2.1. Key Highlights
                   5.2.1.1. Cloud
                   5.2.1.2. On-premises
            5.2.2. BPS Analysis/Market Attractiveness Analysis
     5.3. Europe Identity and Access Management Market Outlook, by Solution, Value (US$ ‘000), 2018-2026
            5.3.1. Key Highlights
                   5.3.1.1. Data Directory
                   5.3.1.2. Identity Lifecycle Management
                   5.3.1.3. Provisioning
                   5.3.1.4. De-provisioning
                   5.3.1.5. Authentication
                   5.3.1.6. Password Management
                   5.3.1.7. Access Management and Authorization
                   5.3.1.8. Audit, Compliance, and Governance
            5.3.2. BPS Analysis/Market Attractiveness Analysis
     5.4. Europe Identity and Access Management Market Outlook, by Verticals, Value (US$ ‘000), 2018-2026
            5.4.1. Key Highlights
                   5.4.1.1. BFSI
                   5.4.1.2. Travel and Hospitality
                   5.4.1.3. Healthcare
                   5.4.1.4. Retail and eCommerce
                   5.4.1.5. IT and ITeS
                   5.4.1.6. Education
                   5.4.1.7. Others (Energy and Utilities, Telecommunication, Other Citizen Services)
            5.4.2. BPS Analysis/Market Attractiveness Analysis
     5.5. Europe Identity and Access Management Market Outlook, by Country, Value (US$ ‘000), 2018-2026
            5.5.1. Key Highlights
                   5.5.1.1. Germany Identity and Access Management Market by Value (US$ ‘000), 2018-2026
                   5.5.1.2. France Identity and Access Management Market by Product, Value (US$ ‘000), 2018-2026
                   5.5.1.3. U.K. Identity and Access Management Market by Value (US$ ‘000), 2018-2026
                   5.5.1.4. Italy Identity and Access Management Market by Value (US$ ‘000), 2018-2026
                   5.5.1.5. Spain Identity and Access Management Market by Product, Value (US$ ‘000), 2018-2026
                   5.5.1.6. Rest of Europe Identity and Access Management Market Value (US$ ‘000), 2018-2026
            5.5.2. BPS Analysis/Market Attractiveness Analysis

6. Asia Pacific Identity and Access Management Market Outlook, 2018-2026
     6.1. Asia Pacific Identity and Access Management Market Outlook, by Components (US$ ‘000), 2018-2026
            6.1.1. Key Highlights
                   6.1.1.1. Solutions
                   6.1.1.2. Services
            6.1.2. BPS Analysis/Market Attractiveness Analysis
     6.2. Asia Pacific Identity and Access Management Market Outlook, by Deployments, Value (US$ ‘000), 2018-2026
            6.2.1. Key Highlights
                   6.2.1.1. Cloud
                   6.2.1.2. On-premises
            6.2.2. BPS Analysis/Market Attractiveness Analysis
     6.3. Asia Pacific Identity and Access Management Market Outlook, by Solution, Value (US$ ‘000), 2018-2026
            6.3.1. Key Highlights
                   6.3.1.1. Data Directory
                   6.3.1.2. Identity Lifecycle Management
                   6.3.1.3. Provisioning
                   6.3.1.4. De-provisioning
                   6.3.1.5. Authentication
                   6.3.1.6. Password Management
                   6.3.1.7. Access Management and Authorization
                   6.3.1.8. Audit, Compliance, and Governance
            6.3.2. BPS Analysis/Market Attractiveness Analysis
     6.4. Asia Pacific Identity and Access Management Market Outlook, by Verticals, Value (US$ ‘000), 2018-2026
            6.4.1. Key Highlights
                   6.4.1.1. BFSI
                   6.4.1.2. Travel and Hospitality
                   6.4.1.3. Healthcare
                   6.4.1.4. Retail and eCommerce
                   6.4.1.5. IT and ITeS
                   6.4.1.6. Education
                   6.4.1.7. Others (Energy and Utilities, Telecommunication, Other Citizen Services)
            6.4.2. BPS Analysis/Market Attractiveness Analysis
     6.5. Asia Pacific Identity and Access Management Market Outlook, by Country, Value (US$ ‘000), 2018-2026
            6.5.1. Key Highlights
                   6.5.1.1. India Identity and Access Management Market by Value (US$ ‘000), 2018-2026
                   6.5.1.2. China Identity and Access Management Market by Value (US$ ‘000), 2018-2026
                   6.5.1.3. Japan Identity and Access Management Market by Value (US$ ‘000), 2018-2026
                   6.5.1.4. Australia & New Zealand Identity and Access Management Market Value (US$ ‘000), 2018-2026
                   6.5.1.5. Rest of Asia Pacific Market by Value (US$ ‘000), 2018-2026
            6.5.2. BPS Analysis/Market Attractiveness Analysis

7. Latin America Identity and Access Management Market Outlook, 2018-2026
     7.1. Global Identity and Access Management Market Outlook, by Components (US$ ‘000), 2018-2026
            7.1.1. Key Highlights
                   7.1.1.1. Solutions
                   7.1.1.2. Services
            7.1.2. BPS Analysis/Market Attractiveness Analysis
     7.2. Latin America Identity and Access Management Market Outlook, by Deployments, Value (US$ ‘000), 2018-2026
            7.2.1. Key Highlights
                   7.2.1.1. Cloud
                   7.2.1.2. On-premises
            7.2.2. BPS Analysis/Market Attractiveness Analysis
     7.3. Latin America Identity and Access Management Market Outlook, by Solution, Value (US$ ‘000), 2018-2026
            7.3.1. Key Highlights
                   7.3.1.1. Data Directory
                   7.3.1.2. Identity Lifecycle Management
                   7.3.1.3. Provisioning
                   7.3.1.4. De-provisioning
                   7.3.1.5. Authentication
                   7.3.1.6. Password Management
                   7.3.1.7. Access Management and Authorization
                   7.3.1.8. Audit, Compliance, and Governance
            7.3.2. BPS Analysis/Market Attractiveness Analysis
     7.4. Latin America Identity and Access Management Market Outlook, by Verticals, Value (US$ ‘000), 2018-2026
            7.4.1. Key Highlights
                   7.4.1.1. BFSI
                   7.4.1.2. Travel and Hospitality
                   7.4.1.3. Healthcare
                   7.4.1.4. Retail and eCommerce
                   7.4.1.5. IT and ITeS
                   7.4.1.6. Education
                   7.4.1.7. Others (Energy and Utilities, Telecommunication, Other Citizen Services)
            7.4.2. BPS Analysis/Market Attractiveness Analysis
     7.5. Latin America Identity and Access Management Market Outlook, by Country, Value (US$ ‘000), 2018-2026
            7.5.1. Key Highlights
                   7.5.1.1. Brazil Identity and Access Management Market by Value (US$ ‘000), 2018-2026
                   7.5.1.2. Mexico Identity and Access Management Market by Value (US$ ‘000), 2018-2026
                   7.5.1.3. Rest of Latin America Identity and Access Management Market by Value (US$ ‘000), 2018-2026
            7.5.2. BPS Analysis/Market Attractiveness Analysis

8. Middle East & Africa Identity and Access Management Market Outlook, 2018-2026
     8.1. Global Identity and Access Management Market Outlook, by Components (US$ ‘000), 2018-2026
            8.1.1. Key Highlights
                   8.1.1.1. Solutions
                   8.1.1.2. Services
            8.1.2. BPS Analysis/Market Attractiveness Analysis
     8.2. Middle East & Africa Identity and Access Management Market Outlook, by Deployments, Value (US$ ‘000), 2018-2026
            8.2.1. Key Highlights
                   8.2.1.1. Cloud
                   8.2.1.2. On-premises
            8.2.2. BPS Analysis/Market Attractiveness Analysis
     8.3. Middle East & Africa Identity and Access Management Market Outlook, by Solution, Value (US$ ‘000), 2018-2026
            8.3.1. Key Highlights
                   8.3.1.1. Data Directory
                   8.3.1.2. Identity Lifecycle Management
                   8.3.1.3. Provisioning
                   8.3.1.4. De-provisioning
                   8.3.1.5. Authentication
                   8.3.1.6. Password Management
                   8.3.1.7. Access Management and Authorization
                   8.3.1.8. Audit, Compliance, and Governance
            8.3.2. BPS Analysis/Market Attractiveness Analysis
     8.4. Middle East & Africa Identity and Access Management Market Outlook, by Verticals, Value (US$ ‘000), 2018-2026
            8.4.1. Key Highlights
                   8.4.1.1. BFSI
                   8.4.1.2. Travel and Hospitality
                   8.4.1.3. Healthcare
                   8.4.1.4. Retail and eCommerce
                   8.4.1.5. IT and ITeS
                   8.4.1.6. Education
                   8.4.1.7. Others (Energy and Utilities, Telecommunication, Other Citizen Services)
            8.4.2. BPS Analysis/Market Attractiveness Analysis
     8.5. Middle East & Africa Identity and Access Management Market Outlook, by Country, Value (US$ ‘000), 2018-2026
            8.5.1. Key Highlights
                   8.5.1.1. GCC Identity and Access Management Market by Value (US$ ‘000), 2018-2026
                   8.5.1.2. South Africa Identity and Access Management Market by Value (US$ ‘000), 2018-2026
                   8.5.1.3. Rest of Middle East & Africa Identity and Access Management Market by Value (US$ ‘000), 2018-2026
            8.5.2. BPS Analysis/Market Attractiveness Analysis

9. Competitive Landscape
     9.1. Company Market Share Analysis, 2019
     9.2. Company Profiles
            9.2.1. Microsoft Corporation
                   9.2.1.1. Company Overview
                   9.2.1.2. Key Retailing Partners
                   9.2.1.3. Business Segment Revenue
                   9.2.1.4. Ingredient Overview
                   9.2.1.5. Product Offering & its Presence
                   9.2.1.6. Certifications & Claims
            9.2.2. Sailpoint Technologies, Inc.,
            9.2.3. Oracle Corporation,
            9.2.4. DELL
            9.2.5. IBM
            9.2.6. HITACHI
            9.2.7. CA Technologies
            9.2.8. Okta
            9.2.9. Centrify Corp
            9.2.10. Micro Focus

10. Appendix
     10.1. Research Methodology
     10.2. Report Assumptions
     10.3. Acronyms and Abbreviations

BASE YEAR

HISTORICAL DATA

FORECAST PERIOD

UNITS

2020

2018 - 2020

2021 - 2026 

Value: US$ Million

 

 

REPORT FEATURES

DETAILS

Deployment Coverage

  • Cloud
  • On-premises

Components Coverage

  • Solutions
  • Services

Verticals Coverage

  • BFSI
  • Travel and Hospitality
  • Healthcare
  • Retail and eCommerce
  • IT and ITeS
  • Education
  • Others (Energy and Utilities, Telecommunication, Other Citizen Services)

Solution Coverage

  • Data Directory
  • Identity Lifecycle Management
  • Provisioning
  • De-provisioning
  • Authentication
  • Password Management
  • Access Management and Authorization
  • Audit, Compliance, and Governance

Geographical Coverage

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Turkey
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • Egypt
    • Rest of Middle East & Africa

Leading Companies

  • Archer Daniels Midland Company
  • Microsoft Corporation,
  • Sailpoint Technologies, Inc.,
  • Oracle Corporation,
  • DELL
  • IBM
  • HITACHI
  • CA Technologies
  • Okta
  • Centrify Corp
  • Micro Focus

Report Highlights

Market Estimates and Forecast, Market Dynamics, Industry Trends, Competition Landscape, Product-, Application-, Region-, Country-wise Trends & Analysis, COVID-19 Impact Analysis, Key Trends

 

FAQs : Identity and Access Management Market

Global identity and access management market is expected to reach US$ 24,849.0 Mn by 2026.

North America is the largest region for identity and access management market. The region is expected to register a value CAGR of 14.2% by 2026.

The global identity and access management market is divided into five regions:- North America, Latin America, Europe, APAC and the Middle East associated Countries. Further divided the region into key countries.

Growing number of cyber security threats, work from home and hybrid work models, and booming BFSI segment are some of the key factors driving the IAM market.

Microsoft Corporation, Sailpoint Technologies, Inc., Oracle Corporation, DELL, IBM, HITACHI, CA Technologies, Okta, Centrify Corp, and Micro Focus are some of the key players in the identity and access management market.

Our Research Methodology

Under uncertainty, traditional approaches to strategic planning can be downright dangerous. True ambiguity is no basis to forecast the future – degree of risk, the magnitude of circumstances, conditions and consequences are not known or unpredictable. To avoid dangerous binary views of uncertainty; strategic posture, moves and actions through market research is the best bet.

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