Veganism Trend Likely to Fuel Growth of Lactose Free Butter Market
Rapid spike in vegan population worldwide is likely to bolster demand for lactose free butter. For instance, according to the Vegan Society, in 2018, around 600,000 people turned vegan in Great Britain. Likewise, according to the Vegetarian Resource Group, over 2% of total population in the US is vegan. Growth in veganism is mainly attributed towards rising awareness regarding nutritional diet, rising inclination towards weight loss, maintaining heart health and fighting against lifestyle diseases. Moreover, another aspect influencing veganism is increase in greenhouse emissions due to animal agriculture activities. According to FAO (Food and Agriculture Organization of United Nations), 18% of greenhouse emissions are caused due to animal agriculture, which is comparatively more than transportation emissions. This factor has pushed contributed to the shift from non-vegetarian to becoming vegan, consequently fuelling demand for dairy free food, such as lactose free butter.
Growing Lactose Intolerant Population to Influence Lactose Free Butter Market Growth
Growth in lactose intolerant population is creating potential pathways for lactose free food products such a lactose free butter. According to analysis of NCBI (National Centre for Biotechnology Information), around 65% population across the globe is lactose intolerant. In addition, nearly 90% of population, particularly adults, of the East Asian descent are highly prone to lactose intolerance. Moreover, analysis of the US National Library of Medicine shows that 30 million adults across the United States develop lactose intolerance symptoms at age of 20, whereas African Americans develop the lactose intolerance problem at an early age of 2. This has influenced the consumption of lactose free products, in turn fuelling the growth of the lactose free butter market.
Brands can Position their product as Digestion Friendly and Fibre Rich – A Unique Strategy to Pave Opportunities in the Lactose Free Butter Market
Albeit its position as an established staple worldwide, various consumers find milk and dairy products difficult to digest, resulting in shifting towards plant based alternatives. In this backdrop, brands can refocus to strengthen their market scenario by positioning their products as lactose free. They can highlight perceived health benefits of lactose free products, such as lactose free butter, and reinforce the digestion quotient among consumers. Activities such as supporting positioning of lactose free butter and on-pack messaging – such as “easy to digest” – will be more appealing to a broad consumer segment facing digestion issues. Additionally, brands can incorporate functional fibres in lactose free butter product, the former being a beneficial ingredient for gut health. This is likely to heighten consumer interest in lactose free butter, given the growing consumer mindset towards achieving daily fibre intake. By leveraging such a positioning strategy, lactose free butter brands can achieve greater business opportunities worldwide, especially targeting lactose intolerant people. This aspect is expected to boost the growth of the lactose free butter market.
Plant-Based Alternatives to Question Growth of the Lactose Free Butter Market
Demand for plant based food alternatives are likely to provide stiff competition to lactose free products. Plant-based butter demand among lactose intolerant population is a major aspect impeding the growth of the global lactose free butter market. This can be attributed towards rising availability of the former coupled with competitive pricing of these two products. Moreover, higher nutritional value of plant-based butter as compared to lactose free butter is likely to trigger its demand among consumers. For instance, lactose free butter has some content of cholesterol, whereas its plant-based counterpart has zero cholesterol. Likewise, plant-based butter has high content of monosaturated fats that support heart health, maintain body weight and control blood sugar in the body. That said, shift towards plant-based alternatives is likely to pose challenges to the growth of the lactose free butter market.
North America to Present Lucrative Growth Opportunities for Lactose Free Butter Market
Demand for lactose free butter is likely to witness a boost in developed countries of North America, basically driven by growing lactose intolerant population in the region. Awareness regarding health benefits of lactose free food products in North America is expected to drive the market growth in Unites States. In addition, high GDP per capita income in the country is expected to fuel consumption of lactose free butter, given the higher price quotient as compared to dairy based butter. Alongside this region potential, avenues are likely to be observed in the emerging economies in the Asia Pacific as consumers go vegan. The vegan trend is expected to provide high growth opportunities for producers of lactose free butter.
Lactose Free Butter Market Competition Scenario
Overall, producers of lactose free butter can expect an optimistic lactose free butter market scenario, and can expand their operations across developed as well as emerging economies. Few of the major companies in the lactose free butter market include Arla Foods amba, Agropur Cooperative, Redwood Hill Farm & Creamery, Challenge Dairy Products Inc., and Upfield Canada Inc.
Key Elements Included In The Study: Global Lactose Free Butter Market
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