Moringa Ingredients Market

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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Industry: Food & Beverage

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Moringa Ingredients Market: Overview

The market size for moringa ingredients was USD 4.2 billion in 2021, and it is projected to grow at a CAGR of 6.9 percent during the forecast period. The growing geriatric population, hectic lifestyle, and increased disposable income will all contribute to an increase in demand for food supplements, which will benefit the moringa ingredients market. The main causes boosting the demand for dietary supplements are the rising prevalence of obesity and people's increasing preference for fast food items. Moringa is utilized as an ingredient in dietary supplements because it contains a variety of vital elements that promote better health. Increased consumer awareness and the use of nutritional supplements in the United States, Canada, India, China, United Kingdom, Germany, and Australia are the main drivers of the moringa ingredients market's expansion.

The primary drivers behind the expansion of the moringa ingredients market are increasing personal disposable income and an increase in the number of eateries, hotels, and other similar food and beverage establishments, particularly in developing economies. Changing lifestyles, westernization, increased research and development efforts made by major companies, particularly in developing economies, rising demand for food supplements among the population, soaring public awareness of the advantages of moringa ingredients, and ongoing changes in consumer dietary habits are driving the market for moringa ingredients. The value of the moringa ingredients market will grow as a result of improved distribution channels, rising health and fitness awareness, growing knowledge of the medical benefits of moringa-based products, rising popularity of organic products, rising demand for plant-based protein, and increasing adherence to urban lifestyles.

The market for moringa components will face significant challenges from the rising use of wheat-based products. The government's strict regulations, the easy availability of product replacements, and supply chain interruptions brought on by the pandemic would all limit the potential for growth for the moringa ingredients industry. The high cost of research and development activities would further slow the market's expansion for moringa components.

Moringa Ingredients Market: COVID-19 Impact

Due to consumer attention being directed toward maintaining their health in the wake of the COVID-19 epidemic, nutritional supplement sales are projected to increase globally. Additionally, the market for moringa components is being impacted by customer desire for supplements made from plant sources. In the current scenario, it is crucial to maintain hygiene, follow all medical recommendations, and build immunity to fight the unique coronavirus. In its COVID-19 report, the World Health Organization (WHO) itself advises the global populace to eat foods that promote immunity. However, the pandemic forced the majority of nations to enact strict lockdowns and restrictions on trade and mobility. Numerous industries, notably the cosmetics industry, were forced to shut down production facilities. The disruption in the supply chain also led to a shortage of raw materials, which decreased the output of final goods. Due to consumer behavior changes and their reduced spending power during the pandemic, demand also decreased. In the first and second quarters of 2020, all of these issues slowed market growth. However, due to its nutritional value and the easing of restrictions on human mobility and the lifting of lockdown, the global market for moringa ingredients may have a rapid development rate in the years to come.

Moringa Ingredients Market: Drivers

Growing Knowledge of Drumstick's Health-Protective Qualities to Drive Market Growth

One of the key factors influencing the market is the growing consumer awareness of the drumstick's many health benefits in addition to its historic use as a vegetable in many Asian nations. The market has grown as a result of its widespread use in numerous medicinal, cosmetic, and nutritional supplement products. The product is rapidly gaining appeal as a food fortification element to combat hunger and malnutrition, as well as among consumers who are health conscious. Additionally, a lot of study is being done to figure out the product's full potential in the pharmaceutical sector. For instance, a study paper on the use of moringa capsules as a natural polymer for efficient drug administration was published in the International Journal of Current Pharmaceutical Research in 2018. This shows the market's enormous growth potential for the foreseeable future.

Rising Demand for Organic Dietary Supplements Driving Market Growth

The market for organic products has experienced enormous development and increased demand, which is not just restricted to the food and beverage sector. This is primarily because more people are becoming aware of the advantages of organic products over their conventional equivalents. People's attention these days is on safer and better-for-you items, which has an impact on their eating preferences. These days, people choose natural and organic vitamins to lower their risk of illness. The market performance is aided by the growing popularity of clean-label products, particularly in developed economies like those in North America and Europe. This has compelled a number of manufacturers to create organic moringa-based products in an effort to reach a wider consumer base, which is projected to fuel the market's expansion.

Moringa Ingredients Market: Restraints

High Regulatory Barriers and Low Market Penetration to Hamper Market Growth

Although the product has many advantages, there are few entry barriers in terms of the standards for diverse products' technological, safety, and quality criteria. For instance, due to a lack of research and safety evidence, Brazil banned the use of the substance in all foods and supplements in June 2019. Additionally, using moringa in dietary supplements requires that it be certified organic in a number of nations. Additionally, the relatively low level of product knowledge in many emerging markets is anticipated to restrain market expansion.

Moringa Ingredients Market: Segment Overview

Organic Moringa Ingredients to Dominate Market due to its Benefits

The market's dominant sector, organic, is expected to grow at the quickest rate between 2022 and 2027. Because organic moringa is grown using non-GMO farming techniques, there are health benefits that encourage its growth and demand in a variety of market uses. Organically developed ripe fruits/pods, mature leaves, mature flowers, and organically grown roots are frequently included as the main components promoting the quickest growth of organically cultivated moringa. Ingredients with an organic origin are less dangerous for human consumption than those with a conventional origin. Because they don't significantly contribute to severe environmental contamination, ingredients of natural and organic origin are likewise environmentally friendly. Due to the growing customer demand for environmentally friendly products, producers in a variety of industry sectors, including food and beverage, cosmetics and personal care, and pharmaceuticals, are moving toward the usage of organically derived chemicals.

With Increased Demand for Functional Food, Food and Beverage Category Dominated Market

In 2021, the segment with the highest revenue share will be food and beverages. The section includes ready-to-cook product lines like moringa powder and moringa tea, as well as ready-to-eat products like moringa chocolates, cakes, juices, and lattes, which account for the largest market share. The largest revenue share of the food and beverage sector is supported by the rising demand for functional food among urban populations around the world. The nutritious value of the elements in moringa, such as the pods/seeds, leaves, flowers, barks, honey, and roots, is assisting in the plant's expansion into the food and beverage industries. The common nutrients present in substances produced from moringa, such as protein, fat, carbohydrate, and fiber, as well as vitamins B1, B2, B3, C, and E, calcium, magnesium, phosphorus, potassium, copper, iron, sulfur, among others, are assisting in the expansion of the application market.

Moringa Ingredients Market: Regional Landscape

Asia Pacific to Dominate Market due to its Suitable Climate and Technological Advancements

In 2021, Asia Pacific controlled the market and generated the biggest revenue share. Due to its suitable climate for growing moringa, India is the main nation cultivating and supplying the plant on the international market. The regional market value is being supported by farmers' increasing learning habits and technological advancements in agricultural methods. Demand for functional foods is rising as a result of the rapid urbanization of developing nations like China and India. The urban population's rising understanding of the health advantages of moringa components is helping to drive revenue growth and ongoing development. The aforementioned nations are going through a number of apparent changes in terms of agricultural methods and related technological developments. The ability to provide and distribute ingredients in the local as well as the regional market is boosted by the expanded agricultural methods used for moringa growing. This in turn supports the regional market's highest revenue share. Additionally, Asia Pacific is predicted to develop at the quickest rate between 2022 and 2027. Due to the continuously rising demand in the region's developing economies and the rising spending power of the populace, the market is expanding. Additionally, the Asia Pacific region contains high-potential markets, including China and India, where the need for new products is growing.

Middle East & Africa came in second to the Asia Pacific in terms of revenue share in 2021, contributing more than 17.9%. This is because nations including Ethiopia, Sudan, Northern Kenya, Somalia, Ghana, Mozambique, Zambia, Nigeria, Rwanda, Niger, Cambodia, and Haiti are moringa-producing nations. The weather and soil in these nations are ideal for the cultivation of moringa. The Moringa Development Association of South Africa (MDASA) was established in 2013 with the goal of fostering moringa cultivation, use, and commercialization. Farmers are now growing more moringa in South Africa than they were before, particularly in the provinces of Limpopo, Gauteng, Mpumalanga, KwaZulu-Natal, Free State, and North-West.

Global Moringa Ingredients Market: Competitive Landscape

Isagenix International LLC, a US-based provider of nutrition and lifestyle solutions, bought Zija International in January 2020 for an undisclosed sum. The agreement enables Isagenix to concentrate on creating premium moringa products and broaden its portfolio to serve customers in various industries. Located in the US, Zija International, Inc. manufactures and sells moringa products.

Few of the players in the Moringa Ingredients Market include Z-Company BV, Sunfood, Moringa World, NTC Phytochem, Moringa Inc, New Direction Australia, Ayur Pty Ltd, Moringa & More, Farmvilla Food Industries Private Limited, Aayuritz Phytonutrients Pvt.Ltd., ConnOils LLC.

Regional Classification of the Global Moringa Ingredients Markett is Described Below:

North America

  • U.S.
  • Canada


  • Germany
  • France
  • Spain
  • U.K.
  • Italy
  • Russia
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Southeast Asia
  • Rest of Asia Pacific

Latin America

  • Brazil
  • Mexico
  • Rest of Latin America

Middle East and Africa

  • GCC
  • South Africa
  • Rest of Middle East and Africa

*Regions and countries are subject to change based on data availability

Key Elements Included In The Study: Global Moringa Ingredients Market

  • Moringa Ingredients Market by Product/Technology/Grade, Application/End-user, and Region
  • Executive Summary (Opportunity Analysis and Key Trends)
  • Historical Market Size and Estimates, Value, 2018 - 2022
  • Market Value at Regional and Country Level, 2023 - 2030
  • Market Dynamics and Economic Overview
  • Market Size in Value, Growth Rates, and Forecast Figures, 2023 - 2030
  • Competitive Intelligence with Financials, Key Developments, and Portfolio of Leading Companies 
  • Regional and Product/Grade/Application/End-user Price Trends Analysis
  • Value Chain and Five Force’s Analysis
  • Regional/Sub-region/Country Market Size and Trend Analysis
  • Company Market Share Analysis and Key Player Profiles

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