Moringa Products Market

Global Moringa Products Market Forecast

• The US$7.5 Bn market for moringa products (2022) all set to double by 2030, reaching around US$14.5 Bn
• Global moringa product sales likely to account for a value CAGR of 9.9% during 2023 - 2030 

Quick Report Digest

1. Growing demand for dietary supplements, organic products, plant-based beauty products, an ageing population, a busy lifestyle, and rising disposable income are predicted to propel the global market for moringa products throughout the forecasted period.
2. Demand for organic plant-based items such as food, cosmetics, hair care, moringa products, and medication is increasing as people become more conscious of the drawbacks of conventionally produced goods.
3. In addition, the increased demand for moringa products across industries due to its health advantages would drive growth in the worldwide moringa products market in the upcoming year.
4. The limitations imposed by legislation on the export of moringa may further hinder market growth in the upcoming years.
5. In 2022, the leaves and leaf powder category dominated the industry. The leaves and leaf powder category is predicted to dominate the global market over the anticipated period since moringa leaves are the most significant sources of nutrients. The need for moringa leaf powder, which is high in antioxidants, has also grown.
6. In terms of market share for moringa products globally, the supermarkets/hypermarkets segment is anticipated to dominate. These mass merchandisers offer a wide variety of nutritious and useful food items. These businesses make it simple to shop by providing features like clearly marked product aisles, a wide variety of alternatives, discounts for large purchases, and one-stop shopping under one roof.
7. The market for moringa products is expected to be dominated by the Asia-Pacific region, thanks to the expertise of food and beverage producers in introducing novel ingredients into products to fulfil consumer indulgence.
8. Moringa products market is expanding in North America. Because of the growing demand for plant-based products in countries like the US, and Canada, the North American region is likely to experience significant growth throughout the projection period.

A Look Back and a Look Forward - Comparative Analysis

Customers are looking for natural, nutritionally balanced products as they become more aware of herbal items and their many benefits. This has led to the moringa products being included in many food products for fortification and preservation due to its antibacterial and antioxidant properties. Additionally, it is projected that a rising desire for natural pesticides, an expanding understanding of health and fitness, and a rising demand for organic products would all support market expansion.

The market witnessed staggered growth during the historical period 2018 - 2022. The increased demand for healthy improvements among older consumers, an increase in the number of people choosing more nutritious food sources, and a growing emphasis on self-care among people are factors that drove the growth of the global moringa products market during the forecasted period.

To reduce their risk of illness, many now pick natural and organic vitamins. Market efficiency is being improved by growing consumer interest in clean-label products, particularly in developed regions like North America and Europe. This has forced some producers to develop organically based products to appeal to a wider market, which is expected to accelerate the industry's growth. 

Key Growth Determinants

• Growing Buzz Around Organic Dietary Supplements

The demand for organic products has grown significantly, and this trend is not simply limited to the food and beverage industry. This is mostly because of increased public awareness of the benefits of organic products versus conventional alternatives. These days, people are more concerned with safer and healthier products, which affects their eating habits. To reduce their risk of illness, many now pick natural and organic vitamins.

Growing consumer interest in clean-label products, particularly in developed nations like North America and Europe, is helping the market function better. To reach a larger consumer base, this has forced some producers to produce organic moringa products, which is expected to boost the market's growth.

• Availability and Health Benefits of a Variety of Moringa Products

The market has grown significantly for several moringa products, like moringa leaf powder, over the previous ten years. With more people becoming aware of the health advantages of moringa, particularly in Europe, North America, and South America, there is an increase in consumer demand for the plant's products, which is responsible for this expansion.

Moringa is gaining popularity all over the world due to its beneficial traits. A higher focus on wellness and a clearer grasp of preventative medicine are projected to boost the value of the moringa market, which will benefit the moringa product market.

Products made from the moringa plant are known for their many health advantages, including being a good source of amino acids, boosting energy, improving vision, treating circulatory system problems, supporting healthy hair development, and having anti-ageing characteristics.

• Expanding Diabetic Patient Pool

According to World Health Organisation, 422 million people worldwide, mostly in low- and middle-income nations, have diabetes. Kind 2 diabetes is the most common kind and often affects mature adults when the body becomes insulin resistant or produces insufficient insulin.

In nations of all financial levels, type 2 diabetes is more common than ever. The dietician asserts that moringa leaves include the antioxidants quercetin, which lowers blood pressure, and chlorogenic acid, which controls blood sugar levels.

The moringa plant's chlorogenic acid can help the body handle sugar more effectively and affect insulin in addition. During the anticipated era, the growth of the moringa products market is being driven by the presence of antioxidants like quercetin and chlorogenic acid in the plant.

Major Growth Barriers

• Regulatory Stringency, Coupled with Low Market Penetration

Despite the product's many benefits, there are few entry hurdles in terms of the technology, safety, and quality standards for a variety of items. For instance, Brazil outlawed the substance's usage in all foods and supplements in June 2019 due to a shortage of research and safety data.

Additionally, moringa products must be organically grown in several countries in order to be used in nutritional supplements. Furthermore, it is projected that the relatively poor level of product awareness in many emerging economies will limit market growth.

• Outpacing Supply

The market for moringa products may soon be constrained because of the growing demand for the plant on a global scale, which is outpacing the supply. The fact that there is a sizable demand for these products and that need is frequently unmet is the sole factor that will prevent the growth of the moringa product market.

There are several things made from the moringa plant. As a result of this event, the prognosis for the demand for moringa products would be influenced.

Key Trends and Opportunities to Look at

1. Rising Consumer Interest in Superfoods

'Superfood' has recently gained popularity among consumers all over the world. They are looking for goods that are nutrient-dense, derived naturally, and devoid of any dangerous ingredients. The product caught the attention of numerous researchers in 2020 during the COVID-19 outbreak due to its possible use as a natural treatment to boost immunity. 

As moringa leaves are rich in vitamins, minerals, iron, amino acids, and calcium, they also aid in aiding weight loss, preserving heart health, and naturally increasing immunity. To meet consumer demand, manufacturers are adapting and investigating numerous applications of the product in food and beverage.

2. Growing Millennial Population

The millennial age consumes a lot of moringa products because, in comparison to other generations, they are more likely to experiment with novel product flavours and varieties. Additionally, the bulk of millennials are single people who are open to new experiences because family obligations do not tie them down.

3. Rising Personal Disposable Income

The demand for more organic, healthy, and environmentally friendly meals has evolved because of increased populations and per capita incomes, and the moringa products market has been growing in a multiple ways across all market segments and geographical regions. Businesses selling moringa products now have a market because of this.

Growing personal disposable income and an increase in the number of restaurants, hotels, and other similar food and beverage businesses, particularly in developing nations, are the main forces driving the growth of the moringa products market. 

How Does the Regulatory Scenario Shape this Industry?

Unsafe items could potentially reach consumers when herbal medications are not controlled. Inconsistent or unsupported pharmacological information, heavy metal residues, microbiological contamination, or adulteration can all pose safety risks. In Zimbabwe, persons with HIV frequently utilize the herb moringa oleifera as a nutritional supplement and immunological booster.

Like many poor nations, Zimbabwe has only recently begun to regulate the sale of herbal medications like moringa products. Only in September 2015 was the pertinent statutory instrument published in a gazette.  The regulatory standards for herbal medicines, including moringa products, are less complex in the United States than they are in Europe.

In the US, moringa products are typically regulated as dietary supplements, which results in laxer requirements. The biological and chemical makeup of their moringa products does not need to be examined by manufacturers, nor do they need to be registered with the Food and Drug Administration (FDA).

Fairfield’s Ranking Board

Top Segments

1. Leaves and Leaf Powder Category Bestseller

The leaves and leaf powder segment dominated the market in 2022. The practice of including nutritional supplements in one's normal diet is one of the main factors driving the growth of this sector. The crushed leaves and other ingredients can be utilised to make potent medications that can be used to cure a variety of skin conditions. Constipation, gastritis, and ulcerative colitis are just a few of the gastrointestinal problems that leaf extracts have shown promise in treating.

Furthermore, the tea category is projected to experience the fastest market growth. The tea category is also significantly expanding as people seek out products that will help them unwind and relax. Because moringa tea is naturally caffeine-free, it supports heart health and blood sugar regulation. The tea's antioxidant properties help to fight off free radicals, which in turn slows down the ageing process.

2. Supermarkets/Hypermarkets Lead in Revenue Generation

In 2022, the supermarkets/hypermarkets category dominated the industry. The key reason for its major market share is the abundance of supermarkets and hypermarkets around the world. These businesses make it simple to shop by providing features like clearly marked product aisles, a wide variety of alternatives, discounts for large purchases, and one-stop shopping under one roof.

Due to their wide selection of additional nutritional and healthcare products that customers can buy in addition to their dietary supplements, specialty stores have emerged as one of the sales channels with the quickest growth.

More customers are drawn to these specialised stores due to the availability of diverse brands and the presence of experts who help customers purchase such things.

Regional Frontrunners

Asia Pacific Spearheads, India Leads Production

The region's performance of moringa products is influenced by its abundant availability, along with the widespread consumption of its products, such as pods and leaves, in India, Japan, and other countries. India is the world's greatest producer, and with the expansion of the food and agricultural sectors, it is likely to become more well-known as a supplement.

There are now more prospects for the market to grow thanks to the significant growth in research and development into the other potential uses of the product. Additionally, through organising awareness programs, the government is assisting in publicising the advantages of moringa products, which is expected to stimulate the industry further.  

North America All Set for a Sales Upsurge

The largest market for moringa products in North America is the United States. Additionally, the US has continued to be one of the primary importers of moringa, and its increasing use as a source of extra ingredients in different multivitamins and supplements helps its market performance.

The market for moringa products is expanding primarily due to the rising demand for organic dietary supplements. The culture that promotes consuming fewer calories and losing extra weight is also a role in the market's rise because moringa helps to prevent weight gain.

Most of Americans think supplements are better than their typical diet. A potential additional source of several nutrients, such as multivitamins, antioxidants, amino acids, and more, is moringa leaves. 

Fairfield’s Competitive Landscape Analysis

With fewer significant competitors operating worldwide, the market for moringa products has concentrated. To increase their global footprint, the major firms are launching new items and enhancing their distribution networks. In addition, Fairfield Market Research anticipates that during the next few years, there will be further market consolidation.

Who are the Leaders in Global Moringa Products Space?

• Aayuritz Phytonutrients Pvt. Ltd.
• Botanica Natural Products
• Organic India
• Moringa Connect
• Earth Expo Company
• Moringa Malawi
• Saipro Biotech Private Ltd.
• Himalaya Global Holdings Ltd.
• Ancient GreenFields Pvt. Ltd.
• Herbs & Crops Overseas
• Moringa Oleifera GmbH
• Vasu Healthcare Pvt Ltd
• Typhoo Tea Limited
• Santan India
• Sattva Veda

Significant Company Developments

New Product Launches

• July 2022: Raj Giriraj Singh, Union Minister of Rural Development and Panchayat India, inaugurated the ‘Moringa and Backyard Poultry’ Integrated Farming Unit in Hyderabad, India. According to an official announcement, he toured the newly built facility and praised the efforts made to create such a model facility to demonstrate the benefits of integrated farming.
• August 2021: Kivu, an Indian firm, introduced moringa and flaxseed cookies. The cookies are gluten-free, sugar-free, sunbaked, and vegan, and the firm launched them to provide consumers with healthful and flavourful products. The products are accessible in 17 cities and 72 locations, as well as on online platforms.
• June 2021: Vasu Healthcare Pvt Ltd, situated in Gujarat, created a herbal supplement line called Vasu Safe Herbs, which will complement the company's existing immune and preventative care products focused on supporting general health and well-being. Vasu Healthcare Pvt Ltd has introduced six capsules (Single Herb Vegetarian Capsules) under the Safe Herbs brand, including Holy Basil, Amalaki, Moringa, Ashwagandha, Guduchi, Turmeric, and others.
• March 2020: Typhoo Tea Limited, a tea maker based in the United Kingdom, introduced three new organic herbal teas in India: Purifying Super Greens, Digestive Power Seeds, and Immunity-boosting Three Tulsi. The purifying super greens are made up of organic moringa and a combination of other components that provide overall cleansing benefits. Typhoo Immunity Three Tulsi organic tea is a mix of Rama, Krishna, and Vana tulsi, an ayurvedic herb with numerous health benefits.

Acquisition Agreement

• January 2020: Isagenix International LLC, a global health and wellness company based in the United States that offers nutrition and lifestyle solutions, acquired Zija International for an undisclosed sum. The agreement allows Isagenix to focus on manufacturing high-quality moringa products while also expanding its portfolio to serve clients from various industries. Zija International, Inc. is a moringa product manufacturer and distributor based in the United States.

An Expert’s Eye

Demand and Future Growth

As per Fairfield’s Analysis, an increase in consumer demand for organic and plant-based food is driving the market. The rising demand for nutritional supplements may result in a growth in moringa leaves, increasing the need for moringa products.

Furthermore, technological developments have greatly aided the growth and development of various moringa products. However, the moringa products market is expected to face considerable challenges because of regulation strictness and low market penetration.

Supply Side of the Market

According to our analysis, the manufacturers present in the moringa products market are focusing on enhancing the moringa product's health benefits by introducing new developments in the moringa leaf category, which will help the end users to utilize the product more effectively and in a healthy manner. India is the world’s largest producer and major end-user of medicinal herbs like moringa globally.

The demand for high-value medicinal plants surged by 50%, while supply decreased by 26%, according to the "All India Trade Survey of Prioritised Medicinal Plants, 2019". More than 8,000 species of medicinal plants are cultivated in India, as per Ministry of Environment and Forests of the Indian government. 42 species are imported, and 48 species are exported from this group.

Along with India, China is experiencing significant growth in demand for herbs due to the increased demand for Chinese medicines. Furthermore, the United States is likely to see significant market expansion because of the country's strong wave of green products. However, the FDA did not approve this product, causing it to limit its expansion in the region.

Global Moringa Products Market is Segmented as Below:

By Type:

• Tea
• Oil
• Seeds
• Leaves and Leaf Powder
• Miscellaneous

By Distribution Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retail

By Geographic Coverage:

• North America 
  • U.S. 
  • Canada 
• Europe 
  • Germany
  • U.K.
  • France
  • Italy
  • Turkey
  • Russia
  • Rest of Europe 
• Asia Pacific 
  • China
  • Japan
  • South Korea
  • India
  • Southeast Asia
  • Rest of Asia Pacific 
• Latin America 
  • Brazil 
  • Mexico 
  • Argentina
  • Rest of Latin America 
• Middle East & Africa  
  • GCC 
  • South Africa
  • Egypt
  • Nigeria
  • Rest of Middle East & Africa