Clean Label Trend to Influence Natural Food Flavours Market Growth
Clean labels are the net new in the food and beverage industry as consumers become aware of threats associated with food adulterations and frauds. Growing health awareness has driven the need for natural clean label products, which is expected to augur well for the natural food flavours market. The clean label trend has significantly proliferated in the food industry and manufacturers and retailers are addressing the clean label demand by offering private label brands. Clean label indicates that the product is made from natural and organic material and is non-GMO. This factor is expected to influence the growth of the natural food flavours market.
Use of Plant-based Flavors to Complement Growth
Increasing consumer concerns apropos to ill effects caused due to use of artificial flavors has resulted in a shift towards consumption of natural plant-based products. Disorders such as attention deficit hyperactivity disorder (ADHD), asthma, diarrhea, abdominal pain, vomiting and food hypersensitivity have become a subject of immediate concern. With increasing awareness regarding such side effects of consuming artificial products, consumers are more inclined towards using flavors of natural origin. This has encouraged food and beverage manufacturers to use natural plant-based flavours in their products, consequently bolstering growth of the natural food flavours market.
Use of Flavour Enhancers in Beverages to Largely Contribute to Natural Food Flavours Market Growth
Use of natural food flavours in beverages is expected to witness a spike in the coming years. This is mainly due to increase in demand for healthy beverages that supplement nutrition, favour human immune system and enhance digestive functions. Moreover, with functional beverages in demand, the natural food flavours use is expected to further increase. Consumers are looking forward to functional yet flavourful beverages that can impact both nutrition and taste. Use of natural food flavours to enhance the taste, flavour, colour and overall appeal of the beverage is expected to largely contribute to the valuation of the natural food flavours market in the years to follow.
Europe Poised to Account for a Significant Share; Asia Pacific to Present Potential Growth Opportunities for Natural Food Flavours Market
Growing consumer inclination towards organic food products has triggered the demand for food flavourings of natural origin. For instance, according to Research Institute of Organic Agriculture (FiBL), organic market in the EU has witnessed significant expansion since past years. In 2019, the market witnessed an 8% growth touching 45 billion Euros. FiBl reveals that consumers across the European Union prefer spending on organic food owing to its health benefits. Moreover, authorities are promoting consumption of organic food alongside supporting organic producers in a bid to accomplish the goal of European Commission of developing 25% organic farm land by end of 2030. This has complemented the use of natural food flavours in the region on the back of consumer inclination towards natural products and flavourings.
Alternatively, emerging economies in Asia Pacific are also expected to showcase momentous growth in the natural food flavours market. Increasing demand of customers for various dairy products such as cheese, yogurt and ice creams has pushed the dairy industry to new heights. Consumers are also demanding for ready-to-eat food, processed food and convenience food products that are expected to increase the use of natural food flavours. They enhance the overall taste of the food product by improving its flavour and smell. This aspect coupled with significant growth in the food and beverage sector is likely to influence the consumption of natural food flavours. Moreover, macro factors such as increasing GDP per capita and growing population across countries such as China and India continue to remain instrumental in driving sales of natural flavours enhancers, in turn complementing the natural food flavours market growth.
Natural Food Flavours Market: Competitive Landscape
Industry players are focusing on adopting inorganic growth strategies such as capacity expansions, collaborations, partnerships and acquisitions to enhance their market position. For instance, in 2020, MANE Kancor invested US$ 21 million in the expansion of its production capacity in India. The pioneer in spice extracts aims to achieve higher market position by expanding its current manufacturing facilities to meet consumer demands in India. Likewise, same year, Foodarom was acquired by Glanbia Nutritionals in order to enhances its position in the food flavour business.
Few of the key players in the natural food flavours market include Wild Flavours Inc., Takasago International, Hasegawa Co., Doehler, Huabao International, International Flavours & Fragrance Inc., Archer Daniels Midland, Symrise AG, Kerry Group and Firmenich.
Global Natural Food Flavours Market is Segmented as Below:
Key Elements Included In The Study: Global Natural Food Flavours Market
Post Sale Support, Research Updates & Offerings
We value the trust shown by our customers in Fairfield Market Research. We support our clients through our post sale support, research updates and offerings.
Considering the volatility of business today, traditional approaches to strategizing a game plan can be unfruitful if not detrimental. True ambiguity is no way to determine a forecast. A myriad of predetermined factors must be accounted for such as the degree of risk involved, the magnitude of circumstances, as well as conditions or consequences that are not known or unpredictable. To circumvent binary views that cast uncertainty, the application of market research intelligence to strategically posture, move, and enable actionable outcomes is necessary.View Methodology