Nutraceuticals Market

Nutraceuticals Market Outlook

The global nutraceuticals market size is poised to index a valuation of US$1 Tn. by 2030, expanding at a favourable CAGR of 9.5% over the forecast timeline.

A Brief Market Analysis

The global nutraceuticals market has observed a sustained growth trajectory in recent years, further complimented by the onset of the COVID-19 outbreak. Nutraceuticals offer an array of health benefits that contribute to supporting one’s overall health while boosting their immune system in the process. This is a predominant growth factor for the global nutraceuticals market. Owing to a greater sense of awareness, consumers are now privy to the offered convenience, flexibility, and various health advantages that come with the consumption of specific dietary supplements; and this is expected to continue in the years to come. The pandemic highlighted the significance of maintaining a strong immune system. This element has worked to the advantage of the nutraceuticals industry. According to studies carried out by Fairfield Market Research, a consistent focus on personalized nutrition appears to have further accelerated the demand for nutraceutical products. This report also highlights the growing importance of specialty sports nutrition in creating greater demand, while also lending a closer examination into how this market’s progression will unfold in the years ahead.

Key Report Findings

• The nutraceuticals market was valued at US$355.8 Bn. in 2019
• Between 2023 and 2030, the nutraceuticals industry is projected to index a healthy CAGR of 9.5%
• The COVID-19 pandemic was a major market growth booster
• Dietary supplements to remain a top-selling category, while the sale of functional foods and beverages expected to pick up
• North America to remain the dominant regional player in the nutraceuticals landscape by 2030-end

Growth Drivers

Higher Chronic Disease Prevalence, and Increasing Dietary Supplement Sales

Over the years, the prevalence of chronic disorders has continued to be on the rise. This is a major factor that continues to drive greater awareness about the potential health benefits that nutraceutical consumption offers. Additionally, the increasing recommendation for geriatric individuals to adopt dietary supplements as part of their daily routines further boosts the scope of growth for the nutraceutical market. The report also highlights that the need for nutritional fortification of F&B products and the increasing profiling of these applications are slated to further contribute to projected revenues for the nutraceuticals industry. Furthermore, a higher inclusion of dietary supplements in infant nutrition products, and new mothers’ dietary lifestyles also elevate market growth prospects.

Due to the juggernaut-like rate by which chronic diseases, generally brought on by unhealthy lifestyle choices, such as cardiovascular diseases, cancers, arthritis, diabetes, Irritable Bowel Disease (IBD), obesity, as well as other gut-related conditions, continue to prevail; product demand is expected to reflect the same growth trajectory. Moreover, the increasing popularity of single and multi-vitamin supplements is also slated to contribute to the expansion of the global nutraceuticals market.

Growing Demand for Functional Products

An increasing number of individuals are becoming more mindful of their health, and as such are constantly on the look-out for more natural, dependable, economical, and readily available consumables. Both functional foods and nutraceuticals are expected to do extremely well in the coming years. In the wake of the COVID-19 pandemic, individuals are now diligently working on actively improving their overall health and immunity. They do so by, as mentioned, looking into various functional food options and their nutritional advantages when promoting good health and in preventing illness.

Consumers today are more aware of the value of leading healthier lifestyles by bettering their eating habits. Health and general wellness can be supported with the help of nutraceuticals or functional meals. Our research suggests that the primary ingredients of nutraceuticals or functional foods include essential nutrients, herbs, and dietary supplements. Additionally, these nutraceuticals help combat various ailments or conditions and thus improve a user’s quality of life.

Nutraceutical manufacturers and marketers have developed innovative strategies to inform consumers about their respective products, its advantages, and their use in both medical treatments and preventative healthcare applications. These players are also concerned with the launching of several independent initiatives, with a renewed emphasis on higher product quality standards, increased levels of transparency, as well as competitive pricing for respective innovations.

For instance, in January 2022, OHMG, a UK-based functional beverages brand, introduced water that was infused with three distinct types of magnesium. OHMG’s magnesium citrate, magnesium threonate, and magnesium glycinate constituents' range will each have different functional advantages. Nonetheless, there are only five flavours offered: Sparkling, Sparkling Peach & Rosemary + Ashwagandha, Sparkling Raspberry & Lemon Balm + L-Theanine, and Sparkling Blackcurrant & Echinacea + Vitamin C.

Growth Challenges

Lack of Daily Recommended Intake Clarity Among Consumers

While major threats continue to exist in the form of counterfeit supplements, that are widely available in the market, a higher sense of confusion about the recommended daily intake of nutritional supplements has been identified as a more significant challenge faced by the nutraceuticals market. Most consumers are hesitant to use nutraceutical products, particularly dietary supplements. Key players may be discouraged from investing more, owing to unawareness of dietary supplements among customers that live in rural and semi-urban areas. This appears to be the case in both emerging nations and industrialized countries.

Additionally, consumers are hesitant to adopt dietary supplements as part of their regular diets because they perceive them to be a form of prescription medication. To ease the concerns of consumers about using nutraceutical pills and capsules, several supplement manufacturers are now more focused on developing varying supplement formulations, such as gummies, and soft chews, among others. However, these formulations have only just made their way into the international market, thus hindering potential segment growth prospects.

Key Segments Overview

In Terms of Sales, the Dietary Supplements Segment to Remain Dominant

The nutraceuticals market has been segmented based on - Product Type, Distribution Channel, and Diet. In terms of ‘Product Type,’ the demand for dietary supplements continues to grow as these products accounted for more than a 38% share of overall market sales. This can be attributed to the consistent increase in year-over-year sales of protein, vitamin, amino acids, and Omega-3, among other popular market supplements.

Functional F&B Making Rounds

On the other hand, the functional foods & beverages category has consistently flourished in the recent past as its consumer base continues to expand owing to the positive perception of the potential health benefits offered by these products. This is noticeable with respect to energy products across the health and fitness-conscious hemisphere, particularly among athlete and sportspersons who incorporate these products in their daily routine. Both functional food & beverages account for a collective share of over 3/5^th of the total sales registered in the nutraceuticals market.

Speciality Stores Yet to Take the Lead

Based on the ‘Diet’ market segmentation, the ‘protein & amino acid’ segment accounted for over 1/3^rd of the overall market revenue. Our report further finds that sales will continue to be the highest through conventional stores that currently bring in more than 50% of total nutraceutical sales. Although, the contribution by specialty stores sales has consistently been on the rise in the recent past.

Growth Opportunities Across Regions

North America to Remain an Industry Frontrunner

In terms of regional dominance, North America currently spearheads the global nutraceuticals space, and is expected to keep its top-ranking position over the forecast period. This region accounts for more than 30% of the overall market share as of 2022, followed by Europe, and closely trailed by Asia Pacific. The nutraceuticals market in Europe accounts for nearly 26% of the global market pie, as suggested by our report findings. Continual product launches, and the escalating level of demand for nutraceuticals are expected to prominent driving factors for these regional markets.

In recent years, a dramatic change in lifestyles owing to busier schedules have led to the higher adoption of unhealthy habits among consumers, thus leading to various health-related disorders like IBD and obesity. As a result, a growing preference for healthier food products, and heightened concerns among consumers concerning their health are expected to be primary drivers for the nutraceuticals markets over the forecast period. Meanwhile, the nutraceuticals market in the Asia Pacific continues to develop in a strong manner, and this region is slated to index the fastest CAGR in the years ahead.

Competitive Landscape and Key Players – Nutraceuticals Market

The global nutraceuticals market is highly diversified and competitive in nature owing to the presence of many local and international manufacturers. Moreover, several nutraceutical producers have made the presence of extensive production facilities available in several countries.

Some leading market players in the competitive landscape of the global nutraceuticals market include the BASF Corporation, Cargill Inc., DSM, Lonza, Corbion, Ingredion Incorporated, Archer-Daniels-Midland Company, Friesland Campina, Kerry PLC, and Olam International Ltd. The competition in this global market is strong, with many industry players acquiring or merging with small and other large manufacturers to gain a competitive edge.

Recent Notable Developments

• In June 2018, BASF announced that it signed an agreement with Xerion Limited, a life science company in Australia, to capitalize on the personalized nutrition trend in the Asia Pacific. The company aims to leverage Xerion’s technology to assess nutraceuticals levels on a domestic-front, and to stabilize EPA and DHA on a solid matrix.
• In June 2019, Remedy Organics, a producer of plant-based functional wellness drinks, launched a new range of functional beverages - Golden Mind, which includes DHA nutraceutical ingredients that are derived from sustainably sourced microalgae.
• In April 2021, Nestlé NIDO 3+ announced its new and improved recipe, tailor-made for the nutritional needs of children aged between three to five years. The latest and enhanced Nestlé NIDO 3+ recipe has optimal levels of Vitamin A, zinc, and iron, which are the most prevalent micronutrient deficiencies in this age group (in South Africa).
• In February 2022: PepsiCo's Rockstar Energy brand launched a hemp-infused drink in the United States. This energy drink, branded "Rockstar Unplugged," contains hemp seed oil, vitamin-B, spearmint, and lemon balm. The beverage includes only 80mg of caffeine, which is significantly less than that of most Rockstar Energy drinks. The hemp-infused drink has no sugar or calories, and will be available in three flavours - blueberry, passionfruit, and raspberry-cucumber.
• In June 2022, Kellogg's Special K released new Protein Snack Bars containing 6gms of protein and 90 calories. This snack bar comes in two delectable flavours - Sweet Berry Vanilla and Rich Chocolaty Brownie Sundae; and is a simple on-the-go protein grab without compromising on taste.

Global Nutraceuticals Market is Segmented as Below:

Product Type Coverage         

• Dietary Supplements
• Functional Food
• Functional Beverages

Distribution Channel Coverage         

• Conventional Store
• Speciality/Online Store

Diet Coverage

• Vitamins
• Botanicals
• Minerals
• Proteins & Amino Acids
• Fibers & Specialty Carbohydrates
• Omega Fatty Acids
• Others

Geographical Coverage         

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Turkey
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • Egypt
  • Rest of Middle East & Africa

Leading Companies   

• BASF Corporation
• Cargill Inc
• DSM
• Lonza
• Corbion
• Ingredion Incorporated
• Archer-Daniels-Midland Company
• Friesland Campina
• Kerry PLC
• Olam International Ltd.

Inside This Report You Will Find:

1. Executive Summary
2. Market Overview
3. Global Nutraceuticals Market Outlook, 2019 - 2030
4. North America Nutraceuticals Market Outlook, 2019 - 2030
5. Europe Nutraceuticals Market Outlook, 2019 - 2030
6. Asia Pacific Nutraceuticals Market Outlook, 2019 - 2030
7. Latin America Nutraceuticals Market Outlook, 2019 - 2030
8. Middle East & Africa Nutraceuticals Market Outlook, 2019 - 2030
9. Competitive Landscape
10. Appendix

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