Global organic chicken market touched an approximate value of US$5 Bn in 2021 and will see a promising growth outlook in the near future.
Growing Awareness Regarding Production and Consumption to Aid Organic Chicken Market Growth
On the global front, the demand and consumption of chemical free food products has been on an upswing on the back of growing consumer awareness apropos to side effects of pesticides and synthetic additives. Meat eating consumer segment is no exception to this as they are preferring meat products without the use of synthetic chemicals or antibiotics. That said, rising demand for antibiotic free chicken is expected to influence growth of the organic chicken market worldwide. Furthermore, consumer awareness regarding benefits of organic chicken has given an impetus to their sales. Advantages such as low saturated fat content, high omega 3 fatty acids, parasite-free and safe for consumption due to absence of drugs or antibiotics, absence of harmful bacteria and more hygienic have fuelled the demand for organic chicken.
In addition, organic farms are more environment friendly as compared to industrial poultry establishments. That said, organic poultry farms have low carbon footprint in turn complementing growth of the organic chicken market. Moreover, the organic chicken market continues to remain influenced by growing sales of chicken as compared to other poultry. For instance, according to the Agricultural Marketing Resource Centre, chicken is the most consumed and most widely available meat product. Sales of organic meat across a number of conventional stores, and retailers have been on the rise. This is mainly owing to relatively short cycle of production and less price point as compared to pork or beef. These factors have nurtured consumer confidence in chicken meat, consequently supplementing organic chicken market growth.
Side Effects of Unethical Feeding of Broiler Chicken to Further Fuel Demand for Organic Chicken
With growing awareness regarding unethical practices of breeding broiler chicken, consumers are shifting towards the organic counterpart. Broiler chickens are bred extensively by using antibiotics and other chemical formulations and drugs that increase the weight, however deteriorating quality of the broiler. These adulterations are not only harmful to chickens but also to individuals who consume the meat. It can cause severe disorders such as early puberty among female population and problems associated with fertility among males. Moreover, consumption of adulterated broiler chicken can increase level of unhealthy fats and bad cholesterol, thus leading to high blood pressure, heart problems, and obesity. Also, such broiler chicken is prone to infections that can cause salmonella dysentery in consumers. However, with the advent of social media and other platforms, consumers are becoming increasingly aware of such practices and chicken breeding practices, in turn stirring the demand for fresh organic chicken.
Advent of Smart Packaging Techniques to Provide New Growth Opportunities for Organic Chicken Market
With growing awareness, labelled packaging has been gaining importance as consumers prefer to gain knowledge regarding the contents and the processes involved in producing the product. While labelled packaging is gaining steam, the advent of smart packaging has further transformed the food and beverage industry. Being an extension of the labelled packaging, smart or intelligent packaging provides consumers with the details regarding condition of the product using embedded sensor technology.
In this background, intelligent packaging used for organic chicken has picked up pace owing to several benefits. For instance, access to consumer data and supply chain, enhanced freshness and food quality, improved shelf life, enhanced authentication, traceability and compliance, brand security and anti-counterfeiting, optimised logistics and reduced costs and waste using smart packaging is possible. This has resulted in manufacturers adopting smart packaging and investing in the technology. Moreover, modern technique such as vacuum skin packaging is also ensuring high customer satisfaction as it provides a transparent view of products inside the packaging, thus offering a fresh appeal to consumers. In this backdrop, use of advanced intelligent or smart packaging techniques is expected to pave potential pathways of growth for the organic chicken market.
Adoption of Confined Operations to Re-shape Organic Chicken Market
A shift towards confined operations from free-ranging methods has been observed in the organic chicken market. Poultry operations in a confined manner provide a strong bio-security level owing to zero contact between other animals and chicken. By adopting confined operations in poultry farming, the possibility of physical injuries, acquired diseases and infections is significantly reduced, in turn facilitating good health of the chicken. That said, inclination towards confined poultry operations is likely to offer potential growth avenues for organic chicken producers on the global front.
Europe Poised to Showcase High Momentum in Global Organic Chicken Market
Sales of organic chicken are likely to remain concentrated across European countries in the coming years. This is mainly owing to increasing awareness regarding physical fitness coupled with growing fitness clubs. As per IHRSA, fitness industry in Europe has been witnessing an upward trend since the past years with increasing establishments of fitness centres on the back of growing individual participation. For instance, in France, around 81 new clubs were added in 2021. Spain, being one of the most severely hit nations during COVID-19 pandemic, reflected a great rebound in 2021 with individual memberships growing by 12% touching a count of 4.8 million, with the overall revenue growing by over 18%. That said, strong growth in the fitness sector in developed nations in Europe is expected to create multiple potential opportunities for organic chicken market in the years to follow.
Organic Chicken Market: Competition Scenario
A few of the major players in organic chicken market include Tyson Foods Inc., Eversfield Organic, Pilgrim’s Pride, Plukon Food Group, Perude Farms Inc., Bell & Evans, Sanderson Farms Inc., Inglewood Group, and Plainville Farms LLC.
The Global Organic Chicken Market Is Segmented As Below:
By Product Type
By Buyer Group
By Distribution Channel
Key Elements Included In The Study: Global Organic Chicken Market
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