Global Paprika Oleoresin Market Thrives as Food Authorities Recognize its Power as Colouring and Flavouring Agent
Paprika oleoresin, extracted from red paprika or red chilli pepper, has gained phenomenal traction as the end users recognize its value as a natural food colouring and flavouring ingredient. This oleoresin contains carotenoids such as capsanthin and capsorubin that make it the ideal colouring agent. The capsaicin compound lends a pungent taste to food when used in higher concentration.
The Food and Agriculture Organization (FAO) along with World Health Organization (WHO) recognises paprika oleoresin as Class A Capsanthin pigment. The U.S. Food and Drug Administration (FDA) has recognized paprika oleoresin as a natural colouring agent, which can be safely used in food products. These acknowledgements with different global food authorities make paprika oleoresin a perfect ingredient for food and feed manufacturers. In recent years, the demand for clean label food products has shown tremendous growth. Growing momentum of the ‘free from’ movement as consumers seek healthier products is expected to directly impact paprika oleoresin sales. Food manufacturers are expected to opt for natural ingredients as compared to synthetic agents as awareness about the harmful effects of processed food items increases. All of these factors are expected to propel the global paprika oleoresin market between 2022 and 2026.
Organic Paprika Oleoresin Segment to Soar as Consumers Seek Healthy Options
The global paprika oleoresin market is segmented on the basis of nature, application, and region. By nature, the market is segmented as organic and conventional. Analysts anticipate that the conventional segment is estimated to account for a relatively high value share. However, the organic segment is expected to surpass it as the organic food industry continues to register a double-digit growth. The global organic food industry has registered an annual growth of more than 12% in 2019, which indicates that the demand and sale of organic food and ingredients in the U.S. reached more than US$ 45 billion. Increased demand for organic products due to health reasons will reflect on higher sales of organic paprika oleoresin as well.
Based on application, the market is segmented as food, cosmetics, feed, and pharmaceutical industry. The food segment is expected to show an incremental dollar opportunity over the forecast period. The demand for paprika oleoresin will be driven by its myriad health benefits such as antioxidant properties, immunity booster, and anti-inflammation properties. The demand for paprika will also be due to its aid in weight management as it improves fat metabolism by oxidation of abdominal fat.
Europe to Lead Global Paprika Oleoresin Market as Demand for Seasoning Processed Meat Increases
Europe and North America are collectively expected to account for the largest share in the global paprika oleoresin market in terms of value during the forecast period. Globally, Europe is one of the major importers of paprika oleoresin. Spain is one of the prominent producers and importer of paprika in the region while India, China, and Peru are some of the other key suppliers. Relatively high consumption of processed meat in Europe is expected to keep the region’s import of paprika oleoresin steady. Countries such as Germany and U.K are significant consumers of this spice as seasoning processed meat is an important part of the product recipe. The distinct flavour and colour of paprika is therefore capitalized on by Europe meat processors to appeal to a wider consumer base.
Meanwhile, India is one of the largest producer and exporter of paprika oleoresin followed by China. In recent years China has gained dominance in the spice oleoresin market. The country has growing paprika in the Northwestern Xinjiang province along with opening two factories in India to take advantage of the availability of the high-quality raw materials. Analysts anticipate that the increased number of new food manufacturing units in Asia Pacific coupled with rising health awareness and disposable income are a few factors that are expected to drive market growth in the region.
Global Paprika Oleoresin Market: Competitive Landscape
The key players studied in the global paprika oleoresin market are DDW The Colour House, Universal Oleoresins, BIOCONCOLORS, Synthite Industries, Plant Lipids, AVT Natural Products Ltd, Kalsec Natural Ingredients, Naturex, Holland Ingredients, and Akay Group Ltd.
In early 2018, DDW The Color House, a major food ingredient manufacturer, launched EmulsiTech cloudy paprika. The ingredient claims to be non-GMO, palm-free, and water-dispersible colouring ingredient that delivers cloudy orange colour to soft drinks. The ingredient was launched as an alternative to cochineal extract and to target the vegan food industry. Analysts at Fairfield Market Research anticipate that paprika oleoresin manufacturers will ride the veganism wave to profit from changing consumer trends.
Key Elements Included In The Study: Global Paprika Oleoresin Market
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