Vitamins Drink Market

An increase in Chronic Diseases due to a Lack of Vitamins and Changing Lifestyles will Propel Market Growth

Vitamin drinks are a particularly efficient delivery system for nutrient absorption as many solid vitamin supplements travel slowly through the gastrointestinal tract, are hard to break down, or can have their absorption hampered by food or other chemicals. Vitamin drinks are naturally soothing - drinking plenty of fluids could help to soothe our pain and taking a drink with the added vitamins to support our immune system might be a good choice. Increased tolerance - effervescent vitamin drinks dissolve fully in water to create an easy digestible solution. This reduces contact in the gastrointestinal tract, which can mean less irritation and greater tolerability for individuals with a sensitive stomach. The extraordinary health benefits will continue to drive vitamins drink market forward.

The fortified food business has seen steady expansion in recent years because of the increased consumption of vitamin-enhanced foods. The global fortified food market is being driven by health concerns and an increase in illness rates. Consumers are encouraged to spend more on nutritious foods when their discretionary income rises. This element is projected to boost the vitamin-fortified and mineral-enriched food and beverages market expansion over the forecast period.

Rising IBD Prevalence Boosts Demand Surge in Vitamins Drink Market

The increased prevalence of chronic diseases in addition to growing number of cases of inflammatory bowel disease (IBD) is one of the primary factors driving the expansion of vitamins drink market. Patients with chronic diseases such as diabetes, heart disease, and degenerative ailments affecting joints, nerves, and bones, among others, are increasing the demand for vitamins drink. Generally incurable and ongoing, chronic diseases affect approximately 157 million Americans, with 81 million people having multiple conditions and representing more than 40% of the total population of the US. With the growing number of chronic diseases, the demand for vitamins drinks will also grow to replenish the supply of vitamins. The global prevalence of IBD is 396 cases per 100,000 people per year. This large patient population suffering from vitamin deficiency seeks medical attention for vitamin deficiency treatment, resulting in an increasing economic burden. This eventually leads to increasing activities for several vitamin drinks awareness programs by the government and other for profit, and non-profit groups.

Supermarkets, and Hypermarkets Dominant in Driving Sales of Vitamin Drinks

During the forecast period, the supermarkets and hypermarkets category will hold the highest share. The expansion is due to the widespread availability of physical amenities. Although e-commerce has been taking over the brick and mortar retail over the past decade, the convenience of both immediate and bulk purchasing at the latter continues to uphold consumer preference for supermarkets, and hypermarkets more. With the shortage of e-commerce capabilities in rural areas, most purchases are made in supermarkets, and hypermarket stores rather than on online platforms.

North American Consumers Favour Sales with Greater Awareness Regarding Vitamin Deficiency

North America is one of the market's most significant users of nutritious drinks. This can be linked to a growing emphasis on beverages with minimal fat content and a high concentration of vitamins, and minerals. Since these items are convenient and easily accessible and give health advantages and nutrition to users, numerous dieticians recommend using them as a health supplement. People in North American countries have a lot of money to spend because their economies are fully developed. The sport-loving culture further has offered opportunities for market expansion. On the other hand, a proper chain of high-quality retail establishments enables customers to make such purchases at the drop of a hat. The United States Department of Health and Human Services states that roughly 15.0 percent of US adults will have CKD by 2021. As a result, the consumption of to-go multi-vitamin drinks is increasing, strengthening the progress of vitamins drink market in this area. These factors have led to the region's expanding product demand, thereby fuelling the growth of vitamins drink market here.

Asia Pacific remains a significantly profitable vitamins drink market as suggested by the initial findings of research. The Asia Pacific market is likely to be driven by rising health concerns related to age, myopia in adults, and other disorders, as well as promotional actions by governments of various countries in the region. In the coming years, China, Japan, India, and South Korea will lead for vitamin drink mixes in Asia Pacific. Demand across the region will be stimulated by the rise of the fortified food business, and the significant market potential for the beverage industry. Product penetration will be aided by high demand from a young population due to shifting drinking habits. According to the first Longitudinal Ageing Study in India (LASI) announced by the Union Ministry of Family and Health Welfare on January 6, 2020, in India, two out of every three older adults have a chronic illness. Therefore, with the country's growing number of chronic diseases, the regional vitamins drink market will propel in the coming years.

Global Vitamins Drink Market: Competitive Landscape

Market participants launch new goods and forge collaborations, alliances, and partnership agreements. In November 2021, Coca-Cola, a well-known beverage manufacturing corporation based in Georgia, United States, announced the acquisition of Queens, New York-based sports drink startup "Bodyarmor SuperDrink."  In April 2021, Nestle struck a $5.75 billion transaction with Bountiful Company, a prominent leader in the nutrition and supplements sector, and bought the company's primary brands, including Pure Protein, and Body Fortress.

A few of the players in the vitamins drink market include Coca-Cola Company, Danone, Eastroc Beverage, KratingDaeng, Nestle, Nongfu Spring, PepsiCo, Red Bull GmbH, and RedBull China.

Global Vitamins Drink Market is Segmented as Below:

By Ingredient

• Vitamin B
• Vitamin C
• Vitamin D
• Blend
• Others

By Distribution Channel     

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Retail
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • France
  • Germany
  • Russia
  • Rest of Europe
• Asia Pacific
  • Japan
  • South Korea
  • India
  • China
  • Rest of Asia Pacific
• LAMEA
  • Latin America
  • Middle East
  • Africa

Key Elements Included In The Study: Global Vitamins Drink Market

• Vitamins Drink Market by Product/Technology/Grade, Application/End-user, and Region
• Executive Summary (Opportunity Analysis and Key Trends)
• Historical Market Size and Estimates, Value, 2019 - 2022
• Market Value at Regional and Country Level, 2023 - 2030
• Market Dynamics and Economic Overview
• Market Size in Value, Growth Rates, and Forecast Figures, 2023 - 2030
• Competitive Intelligence with Financials, Key Developments, and Portfolio of Leading Companies 
• Regional and Product/Grade/Application/End-user Price Trends Analysis
• Value Chain and Five Force’s Analysis
• Regional/Sub-region/Country Market Size and Trend Analysis
• Company Market Share Analysis and Key Player Profiles

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• The segmentation/company profiles/countries depicted above may vary in the actual report.