Increasing Safety Measures Backed by Technology to Drive Demand for Embedded Systems in Automobiles
Pervasiveness of technology in the automotive domain has resulted in development of advanced features in vehicles that focus on individual safety and convenience. Moreover, strict regulations apropos to integration of various safety measures such as ABS (Anti-lock Braking System), TPMS (Tire Pressure Monitoring System), EBD (Electronic Brake-force Distribution), airbags and other mechanisms such as hill control and lane assist have triggered adoption of embedded systems in automobiles.
In recent years, increasing vehicle fatalities have been witnessed, which has called for advanced safety features in automobiles. To integrate safety mechanisms in vehicles, OEMs are leveraging technology and are incorporating various components such as sensors, memory devices, microcontrollers and transceivers. This has prompted the use of embedded systems in automobiles to carry out functioning of these components. In this backdrop, growing safety measures and need for convenience backed by technology is expected to augur well for the embedded systems in automobiles market.
Infotainment Demand to Drive Growth of Embedded Systems in Automobiles Market
Scope of vehicle infotainment has witnessed an expanding trend with rapidly transforming mobility industry. Demand for developed in-vehicle infotainment systems is expected to increase owing to the safety features they provide along with entertainment alternatives and supplementary functionalities. Moreover, growing smartphone connectivity facilitates user convenience by allowing them access information via Bluetooth and Wi-Fi connectivity, thus providing convenience. Infotainment systems offer an advanced digital experience to users with digital assistants and several input methods. This has propelled the integration of embedded systems in automobile infotainment applications, consequently influencing growth of the market.
Embedded Software Demand to Grow at a Significant Pace
Since the recent past embedded hardware was witnessing stable increase in sales and integration in modern vehicles. However, the demand for embedded software in automobiles is expected to gain momentum in the coming years on the back of their growing deployment in vehicle infotainment systems. Additionally, with growing demand for luxuries along with safety, modern vehicles are coming with features such as tire pressure monitoring system, anti-lock braking systems, emission control, satellite radio, airbags and telematics that require advanced embedded software. Embedded software also provides insights on driver and vehicle performance. It also helps in predicting maintenance needs to ensure optimal vehicle functionality. In addition, emergence of connected vehicle technology is further demanding need for superior software to facilitate vehicle performance and monitor mobility ecosystem. That said, increasing demand for embedded software is expected to give an impetus to the embedded systems in automobiles market growth.
Asia Pacific Likely to Promise Lucrative Growth Path for Embedded Systems in Automobiles Market
Emerging economies in the Asia Pacific region are expected to showcase robust growth in adoption of embedded systems in automobiles. This can be attributed towards increasing penetration of technology in the automotive sector in tandem with growing trend of digitization and internet of vehicles. These trends facilitate enhanced connectivity via integration of embedded systems in vehicles providing improved functionality and safety.
This factor is further complemented by the increasing manufacturing and sales of automobiles in the region coupled with rising inclination of individuals towards technologically advanced vehicles. For instance, according to OICA (International Organization of Motor Vehicle Manufacturers), car production in India in 2020 was 28,512,681 units which increased to 36,310,961 units in 2021. Likewise, in China, car production in 2020 was 19,994,081 units which touched 21,407,962 units in 2021. Moreover, other aspects such as increasing demand for luxuries in vehicles and growing demand for hybrid and autonomous cars are expected to augment growth of the embedded systems in automobiles market in Asia Pacific in the years to follow.
Embedded Systems in Automobiles Market: Competitive Landscape
Key players in the embedded systems in automobiles market are involved in different growth strategies such as strategic collaborations and new product launches in order to maintain position in the market. For instance, in 2021 Qualcomm Technologies and DENSO Corporation collaborated to develop next generation cockpit technologies. Same year, in April, Garmin International Inc. launched dash cam series that is voice controlled. This comes with automated live view monitoring and video storage options that assist drivers in capturing incidences. Such developments are expected boost demand for embedded systems, in turn bolstering growth of the market.
Few of the key players in the embedded systems in automobiles market include Continental AG, Texas Instruments, Robert Bosch GmbH, Mitsubishi Electric Corporation, Infineon Technologies, DENSO Corporation, Delphi Technologies and Atmel Corporation.
Global Embedded Systems in Automobiles Market is Segmented as Below:
By Electric Vehicle type
By Vehicle Type
By Application Type
Key Elements Included In The Study: Global Embedded Systems in Automobiles Market
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