Fairfield Market Research Gift Cards Market Size Soars: US$1,897.5 Bn by 2030

Gift Cards Market

Global Gift Cards Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2030 - (By Type Coverage, By Merchant Coverage, By Price Range Coverage, By End User Coverage, By Geographic Coverage and By Company)

Published Date: Sep 2023 | Format: | No. of Pages: 340

Industry: Consumer Goods & Services


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Global Gift Cards Market Forecast

  • Global gift cards market to jump from US$818.2 Bn attained in 2022, to approximately US$1,897.5 Bn by 2030-end
  • Gift cards market to exhibit a strong CAGR of 10.5% between 2023 and 2030

Market Analysis in Brief

The gift cards industry is experiencing growth on the back of evolving consumer preferences, higher convenience, and versatility. Although the first gift card was introduced way back in the mid-1990s, it only gained stronger ground in the early 2000s and has been expanding ever since. This growth can be attributed to several factors. Firstly, gift cards provide recipients with the freedom to choose products or experiences they desire, enhancing the gifting experience. Secondly, the rise of e-commerce and digital payments has facilitated the adoption of electronic gift cards, making them easily accessible and usable online. Additionally, businesses recognise the strategic value of gift card programs in boosting sales, attracting new customers, and fostering brand loyalty. The gift cards market has not only adapted to changing consumer behaviour but has also capitalised on emerging trends, making it a dynamic and continuously growing sector in the retail and finance industries. 

Gift Cards Market

Key Report Findings

  • Growing usage of gift cards by online storeowners, retailers, and other businesses as an effective means of customer satisfaction will drive market growth.
  • The gift cards market size is all set to see approximately 2.3x expansion over 2023 - 2030.
  • Technological advancements like personalised designs, mobile wallet integration, and blockchain-based solutions are responsible for elevating the growth prospects of the gift cards market.
  • Demand will be the highest across B2C sector.
  • Restaurants and discount stores remain dominant when it comes to creating demand for gift cards.
  • North America’s gift cards industry will retain the lead throughout the period of forecast.

Growth Drivers

Growing Perception of Gift Cards as a Unique and Thoughtful Gift

A gift card is a prepaid card that holds a specific monetary value and can be used to make purchases at designated retailers, online stores, or businesses. Gift cards are commonly used for gifting purposes, allowing the recipient to choose their preferred products or services within the specified value. Gift card, also referred to as gift voucher or gift certificate or gift token, is prepaid money card typically used as a gift item. These cards may be issued by banks, retailer, stores, and restaurants as a prepaid money value to be used as an alternative to real cash.

Gift cards eliminate the headache of choosing the perfect gift, as the recipient can use the stored money as per their wish. In general, gift cards do not facilitate cashing out and may have an expiry date. Gift cards are among the most promising ways for retailing companies to improve sales, customer loyalty and increase brand awareness. There has been growing popularity of digital wallets amongst the millennials. Increasing awareness about mobile wallets along with consistently growing e-commerce activities will drive the demand for gift cards across the globe. Rewards and incentives are another factor expected to boost the demand for gift card.  

Consumer Inclination Toward Gift Personalisation

Gift cards is classified into three major categories, viz., open loop, closed loop, and e-gifting. With more than 40% share, closed loop gift cards held the highest share in 2022. Closed loop gift cards are tied to a specific brand, closed loop gift cards can also help drive customer loyalty and increase foot traffic to the issuing stores. They are commonly used for special occasions, holidays, and personal gifting.

In the past few years, there has been expansion of e-commerce, especially smartphones and the new e-gift incentive policy offered by more and more companies. Furthermore, there has been shift in consumer preference towards personalisation of gifts. These factors are likely to boost the demand for e-gift cards. The e-gift card demand is projected to grow with a CAGR of 11% between 2023 and 2030.

Overview of Key Segments

Restaurants and Discount Stores Dominate Gift Card Consumption

In 2022, the global gift cards market stood over US$800 Bn with restaurants remaining the most popular choice. The segment accounted for over 30% of the global gift card market. Gift cards has always been the most important strategy for restaurants to increase publicity, customer loyalty, referrals, and improved engagement with customers. Changing lifestyle and increasing number of restaurant chains across developing economies is expected to lift the sales of the gift cards across the major regions.  

Discount stores is another major segment contributing to the global gift cards market. The segment generated a revenue of over US$200 Bn in 2022 and is expected to exhibit stable growth over the forecast period. With rise in urbanisation and increased digital adoption coupled with changing consumer preferences the sale of gift cards through discount stores merchant segment is projected to grow.     

B2C Sector Continues to Generate Higher Demand

In 2022, B2C segment accounted for more than 3/4th of the total gift cards market. Post-pandemic, there has been uplift in the sales for B2C segment and were largely driven by in-store sales. When it comes to B2C segment majority of the purchases are directly from retailers as well as gift card issuers, and in-stores. However, in past few years, purchases of gift cards through these popular channels have been receding. There has been growing popularity of digital channels and this segment will drive the market over the next few years. 

B2B is another key segment in the global gift cards market. This market is primarily driven by consumer expenditure via work programmes, and the value of gift cards that shoppers receive as part of loyalty, rewards, and incentives. B2B routes continue to be important for the industry and will represent a perfect opportunity for merchants to strengthen their position in the market in the coming years. The revenue forecasts for the segment looks strong and offer the opportunity to include on a major source of revenue to their businesses.   

Growth Opportunities Across Regions

North America Takes the Charge

In 2022, North America accounted for more than 45% of the global gift cards market. The US, holding a major share in North America has a popular gift card culture. The US has a strong gifting custom, with occasions such as religious holidays, birthdays, weddings, and anniversaries driving demand for gift cards. Post-pandemic, the demand for e-gifting has been accelerated with rise in e-commerce activities and increasing usage of gift cards from the millennials.

Europe Captures a Significant Position

Shift of the consumers towards omnichannel for gift cards has been driving strategic collaborations in between the stakeholders. In Europe, rising e-commerce and m-commerce activities, coupled with growing demand from corporate sector, are likely to boost the gift cards market. Gift cards offer convenience to both buyers and recipients, allowing recipients. Countries such as Germany, the UK, France, Italy are likely to exhibit impressive growth rates over the next few years.

Asia Pacific is predicted to be the fastest growing region for gift cards.  Rapid growth of economy, growing population, increasing urbanisation, and changing technological advancement to propel the growth of gift cards industry in the region. India, China, Thailand, Vietnam, and Indonesia are amongst the fastest growing countries in the gift cards market. Higher smartphone penetration and the adoption of digital payment systems have facilitated the use of digital gift cards in the region.

Competitive Landscape Analysis: Gift Cards Industry

Strategic Collaborations Will be the Key to Unlock Full Potential of Digital Gift Cards

A majority of the players in the gift cards market are focused on the local/domestic as well as regional markets. Companies are targeting strategic collaborations to strengthen their business footprint across the regions. Companies such as Amazon, Edenred, Apple, Best Buy, and Blackhawk are considered amongst the leading players in the global gift cards market.

Recent Notable Developments

  • In 2020, Blackhawk Network acquired National Gift Card, one of the leading prepaid and tech companies in North America. Post acquisition, Blackhawk offers full issuance program management, fulfilment, global retail and business-to-business distribution, and is the global single source for leading, reward-based incentive programs large or small.
  • In 2019, Pine Labs acquired Qwikcilver for US$ 110 Bn. In 2022, Pine Labs merged its operations with digital gift card startup Qwikcilver Solutions. The merger is expected to strengthen the association lead the company with innovation and growth in their issuing business in India and focused international markets.

Global Gift Cards Market is Segmented as Below:

By Type

  • Open Loop
  • Closed Loop
  • E-gifting
  • Miscellaneous

By Merchant

  • Restaurants
  • Discount Stores
  • Supermarkets/Hypermarkets
  • Coffee Shops
  • Miscellaneous

By Price Range

  • Low (0-200 US$)
  • Medium (200-400 US$)
  • High (Above 400 US$)

By End User

  • B2B
  • B2C

By Geographic Coverage

  • North America 
    • U.S. 
    • Canada 
  • Europe 
    • Germany
    • U.K.
    • France
    • Italy
    • Turkey
    • Russia
    • Rest of Europe 
  • Asia Pacific 
    • China
    • Japan
    • South Korea
    • India
    • Southeast Asia
    • Rest of Asia Pacific 
  • Latin America 
    • Brazil 
    • Mexico 
    • Argentina
    • Rest of Latin America 
  • Middle East & Africa  
    • GCC 
    • South Africa
    • Egypt
    • Nigeria
    • Rest of the Middle East & Africa

1. Executive Summary
     1.1. Global Gift Cards Market Snapshot
     1.2. Future Projections
     1.3. Key Market Trends
     1.4. Regional Snapshot, by Value, 2022
     1.5. Analyst Recommendations

2. Market Overview
     2.1. Market Definitions and Segmentations
     2.2. Market Dynamics
            2.2.1. Drivers
            2.2.2. Restraints
            2.2.3. Market Opportunities
     2.3. Value Chain Analysis
     2.4. Porter’s Five Forces Analysis
     2.5. Covid-19 Impact Analysis
            2.5.1. Supply
            2.5.2. Demand
     2.6. Impact of Ukraine-Russia Conflict
     2.7. Economic Overview
            2.7.1. World Economic Projections
     2.8. PESTLE Analysis

3. Global Gift Cards Market Outlook, 2018 - 2030
     3.1. Global Gift Cards Market Outlook, by Type, Value (US$ Bn), 2018 - 2030
            3.1.1. Key Highlights
                  3.1.1.1. Open Loop
                  3.1.1.2. Closed Loop
                  3.1.1.3. E-gifting
                  3.1.1.4. Miscellaneous
     3.2. Global Gift Cards Market Outlook, by Merchant, Value (US$ Bn), 2018 - 2030
            3.2.1. Key Highlights
                  3.2.1.1. Restaurants
                  3.2.1.2. Discount Stores
                  3.2.1.3. Supermarkets/Hypermarkets
                  3.2.1.4. Coffee Shops
                  3.2.1.5. Misc.
     3.3. Global Gift Cards Market Outlook, by End User, Value (US$ Bn), 2018 - 2030
            3.3.1. Key Highlights
                  3.3.1.1. B2B
                  3.3.1.2. B2C
     3.4. Global Gift Cards Market Outlook, by Price Range, Value (US$ Bn), 2018 - 2030
            3.4.1. Key Highlights
                  3.4.1.1. Low (0-200 US$)
                  3.4.1.2. Medium (200-400 US$)
                  3.4.1.3. High (Above 400 US$)
     3.5. Global Gift Cards Market Outlook, by Region, Value (US$ Bn), 2018 - 2030
            3.5.1. Key Highlights
                  3.5.1.1. North America
                  3.5.1.2. Europe
                  3.5.1.3. Asia Pacific
                  3.5.1.4. Latin America
                  3.5.1.5. Middle East & Africa

4. North America Gift Cards Market Outlook, 2018 - 2030
     4.1. North America Gift Cards Market Outlook, by Type, Value (US$ Bn), 2018 - 2030
            4.1.1. Key Highlights
                  4.1.1.1. Open Loop
                  4.1.1.2. Closed Loop
                  4.1.1.3. E-gifting
                  4.1.1.4. Misc.
     4.2. North America Gift Cards Market Outlook, by Merchant, Value (US$ Bn), 2018 - 2030
            4.2.1. Key Highlights
                  4.2.1.1. Restaurants
                  4.2.1.2. Discount Stores
                  4.2.1.3. Supermarkets/Hypermarkets
                  4.2.1.4. Coffee Shops
                  4.2.1.5. Misc.
     4.3. North America Gift Cards Market Outlook, by End User, Value (US$ Bn), 2018 - 2030
            4.3.1. Key Highlights
                  4.3.1.1. B2B
                  4.3.1.2. B2C
     4.4. North America Gift Cards Market Outlook, by Price Range, Value (US$ Bn), 2018 - 2030
            4.4.1. Key Highlights
                  4.4.1.1. Low (0-200 US$)
                  4.4.1.2. Medium (200-400 US$)
                  4.4.1.3. High (Above 400 US$)
     4.5. North America Gift Cards Market Outlook, by Country, Value (US$ Bn), 2018 - 2030
            4.5.1. Key Highlights
                  4.5.1.1. U.S. Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  4.5.1.2. U.S. Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
                  4.5.1.3. U.S. Gift Cards Market by End User, Value (US$ Bn), 2018 - 2030
                  4.5.1.4. U.S. Gift Cards Market by Price Range, Value (US$ Bn), 2018 - 2030
                  4.5.1.5. Canada Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  4.5.1.6. Canada Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
                  4.5.1.7. Canada Gift Cards Market by End User, Value (US$ Bn), 2018 - 2030
                  4.5.1.8. Canada Gift Cards Market by Price Range, Value (US$ Bn), 2018 - 2030
            4.5.2. BPS Analysis/Market Attractiveness Analysis

5. Europe Gift Cards Market Outlook, 2018 - 2030
     5.1. Europe Gift Cards Market Outlook, by Type, Value (US$ Bn), 2018 - 2030
            5.1.1. Key Highlights
                  5.1.1.1. Open Loop
                  5.1.1.2. Closed Loop
                  5.1.1.3. E-gifting
                  5.1.1.4. Misc.
     5.2. Europe Gift Cards Market Outlook, by Merchant, Value (US$ Bn), 2018 - 2030
            5.2.1. Key Highlights
                  5.2.1.1. Restaurants
                  5.2.1.2. Discount Stores
                  5.2.1.3. Supermarkets/Hypermarkets
                  5.2.1.4. Coffee Shops
                  5.2.1.5. Misc.
     5.3. Europe Gift Cards Market Outlook, by End User, Value (US$ Bn), 2018 - 2030
            5.3.1. Key Highlights
                  5.3.1.1. B2B
                  5.3.1.2. B2C
     5.4. Europe Gift Cards Market Outlook, by Price Range, Value (US$ Bn), 2018 - 2030
            5.4.1. Key Highlights
                  5.4.1.1. Low (0-200 US$)
                  5.4.1.2. Medium (200-400 US$)
                  5.4.1.3. High (Above 400 US$)
     5.5. Europe Gift Cards Market Outlook, by Country, Value (US$ Bn), 2018 - 2030
            5.5.1. Key Highlights
                  5.5.1.1. Germany Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  5.5.1.2. Germany Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
                  5.5.1.3. Germany Gift Cards Market by End User, Value (US$ Bn), 2018 - 2030
                  5.5.1.4. Germany Gift Cards Market by Price Range, Value (US$ Bn), 2018 - 2030
                  5.5.1.5. France Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  5.5.1.6. France Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
                  5.5.1.7. France Gift Cards Market by End User, Value (US$ Bn), 2018 - 2030
                  5.5.1.8. France Gift Cards Market by Price Range, Value (US$ Bn), 2018 - 2030
                  5.5.1.9. U.K. Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  5.5.1.10. U.K. Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
                  5.5.1.11. U.K. Gift Cards Market by End User, Value (US$ Bn), 2018 - 2030
                  5.5.1.12. U.K. Gift Cards Market by Price Range, Value (US$ Bn), 2018 - 2030
                  5.5.1.13. Italy Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  5.5.1.14. Italy Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
                  5.5.1.15. Italy Gift Cards Market by End User, Value (US$ Bn), 2018 - 2030
                  5.5.1.16. Italy Gift Cards Market by Price Range, Value (US$ Bn), 2018 - 2030
                  5.5.1.17. Spain Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  5.5.1.18. Spain Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
                  5.5.1.19. Spain Gift Cards Market by End User, Value (US$ Bn), 2018 - 2030
                  5.5.1.20. Spain Gift Cards Market by Price Range, Value (US$ Bn), 2018 - 2030
                  5.5.1.21. Russia Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  5.5.1.22. Russia Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
                  5.5.1.23. Russia Gift Cards Market by End User, Value (US$ Bn), 2018 - 2030
                  5.5.1.24. Russia Gift Cards Market by Price Range, Value (US$ Bn), 2018 - 2030
                  5.5.1.25. Rest of Europe Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  5.5.1.26. Rest of Europe Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
            5.5.2. BPS Analysis/Market Attractiveness Analysis

6. Asia Pacific Gift Cards Market Outlook, 2018 - 2030
     6.1. Asia Pacific Gift Cards Market Outlook, by Type, Value (US$ Bn), 2018 - 2030
            6.1.1. Key Highlights
                  6.1.1.1. Open Loop
                  6.1.1.2. Closed Loop
                  6.1.1.3. E-gifting
                  6.1.1.4. Misc.
     6.2. Asia Pacific Gift Cards Market Outlook, by Merchant, Value (US$ Bn), 2018 - 2030
            6.2.1. Key Highlights
                  6.2.1.1. Restaurants
                  6.2.1.2. Discount Stores
                  6.2.1.3. Supermarkets/Hypermarkets
                  6.2.1.4. Coffee Shops
                  6.2.1.5. Misc.
     6.3. Asia Pacific Gift Cards Market Outlook, by End User, Value (US$ Bn), 2018 - 2030
            6.3.1. Key Highlights
                  6.3.1.1. B2B
                  6.3.1.2. B2C
     6.4. Asia Pacific Gift Cards Market Outlook, by Price Range, Value (US$ Bn), 2018 - 2030
            6.4.1. Key Highlights
                  6.4.1.1. Low (0-200 US$)
                  6.4.1.2. Medium (200-400 US$)
                  6.4.1.3. High (Above 400 US$)
     6.5. Asia Pacific Gift Cards Market Outlook, by Country, Value (US$ Bn), 2018 - 2030
            6.5.1. Key Highlights
                  6.5.1.1. China Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  6.5.1.2. China Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
                  6.5.1.3. China Gift Cards Market by End User, Value (US$ Bn), 2018 - 2030
                  6.5.1.4. China Gift Cards Market by Price Range, Value (US$ Bn), 2018 - 2030
                  6.5.1.5. Australia Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  6.5.1.6. Australia Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
                  6.5.1.7. Australia Gift Cards Market by End User, Value (US$ Bn), 2018 - 2030
                  6.5.1.8. Australia Gift Cards Market by Price Range, Value (US$ Bn), 2018 - 2030
                  6.5.1.9. India Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  6.5.1.10. India Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
                  6.5.1.11. India Gift Cards Market by End User, Value (US$ Bn), 2018 - 2030
                  6.5.1.12. India Gift Cards Market by Price Range, Value (US$ Bn), 2018 - 2030
                  6.5.1.13. Japan Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  6.5.1.14. Japan Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
                  6.5.1.15. Japan Gift Cards Market by End User, Value (US$ Bn), 2018 - 2030
                  6.5.1.16. Japan Gift Cards Market by Price Range, Value (US$ Bn), 2018 - 2030
                  6.5.1.17. South Korea Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  6.5.1.18. South Korea Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
                  6.5.1.19. South Korea Gift Cards Market by End User, Value (US$ Bn), 2018 - 2030
                  6.5.1.20. South Korea Gift Cards Market by Price Range, Value (US$ Bn), 2018 - 2030
                  6.5.1.21. Southeast Asia Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  6.5.1.22. Southeast Asia Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
                  6.5.1.23. Southeast Asia Gift Cards Market by End User, Value (US$ Bn), 2018 - 2030
                  6.5.1.24. Southeast Asia Gift Cards Market by Price Range, Value (US$ Bn), 2018 - 2030
                  6.5.1.25. Rest of Asia Pacific Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  6.5.1.26. Rest of Asia Pacific Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
            6.5.2. BPS Analysis/Market Attractiveness Analysis

7. Latin America Gift Cards Market Outlook, 2018 - 2030
     7.1. Latin America Gift Cards Market Outlook, by Type, Value (US$ Bn), 2018 - 2030
            7.1.1. Key Highlights
                  7.1.1.1. Open Loop
                  7.1.1.2. Closed Loop
                  7.1.1.3. E-gifting
                  7.1.1.4. Misc.
     7.2. Latin America Gift Cards Market Outlook, by Merchant, Value (US$ Bn), 2018 - 2030
            7.2.1. Key Highlights
                  7.2.1.1. Restaurants
                  7.2.1.2. Discount Stores
                  7.2.1.3. Supermarkets/Hypermarkets
                  7.2.1.4. Coffee Shops
                  7.2.1.5. Misc.
     7.3. Latin America Gift Cards Market Outlook, by End User, Value (US$ Bn), 2018 - 2030
            7.3.1. Key Highlights
                  7.3.1.1. B2B
                  7.3.1.2. B2C
     7.4. Latin America Gift Cards Market Outlook, by Price Range, Value (US$ Bn), 2018 - 2030
            7.4.1. Key Highlights
                  7.4.1.1. Low (0-200 US$)
                  7.4.1.2. Medium (200-400 US$)
                  7.4.1.3. High (Above 400 US$)
     7.5. Latin America Gift Cards Market Outlook, by Country, Value (US$ Bn), 2018 - 2030
            7.5.1. Key Highlights
                  7.5.1.1. Brazil Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  7.5.1.2. Brazil Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
                  7.5.1.3. Brazil Gift Cards Market by End User, Value (US$ Bn), 2018 - 2030
                  7.5.1.4. Brazil Gift Cards Market by Price Range, Value (US$ Bn), 2018 - 2030
                  7.5.1.5. Mexico Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  7.5.1.6. Mexico Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
                  7.5.1.7. Mexico Gift Cards Market by End User, Value (US$ Bn), 2018 - 2030
                  7.5.1.8. Mexico Gift Cards Market by Price Range, Value (US$ Bn), 2018 - 2030
                  7.5.1.9. Argentina Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  7.5.1.10. Argentina Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
                  7.5.1.11. Argentina Gift Cards Market by End User, Value (US$ Bn), 2018 - 2030
                  7.5.1.12. Argentina Gift Cards Market by Price Range, Value (US$ Bn), 2018 - 2030
                  7.5.1.13. Rest of Latin America Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  7.5.1.14. Rest of Latin America Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
                  7.5.1.15. Rest of Latin America Gift Cards Market by End User, Value (US$ Bn), 2018 - 2030
                  7.5.1.16. Rest of Latin America Gift Cards Market by Price Range, Value (US$ Bn), 2018 - 2030
            7.5.2. BPS Analysis/Market Attractiveness Analysis

8. Middle East & Africa Gift Cards Market Outlook, 2018 - 2030
     8.1. Middle East & Africa Gift Cards Market Outlook, by Type, Value (US$ Bn), 2018 - 2030
            8.1.1. Key Highlights
                  8.1.1.1. Open Loop
                  8.1.1.2. Closed Loop
                  8.1.1.3. E-gifting
                  8.1.1.4. Misc.
     8.2. Middle East & Africa Gift Cards Market Outlook, by Merchant, Value (US$ Bn), 2018 - 2030
            8.2.1. Key Highlights
                  8.2.1.1. Restaurants
                  8.2.1.2. Discount Stores
                  8.2.1.3. Supermarkets/Hypermarkets
                  8.2.1.4. Coffee Shops
                  8.2.1.5. Misc.
     8.3. Middle East & Africa Gift Cards Market Outlook, by End User, Value (US$ Bn), 2018 - 2030
            8.3.1. Key Highlights
                  8.3.1.1. B2B
                  8.3.1.2. B2C
     8.4. Middle East & Africa Gift Cards Market Outlook, by Price Range, Value (US$ Bn), 2018 - 2030
            8.4.1. Key Highlights
                  8.4.1.1. Low (0-200 US$)
                  8.4.1.2. Medium (200-400 US$)
                  8.4.1.3. High (Above 400 US$)
     8.5. Middle East & Africa Gift Cards Market Outlook, by Country, Value (US$ Bn), 2018 - 2030
            8.5.1. Key Highlights
                  8.5.1.1. GCC Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  8.5.1.2. GCC Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
                  8.5.1.3. GCC Gift Cards Market by End User, Value (US$ Bn), 2018 - 2030
                  8.5.1.4. GCC Gift Cards Market by Price Range, Value (US$ Bn), 2018 - 2030
                  8.5.1.5. South Africa Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  8.5.1.6. South Africa Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
                  8.5.1.7. South Africa Gift Cards Market by End User, Value (US$ Bn), 2018 - 2030
                  8.5.1.8. South Africa Gift Cards Market by Price Range, Value (US$ Bn), 2018 - 2030
                  8.5.1.9. Nigeria Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  8.5.1.10. Nigeria Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
                  8.5.1.11. Nigeria Gift Cards Market by End User, Value (US$ Bn), 2018 - 2030
                  8.5.1.12. Nigeria Gift Cards Market by Price Range, Value (US$ Bn), 2018 - 2030
                  8.5.1.13. Egypt Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  8.5.1.14. Egypt Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
                  8.5.1.15. Egypt Gift Cards Market by End User, Value (US$ Bn), 2018 - 2030
                  8.5.1.16. Egypt Gift Cards Market by Price Range, Value (US$ Bn), 2018 - 2030
                  8.5.1.17. Morocco Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  8.5.1.18. Morocco Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
                  8.5.1.19. Morocco Gift Cards Market by End User, Value (US$ Bn), 2018 - 2030
                  8.5.1.20. Morocco Gift Cards Market by Price Range, Value (US$ Bn), 2018 - 2030
                  8.5.1.21. Rest of Middle East & Africa Gift Cards Market by Type, Value (US$ Bn), 2018 - 2030
                  8.5.1.22. Rest of Middle East & Africa Gift Cards Market by Merchant, Value (US$ Bn), 2018 - 2030
                  8.5.1.23. Rest of Middle East & Africa Gift Cards Market by End User, Value (US$ Bn), 2018 - 2030
                  8.5.1.24. Rest of Middle East & Africa Gift Cards Market by Price Range, Value (US$ Bn), 2018 - 2030
            8.5.2. BPS Analysis/Market Attractiveness Analysis

9. Competitive Landscape
     9.1. Company Market Share Analysis, 2022
     9.2. Competitive Dashboard
     9.3. Company Profiles
            9.3.1. Amazon Inc.
                  9.3.1.1. Company Overview
                  9.3.1.2. Product Portfolio
                  9.3.1.3. Financial Overview
                  9.3.1.4. Business Strategies and Development
            9.3.2. Apple Inc.
                  9.3.2.1. Company Overview
                  9.3.2.2. Product Portfolio
                  9.3.2.3. Financial Overview
                  9.3.2.4. Business Strategies and Development
            9.3.3. Best Buy Co. Inc.
                  9.3.3.1. Company Overview
                  9.3.3.2. Product Portfolio
                  9.3.3.3. Financial Overview
                  9.3.3.4. Business Strategies and Development
            9.3.4. Blackhawk Network Holdings, Inc.
                  9.3.4.1. Company Overview
                  9.3.4.2. Product Portfolio
                  9.3.4.3. Financial Overview
                  9.3.4.4. Business Strategies and Development
            9.3.5. Edenred
                  9.3.5.1. Company Overview
                  9.3.5.2. Product Portfolio
                  9.3.5.3. Financial Overview
                  9.3.5.4. Business Strategies and Development
            9.3.6. Global Payments Direct, Inc.
                  9.3.6.1. Company Overview
                  9.3.6.2. Product Portfolio
                  9.3.6.3. Financial Overview
                  9.3.6.4. Business Strategies and Development
            9.3.7. First Data Corporation
                  9.3.7.1. Company Overview
                  9.3.7.2. Product Portfolio
                  9.3.7.3. Financial Overview
                  9.3.7.4. Business Strategies and Development
            9.3.8. InComm Payments
                  9.3.8.1. Company Overview
                  9.3.8.2. Product Portfolio
                  9.3.8.3. Financial Overview
                  9.3.8.4. Business Strategies and Development
            9.3.9. NGC US, LLC.
                  9.3.9.1. Company Overview
                  9.3.9.2. Product Portfolio
                  9.3.9.3. Financial Overview
                  9.3.9.4. Business Strategies and Development
            9.3.10. Pine Labs
                  9.3.10.1. Company Overview
                  9.3.10.2. Product Portfolio
                  9.3.10.3. Financial Overview
                  9.3.10.4. Business Strategies and Development
            9.3.11. Starbucks Corporation
                  9.3.11.1. Company Overview
                  9.3.11.2. Product Portfolio
                  9.3.11.3. Financial Overview
                  9.3.11.4. Business Strategies and Development
            9.3.12. Target Corporation
                  9.3.12.1. Company Overview
                  9.3.12.2. Product Portfolio
                  9.3.12.3. Financial Overview
                  9.3.12.4. Business Strategies and Development

10. Appendix
     10.1. Research Methodology
     10.2. Report Assumptions
     10.3. Acronyms and Abbreviations

BASE YEAR

HISTORICAL DATA

FORECAST PERIOD

UNITS

2022

 

2018 - 2022

2023 - 2030

Value: US$ Billion

 

REPORT FEATURES

DETAILS

Type Coverage

  • Open Loop
  • Closed Loop
  • E-gifting
  • Miscellaneous

Merchant Coverage

  • Restaurants
  • Discount Stores
  • Supermarkets/Hypermarkets
  • Coffee Shops
  • Miscellaneous

Price Range Coverage

  • Low (0-200 US$)
  • Medium (200-400 US$)
  • High (Above 400 US$) 

End User Coverage

  • B2B
  • B2C

Geographical Coverage

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of EU
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of APAC
  • Latin America
    • Brazil 
    • Mexico 
    • Rest of Latin America 
  • Middles East & Africa
    • GCC Countries 
    • South Africa 
    • Rest of Middle East & Africa

Leading Companies

  • Amazon Inc.
  • Apple Inc.
  • Best Buy Co. Inc.
  • Blackhawk Network Holdings, Inc.
  • Edenred    
  • Global Payments Direct, Inc.
  • First Data Corporation
  • InComm Payments
  • NGC US, LLC.
  • Pine Labs
  • Starbucks Corporation
  • Target Corporation

Report Highlights

Key Market Indicators, Macro-micro economic impact analysis, Technological Roadmap, Key Trends, Driver, Restraints, and Future Opportunities & Revenue Pockets, Porter’s 5 Forces Analysis, Historical Trend (2019-2021), Market Estimates and Forecast, Market Dynamics, Industry Trends, Competition Landscape, Category, Region, Country-wise Trends & Analysis, COVID-19 Impact Analysis (Demand and Supply Chain)

FAQs : Gift Cards Market

The global market for gift cards is predicted to attain the valuation of US$1,897.5 Bn by 2030-end, witnessing a robust CAGR of more than 10% between 2023 and 2030.

A growing number of businesses looking at gift cards as a means to leverage gift card programs for better customer engagement and loyalty. In addition, the consumer preference for personalization of gifting options has been increasing. These factors are primarily driving the growth of the gift cards market.

Amazon, Edenred, Apple, Best Buy, and Blackhawk represent some of the leaders steering the competitive landscape of the global gift cards market space.

Restaurants that account for more than 30% share of the global gift card market will continue to lead, followed by the discount stores segment.

North America accounts for more than 45% share of the global gift cards market. The US leads as the country has a popular gift card culture, and follows a strong gifting custom.

Our Research Methodology

Considering the volatility of business today, traditional approaches to strategizing a game plan can be unfruitful if not detrimental. True ambiguity is no way to determine a forecast. A myriad of predetermined factors must be accounted for such as the degree of risk involved, the magnitude of circumstances, as well as conditions or consequences that are not known or unpredictable. To circumvent binary views that cast uncertainty, the application of market research intelligence to strategically posture, move, and enable actionable outcomes is necessary.

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