Growing Preference for Vegan and Protein-Based Ingredients Drives Demand for Lentil Protein
The ancient pulses from the ‘Old World’, lentils contain an average of 26% high-quality protein. Together with other grain-legume seeds, they are the main source of dietary protein for over a billion people. On top of that, they have great potential for use in novel plant-based foods. Lentils have such a strong nutritional composition that they are an important element in helping to overcome malnutrition, thereby tacking world hunger. Growing health consciousness among people regarding lentil protein, increased consumption of lentil protein, rising awareness of protein-rich food products, and rising disposable income will drive the growth of lentil protein market growth during the forecast period. Consumers are seeking more economical protein sources, which will create new opportunities in global lentil protein market during the period above.
The rising prevalence of obesity, diabetes, and heart disease has raised consumer awareness, and they are increasingly looking for healthier foods with less sugar, salt, fat, and calories. Vegans seeking plant-based protein have emerged due to ethical and religious considerations. Approximately 79 million people turn into veganism as of January 2021. While veganism is becoming more popular, it barely accounts for 1% of the global population. With the growing trend of veganism, the demand for lentil proteins will grow in the coming years. The rising occurrences of cardiovascular disease and other lifestyle disorders among the global population have shifted consumer preferences toward vegan eating. This element is helping to drive the lentil protein market. According to WHO, CVDs kill 17.9 million people yearly, accounting for an estimated 32% of all deaths worldwide, with more than 75% of CVD-related deaths occurring in low- and middle-income countries. According to the research, excessive eating of meat, particularly red meat, may raise the risk of cardiovascular disease. These considerations are driving people to choose vegan, and vegetarian lifestyles.
Protein Isolate Segment Will Dominate Market due to Increase in Demand for Proteins from Various Sector
The protein isolate sector is expected to expand at the fastest revenue rate during the forecast period. Protein Isolates are the most refined form of protein products, with a greater protein concentration. It has a high protein concentration, colour, flavour, and functional qualities, making it a perfect raw ingredient for use in beverages, infant foods, children's foods, and other specialised foods. One of the primary factors driving the growth of the protein isolate segment is the rise in health consciousness worldwide. The increase in the number of health problems linked with malnutrition and obesity among the population, as well as producers of natural plant-based protein endorsing their goods through various channels such as internet portals, marketing campaigns, and periodicals, is driving segment expansion in lentil protein market. The growing trend toward protein and high-protein products in F&B industry, as well as increased public knowledge regarding healthcare, all impact the segment.
North America’s Lentil Protein Market Rides the Trend of Veganism.
North America is expected to continue its lead in global lentil protein market with a significant share over the forecast period because of the rising demand for healthy snacks among diet-conscious clients for canned lentils in the food processing industry. The growing vegetarianism trend in the region is also bringing plant-based protein products into the mainstream. Obesity, cardiovascular disease, and diabetes are all rising in the United States, propelling individuals to become vegan. According to the current study, over 10 million Americans, or nearly 3% of the US population, follow vegan protein/plant-based diets. This marks an almost 300 percent increase in the last 15 years. The US vegan protein market is predicted to follow the classic boom-and-bust cycle during the assessment period. As the vegan population develops, lentil protein demand is expected to rise in the future years.
During the forecast period, Asia Pacific is expected to exhibit the fastest growth in lentil protein market. This growth can be attributed to rising protein-rich diet awareness, increasing health consciousness, rising food and beverage technology developments, and rising raw material availability. China will be the primary driver of lentil protein demand during the predicted period. Lentil Protein is gaining popularity among environmentalists, and vegans as a sustainable protein source that does not cause animal suffering. Concerns about climate change and the food problem have spurred the growth of lentil protein market. 4 to 5% of the Chinese population is cruelty-free, equating to more than 50 million people who no longer consume meat or dairy products. This factor is projected to drive the expansion of lentil protein market.
Global Lentil Protein Market: Competitive Landscape
Companies in the market are launching new items and collaborations, alliances, and partnership agreements. In May 2022, Cargill announced plans to build a new soybean processing plant at Hayti and Caruthersville in Pemiscot County, Missouri, to address increased domestic and global demand for oilseeds driven by the food, feed, and fuel sectors. In March 2022, Global Food and Ingredients Inc. announced the completion of the asset purchase of Bentilia, a lentil-based pasta brand delivering a full line-up of premium, gluten-free products in the fast-growing plant-based pasta industry.
A few players in global lentil protein market include Archer Daniels Midland Company, Cargill Inc., Parabel USA Inc., Henry Broch Foods., Ingredion Inc., and BI Nutraceuticals, Inc.
Regional Classification of the Global Lentil Protein Market is Listed Below:
Middle East and Africa
*Regions and countries are subject to change based on data availability.
Key Elements Included In The Study: Global Lentil Protein Market
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