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Pea Protein Ingredient Market

Pea Protein Ingredient Market

Global Industry Analysis (2017 - 2020) - Growth Trends and Market Forecast (2021 - 2025)

Published Date: Nov 2020 | Format: | No. of Pages: 121

Industry: Food & Beverage | Author Name: Sonal


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The global pea protein ingredient market is expected to show a favourable growth during the forecast period. The market is expected to reach US$1,374.3 million registering a CAGR 8.4% by 2025. General awareness towards personal health, environmental concerns as well as animal welfare are supporting this growth. A shift towards veganism has also been identified as a key factor generating demand for pea protein.

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Plant-based diet is no more ridiculed concept, which is giving meat-free products and food products labelled as vegan a confident space on retail shelves. This ongoing trend is being validated for consumers via promotions on social media platforms such as YouTube, popular events and documentaries. The rise of influencers on social media promoting benefits of veganism has also been an added advantage to the pea protein market.

Conventional Pea Protein Ingredient Continues to Attain a Potential Growth

As compared to organic segment, conventional of pea starch format is estimated to account for largest value share of 83.5% in 2020. Rising prevalence of COVID-19 has effected the global supply chain. Processed food manufacturers are now focusing on procuring raw materials, which are affordable and easily available. This factor is expected to support the conventional pea starch growth in the near future.  Conventional pea protein ingredient is expected to create an incremental dollar opportunity of US$ 365.5 million during the forecast period.

North America and Europe Offer Lucrative Opportunities to Pea Protein Ingredient Market

Globally, North America and Europe are collectively estimated to contribute 65.1% of value share in global pea protein ingredient market in 2020. Rising vegan population coupled with increasing demand for allergen-free food is supporting the market growth in this region. Meanwhile, Asia Pacific is expected to attain the potential growth in the global pea protein ingredient market. Countries such as China, Australia and Japan are expected to be the major contributors in terms of value share. Asia Pacific is projected to receive a continuous product launch from the processed food manufacturers. Furthermore, booming quick service restaurant industry in the region will also contribute to the market growth. For instance, in 2020:

  • OmniPork, a producer of plant-based pork products in Asia Pacific expanded its footprint in China with the launch of its product in 210 stores across the country. Key product offerings include ground meat, dumplings, strips, stuffed buns, luncheon meat, and prepared meals. The protein sources include soy and pea.

  • Beyond Meat, one of the major pea protein-based meat alternative manufacturer, announced to expansion of their presence in China. In order to smoothen the move the company is also exploring a potential partnership with Yantai Shuangta Food, which is one of the world’s largest producers of non-genetically modified pea protein and pea starch.

  • Beyond Meat partnered with Starbucks in order to introduce Beyond Beef as part of their new ‘GOOD GOOD’ menu in China. The product is available at 3,300 Starbucks locations across the country. The menu includes primarily three options that is Beyond Beef Classic Lasagna, Beyond Beef Pesto Pasta and Beyond Beef Spicy & Sour Wrap.

Global Pea Protein Ingredient Market: COVID- 19 Impact Analysis

The outbreak of COVID-19 has brought the supply and sale of organically derived pea protein to a screeching halt due to disrupted supply chain. Moreover, the impact of COVID-19 has also generated the need for stringent regulatory framework. Many food regulatory bodies are developing and drafting new laws related to plant based diet. Many countries including Australia, China and India are still at an early stage for developing regulations related to plant-based products and laws are still pending to be passed by the government.

Global Pea Protein Ingredient Market: Key Players

To increase production capacity and to collaborate for ingredient supply agreement with processed food manufactures is the key strategy adopted by pea protein ingredient market players.

Some of the major players studied in the global pea protein ingredient market report are Roquette Group, Ingredion Incorporated, PURIS, Emsland Group, CosucraGroupeWarcoing SA, Axiom Foods, DuPont de Nemours, Inc, The Scoular Company, and BurconNutraScience Corporation &Glanbia plc.

The Global Pea Protein Ingredient Market is Segmented as Below:

By Nature Coverage

  • Organic
  • Conventional

By Format Coverage

  • Isolate
  • Concentrate
  • Hydrolysate

By Application Coverage

  • Food & Beverages
    • Cereals & Snacks
    • Meat Substitute
    • Bakery & Confectionery
    • Performance Nutrition
    • Beverages & Desserts
  • Animal & Pet Food
  • Pharmaceutical & Dietary Supplements
  • Cosmetics

By Geographical Coverage

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • UK
    • Spain
    • Italy
    • Russia
    • Poland
    • Rest of Europe
  • Asia Pacific
    • India
    • China
    • Japan
    • ASEAN
    • Australia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

Leading Companies

  • Roquette Group
  • Ingredion Incorporated
  • PURIS
  • Emsland Group
  • Cosucra Groupe Warcoing SA Group
  • Axiom Foods
  • DuPont de Nemours, Inc
  • The Scoular Company
  • Burcon NutraScience Corporation
  • Glanbia plc

Inside This Report You Will Find:

1. Executive Summary
2. Market Overview
3. Global Pea Protein Ingredient Market Outlook, 2017 - 2025
4. North America Pea Protein Ingredient Market Outlook, 2017 - 2025
5. Europe Pea Protein Ingredient Market Outlook, 2017 - 2025
6. Asia Pacific Pea Protein Ingredient Market Outlook, 2017 - 2025
7. Latin America Pea Protein Ingredient Market Outlook, 2017 - 2025
8. Middle East & Africa Pea Protein Ingredient Market Outlook, 2017 - 2025
9. Competitive Landscape
10. Appendix

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1. Executive Summary
     1.1. Global Pea Protein Ingredient Market Snapshot
     1.2. Future Projections
     1.3. Key Market Trends
     1.4. Analyst Recommendations

2. Market Overview
     2.1. Market Definitions and Segmentations
     2.2. Market Dynamics
           2.2.1. Drivers
           2.2.2. Restraints
           2.2.3. Market Opportunities
     2.3. Value Chain Analysis
     2.4. Porter’s Five Forces Analysis
     2.5. Covid-19 Impact Analysis
     2.6. Economic Overview
     2.7. Key Developments
     2.8. Key Regulations
     2.9. Key Patents 

3. Global Pea Protein Ingredient Market Outlook, 2017 - 2025
     3.1. Global Pea Protein Ingredient Market Outlook, by Nature, Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           3.1.1. Key Highlights
                3.1.1.1. Organic
                3.1.1.2. Conventional
           3.1.2. BPS Analysis/Market Attractiveness Analysis
     3.2. Global Pea Protein Ingredient Market Outlook, by Format, Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           3.2.1. Key Highlights
                3.2.1.1. Isolate
                3.2.1.2. Concentrate
                3.2.1.3. Hydrolysate
           3.2.2. BPS Analysis/Market Attractiveness Analysis
     3.3. Global Pea Protein Ingredient Market Outlook, by Application, Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           3.3.1. Key Highlights
                3.3.1.1. Food & Beverages
                     3.3.1.1.1. Cereals & Snacks
                     3.3.1.1.2. Meat Substitute
                     3.3.1.1.3. Bakery & Confectionery
                     3.3.1.1.4. Performance Nutrition
                     3.3.1.1.5. Beverage & Desserts
                3.3.1.2. Animal & Pet Food
                3.3.1.3. Pharmaceutical & Dietary Supplements
                3.3.1.4. Cosmetics
           3.3.2. BPS Analysis/Market Attractiveness Analysis
     3.4. Global Pea Protein Ingredient Market Outlook, by Region, Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           3.4.1. Key Highlights
                3.4.1.1. North America
                3.4.1.2. Europe
                3.4.1.3. Asia Pacific
                3.4.1.4. Latin America
                3.4.1.5. Middle East & Africa
           3.4.2. BPS Analysis/Market Attractiveness Analysis

4. North America Pea Protein Ingredient Market Outlook, 2017 - 2025
     4.1. North America Pea Protein Ingredient Market Outlook, by Nature, Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           4.1.1. Key Highlights
                4.1.1.1. Nature
                4.1.1.2. Organic 
                4.1.1.3. Conventional
           4.1.2. BPS Analysis/Market Attractiveness Analysis
     4.2. North America Pea Protein Ingredient Market Outlook, by Format, Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           4.2.1. Key Highlights
                4.2.1.1. Isolate
                4.2.1.2. Concentrate
                4.2.1.3. Hydrolysate
           4.2.2. BPS Analysis/Market Attractiveness Analysis
     4.3. North America Pea Protein Ingredient Market Outlook, by Application, Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           4.3.1. Key Highlights
                4.3.1.1. Food & Beverages
                     4.3.1.1.1. Cereals & Snacks
                     4.3.1.1.2. Meat Substitute
                     4.3.1.1.3. Bakery & Confectionery
                     4.3.1.1.4. Performance Nutrition
                     4.3.1.1.5. Beverage & Desserts
                4.3.1.2. Animal & Pet Food
                4.3.1.3. Pharmaceutical & Dietary Supplements
                4.3.1.4. Cosmetics
           4.3.2. BPS Analysis/Market Attractiveness Analysis
     4.4. North America Pea Protein Ingredient Market Outlook, by Country, Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           4.4.1. Key Highlights
                4.4.1.1. U.S.Pea Protein Ingredient Market by Volume (Tons) and Value (US$ Mn ) 2017 - 2025
                4.4.1.2. Canada Pea Protein Ingredient Market by Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           4.4.2. BPS Analysis/Market Attractiveness Analysis

5. Europe Pea Protein Ingredient Market Outlook, 2017 - 2025
     5.1. Europe Pea Protein Ingredient Market Outlook, by Nature, Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           5.1.1. Key Highlights
                5.1.1.1. Organic 
                5.1.1.2. Conventional
           5.1.2. BPS Analysis/Market Attractiveness Analysis
     5.2. Europe Pea Protein Ingredient Market Outlook, by Format, Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           5.2.1. Key Highlights
                5.2.1.1. Isolate
                5.2.1.2. Concentrate
                5.2.1.3. Hydrolysate
           5.2.2. BPS Analysis/Market Attractiveness Analysis
     5.3. EuropePea Protein Ingredient Market Outlook, by Application, Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           5.3.1. Key Highlights
                5.3.1.1. Food & Beverages
                     5.3.1.1.1. Cereals & Snacks
                     5.3.1.1.2. Meat Substitute
                     5.3.1.1.3. Bakery & Confectionery
                     5.3.1.1.4. Performance Nutrition
                     5.3.1.1.5. Beverage & Desserts
                5.3.1.2. Animal & Pet Food
                5.3.1.3. Pharmaceutical & Dietary Supplements
                5.3.1.4. Cosmetics
           5.3.2. BPS Analysis/Market Attractiveness Analysis
     5.4. Europe Pea Protein Ingredient Market Outlook, by Country, Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           5.4.1. Key Highlights
                5.4.1.1. Germany Pea Protein Ingredient Market by Volume (Tons) and Value (US$ Mn ) 2017 - 2025
                5.4.1.2. FrancePea Protein Ingredient Market by Product, Volume (Tons) and Value (US$ Mn ) 2017 - 2025
                5.4.1.3. U.K.Pea Protein Ingredient Market by Volume (Tons) and Value (US$ Mn ) 2017 - 2025
                5.4.1.4. ItalyPea Protein Ingredient Market by Volume (Tons) and Value (US$ Mn ) 2017 - 2025
                5.4.1.5. Spain Pea Protein Ingredient Market by Product, Volume (Tons) and Value (US$ Mn ) 2017 - 2025
                5.4.1.6. Russia Pea Protein Ingredient Market by Volume (Tons) and Value (US$ Mn ) 2017 - 2025
                5.4.1.7. Poland Pea Protein Ingredient Market by Volume (Tons) and Value (US$ Mn ) 2017 - 2025
                5.4.1.8. Rest of Europe Pea Protein Ingredient Market Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           5.4.2. BPS Analysis/Market Attractiveness Analysis

6. Asia Pacific Pea Protein Ingredient Market Outlook, 2017 - 2025
     6.1. Asia Pacific Pea Protein Ingredient Market Outlook, by Nature Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           6.1.1. Key Highlights
                6.1.1.1. Organic 
                6.1.1.2. Conventional
           6.1.2. BPS Analysis/Market Attractiveness Analysis
     6.2. Asia Pacific Pea Protein Ingredient Market Outlook, by Format, Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           6.2.1. Key Highlights
                6.2.1.1. Isolate
                6.2.1.2. Concentrate
                6.2.1.3. Hydrolysate
           6.2.2. BPS Analysis/Market Attractiveness Analysis
     6.3. Asia Pacific Pea Protein Ingredient Market Outlook, by Application, Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           6.3.1. Key Highlights
                6.3.1.1. Food & Beverages
                     6.3.1.1.1. Cereals & Snacks
                     6.3.1.1.2. Meat Substitute
                     6.3.1.1.3. Bakery & Confectionery
                     6.3.1.1.4. Performance Nutrition
                     6.3.1.1.5. Beverage & Desserts
                6.3.1.2. Animal & Pet Food
                6.3.1.3. Pharmaceutical & Dietary Supplements
                6.3.1.4. Cosmetics
           6.3.2. BPS Analysis/Market Attractiveness Analysis
     6.4. Asia Pacific Pea Protein Ingredient Market Outlook, by Country, Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           6.4.1. Key Highlights
                6.4.1.1. India Pea Protein Ingredient Market by Volume (Tons) and Value (US$ Mn ) 2017 - 2025
                6.4.1.2. China Pea Protein Ingredient Market by Volume (Tons) and Value (US$ Mn ) 2017 - 2025
                6.4.1.3. Japan Pea Protein Ingredient Market by volume (Tons) and Value (US$ Mn ) 2017 - 2025
                6.4.1.4. ASEAN Pea Protein Ingredient Market by volume (Tons) and Value (US$ Mn ) 2017 - 2025
                6.4.1.5. Australia Pea Protein Ingredient Market Volume (Tons) and Value (US$ Mn ) 2017 - 2025
                6.4.1.6. Rest of Asia Pacific Market by Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           6.4.2. BPS Analysis/Market Attractiveness Analysis

7. Latin America Pea Protein Ingredient Market Outlook, 2017 - 2025
     7.1. Latin America Pea Protein Ingredient Market Outlook, by Nature, Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           7.1.1. Key Highlights
                7.1.1.1. Organic 
                7.1.1.2. Conventional
           7.1.2. BPS Analysis/Market Attractiveness Analysis
     7.2. Latin America Pea Protein Ingredient Market Outlook, by Format, Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           7.2.1. Key Highlights
                7.2.1.1. Isolate
                7.2.1.2. Concentrate
                7.2.1.3. Hydrolysate
           7.2.2. BPS Analysis/Market Attractiveness Analysis
     7.3. Latin AmericaPea Protein Ingredient Market Outlook, by Application, Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           7.3.1. Key Highlights
                7.3.1.1. Food & Beverages
                     7.3.1.1.1. Cereals & Snacks
                     7.3.1.1.2. Meat Substitute
                     7.3.1.1.3. Bakery & Confectionery
                     7.3.1.1.4. Performance Nutrition
                     7.3.1.1.5. Beverage & Desserts
                7.3.1.2. Animal & Pet Food
                7.3.1.3. Pharmaceutical & Dietary Supplements
                7.3.1.4. Cosmetics
           7.3.2. BPS Analysis/Market Attractiveness Analysis
     7.4. Latin America Pea Protein Ingredient Market Outlook, by Country, Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           7.4.1. Key Highlights
                7.4.1.1. Brazil Pea Protein Ingredient Market by Volume (Tons) and Value (US$ Mn ) 2017 - 2025
                7.4.1.2. Mexico Pea Protein Ingredient Market by Volume (Tons) and Value (US$ Mn ) 2017 - 2025
                7.4.1.3. Rest of Latin America Pea Protein Ingredient Market by Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           7.4.2. BPS Analysis/Market Attractiveness Analysis

8. Middle East & Africa Pea Protein Ingredient Market Outlook, 2017 - 2025
     8.1. Middle East & AfricaPea Protein Ingredient Market Outlook, by Nature, Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           8.1.1. Key Highlights
                8.1.1.1. Organic 
                8.1.1.2. Conventional
           8.1.2. BPS Analysis/Market Attractiveness Analysis
     8.2. Middle East & AfricaPea Protein Ingredient Market Outlook, by Format, Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           8.2.1. Key Highlights
                8.2.1.1. Isolate
                8.2.1.2. Concentrate
                8.2.1.3. Hydrolysate
           8.2.2. BPS Analysis/Market Attractiveness Analysis
     8.3. Middle East & AfricaPea Protein Ingredient Market Outlook, by Application, Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           8.3.1. Key Highlights
                8.3.1.1. Food & Beverages
                     8.3.1.1.1. Cereals & Snacks
                     8.3.1.1.2. Meat Substitute
                     8.3.1.1.3. Bakery & Confectionery
                     8.3.1.1.4. Performance Nutrition
                     8.3.1.1.5. Beverage & Desserts
                8.3.1.2. Animal & Pet Food
                8.3.1.3. Pharmaceutical & Dietary Supplements
                8.3.1.4. Cosmetics
           8.3.2. BPS Analysis/Market Attractiveness Analysis
     8.4. Middle East & AfricaPea Protein Ingredient Market Outlook, by Country, Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           8.4.1. Key Highlights
                8.4.1.1. GCC Pea Protein Ingredient Market by Volume (Tons) and Value (US$ Mn ) 2017 - 2025
                8.4.1.2. South Africa Pea Protein Ingredient Market by Volume (Tons) and Value (US$ Mn ) 2017 - 2025
                8.4.1.3. Rest of Middle East & Africa Pea Protein Ingredient Market by Volume (Tons) and Value (US$ Mn ) 2017 - 2025
           8.4.2. BPS Analysis/Market Attractiveness Analysis

9. Competitive Landscape
     9.1. Company Market Share Analysis, 2019
     9.2. Product Heatmap
     9.3. Company Profiles
           9.3.1. Roquette Group
                9.3.1.1. Company Overview
                9.3.1.2. Regional Presence & Revenue
                9.3.1.3. Business Segment Revenue
                9.3.1.4. Product Portfolio
           9.3.2. Ingredion Incorporated
                9.3.2.1. Company Overview
                9.3.2.2. Regional Presence & Revenue
                9.3.2.3. Business Segment Revenue
                9.3.2.4. Product Portfolio
           9.3.3. PURIS
                9.3.3.1. Company Overview
                9.3.3.2. Regional Presence & Revenue
                9.3.3.3. Business Segment Revenue
                9.3.3.4. Product Portfolio
           9.3.4. Emsland Group
                9.3.4.1. Company Overview
                9.3.4.2. Regional Presence & Revenue
                9.3.4.3. Business Segment Revenue
                9.3.4.4. Product Portfolio
           9.3.5. Cosucra Groupe Warcoing SA 
                9.3.5.1. Company Overview
                9.3.5.2. Regional Presence & Revenue
                9.3.5.3. Business Segment Revenue
                9.3.5.4. Product Portfolio
           9.3.6. Axiom Foods 
                9.3.6.1. Company Overview
                9.3.6.2. Regional Presence & Revenue
                9.3.6.3. Business Segment Revenue
                9.3.6.4. Product Portfolio
           9.3.7. DuPont de Nemours, Inc 
                9.3.7.1. Company Overview
                9.3.7.2. Regional Presence & Revenue
                9.3.7.3. Business Segment Revenue
                9.3.7.4. Product Portfolio
           9.3.8. The Scoular Company 
                9.3.8.1. Company Overview
                9.3.8.2. Regional Presence & Revenue
                9.3.8.3. Business Segment Revenue
                9.3.8.4. Product Portfolio
           9.3.9. BurconNutraScience Corporation
                9.3.9.1. Company Overview
                9.3.9.2. Regional Presence & Revenue
                9.3.9.3. Business Segment Revenue
                9.3.9.4. Product Portfolio
           9.3.10. Glanbia plc 
                9.3.10.1. Company Overview
                9.3.10.2. Regional Presence & Revenue
                9.3.10.3. Business Segment Revenue
                9.3.10.4. Product Portfolio

10. Appendix
     10.1. Research Methodology
     10.2. Report Assumptions
     10.3. Acronyms and Abbreviations

BASE YEAR

HISTORICAL DATA

FORECAST PERIOD

UNITS

2019

   

2017 - 2019

2020 - 2025 

Value: US$ Million

Volume: Tons

 

REPORT FEATURES

DETAILS

Nature Coverage
  • Organic
  • Conventional

Format Coverage
  • Isolate
  • Concentrate
  • Hydrolysate

Application Coverage
  • Food & Beverages
    • Cereals & Snacks
    • Meat Substitute
    • Bakery & Confectionery
    • Performance Nutrition
    • Beverages & Desserts
  • Animal & Pet Food
  • Pharmaceutical & Dietary Supplements
  • Cosmetics

Geographical Coverage
  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Spain
    • Italy
    • Russia
    • Poland
    • Rest of Europe
  • Asia Pacific
    • India
    • China
    • Japan
    • ASEAN
    • Australia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

Leading Companies
  • Roquette Group
  • Ingredion Incorporated
  • PURIS
  • Emsland Group
  • Cosucra Groupe Warcoing SA Group
  • Axiom Foods
  • DuPont de Nemours, Inc
  • The Scoular Company
  • Burcon NutraScience Corporation
  • Glanbia plc

Report Highlights

Key Market Indicators, Macro factors analysis, Supply Chain Analysis, Consumer Sentiment analysis, Key Regulations, Key Patents, Tracked Key Developments, Market Estimates and Forecast, Market Dynamics, Industry Trends, Competition Landscape, COVID-19 Impact Analysis (Demand and Supply Chain)
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FAQs : Pea Protein Ingredient Market

Accelerating demand for plant-based diet, gluten free & non-GMO properties, emergence of flexitarian & vegan population are few factors driving the market growth.

Since past five years (2017-2021) global pea protein ingredient market has register a CAGR of 5.6%.

The ingredient manufacturers are targeting to expand their existing production facility. Key investment can be seen in European countries, China & U.S.

Countries such as UK, Germany, France, U.S. are some of the major contributors in the global value sales of pea protein ingredient market.

PURIS, Roquette Group, Ingredion Incorporated, Cosucra Groupe Warcoing SA and Burcon NutraScience Corporation are some of the major players in the market.

Our Research Methodology

Under uncertainty, traditional approaches to strategic planning can be downright dangerous. True ambiguity is no basis to forecast the future – degree of risk, the magnitude of circumstances, conditions and consequences are not known or unpredictable. To avoid dangerous binary views of uncertainty; strategic posture, moves and actions through market research is the best bet.

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