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Personalized Nutrition Market

Personalized Nutrition Market

Global Industry Analysis (2018 - 2021) - Growth Trends and Market Forecast (2022 - 2029)

Published Date: Upcoming | Format:

Industry: Food & Beverage | Author Name: Mohit

Technology Innovations and Need for Customized Nutrition to Complement Personalized Nutrition Market Growth

The global market for personalized nutrition is advancing steadily on the back of developments in diagnostics coupled with a significant rise in health-conscious consumers. Increasing demand for personalized solutions owing to growing health awareness coupled with rising aging population is anticipated to augment demand for personalized nutrition. Moreover, with proliferation of technology in the food industry, nutritionists are able to advice consumers about their diet plans based on health information and lifestyle through gadgets. Advanced technology has made it possible for consumers to use smart watches, continuous glucose monitors and fitness trackers using which nutrition can be customized. With growing use of technology in the industry it is possible to access information on a real time basis providing apt solutions to consumers, consequently complementing the growth trajectory for the market.

While desire to consume nutritional food is prevalent, personalized nutrition space has been witnessing increased innovation and novelty spurred by significant progress in technology and science. Study says that the global personalized nutrition market stood at around US$ 8 billion in 2020 and is projected to grow at a rate of more than 15% in the next six years to cross US$ 18 billion.

Active Measurement to Largely Contribute towards Growth of Personalized Nutrition Market

Personalized nutrition using active measurement is witnessing increasing demand from consumers worldwide. Active measurement tools used in personalized nutrition include testing kits, applications and programs. These tools provide quick results with higher accuracy as compared to traditional or standard measurement tools. Higher speed and accuracy of these tools has made it possible for consumers to track their body vitals such as glucose level and also monitor their diet and fitness parameters on a real time basis. That said, sales of active measurement tools are likely to spur in the coming years, consequently contributing to the valuation of the personalized nutrition market on the global front.

Personalized Nutrition Across Asia Pacific Finds Spotlight as Consumers Question Lifestyle Choices

Personalized nutrition has made a significant impact on consumer lifestyles and is witnessing promising growth. Emerging economies in Asia Pacific are poised to showcase higher lucrativeness for personalized nutrition market. Few of the aspects governing the demand and sales of personalized nutrition solutions are stably increasing GDP per capita coupled with increasing population across countries such as China and India and government support for nutrition across the respective countries. However, since past times, access to healthcare and nutrition has been a tricky trade in the region. This has pushed food and beverage companies to encourage personalized nutrition by promoting personalized medicine and supplementation. In addition, the region’s market attractiveness owing to favourable economics and business environment has further lured various companies to tap the Asian market for personalized nutrition.

On the other hand, developed economies in North America are expected to account for a significant share in the market. With proliferating trend of nutrition, millennials and younger consumers are becoming health conscious and diet centric. Individuals are also inclined towards using scientifically and technologically advanced solutions to improve, monitor and govern their diet. In addition, growing concerns apropos to lifestyle disorders has further necessitated the need for personalized nutrition. For instance, according to CDC (Centers for Disease Control and Prevention), obesity is an extremely common lifestyle disorder in the US. As per analysis of the National Health and Nutrition Examination Survey (NHANES), 1 in 11 adults suffer from obesity. Also, the Behavioural Risk Factor Surveillance System (BRFSS) observations reflected that obesity has been rising since 2015 and its rate grew significantly in 2020 across Iowa, Alabama and California. This scenario remains instrumental in driving sales of personalized nutrition solutions in the region, in turn bolstering market growth in North America.

Personalized Nutrition Market: Competitive Landscape

Companies in the personalized nutrition market are introducing new solutions by leveraging technology. They are also involved in partnerships and collaborations to enhance their market position. In 2021, health tech company – Lifenome – devised a nutrition platform for pregnant women in order to address prenatal nutrition. This platform, referred to as 9Moons, offers hyper personalized nutrition to pregnant women. Likewise, same year, Curated Wellness launched a platform wherein consumers can connect with personalized wellness coaches and high-quality supplements. In 2022, Abbott announced the development of new consumer biowearables that can measure various biomarkers such as ketones, glucose and lactates. The company aims to tap the personalized nutrition space by introducing technologically advanced wearables for consumers.

Some of the major players operating in the market include BASF, Herbalife Nutrition, Amway, DSM, Nutrigenomix, DNAfit, Zipongo, Atlas Biomed Group Ltd., Viome, and Care/Of.

Global Personalized Nutrition Market is Segmented as Below:

By Type

  • Active Measurement
  • Standard Measurement

By End Use

  • Direct-to-Customer
  • Hospitals and Clinics
  • Wellness and Fitness Centers
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • France
    • Germany
    • Russia
    • Rest of Europe
  • Asia Pacific
    • Japan
    • South Korea
    • India
    • China
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa

Key Elements Included In The Study: Global Personalized Nutrition Market 

  • Personalized Nutrition Market by Product/Technology/Grade, Application/End-user, and Region
  • Executive Summary (Opportunity Analysis and Key Trends)
  • Historical Market Size and Estimates, Value, 2018 - 2021
  • Market Value at Regional and Country Level, 2022 - 2029
  • Market Dynamics and Economic Overview
  • Market Size in Value, Growth Rates, and Forecast Figures, 2022 - 2029
  • Competitive Intelligence with Financials, Key Developments, and Portfolio of Leading Companies 
  • Regional and Product/Grade/Application/End-user Price Trends Analysis
  • Value Chain and Five Force’s Analysis
  • Regional/Sub-region/Country Market Size and Trend Analysis
  • Company Market Share Analysis and Key Player Profiles

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