Medical animation market that exceeded the US$300 Mn mark in 2021 awaits robust, double-digit growth through the year of forecast, 2027. The study would offer valued isights into what will drive the market ahead and where the major opportunities reside.
Increasing Application of Animations in Medical and Phrama Bolsters Medical Animation Market Growth
Medical animation is commonly used as an instructional tool for professional training and patient education. Its application include patient education, drug mechanism of action, surgical planning and training, cellular and molecular studies, emergency care instruction, forensic reconstruction, and more. The electronic or interactive learning explains complex medical topics via illustration and motion. Individuals, and teams in the health workforce that benefit from the application of medical animation include: doctors and surgeons, medical students and interns, college professors, hospitals and clinics, pharmaceutical companies, drug stores, biotechnical organisations, NGOs, medical training course builders and many other medical-related organisations. The medical animation market is anticipated to expand as a greater number of medical and healthcare professionals are using animations as a preferred technique to explain medical procedures, and other scientific concepts with considerably higher comprehension.
An increase in patient enrollment in programs for illness management or wellness is shown as a result of this technology's role in patient education. According to WHO, around 10 million people will die from cancer worldwide in 2020. Incorporating this medical Animation into mobile apps is projected to produce a lucrative opportunity for the growth of the medical animation market by fusing real-time media-rich content with measurable data and versatile tools for various medical device and pharmaceutical company sales. As an illustration, we produced a 3D animation in October Terumo Trima to promote one of their current product lines and highlight the enhanced device's new features. Patients with cancer can also utilise it.
The growing popularity of smartphones, and the number of pharmaceutical businesses using animation to market their goods and inform customers about medication are other reasons driving the market for medical animation. Companies use strategies like new product development, mergers and acquisitions, and technology upgrades to compete in the fiercely competitive medical animation market. For instance, in July, Random42 was acquired by Graphite Capital, the business that provides the healthcare and pharmaceutical industries with excellent medical animation, and digital media services. To accomplish its objective, Random42 has grown its geographic footprint in Europe with the assistance of Graphite's investment from this acquisition while continuing to boost its North American sales.
Rising Incidence of Cancer to Drive Medical Animation Market Ahead
The market is segmented as cancer, dental, cosmeceuticals/plastic surgery, cardiology, and other therapeutic sectors based on their respective therapeutic specialties (ENT, digestive system, orthopedic, ophthalmology, neurology, and gynecology). The other therapeutic areas repotedly held the most significant share in medical animation market. This is related to rising academic institute adoption of teaching students about physiotherapy and pre- and post-orthopedic surgeries, as well as increasing knowledge among healthcare experts of various ailments, injuries, and deformities. In addition, demand for animated studies describing pharmacological mechanisms is increased by the rising incidence of cancer and the corresponding increase in R&D for new medication development, both of which act as the driving factors for medical animation market space.
Increase in Number of Surgeries Heightens North America’s Medical Animation Market Performance
The market for medical Animation is anticipated to be dominated by North America. Major pharmaceutical corporations, rising healthcare spending, the existence of leading market players, an increase in the number of surgeries in the United States, and a developing medical devices industry in Canada all contribute to the North America's significant positioning in global medical animation market. In addition, the introduction of helpful governmental organisations that provide rules and guidelines for creating technologically complex software contributes to the technology's increased adoption. For instance, the American Association of Medical Illustrators offers materials such as books, business tools, client guides, and professional practices that support the adoption of scientific visualisation. It is hoped that online journals will hasten this acceptance soon. As a result, the demand for cutting-edge techniques like flash and real-time animation should rise in the following years.
Furthermore, it is anticipated that the preference for patient interaction will increase in the healthcare sector during the forecast period. Patient enrollment in illness management or wellness programs has been noted since this technology aids patient education. The market in the United States is expanding as a result. Pharmaceutical companies employed medical Animation to advertise healthcare products and describe the drug's mechanism of action. This market segment is expected to grow favourably due to the fierce competition in the healthcare sector and the rising desire for better marketing tools. Additionally, it can train doctors in surgery and teach patients how to treat specific illnesses. As well as being used to educate emergency care, it is also utilised to mimic crime scenes for forensic investigations. Additionally, it describes how cells and molecules work. The factors above are anticipated to aid the expansion much more. This is another strong factor driving medical animation market ahead.
Global Medical Animation Market: Competitive Landscape
Ghost Productions, Inc. employed Oculus Wireless Virtual Reality Headphones in October 2019 for feasibility testing, and the results are promising. The wireless VR device was able to interact with real-time surgical anatomy in their assessments of its medical performance skills while not being able to provide photo-stylised visuals. The medical industry has been sluggish in taking advantage of the many benefits that virtual reality training can offer. These findings however permit a dramatic change in how virtual reality is employed in that field.
A few of the players in the medical animation market include Infuse Medical, Scientific Animations, Inc., Productions, Inc., Nucleus Medical Media, Inc., INVIVO Communications, Inc., Understand.com, AXS Studio, Inc., Hybrid Medical Animation, Inc., Random42 Scientific Communication, Blausen Medical Communications, Inc., Radius Digital Science, Ghost Trinsic Medical Animation, LLC., Animated Biomedical Productions, Visible Body, Elara Systems, Inc., Viscira, and Medmovie, Inc.
Regional Classification of the Global Medical Animation Market is Described Below:
Middle East and Africa
*Regions and countries are subject to change based on data availability
Key Elements Included In The Study: Global Medical Animation Market
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