Optical Brighteners Market

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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Industry: Chemicals & Materials

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Global optical brighteners market is likely to exhibit a promising growth curve as far as the short-term outlook is considered. The report will uncover the insights into how the market growth will unfold in the next few years.

Growing Use in the Laundry Industry to Influence Optical Brighteners Market Growth

The optical brighteners market continues to remain influenced by addition of new technologies. Certain polyols such as polyvinyl chlorides or polyethylene glycol with high molecular weight are also being added in a bid to improve visibility and efficiency of optical brighteners. In addition, initiatives carried out by manufactures such as introducing low cost optical brighteners and investing in research and development to develop eco-friendly optical brighteners continue to bolster the growth of the market. Increasing demand for detergents owing to steady rise in population is expected to contribute towards the market growth. Optical brighteners are increasingly used in laundry care and detergents. They transform UV rays to improve blue light effect in turn making clothes appear white by reducing the yellow light impression. The role of optical brighteners in detergents is to improve the brightness and imparting white colour to clothes along with providing improved resistance to chemical reactions and heat. In addition, optical brighteners in detergents also results in improved cloth softness without hampering its internal structure. That said, increasing laundry industry backed by rising adoption of laundry products in residential applications and medical facilities is expected to drive the growth of the optical brighteners market.

Similar to the laundry sector, the use of optical brighteners in paper industry is also increasing owing to its whiteness imparting functionality. Optical brighteners enhance the whiteness of the paper by absorbing the light in the violet and ultraviolet region and releasing light in blue range. Owing to this factor, they are an apt choice in the uncoated and coated paper sector. In this backdrop, rising use in the paper industry is expected to largely contribute towards the value and volume growth of the optical brighteners market on the global front in the forthcoming years.

Asia Pacific Poised to Account for a Significant Revenue Share in the Optical Brighteners Market

Emerging economies in the Asia Pacific region are expected to showcase high growth potential in the optical brighteners market. This can be attributed towards increasing use of optical brighteners across various industrial applications including such as detergents, textile whitening, cosmetics and paper brightening among others. In addition, stable growth of these industries in the region has been complementing the use of associated material such as optical brighteners, in turn contributing towards their market growth in the region. Moreover, China is expected to account for a significant value share in the Asia Pacific market owing to rising demand for the product in the paper industry of the country.

Likewise, the optical brighteners market in India is also poised to propel at a momentous pace in the forthcoming years owing to the growing textile sector. For instance, according to the India Brand Equity Foundation (IBEF), India recorded the highest textile and apparel exports of more than US$ 44 billion in 2021-22. In addition, the textile industry in India stood at US$ 100 billion accounting for around 14% of the industrial production of the country in 2022 and is expected to further expand in the forthcoming years. Additionally, emerging economies in Asia Pacific are considered as manufacturing hubs for several industries.

Owing to factors such as favourable business environment, high customer pool backed by increasing population and stable economic growth has triggered the expansion of several industries in the region. The lucrativeness of the region has pulled several industrial giants to grasp the untapped potential along with few majors providing optical brighteners such as Huntsman, Milliken Chemical and BASF SE. This factor is likely to influence the growth of the optical brighteners market at the macro level. Overall, the region exhibits an optimistic scenario for market and players can expect a volley of opportunities from Asia Pacific in the following years.

Optical Brighteners Market: Competitive Landscape

Portfolio expansion, collaborations, partnerships, and acquisitions have been witnessed in the optical brighteners market. For instance, in April 2022, Dorf Ketal, a research-based manufacturer of specialty chemicals acquired Khyati Chemicals. With this acquisition, the company can diversify its own revenue stream along with entering the performance chemicals business in which Khyati Chemicals is one of the market leaders. In addition, Dorf Ketal will also gain momentum in terms of revenue by leveraging Khyati’s customers such as Trident India, Unilever and Ghadi among others.

In June 2022, the German multinational chemical giant BASF SE invested in Tinopal CBS. With this investment, the company aims to expand its optical brightener production capacity while meeting the global demand for the product. In July 2021, Clariant along with Clariant Chemicals India’s colour masterbatch business was acquired by PolyOne Corporation. In 2020, a leading manufacturer and supplier of specialty chemicals, Mayzo Inc. acquired Bio Accutech Inc. With this acquisition, Mayzo expanded its supply chain globally while adding new optical brighteners to its product portfolio.

A few of the major players in the optical brighteners market include BASF SE, Archroma, Huntsman Corporation, Clariant AG, Keystone Aniline Corporation, Kolorjet Chemicals Pvt. Ltd., Eastman Chemical Company, Rudolf GmbH, Paramount Minerals and Chemicals Ltd., Aron Universal Limited, Meghmani Group, and Dayglo Colour Corp.

Regional Classification of Global Optical Brighteners Market Can be Given as Below:

North America

  • U.S.
  • Canada


  • Germany
  • France
  • Spain
  • U.K.
  • Italy
  • Russia
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Southeast Asia
  • Rest of Asia Pacific

Latin America

  • Brazil
  • Mexico
  • Rest of Latin America

Middle East and Africa

  • GCC
  • South Africa
  • Rest of Middle East and Africa

*Regions and countries are subject to change based on data availability.

Key Elements Included In The Study: Global Optical Brighteners Market

  • Optical Brighteners Market by Product/Technology/Grade, Application/End-user, and Region
  • Executive Summary (Opportunity Analysis and Key Trends)
  • Historical Market Size and Estimates, Value and Volume, 2019 - 2022
  • Volume Consumption at Regional and Country Level, 2023 - 2030
  • Market Dynamics and Economic Overview
  • Market Size in Value and Volume, Growth Rates, and Forecast Figures, 2023 - 2030
  • Competitive Intelligence with Financials, Key Developments, and Portfolio of Leading Companies 
  • Regional and Product/Grade/Application/End-user Price Trends Analysis
  • Production Output Analysis (Major Producing Regions)
  • Value Chain and Five Force’s Analysis
  • Regional/Sub-region/Country Market Size and Trend Analysis
  • Company Market Share Analysis and Key Player Profiles

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